What Micros Northeast does

Micros Northeast is a woman-owned IT hardware reseller and managed services provider headquartered in Woburn, Massachusetts, operating continuously since approximately 1994. The company serves three customer segments in the New England region: education (K-12 and higher-education institutions), government (state and local agencies), and corporate clients. It operates as an authorized dealer and service center for tier-one OEMs including HP, Lenovo, Dell, and Apple, with additional product partnerships spanning Cisco, Intel, and Microsoft lines.

The company's offering set spans hardware procurement, configuration and deployment services, warranty and out-of-warranty repair, and managed endpoint programs. Distinctive capabilities include Apple Authorized Service Provider support, DOD-standard asset disposition (sanitization, recycling, and chain-of-custody reporting), and turnkey student laptop programs deployed at Bentley University and Nichols College, covering imaging, deployment, repair intake, and lifecycle management. A walk-in service center in Woburn and company-owned pickup and delivery vehicles support the regional service radius.

The business operates without disclosed external funding or parent-company affiliation and retains full ownership. Hardware pricing visible on its Shopify storefront includes Lenovo ThinkPad T14 Gen 6 configurations at $1,599-$1,926 and HP EliteBook 845 G11 at $1,399, with repair labor at $125 per engagement. Revenue is generated through hardware margin, hourly service fees, and recurring managed-services contracts anchored in institutional relationships, with State Contract ITC-73 providing pre-qualified access to Massachusetts public-sector procurement.

Name

Micros Northeast

Legal name

Micros Northeast

Website

https://microsne.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Micros Northeast is a Woburn, Massachusetts woman-owned IT hardware reseller and managed services provider serving New England education, government, and corporate clients since approximately 1994 with OEM partnerships and full device lifecycle services.

Ownership category

akta.pro rank

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Technology Hardware Sales: Sale of computers, laptops, desktops, servers, networking equipment, and accessories from authorized manufacturer brands including HP, Lenovo, Apple, and Dell. One-time transaction model with competitive educational and institutional pricing.
2. Repair Services: Warranty repairs covered under manufacturer agreements and out-of-warranty repair services with diagnostic and labor fees. Drop-off service model at walk-in service center.
3. Student Laptop Program Services: Managed purchasing portal creation and management for educational institutions, including device procurement, configuration, and lifecycle support services.
4. Device Configuration and Deployment: Pre-delivery Microsoft Windows update services, custom device imaging, asset tagging, and Apple Business Manager enrollment for government and institutional clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Micros Northeast is an authorized dealer and service center reselling computing hardware from HP, Lenovo, Apple, Dell, Cisco, Intel, and Microsoft to educational institutions, corporations, and government agencies across New England. The company also provides Apple Authorized Sales and Repair Services, walk-in warranty and out-of-warranty computer repair, custom device imaging, asset disposition with DOD standard data wipes, and managed student laptop programs through institution-specific online portals.

Product overview

Micros Northeast is a local, woman-owned business and authorized dealer/service center for HP, Lenovo, Apple, and Dell, serving as New England's leading technology supplier for over 30 years. The company operates as a multi-brand product reseller with integrated service offerings, combining hardware sales across major technology brands (HP, Lenovo, Apple, Dell, Cisco, Intel, Microsoft) with comprehensive service programs including warranty and out-of-warranty repairs, student laptop programs for educational institutions, government technology procurement solutions, and corporate IT lifecycle management. Products are sold through Shopify-powered e-commerce storefronts with specific institutional portals for partner colleges and schools. The portfolio includes specific laptop configurations (HP EliteBook 845 G11, Lenovo ThinkPad T14 Gen 6 variants) with bundled warranty services, alongside service programs like Apple Authorized Sales and Repair Services, walk-in computer repairs, device imaging, and secure asset disposition.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Authorized Sales Services Authorized sales of Apple devices and accessories (MacBook, iMac, iPad, etc.) to businesses, schools, government agencies, and organizations across New England, supported by certified deployment and ongoing support.
• Apple Authorized Repair Services Apple-authorized diagnostic, repair, and warranty services including MacBook and Mac desktop repair, iPad service, Apple warranty service, AppleCare-covered repairs, and hardware diagnostics using Apple-approved procedures and parts.
• Warranty and Out-of-Warranty Repair Services Walk-in hardware repair services including authorized warranty repairs for HP, Lenovo, Apple, and Dell, plus out-of-warranty repairs with a $75 diagnostic fee (credited toward repair) and $125 repair labor fee plus parts, paid at drop-off.
• Student Laptop Program Comprehensive technology program partnering with colleges, universities, and independent schools to provide students with business-class laptops, including custom purchasing portals, direct shipping, on-campus rollouts, warranty management, repair services, and loaner laptop programs.
• Government Technology Solutions State Contract ITC-73 certified technology supplier program providing IT hardware procurement, inventory management, on-demand delivery, Microsoft Windows update services, custom device imaging, and secure asset disposition with DOD standard data wipes for state and local government agencies.
• Education Technology Solutions Comprehensive technology solutions for K-12 and higher education institutions including desktop systems, laptops, Chromebooks, servers, networking, and security solutions with on-site support, depot service, and student laptop program management.
• Corporate Technology Solutions Technology solutions for corporate clients including procurement assistance, expert service, and secure asset disposition to help manage IT infrastructure efficiently across New England.
• Device Imaging Services Custom imaging services for streamlined and consistent device deployment, where customer-provided images are securely hosted and applied to ordered devices before delivery, with post-imaging testing.
• Asset Disposition Services Secure asset disposition including DOD standard data wipes, certificates of data destruction, and responsible recycling or repurposing in accordance with environmental standards.
• Nichols HP EliteBook 845 G11 (with Touchscreen) Business laptop with AMD Ryzen 7 PRO 8840U processor, 16GB DDR5 memory, 512GB PCIe Gen4 NVMe SSD, 14-inch WUXGA touchscreen display, 5MP IR camera, fingerprint sensor, Wi-Fi 6E, Bluetooth 5.3, and Windows 11 Pro. Includes 4-year warranty with accidental damage protection. Configured for Nichols College students.
• Bentley Lenovo ThinkPad T14 Gen 6 (Intel Core Ultra 7) Business laptop for Bentley University with Intel Core Ultra 7 258V processor, 32GB memory, 512GB PCIe Gen4 SSD, 14-inch WUXGA display, Intel Arc Graphics 140V, 5MP RGB+IR camera, Bluetooth 5.4, and Windows 11 Pro. Includes 4-year warranty with accidental damage protection.
• Bentley Lenovo ThinkPad T14 Gen 6 (Intel Core Ultra 5) Business laptop for Bentley University with Intel Core Ultra 5 28V processor, 32GB memory, 256GB PCIe Gen4 SSD, Intel Arc Graphics 130V, and Windows 11 Pro. Sold out at time of source data.

