ParkOne
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ParkOne does
ParkOne is a Danish parking technology company, legally operating as Needit Two ApS, that combines a mobile parking payment app with a market-leading line of electronic parking discs. Founded in 2017 and headquartered in Copenhagen, the company serves Danish car owners through two core products: the ParkOne app, which provides smartphone-based parking payment across 93% of Danish paid parking spots in all 98 municipalities, and the ParkOne 2 electronic parking disc (P-skive), which is approved by the Danish Transport Authority (Trafikstyrelsen) and has sold over 3 million units globally, making ParkOne the world's leading developer and producer of electronic parking discs. The app uses GPS-based automatic zone detection, Apple CarPlay integration, and camera-based parking recognition for partner facilities such as By & Havn, eliminating the need for manual area codes.
The business model combines three revenue streams: (1) B2C transaction fees on consumer parking paid through the app at 10% of the parking price (minimum 4 kr per transaction); (2) recurring B2B subscription revenue through Business FLEX (79 kr/month/user) and Business PRO (59 kr/month/user) plans that bundle zero per-transaction fees with centralized invoicing and cost-center management; and (3) hardware sales of the ParkOne 2 disc and its variants (Solar, Life, LITE, Mini, and the Grønland special edition) through the company's own e-commerce shop and third-party retailers. B2B acquisition runs through inside sales with phone/email contact plus a self-service business portal (b2b.parkone.dk), while consumer acquisition runs through app stores and brand-building initiatives including Le Mans motorsport sponsorship and charitable cause marketing. The company is privately held with no disclosed external institutional funding, reports 1-10 employees, and is led by CEO Peter Vikkelsø Skou with Chairman Peder Borchert.
ParkOne firmographics
Firmographics- Name
- ParkOne
- Legal name
- Needit Two ApS
- Website
- https://parkone.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ParkOne industry classification
Industry- Product category
- Mobile Parking Payment Services
- NAICS
- Parking Lots and Garages (81293)
- akta.pro primary industry
- Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where ParkOne is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
ParkOne business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Parking transaction fees (B2C): ParkOne charges a usage fee on each parking transaction processed through the app. The fee is calculated as a percentage of the parking price charged by the parking operator, with a minimum flat fee per transaction. This is the primary revenue stream from individual consumers using the app for paid parking.
- Business subscription plans (B2B): ParkOne generates recurring monthly subscription revenue from business customers through two plans: Business FLEX (79 kr/month/user) and Business PRO (59 kr/month/user). These subscriptions include zero transaction fees per parking and are designed for companies with employees who park professionally.
- Electronic parking disc hardware sales: ParkOne sells physical electronic parking disc devices (ParkOne 2, ParkOne 2 Grønland, Park LITE, Park Mini, ParkOne Solar, ParkLife) through its own e-commerce shop and presumably through third-party retailers. Hardware sales are one-time purchases with batteries included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-parking: 10% fee, minimum 4 kr per transaction |
| Subscription | Monthly | Business FLEX: 79 kr/month/user, 0 kr transaction fee, 99 kr setup |
| Subscription | Monthly | Business PRO: 59 kr/month/user, 0 kr transaction fee |
| One time/ perpetual license | Pay-as-you-go | ParkOne 2 hardware: 499 kr (sale: 249 kr) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
ParkOne product offering
Product offeringCore offering
ParkOne operates a smartphone parking payment application covering 93% of Danish paid parking zones and across all 98 municipalities, allowing users to start, stop, and extend parking sessions automatically via GPS zone detection. The company also manufactures and sells Trafikstyrelsen-approved electronic parking discs (ParkOne 2 and variants), and provides B2B subscription plans (Business FLEX/PRO) through a dedicated self-service portal for managing employee parking expenses.
Product overview
ParkOne offers a portfolio of parking management solutions centered around electronic parking discs and a mobile payment app. The core product line includes ParkOne 2 (flagship electronic parking disc), Park LITE (economy model), Park Mini (compact model), ParkOne Solar (solar-powered), and Park Life (10-year battery). The ParkOne App enables mobile payment at 93% of Danish paid parking spaces with a transparent 10% fee. Business solutions include Business FLEX (pay-per-month) and Business PRO (fixed monthly) subscriptions offering fleet management and centralized billing. The company also offers DriveOne.eu as a subscription-free traffic alert service.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Save approximately 3,000 kr per employee per year (at 6-8 monthly parking sessions) compared to no business parking solution
- +3 more outcomes
Companies that use ParkOne
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ParkOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
ParkOne partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Grønlandske Børn / Kalaallit MeerartaatflagshipNeedit Denmark/ParkOne launched a special ParkOne 2 Grønland edition with Greenland's colors. All proceeds from sales of this product go directly to Foreningen Grønlandske Børn / Kalaallit Meerartaat, a major Greenlandic child welfare organization working to improve conditions for children and youth in Greenland and Denmark. The CEO Peter Vikkelsø Skou stated the initiative was driven by the desire to let consumers make a tangible difference through an everyday product, with donations set as a fixed amount per unit sold to ensure transparency.
