What Made in does

Made in (legal name Maison Made in) is a private, founder-owned content and influence marketing agency founded in 2012 in Montreal, Canada, as the country's first dedicated influence marketing firm. The agency operates from offices in Montreal (headquarters, Mile End) and Paris (regional hub opened in 2015), serving consumer-brand clients across Europe and North America. Its service portfolio spans eight core capabilities: content strategy, influence marketing, content production (photo and video for social platforms), public relations and ePR, digital advertising, training and workshops, event management, and creator talent representation.

The agency's offering is built around full-funnel influence marketing campaigns — strategic planning, influencer identification and contracting, content production, paid amplification, event activation, and KPI reporting. Made in combines these services with what it terms an "anthropological approach" to consumer behavior analysis, supported by proprietary workflow tools adapted specifically for influence marketing. The agency also maintains a talent representation arm covering approximately ten content creators across Canada, France, and Belgium, deployed as brand ambassadors. Made in does not expose APIs, SDKs, or any documented AI/ML capability in its public-facing stack; the technology component is positioned as internal methodology and tooling rather than a published software product.

Made in operates a sales-led agency model generating revenue from professional services fees via project, program, or retainer engagements. Pricing is quote-based and not publicly disclosed. New clients are acquired through direct outreach, referrals, industry reputation, and thought-leadership marketing (blog content, white papers, conference speaking, and earned media in outlets including Forbes, La Presse, and Grenier). The agency serves a diversified book of consumer-brand clients — including L'Oréal, Garnier, Boursin, H&M, Pampers, BNC, Jeep, Monoprix, The Body Shop, QuickBooks, Clarins Canada, Weleda, Bonne Maman, and Peroni — alongside government clients such as Ville de Laval and the Federation of Quebec Chambers of Commerce. The company is privately held with no disclosed external funding, governed through Quebec, Canada corporate jurisdiction.

Name

Made in

Legal name

Maison Made in

Website

https://madein.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Made in (Maison Made in) is a Montreal-based influence and content marketing agency founded in 2012. Operating from Montreal and Paris offices, it serves consumer brands in Europe and North America with influence marketing, content production, PR, advertising, events, and talent representation.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Influencer marketing
• Content strategy
• Social media campaigns
• Brand activation
• Talent representation

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Agency Fees: Made in generates revenue through fees for its suite of marketing services including influence marketing campaigns, content strategy, content production, public relations, event activations, and digital advertising. Services are offered on a project, program, or retainer basis to brand clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Made in is an influence marketing and content agency that plans and executes multi-platform influencer campaigns, content strategy, content production, public relations/ePR, digital advertising, and event activations for brand clients. Services span influencer selection, recruitment, contracting, content analysis, amplification, performance tracking, and detailed KPI reporting, delivered to consumer, fashion, beauty, food & beverage, retail, and institutional brands across Europe and North America.

Product overview

Made in is a content and influence marketing agency founded in 2012, operating from Montreal and Paris. The company offers an integrated suite of marketing services including influence marketing campaigns, content strategy and production, public relations/ePR, digital advertising, event management, and training workshops. The agency represents a roster of content creator talents across North America and Europe. Services are delivered across all major social media platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, Twitch, Snapchat) for continuous campaigns and brand activations. Made in positions itself as the first influence marketing agency in Canada with over 12 years of industry expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy Services Strategic planning for social media including content audits, digital strategy, social media strategy, editorial strategy, co-branding strategy, and planning/concepting services designed to help brands reach the right audience at the right time.
• Influence Marketing Multi-platform influence marketing campaigns including program development, influencer selection, recruitment and negotiation, content analysis and validation, contracting and rights management, amplification, real-time performance tracking, and detailed reporting for brands.
• Content Production Original content creation for social media including video and photo production across all major social platforms, designed to captivate consumers with high-quality branded content.
• Public Relations and ePR Digital PR services including PR recommendations, territory and media identification, ambassador program creation, targeting of influencers and journalists, event conception and management, press releases, and campaign reporting.
• Advertising Services Digital advertising across TikTok, Meta, YouTube, and Pinterest including social amplification and media planning to extend brand content reach.
• Training and Workshops Marketing training programs and workshops in digital marketing offered to clients and professionals, including sessions at Campus Infopresse on podcast production, Instagram strategy, live video content, and YouTube marketing.
• Event Management Event conceptualization and execution including tastings, launches, retail store visits, sponsorship activation, premium guest list creation, press and influencer invitations, and event management for brand experiences.
• Talent Representation Representation of approximately ten content creator talents in France, Belgium, and Canada who command engaged communities on YouTube, Instagram, or TikTok, available for brand ambassador campaigns.

Quantifiable outcome

• Over 500 influence marketing campaigns completed since founding in 2012
• +5 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Whalar: Creator marketing agency with offices in New York, London, and Los Angeles offering influencer campaign strategy, talent management, and content production. Comparable to Made in for its boutique agency model, enterprise client focus, and integrated creator representation business.
• Viral Nation: Toronto-based global influencer marketing agency and talent management company serving enterprise brands. Closest direct competitor to Made in by geography (Canada), offering similar influencer campaign management, talent representation, and content production services to brand clients.
• The Social Bureau: Canadian influencer and social media marketing agency serving CPG, retail, and consumer brands. Direct competitor sharing Made in's home market and similar mid-sized boutique agency positioning with end-to-end social and influencer services.
• Obviously: Global full-service influencer marketing agency delivering campaign strategy, creator partnerships, and content production for enterprise brands like Amazon, Google, and Uber. Comparable to Made in's end-to-end influence marketing service model and multi-platform expertise.
• The Influencer Marketing Agency: Global influencer marketing agency providing end-to-end strategy, paid amplification, and content creation for enterprise brands. Comparable service mix to Made in with broader international footprint but similar campaign-execution focus.
• HireInfluence: Full-service influencer marketing agency delivering strategy, talent sourcing, content production, and campaign management. Comparable to Made in as a multi-platform influencer agency serving enterprise and consumer brand clients across campaigns and content.

Broad incumbents

• IZEA: Public influencer marketing technology platform offering SaaS tools for campaign management, creator marketplace access, and managed services. Overlaps with Made in's service offering but operates at scale through technology rather than boutique service delivery.
• Dentsu Creative: Global creative agency network within Dentsu offering influencer marketing, content production, and social media strategy as part of integrated communications services. Larger incumbent competitor to Made in for enterprise-level influencer mandates.
• Ogilvy: Global advertising agency network with established influencer and social media marketing practices serving multinational enterprise clients. Competes with Made in for major brand retainers but as part of a much broader full-service portfolio rather than an influencer specialist.

Regional players

• Vamp: Asia-Pacific-headquartered influencer marketing platform and agency serving brands across Southeast Asia, Australia, and beyond. Comparable to Made in's influencer campaign management and creator marketplace model but focused on a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madeinagency
• YouTubeyoutube.com/channel/UCJOWzHIzpts1xKTcZ9avJxQ
• Instagraminstagram.com/madein.studio
• Pinterestpinterest.fr/madeinstudio
• LinkedInlinkedin.com/company/maison-made-in

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in