iDklic

What iDklic does

iDklic is a Brussels-headquartered digital communication agency founded in November 2006 that specializes in digital signage and targeted advertising for the European retail pharmacy market. The company operates Pharmaseen TV, a proprietary network of more than 1,440 digital screens embedded in over 1,250 partner pharmacies across Belgium, France, Luxembourg, and Ireland, reaching approximately two million contacts per day. Its technology stack consists of an in-house developed web-based content management platform, interactive digital media solutions (touch screens, smartphone-screen integration, iPad displays, multimedia walls), and a mobile Digital Signage App launched in 2020.

iDklic operates as a one-stop-shop digital agency combining three functional roles: advertising agency (selling targeted placements on the Pharmaseen TV network to pharmaceutical and consumer health brands), technological partner (supplying digital signage hardware, software, installation, and technical maintenance), and creative studio (providing graphic, motion, and 3D design services for digital content). Revenue is generated through four primary streams: digital media advertising placements, hardware sales, managed broadcast and content services, and professional creative services, with pricing structured as quote-based B2B contracts rather than disclosed publicly.

The company's customer base is split across two segments. On the advertiser side, iDklic serves major pharmaceutical and consumer health brands including Abbott, GSK, Sanofi, Novartis, Pfizer, Roche, Bayer, Merck, Johnson & Johnson, Boehringer Ingelheim, L'Oréal, La Roche-Posay, and Danone. On the retailer side, it contracts with pharmacy chains and networks such as McKesson, Celesio, Haven Pharmacy, Pharmactiv, and De Voorzorg. The company has publicly stated its intent to export the Pharmaseen TV concept worldwide, and it self-describes its network as Europe's most profitable pharmacy digital signage network.

Name

iDklic

Legal name

iDklic

Website

http://www.idklic.com/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

iDklic is a Brussels-based digital agency operating the Pharmaseen TV network of 1,440+ screens in 1,250+ European pharmacies, providing targeted digital advertising, signage hardware, and content services to pharmaceutical brands and pharmacy chains across Belgium, France, Luxembourg, and Ireland.

Ownership category

akta.pro rank

Product category

Pharmacy Digital Signage & In-Store Advertising

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Pharmacy digital signage
• Retail digital media
• In-store advertising network
• Content management platform
• Healthcare digital advertising

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Digital Media Advertising: iDklic operates an advertising network across 1440+ pharmacy screens. The company sells targeted advertising placements to pharmaceutical brands and advertisers, reaching 2 million contacts per day. Advertising can be targeted by hour, location, or audience.
2. Digital Signage Solutions & Hardware: iDklic provides end-to-end digital signage solutions including hardware (screens, touch displays), installation, and ongoing technical maintenance. The company develops all technology in-house and partners with high-end suppliers.
3. Broadcast & Content Management Services: Managed services for daily operation of clients' digital content, including content creation, scheduling, and network management through their web-based platform.
4. Creative Design Services: In-house creative studio providing graphic design, motion design, 3D design, and dynamic content management for digital communications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

iDklic operates Pharmaseen TV, a digital signage network of 1,440+ screens embedded in 1,250+ pharmacies across Belgium, France, Luxembourg, and Ireland, selling targeted in-store advertising to pharmaceutical and consumer health brands. The company also provides end-to-end digital signage hardware/software, a web-based content management platform, mobile app, creative design services, and technical maintenance to pharmacy retailers and other businesses.

Product overview

iDklic operates as a one-stop-shop digital agency specializing in the pharmacy retail market across Europe. The company's product portfolio centers on Pharmaseen TV©, a digital media advertising network with over 1440 screens in pharmacies across Belgium, France, Luxembourg, and Ireland. This core offering is supported by proprietary Digital Signage Solutions (touch screens, digital displays, multimedia walls, and mobile integrations), a Broadcast & Content Management Platform for campaign management, and complementary Creative Design, Digital Strategy, and Technical Maintenance services. The ecosystem enables pharmaceutical advertisers to reach health-conscious consumers at the point of purchase with targeted messaging.

Differentiator

Problem solved

Functional benefit

Brands

• Pharmaseen TV: Digital media advertising network of over 1440 screens located in pharmacies across Europe, offering targeted advertising opportunities to healthcare and pharmaceutical brands.

Quantifiable outcome

• 1440+ screens installed in pharmacies across Europe
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Broadsign: Provider of programmatic digital-out-of-home (DOOH) advertising software powering many retail and place-based networks. Relevant to iDklic as the underlying technology stack and competing channel for programmatic healthcare/pharma ad budgets.
• YCD Multimedia: Specialist digital signage and in-store media software provider focused on retail and quick-service verticals. Provides content management and analytics platforms that overlap with iDklic's web-based CMS offering for pharmacy retail.

Broad incumbents

• Mood Media: Global in-store media, digital signage, and customer experience provider serving retail and healthcare. Competes with iDklic for retail advertising budgets and pharmacy digital signage deployments across multiple geographies.
• VusionGroup (formerly SES-imagotag): French-listed global leader in digital in-store retail signage, electronic shelf labels, and retail IoT. Sells enterprise-scale digital signage infrastructure to large retailers including pharmacies; competes with iDklic for retail pharmacy signage deployments at much larger scale.
• STRATACACHE: US-based global digital signage, in-store media, and customer engagement technology provider serving retail, including healthcare/pharmacy end markets. A scaled incumbent offering comparable digital signage infrastructure and content management capabilities to iDklic's platform.

Direct peers

• Health Media Network: US-based in-pharmacy digital signage and waiting-room media network. Operates screens in pharmacies and physician offices selling targeted advertising to pharma and consumer health brands, the same model iDklic runs across Europe.
• Amscreen: UK-headquartered provider of digital signage screens and advertising networks in pharmacy and healthcare retail environments. Operates a directly comparable in-pharmacy digital screen network selling advertising to FMCG and pharma brands, making it iDklic's closest geographic and business-model peer.
• CVS Media Exchange (CVS Health): The retail media network of CVS Health, one of the largest US pharmacy chains. Demonstrates the strategic value of monetizing pharmacy retail media and represents a US analog of the Pharmaseen TV model at much larger scale.

Others

• JCDecaux: Global leader in outdoor advertising and DOOH including street furniture and digital displays. Competes with iDklic for pharmaceutical advertiser budgets across Europe through large-scale digital out-of-home networks.
• Publicis Health: Global healthcare-focused advertising and communications agency within Publicis Groupe. Competes with iDklic for pharma brand advertising budgets and creative services, though at a much larger scale and broader channel mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/idklic
• LinkedInlinkedin.com/company/idklic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDklic