Huade Logistics

What Huade Logistics does

Huade Logistics, legally Nanjing Huayide Logistics Technology Co., Ltd., is a China-based warehouse automation manufacturer operating from a 66,000 m² facility in Nanjing Jiangning Science Park, Jiangsu Province. The company produces automated storage and retrieval systems (ASRS), stacker cranes, four-way shuttle, mother-baby shuttle, and radio shuttle systems, conveyor and material handling equipment, and a full range of racking systems including high-bay, clad-rack, mobile, pallet, pallet flow, drive-in, VNA, cantilever, shuttle, mezzanine, and mobile shelving variants. Source data records founding in 2014 (the firmographics field states 1993, which is inconsistent with the company's own "10+ years of experience" claim and is not corroborated). The company employs approximately 470 staff, including 40+ senior managers and 40+ R&D engineers, with annual production capacity exceeding 50,000 tons.

The business model is enterprise B2B project sales of customized warehouse automation solutions, combining one-time capital equipment sales with system integration and professional services spanning solution planning, system design, equipment manufacturing, installation, commissioning, software integration, on-site training, and after-sales technical support. Pricing is bespoke and not publicly disclosed. Distribution is direct to enterprise customers via field sales, supplemented by a corporate website and a presence on YouTube, LinkedIn, Facebook, and Instagram for international lead generation. Target end markets include manufacturing, cold chain logistics, chemical, food and beverage, retail, and logistics/e-commerce, with documented international deliveries to markets such as Vietnam.

The company claims more than 100 worldwide industrial projects, 400+ experienced staff, and 10+ years of automation expertise, supported by case studies such as a Vietnam paper-industry ASRS installation with 3,280 pallet capacity and a -25°C cold-storage deployment running continuously since 2018. No funding rounds, institutional investors, partnerships, patents, certifications, or financial disclosures are present in the source data, indicating a privately held, founder-controlled operating profile with limited external visibility.

Name

Huade Logistics

Legal name

Nanjing Huayide Logistics Technology Co., Ltd.

Website

https://huadeasrs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Huade Logistics is a Chinese warehouse automation manufacturer producing ASRS, shuttle systems, stacker cranes, conveyors, and a broad racking portfolio, serving global enterprise customers in manufacturing, cold chain, logistics, chemical, food, and retail with customized integrated solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Warehouse Automation Equipment Manufacturing: Manufacturing and sale of warehouse automation equipment including ASRS, shuttle systems, stacker cranes, conveyor equipment, and racking systems. Equipment sales are one-time capital purchases with associated installation and commissioning services.
2. System Integration and Project Services: Complete warehouse automation project services including solution planning, system design, equipment manufacturing, installation, commissioning, software integration, on-site training, and technical support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Huade Logistics manufactures automated storage and retrieval systems and industrial warehouse racking for industrial buyers worldwide. Its product range spans ASRS, stacker cranes, four-way shuttle systems, mother-baby shuttle systems, radio shuttle rack systems, conveyor and material handling systems, and a complete line of pallet, drive-in, VNA, cantilever, shuttle, mobile, mezzanine, clad-rack, and mobile shelving racking. Solutions are designed, produced, and installed for manufacturers, cold chain operators, e-commerce, chemical, food, retail, and third-party logistics companies across 50+ countries.

Product overview

Huade Logistics is a warehouse automation company specializing in automated storage and retrieval systems (ASRS) and intelligent storage solutions. The product portfolio consists of a comprehensive range of racking systems (including High Bay, Clad-rack, Mobile, Pallet, Pallet Flow, Drive-in, VNA, Cantilever, Shuttle, Mezzanine, and Mobile Shelving systems) complemented by automated equipment (ASRS, Stacker Cranes, Four-way Shuttles, Mother Baby Shuttles, Radio Shuttles, and Conveyor Systems). The company also provides full-cycle services encompassing solution planning, system design, equipment manufacturing, project installation, commissioning, software integration, training, and technical support. Together, these racking systems and automation equipment form integrated warehouse solutions, while the service offerings enable customers to access end-to-end capabilities from design through after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated Storage and Retrieval System (ASRS)

Quantifiable outcome

• Thuanduc Paper Vietnam project: 3,280 pallet storage capacity in 52m x 31m x 21m warehouse
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Murata Machinery (Muratec): Specializes in unit-load ASRS, stacker cranes, and automated storage systems — direct peer in core crane-based ASRS technology.
• Swisslog: Provides ASRS, shuttle-based storage, conveyor systems, and integrated warehouse automation for similar enterprise customers in manufacturing, retail, and cold chain — closest direct competitor in product scope.
• KNAPP: Austrian warehouse automation specialist with shuttle, ASRS, and integrated solutions for retail, e-commerce, and healthcare — comparable in scope and enterprise customer profile.
• TGW Logistics Group: European warehouse automation integrator with strong ASRS, shuttle, and conveyor portfolio serving similar retail, e-commerce, and manufacturing customers.

Emerging players

• Symbotic: AI-enabled robotic ASRS and warehouse automation provider targeting large enterprise retailers and wholesalers — competes for the same enterprise capex dollars, differentiated by software/AI intensity.
• AutoStore: Cube-based ASRS provider gaining traction in e-commerce and retail fulfillment — represents a competing architectural approach to the pallet/crane-based systems Huade sells.

Broad incumbents

• Daifuku: Large Japanese material handling and ASRS manufacturer serving automotive, electronics, logistics, and cleanroom customers globally — directly comparable in product breadth (cranes, shuttles, conveyors, racking systems) and vertical reach.
• Honeywell Intelligrated: Supplies ASRS, conveyors, palletizing, and warehouse execution software to large distribution and manufacturing customers — overlaps with Huade's integrated hardware-plus-software value proposition.
• Dematic: Global leader in intralogistics and ASRS with deep software (Dematic WMS/WCS) and integrated automated warehouse solutions for manufacturing, distribution, and e-commerce — directly competes with Huade on enterprise warehouse automation, but at a much larger scale.

Regional players

• Hörmann (Hörmann Logistik): European provider of pallet ASRS, racking, and warehouse automation with comparable product portfolio — primarily competes in European markets where Huade has limited direct presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nanjinghuayidelogisticstec4235
• Facebookfacebook.com/profile.php?id=61586323294927
• LinkedInlinkedin.com/company/nanjing-huayide-logistics-technology-co-ltd
• Instagraminstagram.com/huayide
• Xx.com/huaruide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huade Logistics