YBA PPC

What YBA PPC does

YBA PPC is a UK-based digital marketing agency specializing in Google Ads campaign management for small and medium-sized businesses, founded in 2014 by Laura Moxham and operating under the legal entity Melt Creative Ltd. The agency maintains offices in Luton and Harpenden and has been recognized as a Top 3% Google Premier Partner across 26 countries by Google. YBA PPC offers full-service Google Ads management, Bing Ads management, a free PPC audit, and a custom-built client dashboard providing real-time transparency on spend, calls, and conversions.

The agency's core technology is a Personal Dashboard that exposes ad spend, call tracking, and keyword-level conversion data directly to clients, addressing the opacity problem typical of PPC agency relationships. YBA PPC earns revenue through subscription-style monthly management fees tied to client Google Ads spend, with a minimum client threshold of approximately £1,000 per month on Google Ads. Onboarding includes a free audit and one month of free management as a risk-reversal mechanism.

YBA PPC operates a sales-led go-to-market motion built on direct discovery calls, the free audit funnel, and a strong word-of-mouth referral network from existing clients. The agency targets a horizontal mix of UK SMBs across verticals including childcare, dental, fitness, legal, automotive, flooring, and home services. With 1-10 employees and no disclosed funding, the firm relies on founder-led expertise and Google Premier Partner brand recognition as its primary competitive assets.

Name

YBA PPC

Legal name

Melt Creative Ltd.

Website

https://ybappc.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

YBA PPC is a UK-based Google Premier Partner agency managing Google Ads and Bing Ads campaigns for small and medium-sized businesses across multiple verticals, founded in 2014 by Laura Moxham and operating with 1-10 employees from Luton and Harpenden.

Ownership category

akta.pro rank

Product category

Digital Marketing / PPC Management Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

akta.pro secondary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Google Ads management
• PPC agency services
• Paid search advertising
• Lead generation campaigns
• Search engine marketing

Headquarters

HQ city

Harpenden

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Google Ads Management Fees: YBA PPC charges management fees for Google Ads campaign management services. They offer free audits and a month of free management as a risk-reversal incentive to attract new clients. The agency targets businesses spending over £1k per month on Google Ads.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YBA PPC is a UK-based Google Premier Partner agency that manages Google Ads (and Bing Ads) pay-per-click campaigns for small and medium-sized businesses. The agency handles campaign strategy, build, optimization, and ongoing performance tracking, supported by a proprietary client dashboard that provides transparent, real-time visibility into ad spend, keywords, and phone leads generated. Their core promise is transformational lead and enquiry growth tied to measurable ROI, sold primarily to UK SMBs spending over £1k/month on Google Ads.

Product overview

YBA PPC is a Google Premier Partner agency offering a unified Google Ads management service. The core product is comprehensive Google Ads campaign management, complemented by Bing Ads services as a certified partner. The agency provides a client-facing transparency dashboard for real-time performance monitoring. The company was founded in 2014 by Laura Moxham, who initially used Google Ads to grow her own home computer support business before launching the agency to help other businesses achieve transformational growth through the world's most advanced advertising platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Full-service Google Ads campaign management for UK SMBs, including strategy, campaign build, ongoing optimization, conversion tracking, and transparent performance reporting via the proprietary client dashboard. Includes call recording for phone leads and is targeted at businesses spending over £1k/month on Google Ads.
• Bing Ads Management Microsoft Bing search advertising campaign management, delivered as a certified Bing Partner, extending client reach beyond Google Ads onto the Bing search network.
• Client Dashboard & Transparency Platform A proprietary client-accessible dashboard showing key business metrics, ad spend tracking, recorded phone calls generated through Google Ads, and granular (penny-level) keyword performance tracking for full transparency.

Quantifiable outcome

• 220% ROI achieved within 6 months for founder's original business
• +5 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationYBA PPC is a Google Premier Partner and was voted Top 3% of Google Premier Partner agencies across 26 countries. They were shortlisted by Google as one of the best agencies in Europe for growing businesses online. This partnership provides access to Google's advertising platform, beta features, and recognition programs.
• SSA-UK (Search Advertising Association UK)minorStrategic or Co-development PartnerYBA PPC is a member of SSA-UK, the UK Search Advertising Association, indicating participation in industry advocacy, networking, and best practice sharing within the UK advertising community.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brainlabs: UK-founded, now global data-driven digital marketing agency offering paid search, programmatic, and SEO. Comparable as a UK-rooted PPC-led agency serving enterprise and growth-stage clients across multiple channels.

Direct peers

• Hallam: Nottingham-based multi-award-winning UK digital marketing agency offering PPC alongside SEO and content. Comparable mid-sized UK agency targeting growth-stage businesses with full-funnel paid media services.
• Tug: UK-based digital marketing agency specializing in paid media, SEO, and analytics. Directly comparable as a Google Premier Partner agency serving UK growth businesses.
• Found (formerly Roast): London-based performance marketing agency with strong PPC heritage, serving direct-to-consumer and e-commerce clients. Comparable Google Premier Partner agency operating in the UK paid-search space.
• Croud: UK-based digital marketing agency with strong PPC and paid search heritage, serving similar growth-focused B2B and B2C clients. Directly competes with YBA PPC for paid search engagements and shares the Google Premier Partner pedigree.
• Tamar: Bath, UK-based digital marketing agency offering paid search, SEO, and analytics to SMB and mid-market clients. Comparable in scale and Google Premier Partner positioning to YBA PPC.
• Vertical Leap: UK SEO and PPC agency with a strong paid search focus, recognized Google Partner. Directly competes for UK SMB and mid-market PPC budgets with a similar transparency-led value proposition.
• Genie Goals (formerly GenieCrawl): UK-based paid search and SEO agency recognized as a Google Premier Partner, with similar founder-led positioning and a focus on transparency and SMB growth engagements.
• BOLT Digital (formerly Brave the Traffic): Independent UK paid search agency with a strong Google Ads focus and Premier Partner status. Directly comparable in offering, customer profile, and competitive set to YBA PPC.
• ClickTech (formerly Click Consult): Established UK SEO and PPC agency with multi-year Google Premier Partner credentials. Serves similar UK growth-business segments and competes for paid search management engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/YBAPPC
• Xx.com/ybappc
• Facebookfacebook.com/ybappc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YBA PPC