- Jan Magnussen / ParkOne RacingcoreParkOne served as main sponsor for Jan Magnussen, Anders Fjordbach, and Mark Kvamme competing in the LMP2 Pro/Am class at the 2023 24 Hours of Le Mans (100th anniversary edition). The team used Inter Europol Competition's LMP2 car in ParkOne-branded livery. ParkOne branding was applied to the car and team gear, reaching an international audience of motorsport fans and car owners. CEO Peter Vikkelsø Skou stated the sponsorship aligns ParkOne's global product with a globally exposed racing event.
- MobilePaycoreMobilePay is the primary payment method for parking transactions within the ParkOne app. Users can pay for parking using MobilePay or credit/debit card. ParkOne's terms state that in case of conflict, Needit Two ApS's terms take precedence over MobilePay.dk's conditions.
- Parking operators (municipal and private)coreParkOne integrates with all Danish municipal parking operators (e.g., Københavns Kommune) and private parking operators including Q-Park, COPARK, By & Havn, Køge Kyst, and ScanPark. Parking data is shared with operators to document valid parking and enable enforcement through mobile control terminals.
- Inter Europol CompetitionminorThe racing team providing the LMP2 car and pit crew for the ParkOne Racing entry at Le Mans 2023. ParkOne secured the team's second LMP2 entry in a last-minute deal, with the team having recently achieved a podium result at FIA WEC Spa.
- John SebastianminorIndustrial designer John Sebastian designed the ParkOne 2 electronic parking disc. The design is described as minimalist and elegant with emphasis on making it visually thin. A single centrally-placed button on the back balances functionality and form.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
ParkOne competitors and assessment
Company assessmentBroad incumbents
- SpotHero: US parking marketplace and reservation platform with broader scope (reservation vs pure payment). Comparable in enabling consumer parking transactions via mobile, but operates primarily in off-street and event parking rather than municipal on-street.
- Flowbird: European parking and transport technology company providing both physical parking terminals and digital payment solutions. Overlaps with ParkOne's PARCS-adjacent functionality but operates as a broader incumbent with hardware and software portfolio.
- ParkMobile: Largest US parking payment app with similar B2C/B2B model and municipal integrations. Operates at much larger scale than ParkOne with broader geographic footprint, but with the same core product offering of mobile parking payment.
Regional players
- RingGo: UK's leading cashless parking payment app operated by Parkopedia. Offers the same mobile parking payment model as ParkOne but focused on the UK market rather than Denmark/Nordics.
- JustPark: UK parking marketplace enabling booking and payment for both public and private parking. Comparable transaction-based model for parking services, but UK-focused rather than Danish/Nordic.
Direct peers
- ParkMan: Nordic mobile parking app directly competing with ParkOne in Denmark. ParkOne explicitly compares its pricing against ParkMan (10%+5 kr) on its website, indicating direct head-to-head competition in the same geography and customer segment.
- EasyPark: Pan-European mobile parking payment app and ParkOne's primary named competitor in Denmark. Directly competes on consumer and business parking with similar transaction-based pricing model. EasyPark charges 15%/min 4 kr vs ParkOne's 10%/min 4 kr.
- PayByPhone: Global mobile parking payment platform operating across North America and Europe with similar transaction-based business model. Comparable offering for paid municipal parking zones with municipal and private operator integrations.
- OK Benzin: Danish mobility services company mentioned by ParkOne as a direct pricing competitor. Offers parking payment among broader mobility services to Danish consumers, competing for the same B2C customer base.
Emerging players
- Park+: Indian smart parking platform offering mobile parking payments and related vehicle services. Emerging player with similar consumer-facing parking payment proposition but in a different geographic and market context.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ParkOne social profiles
Digital presenceParkOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParkOne leadership team
Management profileNumber of profiles
Profiles3 records
ParkOne funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParkOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParkOne
What does ParkOne do?
ParkOne operates a smartphone parking payment application covering 93% of Danish paid parking zones and across all 98 municipalities, allowing users to start, stop, and extend parking sessions automatically via GPS zone detection. The company also manufactures and sells Trafikstyrelsen-approved electronic parking discs (ParkOne 2 and variants), and provides B2B subscription plans (Business FLEX/PRO) through a dedicated self-service portal for managing employee parking expenses.
Is ParkOne a public or private company?
ParkOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ParkOne founded?
ParkOne was founded in 2017. It employs 1 to 10 people.
Where is ParkOne based?
ParkOne is headquartered in Copenhagen, Denmark, in the Europe region.
How does ParkOne make money?
Three revenue lines are on record. Parking transaction fees (B2C) is the primary driver. The others are business subscription plans (B2B) and electronic parking disc hardware sales.
Who are ParkOne's main competitors?
Broad incumbents on record are SpotHero, Flowbird and ParkMobile. Regional players are RingGo and JustPark. Direct peers are ParkMan, EasyPark, PayByPhone and OK Benzin. Park+ is listed as an emerging player.
Does ParkOne have an API?
No public API is recorded for ParkOne.
What industry is ParkOne in?
ParkOne's product category is Mobile Parking Payment Services. Its primary akta.pro industry code is TLAJAIAD, Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 81293.