Quantifiable outcome

• Performs more warranty repairs for major brands than anyone in New England
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• HPcoreTechnology or IntegrationAuthorized Dealer and Service Center for HP. Provides certified warranty repairs and support directly backed by HP manufacturer relationships.
• LenovocoreTechnology or IntegrationAuthorized Dealer and Service Center for Lenovo. Offers competitive pricing, expert support, and local warranty service on Lenovo products.
• ApplecoreTechnology or IntegrationApple Authorized Sales and Service Center providing certified repairs, warranty service, deployment, and ongoing support for Apple devices throughout New England. One of the leading Apple Authorized Service Providers in New England.
• DellcoreTechnology or IntegrationAuthorized Dealer and Service Center for Dell. Provides certified repairs and support directly backed by Dell manufacturer relationships.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Micros Northeast online store, enabling product catalog, shopping cart, checkout, customer accounts, and secure payment processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MicroAge: MicroAge is a multi-brand IT solutions provider serving enterprise, government, and education customers with hardware procurement, configuration, and managed services. Like Micros Northeast, it operates as an authorized reseller of major OEMs and provides lifecycle support. MicroAge is a closer size and operating model comparator than the national tier-1 resellers.
• Zones Inc. Zones is a mid-sized IT solutions provider offering hardware, software, and services to enterprise, public sector, and education customers. It is an authorized reseller of major OEMs (HP, Dell, Lenovo, Apple, Cisco) and provides deployment, configuration, and lifecycle services similar to Micros Northeast's offerings.
• Connection (PC Connection): Connection is a multi-brand IT reseller with a strong public sector and education focus (it operates GovConnection and Connection Education). It sells HP, Lenovo, Dell, and Apple products with warranty and lifecycle services, closely mirroring Micros Northeast's value-added-reseller model for state and local government and higher education customers.
• Howard Technology Solutions: Howard Technology Solutions is a value-added reseller of IT hardware (HP, Lenovo, Dell, Apple) with a strong footprint in K-12, higher education, government, and SMB. It offers custom device configuration, imaging, warranty service, and asset disposition—services that map closely to Micros Northeast's Government Technology Solutions and Education Technology Solutions programs.
• Encore Technology Group: Encore Technology Group is a value-added IT reseller specializing in enterprise, government, and education customers, with authorizations across HP, Lenovo, Dell, Cisco, and Microsoft. It offers procurement, configuration, imaging, and lifecycle service offerings that parallel Micros Northeast's solutions portfolio and serves a similar institutional buyer base.

Broad incumbents

• SHI International: SHI is a large IT solutions provider offering hardware, software, and services to corporate, public sector, and education customers. Its portfolio of OEM authorizations (HP, Lenovo, Dell, Apple, Cisco, Microsoft) and dedicated public sector and higher education divisions directly overlap with Micros Northeast's core segments. SHI is a comparable peer as a multi-OEM authorized reseller with state contract and education credentials.
• CDW Corporation: CDW is a large multi-brand IT reseller serving K-12, higher education, government, and corporate customers across the U.S. Like Micros Northeast, it is an authorized dealer across major OEMs (HP, Lenovo, Dell, Apple, Cisco, Microsoft) and operates dedicated education, government, and corporate segments. CDW is the benchmark competitor in the white-glove institutional IT procurement space.
• Insight Enterprises: Insight is a global IT solutions provider selling hardware, software, and services across enterprise, public sector, and education markets. As an authorized reseller of HP, Lenovo, Dell, Apple, and Cisco, it competes head-to-head with Micros Northeast for institutional hardware and managed deployment deals, particularly in education and government.

Emerging players

• Apogee (Tata Communications): Apogee is a managed IT services provider focused on higher education, providing campus-wide device procurement, deployment, lifecycle management, and support. Its higher-education managed device model overlaps with Micros Northeast's Student Laptop Program and Education Technology Solutions, though it operates as a managed services partner rather than a pure reseller.

Regional players

• Heartland Business Systems: Heartland Business Systems is a Midwest-based IT solutions provider offering hardware, software, and managed services to enterprise, government, and education customers. It is a comparable regional value-added reseller with multi-OEM authorizations and a similar-sized services portfolio. Differs from Micros Northeast primarily in geographic focus (Midwest vs. New England).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/microsnortheast
• LinkedInlinkedin.com/company/micros-northeast-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micros Northeast