Family Insurance Services

What Family Insurance Services does

Family Insurance Services is an independent insurance agency headquartered at 10327 Dawsons Creek Blvd in Fort Wayne, Indiana, serving individuals, families, and small-to-mid-sized businesses primarily in the Fort Wayne area and surrounding Indiana markets. The agency was founded around 2009 and operates as a privately-held, owner-operated business with no disclosed parent company, institutional investors, or external funding. The team is small, with only two named individuals disclosed — Vicki (Team Leader) and Nick (Agent) — suggesting a lean operating structure.

The agency distributes both personal and commercial insurance products on behalf of multiple carriers, earning commissions directly from carriers without charging customers additional fees. Personal lines include homeowners, auto, condo/renters, umbrella, life (term and whole), and specialty coverage for boats, motorcycles, RVs, and ATVs. Commercial lines include a Business Owners Package (BOP), general liability, commercial property, workers compensation, commercial auto, and contractors insurance. The agency also operates a dedicated Lenders Services channel that provides insurance quotes for mortgage brokers' and originators' borrowers to support loan closings. Pricing is quote-based and customized to individual circumstances, with no publicly disclosed standard rates.

The business operates as a traditional independent insurance brokerage with no proprietary technology platform. The website, quote forms, blog, and service center are powered by Advisor Evolved, a third-party marketing platform. The agency relies on relationship-based, inside-sales distribution through its website, phone, customer referrals, and lender partnerships, supplemented by educational content marketing and active review management on Google and Facebook. The value proposition centers on independent carrier access (23+ named carrier partners), local presence, personalized service from familiar agents, and claims assistance.

Name

Family Insurance Services

Legal name

Family Insurance Services

Website

https://familyinsurancefw.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Insurance Services is an independent, Fort Wayne, Indiana-based insurance agency serving individuals, families, and small businesses with personal and commercial policies placed across 23+ carrier partners on a commission basis.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Group Term Life Insurance (FSAIAAAJ), Risk Management & Insurance Advisory for Families (FSAAADAK)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Homeowners auto insurance
• Insurance carrier representation

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Carrier Commissions: Family Insurance Services is compensated directly by insurance carriers for policies placed. As an independent agency, they represent multiple insurance companies and earn commissions when customers purchase insurance through them. There is no additional cost to customers for using their services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Family Insurance Services is an independent insurance agency that shops and compares multiple insurance carriers on behalf of customers to place personal and commercial insurance policies. It offers personal lines (homeowners, auto, renters/condo, umbrella, life, and recreational vehicles) and commercial lines (Business Owners Package, general liability, commercial property, workers compensation, commercial auto, and contractors insurance), earning commissions directly from the carriers.

Product overview

Family Insurance Services is an independent insurance agency based in Fort Wayne, Indiana, offering both Personal Insurance and Commercial Insurance products. Personal insurance includes Homeowners Insurance, Automobile Insurance, Condo & Renters Insurance (H0-6 policy), Umbrella Insurance, Life Insurance (Term and Whole Life), and specialty coverage for Boat, Motorcycle, RV & ATV. Commercial insurance offerings include Contractors Insurance, Business Owners Packages (BOP), General Liability Insurance (CGL), Commercial Property Insurance, Workers Compensation Insurance, and Commercial Auto Insurance. The agency also provides specialized Lenders Services for mortgage professionals. As an independent agency, they represent multiple insurance carriers to provide customers with choice and competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Comprehensive personal insurance coverage including home, auto, renters, boat, and flood insurance for individuals and families in Fort Wayne and surrounding areas.
• Homeowners Insurance Coverage protecting one of the most valuable assets, including dwelling, other structures, personal property, loss of use, medical expense, and personal liability coverages.
• Automobile Insurance Auto insurance covering collision, comprehensive, property damage, bodily injury liability, and uninsured/under-insured motorist coverage for Indiana drivers.
• Condo & Renters Insurance HO-6 policy covering condo unit interiors and renters' belongings where association insurance stops.
• Umbrella Insurance Stand-alone liability policy providing additional coverage limits (typically $1–$5 million) above underlying auto and homeowners policies.
• Life Insurance Term and Whole Life insurance products to protect dependents financially in case of premature death.
• Boat, Motorcycle, RV, & ATV Insurance Specialty coverage for recreational vehicles and watercraft to ensure uninterrupted enjoyment of those assets.
• Commercial Insurance Business insurance protecting businesses of all sizes from farms to professional offices.
• Contractors Insurance Coverage for independent contractors including general liability, completed operations, advertising personal injury, and professional liability/E&O insurance.
• Business Owners Package (BOP) Pre-packaged business insurance bundling property, liability, and casualty coverage for small businesses with up to 100 employees.
• General Liability Insurance Commercial General Liability (CGL) coverage protecting against bodily injury and property damage claims from business operations.
• Commercial Property Insurance Coverage for company buildings and contents including lost income, business interruption, computers, money, and valuable papers.
• Workers Compensation Insurance State-mandated coverage providing lost wages and medical treatment for work-related employee injuries or illnesses.
• Commercial Auto Insurance Coverage for business vehicles including company cars, cargo vans, limos, taxis, buses, SUVs, and pickup trucks with liability, collision, comprehensive, and medical payments coverage.
• Lenders Services Partner services for mortgage professionals providing fast turnaround on homeowner insurance quotes and personalized claims handling for borrower insurance needs.

