Masaya & Co.

What Masaya & Co. does

Masaya & Co. is a privately held, Nashville-headquartered furniture company founded in 2015 that designs and sells handcrafted indoor and outdoor furniture made from FSC® Certified hardwood sourced through its own reforestation projects. Its product portfolio spans seating (lounge chairs, rocking chairs, dining chairs, stools, benches), tables (dining, accent, side, desks), storage (shelves, consoles, credenzas), bedroom pieces (beds, nightstands), outdoor collections, and a signature handwoven line designed by anthropologist-designer Abril Zepeda. The company's central proprietary concept is "Seed to Seat," a closed-loop platform linking tree-planting activity to furniture production, with the company reporting over 1 million trees planted to date.

Masaya & Co. operates an omnichannel distribution model combining direct-to-consumer e-commerce, exclusive trade and wholesale B2B programs, and physical showrooms in five countries (USA, Nicaragua, Costa Rica, Panama, and the Netherlands). It serves four primary customer segments: individual residential consumers, hospitality and commercial buyers, trade professionals such as interior designers and architects (with access to 4,000+ unique designs through an exclusive trade site), and wholesale retail partners. Unit pricing is individually set across SKUs ranging from roughly $175 for accent tables to $1,695 for premium outdoor rockers, with no subscription or recurring revenue model.

The company is founder-led by Aram Terry, operates without disclosed external funding or parent company ownership, and maintains an active digital marketing presence across social, blog, email, podcast/video, and trade channels. Its competitive positioning rests on sustainability credentials (FSC® certification, reforestation impact), artisan handcraft, and a designer-attributed woven collection, rather than on technology differentiation, automation, or proprietary software platforms.

Name

Masaya & Co.

Website

https://masayacompany.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Masaya & Co. is a Nashville-based, founder-led furniture brand founded in 2015 that designs and sells handcrafted FSC® Certified hardwood indoor and outdoor furniture through DTC e-commerce, trade, and wholesale channels across five countries, serving residential, hospitality, and trade professional customers with a sustainability-led Seed to Seat model.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of handcrafted furniture pieces including chairs, tables, storage, bedroom, outdoor, and accessories. Revenue generated from individual product transactions at various price points ranging from approximately $175 to $1,695.
2. Trade/Wholesale Program: B2B sales to interior designers, architects, and hospitality professionals through exclusive trade program with access to 4,000+ unique designs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Masaya & Co. (MasayaCo) designs, manufactures, and sells handcrafted furniture made from FSC Certified hardwood sourced from its own reforestation projects. The portfolio spans seating (lounge chairs, rocking chairs, dining chairs, stools, benches), tables (dining, accent, side, desks), storage, bedroom pieces, outdoor collections, and a signature handwoven line. Products are sold direct-to-consumer via e-commerce and showrooms, and through a B2B Trade and Wholesale program.

Product overview

MasayaCo is a furniture company offering handmade furniture pieces crafted from FSC® Certified hardwood, specifically teak from reforestation projects. The product portfolio includes seating (lounge chairs, rocking chairs, dining chairs, stools, benches), tables (dining tables, accent tables, side tables, desks), storage solutions (shelves, consoles, credenzas), bedroom furniture (beds, nightstands), and complete outdoor collections. The company also offers a handwoven collection designed by Abril Zepeda, an outdoor strap collection with weather-resistant webbed seating, and Masaya Homes solid teak living units. Services include a Trade Program providing designers access to over 4,000 unique designs and a Wholesale Partnership program for retail stores. The company emphasizes sustainability through reforestation, having planted over a million trees.

Differentiator

Problem solved

Functional benefit

Products and services

• Seating Collection (Lounge, Rocking, Dining Chairs, Stools, Benches)
• Tables Collection (Dining, Accent, Side, Desks)
• Storage Collection (Shelves, Consoles, Credenzas)
• Bedroom Collection (Beds, Nightstands)
• Outdoor Collection (Lounge, Rockers, Tables, Dining Chairs & Stools, Benches)
• Handwoven Collection
• Accessories Collection
• Trade Program
• Wholesale Partnership Program
• Masaya Homes Solid Teak Living Units

Quantifiable outcome

• Over 1 million trees planted through reforestation projects

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joybird: DTC mid-century modern furniture retailer with a similar target customer and price band. Joybird competes with MasayaCo on style-driven online furniture and customizable offerings.
• Burrow: DTC furniture brand selling direct-shipped sofas, chairs, and home furnishings with a similar e-commerce-first model. Burrow's online-first motion and broad SKU portfolio make it a close operational comparable.
• Article: Direct-to-consumer modern furniture brand with comparable price points and mid-century-inspired product lines. Article competes head-to-head with MasayaCo for online furniture shoppers seeking stylish, direct-shipped home goods.
• Maiden Home: Premium DTC furniture brand offering handcrafted, direct-to-consumer seating and case goods. Maiden Home's craftsmanship positioning and price tier closely mirror MasayaCo's artisanal approach.
• The Citizenry: DTC home goods brand with an ethical/sustainable sourcing narrative and global artisan production. The Citizenry's mission-driven brand and international artisan supply chain mirror MasayaCo's Seed to Seat positioning.
• Interior Define: DTC custom and customizable furniture brand selling direct to consumers online. Interior Define competes for the same design-conscious online furniture buyer that MasayaCo targets.
• Serena & Lily: Lifestyle home furnishings brand selling coastal-inspired furniture and decor through DTC e-commerce and showrooms. Serena & Lily's showroom-plus-online model and design-forward catalog overlap with MasayaCo's go-to-market.

Broad incumbents

• West Elm: Large national furniture retailer with a strong sustainability/FSC messaging line and broad catalog of indoor and outdoor furniture. West Elm competes for the same design-conscious customer but at significantly greater scale.
• Crate & Barrel: Established home furnishings retailer with showrooms and a broad furniture catalog across indoor, outdoor, bedroom, and dining. Crate & Barrel competes with MasayaCo for customers shopping for full-room furniture solutions.

Emerging players

• Medley Home: Sustainable furniture brand focused on non-toxic, eco-friendly materials and craftsmanship. Medley competes in the same sustainable-furniture niche as MasayaCo with a comparable environmental value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfyV1bCiOXiyOPJfDbHxI-A
• Facebookfacebook.com/masayacoUS
• Instagraminstagram.com/masayaco
• Pinterestpinterest.com/masayacompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masaya & Co.