What Bella IMC does

Bella IMC (Innovative Modern Cabinetry) is a privately held division of Chadwick Industries, operating from a 17,000 sq. ft. manufacturing facility in Huntertown, Indiana. The company produces customizable modern frameless cabinets and ready-to-assemble (RTA) closet systems across four product lines: Moderno Residential, Closet, Box Only, and Multi-Family/Commercial. Its core technical differentiator is the integration of the Lockdowel channel-lock fastening system — a slide-to-lock, glue-free, tool-free assembly mechanism made from recyclable plastic — paired with CNC-controlled production (98% automation), an Omal Lockdowel insertion machine, and an SCM Minimax e10 Contour Bander. This stack supports 1/8-inch custom sizing across 24+ TFL finishes (Egger, Uniboard, Tafisa, Stevenswood, Arauco) and Blum hardware systems, with ANSI/BIFMA certification.

The business runs a hybrid B2B/B2C revenue model. Primary GTM is wholesale to kitchen and bath dealers, cabinet shops, and contractors via a dedicated sales team and the Allmoxy online ordering platform (integrated with Cabinet Vision CAD software) for instant pricing and direct-to-production order flow. A dedicated multi-family/commercial sales motion targets apartment and condo developers through a project bid/ordering system, evidenced by named enterprise installations at Park Evanston, Flats on 46, Elevated Living, and The Station, as well as a 6,500-cabinet order for a 25-story D.C. metro luxury project. Direct-to-consumer sales fill dealer white-space via the online Design Center. Cabinetry is shipped flat-packed domestically from Indiana, leveraging American-made positioning against tariff-disrupted imports. Pricing is unit-based (~$103/box wholesale for 15-box orders) with project-based multi-year contracts for multi-family work; dealer gross margins up to ~36% are achievable, and Bella IMC's 4–8 week lead times are positioned against longer offshore alternatives.

The company is led by founder and President Chad Shelton and CEO Courtney Hogue (promoted January 2023 from Marketing Director), with Director of Operations Grant Weber and Production Manager Nick Allard rounding out the leadership team. Recognition includes four consecutive Woodworking Network Wood100 Strategies for Success awards (2021–2024), the 2017 Cabinet Maker's Association Wood Diamond Award for Lean Production Practices, and a 2022 Green Manufacturer of the Year runner-up. No external institutional funding is disclosed; the company operates as a division of Chadwick Industries (founded 1997).

Name

Bella IMC

Legal name

Bella IMC

Website

https://bellaimc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bella IMC is a Huntertown, Indiana-based division of Chadwick Industries that manufactures customizable modern frameless cabinets and RTA closet systems using the Lockdowel channel-lock fastening system, serving wholesale kitchen/bath dealers, cabinet shops, contractors, and multi-family developers via the Allmoxy online ordering platform.

Ownership category

akta.pro rank

Product category

Kitchen & Bath Cabinetry Manufacturing

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

Keywords

• Ready-to-assemble cabinets
• Frameless cabinet manufacturing
• Custom kitchen cabinetry
• Multifamily cabinetry solutions
• Modern closet systems

Headquarters

HQ city

Huntertown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Cabinet Sales: Sells cabinets and cabinet components wholesale to kitchen cabinet dealers, home improvement professionals, builders, and cabinet/closet shops. Offers full cabinets, box-only options, and individual door/drawer fronts.
2. Direct Consumer Sales: Sells direct to consumers when no dealer is available in their area. Ready-to-assemble cabinets at economical pricing.
3. Custom Cabinetry Manufacturing: Custom designed and one-off work from architects and contractors. Customization down to 1/8 inch in any dimension.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bella IMC manufactures and sells modern frameless ready-to-assemble (RTA) kitchen cabinets, bathroom vanities, closet systems, and commercial/multifamily cabinetry from a 17,000 sq. ft. facility in Huntertown, Indiana. Products are built using a proprietary Lockdowel channel-lock fastening system that enables tool-free, glue-free assembly, and are sold wholesale to cabinet dealers, contractors, builders, and multi-family developers, with direct-to-consumer sales when no dealer is available. Orders are configured and priced online through the Allmoxy platform with customization down to 1/8 inch across TFL melamine finishes and Blum hardware.

Product overview

Bella IMC offers modern frameless Ready-To-Assemble (RTA) and fully assembled cabinetry manufactured in their 17,000 sq. ft. Huntertown, Indiana facility. Their product portfolio comprises four distinct lines: the Moderno Residential Line for custom homes and remodels; the Closet Line for storage solutions; the Box Only Line for dealers and contractors adding their own doors; and the Multi-Family/Commercial Line for apartments and multi-unit projects. All products utilize the proprietary Lockdowel channel-lock fastening system enabling 80% faster assembly. The company supports online ordering through their Allmoxy platform and offers online design tools for customer configuration. Product customization is available down to 1/8 inch with various TFL melamine finishes from Egger, Uniboard, Tafisa, Stevenswood, and Arauco, as well as prefinished and unfinished plywood options.

