Jane Craigie Marketing

What Jane Craigie Marketing does

Jane Craigie Marketing Ltd is a privately held marketing and communications consultancy founded in 2004 by Jane Craigie and headquartered in Turriff, Aberdeenshire, UK. The firm specialises in PR, brand and digital strategy, content creation, event curation, influencer relations, social media management, training and mentoring for clients in the agriculture, food and rural economy sectors. Revenue is generated through professional services fees, project-based engagements and likely retainer arrangements, delivered by a small core team of approximately four to five staff supplemented by an associate network of specialist practitioners.

The service portfolio spans strategic communications, content production (print, digital, video and photography), event design and delivery, media training, and corporate social responsibility programme development. The firm serves a mix of enterprise clients (BASF, ABP, Harbro, Agrovista), statutory levy bodies (Quality Meat Scotland), not-for-profits and conferences (Oxford Farming Conference, LEAF Open Farm Sunday, Soil Association Scotland, Rural Youth Project), and rural leadership programmes. The business is structured as a UK limited company with shared ownership between founder Jane Craigie and director Rebecca Dawes, who became a shareholder in 2022.

The firm's value proposition rests on deep sector specialism in land-based industries, Chartered Marketer credentials, and multi-decade client relationships. The team produces content across multiple channels and serves both UK and European clients, with international reach delivered via Jane Craigie's positions on the IFAJ executive board and the BGAJ council. The firm operates as a professional services business with no external funding, no disclosed revenue, and no described technology platform beyond standard marketing and content production tools.

Name

Jane Craigie Marketing

Legal name

Jane Craigie Marketing Ltd

Website

https://janecraigie.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Jane Craigie Marketing is a UK-based communications and PR consultancy delivering PR, brand strategy, content creation, event curation, and media training for enterprise, public-sector, and not-for-profit clients in the agriculture, food, and rural economy sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Turriff

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Communications Consultancy: Professional services providing PR, digital communications, event curation, strategy, content creation, and marketing services to agricultural, food and rural clients. Revenue derived from project fees, retainer arrangements, and consultancy engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jane Craigie Marketing is a specialist marketing and communications consultancy providing PR, digital communications, content creation (film, photography, copywriting), events management, social media, influencer relations, experiential marketing, training and mentoring, and international communications support to clients in the agriculture, food and rural economy sectors across the UK and Europe. Services are delivered as bespoke consultancy work and retainer engagements rather than standardised packages.

Product overview

Jane Craigie Marketing is a service-based marketing and communications consultancy, not a software product company. The company offers a unified set of professional services rather than a platform or modular product architecture. Their core offerings include Communications, Brand & Digital Strategy; Content Creation (digital assets, film, copywriting); Experiential Marketing; Events; Public Relations; Influencer Relations; Social Media; Training & Mentoring; and International services. All services are delivered by a team of communications professionals and are focused on the agriculture, food, and rural economy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications, Brand and Digital Strategy
• Content Creation
• Experiential Marketing
• Events
• Public Relations
• Influencer Relations
• Social Media
• Training and Mentoring
• International Communications

Quantifiable outcome

• Long-term client retention over decades
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Oxford Farming ConferencecoreStrategic or Co-development PartnerLong-standing relationship managing marketing and media activities for the Oxford Farming Conference, a major annual agricultural policy conference with 76-year history.
• Quality Meat Scotland (QMS)coreGTM or Marketing PartnerOngoing communications partnership with Scotland's red meat levy board for marketing Scotch Beef PGI, Scotch Lamb PGI, and Specially Selected Pork brands.
• LEAF Open Farm SundaycoreGTM or Marketing PartnerSupports LEAF's Open Farm Sunday initiative as Scottish Coordinator, managing communications and event promotion.
• BASFcoreGTM or Marketing PartnerAgricultural chemicals company client requiring marketing communications support for crop protection products and agricultural innovations.
• ABPcoreGTM or Marketing PartnerMeat processing and agricultural business client requiring ongoing marketing communications services.
• International Federation of Agricultural Journalists (IFAJ)coreStrategic or Co-development PartnerJane Craigie serves on the IFAJ executive board, providing international network access and agricultural journalism leadership.
• British Guild of Agricultural Journalists (BGAJ)coreStrategic or Co-development PartnerJane Craigie serves on the BGAJ council, with Rebecca Dawes winning BGAJ's PR Writer of the Year award.
• Rural Youth ProjectcoreStrategic or Co-development PartnerJane Craigie is Director and co-founder of the Rural Youth Project, a research initiative supporting rural youth.
• Farmstrong ScotlandminorStrategic or Co-development PartnerRebecca Dawes serves as a trustee for Farmstrong Scotland, a charity supporting farmer mental health and wellbeing.
• RingLink ScotlandminorStrategic or Co-development PartnerJane Craigie is a member of RingLink Scotland, an agricultural recruitment and training organization.
• LantraminorStrategic or Co-development PartnerJane Craigie serves as a board member for Lantra, the sector skills council for land-based industries.
• Scottish Enterprise Rural Leadership ProgrammeminorStrategic or Co-development PartnerMultiple team members are graduates of the SERLP rural leadership programme, demonstrating commitment to industry leadership development.
• Windsor Leadership TrustminorStrategic or Co-development PartnerTeam members including Jane Craigie and Rebecca Dawes are graduates of Windsor Leadership programmes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bader Rutter: Bader Rutter is a US-based B2B marketing agency with a dedicated agriculture and animal health practice, offering strategy, PR, and creative services to farming and food clients — closely aligned with JCM's niche focus.
• AdFarm: AdFarm is one of the largest agricultural marketing agencies in North America, serving crop input, livestock, and equipment clients with PR, digital, and strategic services — directly comparable to JCM's ag-specialist model.
• MorganMyers: MorganMyers is a US integrated marketing and PR firm dedicated to food, agriculture, and rural industries, providing communications strategy, content, and media relations similar to JCM's offering.
• FLM Harvest: FLM Harvest is a US agricultural marketing and communications agency serving crop, livestock, and food clients with strategic, digital, and PR services — a strong direct peer in agri-food specialist marketing.
• Rhea + Kaiser: Rhea + Kaiser is a US marketing communications agency focused on agriculture and food clients, providing advertising, PR, and digital services — a parallel to JCM's specialist positioning.
• The Context Network: The Context Network is a US agribusiness management consulting firm that also executes strategic communications projects for agricultural clients — overlapping with JCM's strategic communications work.
• Broadhead. Broadhead is a US agency purpose-built for food, agriculture, and rural lifestyle clients, providing brand strategy, PR, digital, and creative work — directly comparable in vertical specialism.

Broad incumbents

• Edelman: Edelman is a global PR firm with dedicated food, beverage, and agriculture teams serving major multinational clients — a broad incumbent that competes at the high end of the agri-food communications market.
• Ogilvy PR: Ogilvy is a global advertising and PR network with established food, agriculture, and sustainability practices serving multinational agribusinesses — a broader incumbent that competes for large enterprise agri-food communications work.

Regional players

• CAAST (Connect Agency): Connect Agency is a UK-based creative and PR agency working with food, drink, and rural brands — a UK regional peer that competes in some of JCM's food and rural sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JCMandCo
• YouTubeyoutube.com/channel/UChMrYi4QO041pqUmzEb5Bwg
• LinkedInlinkedin.com/company/jane-craigie-marketing-ltd
• Instagraminstagram.com/17841404716915909
• Facebookfacebook.com/JCMandCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jane Craigie Marketing