Quantifiable outcome

• 90% of insurance quotes complete within 24 hours or less

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• AAA InsurancecoreChannel Partner/ Reseller/ DistributorAAA is one of the insurance carriers represented by Family Insurance Services, providing auto, home, and other insurance products to customers through the independent agency.
• American ModerncoreChannel Partner/ Reseller/ DistributorAmerican Modern Insurance Group is a carrier partner providing specialty insurance products through Family Insurance Services.
• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorAuto Owners Insurance is represented by Family Insurance Services as one of their carrier partners for auto and other insurance lines.
• Bristol WestminorChannel Partner/ Reseller/ DistributorBristol West Insurance Group provides auto insurance products through Family Insurance Services.
• EncompasscoreChannel Partner/ Reseller/ DistributorEncompass Insurance is a carrier partner providing personal insurance products through Family Insurance Services.
• EncovacoreChannel Partner/ Reseller/ DistributorEncova Insurance is a carrier partner represented by Family Insurance Services.
• First MutualminorChannel Partner/ Reseller/ DistributorFirst Mutual is an insurance carrier partner of Family Insurance Services.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorForemost Insurance Group provides specialty insurance products including landlord and rental property coverage through Family Insurance Services.
• Grange InsurancecoreChannel Partner/ Reseller/ DistributorGrange Insurance is a carrier partner providing personal and commercial insurance through Family Insurance Services.
• HagertyminorChannel Partner/ Reseller/ DistributorHagerty Insurance provides classic car and collector vehicle insurance through Family Insurance Services.
• The Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorThe Hanover Insurance Group is a carrier partner providing commercial and personal insurance products through Family Insurance Services.
• The HartfordcoreChannel Partner/ Reseller/ DistributorThe Hartford provides business insurance and other products through Family Insurance Services.
• Indiana Farmers InsurancecoreChannel Partner/ Reseller/ DistributorIndiana Farmers Insurance is a regional carrier partner providing personal and commercial insurance through Family Insurance Services.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorLiberty Mutual is a major insurance carrier represented by Family Insurance Services.
• MetLifecoreChannel Partner/ Reseller/ DistributorMetLife provides life insurance and other products through Family Insurance Services.
• National GeneralminorChannel Partner/ Reseller/ DistributorNational General Insurance provides auto and other insurance products through Family Insurance Services.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide Insurance is a major carrier partner providing auto, home, and business insurance through Family Insurance Services.
• Pekin InsuranceminorChannel Partner/ Reseller/ DistributorPekin Insurance is a regional carrier partner of Family Insurance Services.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is a major auto insurance carrier represented by Family Insurance Services.
• SafecocoreChannel Partner/ Reseller/ DistributorSafeco Insurance, a Liberty Mutual subsidiary, provides personal insurance products through Family Insurance Services.
• State AutocoreChannel Partner/ Reseller/ DistributorState Auto Insurance is a carrier partner providing personal and commercial insurance through Family Insurance Services.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers Insurance is a major commercial and personal insurance carrier represented by Family Insurance Services.
• Universal Property and CasualtyminorChannel Partner/ Reseller/ DistributorUniversal Property and Casualty Insurance provides homeowners and property insurance through Family Insurance Services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• State Farm: Largest US personal-lines insurer, distributed primarily through captive agents. Competes for the same Indiana households and small businesses, but with single-carrier economics versus Family Insurance Services' multi-carrier model.
• Allstate: Major national personal-lines carrier with captive and some independent distribution. Competes for the same auto, home, and small-commercial segments Family Insurance Services targets in Indiana.
• Progressive: Direct-to-consumer auto insurer that also distributes through independent agents (including Family Insurance Services). Represents a dual-channel competitor — both a partner and a competitor to the agency.
• Brown & Brown Insurance: Large national insurance brokerage and agency operator. While much larger, it represents the consolidation trajectory and competitive landscape that small independents like Family Insurance Services either get acquired into or compete against.
• Hub International: Major North American insurance brokerage serving commercial and personal clients through independent agents. Comparable agency/brokerage model at scale, particularly relevant for any commercial book expansion.

Regional players

• Erie Insurance: Regional insurance carrier primarily distributed through independent agents in the Midwest/ Mid-Atlantic, overlapping strongly with Family Insurance Services' carrier mix and personal/commercial product focus in Indiana.
• Indiana Farmers Insurance: Indiana-focused regional carrier distributing through independent agents; already represented as a partner by Family Insurance Services. Comparable regional independent-agency distribution model in the same geography.

Direct peers

• Brightway Insurance: Independent insurance agency franchise offering personal and commercial lines through multiple carriers, with a retail storefront model. Closely comparable independent-brokerage model and product mix.
• Goosehead Insurance: Independent personal-lines insurance agency franchise with multi-carrier access and a focus on choice, expertise, and personal service — directly comparable operating model to Family Insurance Services, though Goosehead is a national franchise system.

Emerging players

• Lemonade: Digital-first direct-to-consumer insurer targeting younger households with simplified purchasing. Represents the disruptive, technology-led end of the competitive set that pressures traditional independent agencies' customer acquisition economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/familyinsurancefw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Insurance Services