Differentiator

Problem solved

Functional benefit

Brands

• Moderno Residential Line: Residential cabinetry line designed for homeowners demanding customization down to 1/8 inch in any dimension, featuring 24 Egger Wood Grain and Textured TFL melamine finishes.
• Closet Line
• Box Only Line
• Multi-Family/Commercial Line

Products and services

• Moderno Residential Cabinetry Line Residential cabinetry line designed for homeowners demanding customization down to 1/8 inch in any dimension, featuring 24 Egger Wood Grain and Textured TFL melamine finishes with Blum undermount soft-close drawer boxes and Lockdowel tool-free construction.
• Closet Cabinetry Line Ready-to-assemble closet systems with Lockdowel slide-to-lock construction for quick, tool-free installation; customizable down to 1/8 inch with 24 Egger TFL color options and three plywood options.
• Box Only Cabinetry Line Cabinet boxes without doors/drawer fronts for cabinet shops, dealers, builders, and contractors to add their own preferred door styles; customizable to 1/8 inch with Egger TFL woodgrains, pre-finished maple plywood, and Lockdowel assembly.
• Multi-Family / Commercial Cabinetry Line Cabinet solutions for apartments, condos, and mixed-use spaces requiring consistency and scale; offers customization of hardware, drawer boxes, and color options from Uniboard, Tafisa, Stevenswood, and Egger brands, targeted at multi-family developers and commercial builders with project-based pricing.

Quantifiable outcome

• 80% faster assembly than traditional RTA cabinets
• +8 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Lockdowel Inc.coreTechnology or IntegrationLockdowel is a channel-locking fastening system that slides to lock. Bella IMC uses Lockdowel EClip fasteners made from recyclable plastic throughout their cabinetry. This partnership enables 80% faster assembly, ANSI/BIFMA certified products, and tool-free/glue-free construction. Lockdowel tested holding 1,164 pounds on a 1-inch shelf. Products can be disassembled and reassembled for repairs or redesigns.
• AllmoxycoreTechnology or IntegrationAllmoxy is the online ordering and pricing platform used by Bella IMC. Allows customers to select cabinet types, enter dimensions, choose finishes, and receive instant pricing. Orders integrate directly with production systems for streamlined fulfillment.
• Cabinet VisioncoreTechnology or IntegrationCabinet Vision is the software that drives Bella IMC's design and ordering systems, integrated with Allmoxy for comprehensive cabinet design and manufacturing workflow.
• OmalcoreTechnology or IntegrationOmal manufactures the Lockdowel insertion machine that Bella IMC uses in production. This automated machine drills and inserts Lockdowel Eclips fasteners with precision, enabling 80% faster cabinet assembly.
• EggercoreTechnology or IntegrationEgger is Bella IMC's primary TFL (Thermally Fused Laminate) melamine supplier. Provides 3/4 inch textured TFL materials for cabinet construction. Primary brand product offering since transitioning in 2021. Also provides new 24+ Decor line colors.
• BlumcoreTechnology or IntegrationBlum is the hardware supplier for Bella IMC's drawer systems and hinges. Products include Blum Tandem soft close undermount slides, Blum Legrabox, and Blum Metabox drawer systems. Industry-leading soft-close functionality included standard.
• Chadwick IndustriescoreOthersBella IMC is a division of Chadwick Industries. Founded in 1997, Chadwick began as custom furniture firm before moving into commercial cabinetry in 2004. Completed projects for Midwest hospitals, University of Notre Dame, W-Hotel Austin, Venetian Hotel Las Vegas, and homes in U.S. Virgin Islands. Chadwick Industries is a fully automated cabinetry facility.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• CabinetNow: Online RTA cabinet retailer offering assembled and ready-to-assemble kitchen/bath cabinets to dealers and consumers; competes head-to-head with Bella on online ordering economics, configuration, and lead times.
• Fabuwood: U.S.-based manufacturer of RTA kitchen and bath cabinets selling through dealers and direct channels, with comparable frameless construction, online ordering, and a B2B/B2C hybrid GTM that closely mirrors Bella IMC's model.
• CliqStudios: Direct-to-consumer online custom cabinetry company with digital design tools, custom sizing, and short lead times - the consumer-facing analog to Bella's Allmoxy-driven online configuration flow.
• Forevermark Cabinetry: RTA-focused cabinet brand distributed through kitchen and bath dealers with a comparable value-tier positioning, custom sizing, and finish breadth; overlaps directly with Bella's Moderno Residential and Box Only lines.
• Wolf Home Products: Manufacturer of RTA cabinets, outdoor kitchens, and building products sold through dealers; directly comparable dealer-channel business model and SKU breadth to Bella's four product lines.

Broad incumbents

• MasterBrand Cabinets: The largest North American cabinet manufacturer (parent of KraftMaid, Merillat, Diamond, etc.); competes broadly across the kitchen/bath cabinet space with the scale, dealer relationships, and capital that Bella lacks.
• American Woodmark: Public, large-scale cabinet manufacturer serving home centers and new construction builders; relevant comparable for Bella's multi-family/builder channel and for understanding incumbent pricing power.

Emerging players

• Cabinet Giant: Online retailer of RTA and assembled cabinets competing on price and lead times; partial overlap with Bella's consumer channel and online ordering stack.

Others

• ShelfGenie: Franchise-based custom shelving and closet storage company; overlaps with Bella's closet and home organization line, particularly on the residential direct-to-consumer side.
• ClosetMaid: Closet and home organization systems brand (Emerson) that competes with Bella's Closet line; an adjacent competitor sharing the same end market (homeowners and dealers) but a different primary product (closet systems vs. kitchen/bath cabinetry).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMeervqFb9JcHxTkg9NukjA
• Facebookfacebook.com/bellainnovativemoderncabinetry
• LinkedInlinkedin.com/company/bella-imc
• Instagraminstagram.com/bella_cabinetry
• Pinterestpinterest.com/bellaimc
• Xx.com/bella_cabinetry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella IMC