Mcasso
Mcasso is a London-based music and sound production company, founded in 1979, providing original composition, sonic branding, sound design, and audio post-production to broadcasters (BBC, ITV, Netflix), brands (Bentley, McDonald's, HSBC), and gaming clients, alongside sister companies Curved Arrow and End Level Boss.
- Company typePrivate
- Founded1979
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mcasso does
Mcasso is a London-based music and sound production company founded in 1979, operating as Mcasso Music Production Ltd with a small core team of in-house composers, producers, music supervisors, music editors, and sound engineers supplemented by freelance talent. The company delivers bespoke original music composition, arrangement, music supervision, sound design, and audio post-production services to enterprise clients across broadcasting (BBC, ITV, Sky, UKTV, MTV), streaming platforms (Netflix, Apple TV+), advertising agencies and brands (Bentley, McDonald's, HSBC, Volkswagen, Huawei, Kellogg's, Fortnum & Mason, Lidl), and gaming (King Games titles via its End Level Boss subsidiary). A registered office is in Bexley, while principal production activity runs from London studios, including a Carnaby Street hub.
The business model is professional services revenue generated through project-based, quote-based fees with multi-year contracted relationships for key clients. Mcasso monetises through four primary streams: custom music composition for advertising/film/TV/radio/gaming; radio and audio branding including station identities and sonic logos (e.g., BBC World Service, BBC Sounds 'Heartbeat'); music supervision and licensing delivered via sister company Curved Arrow; and sound design and audio post-production. The firm holds an extensive private music library of thousands of high-quality tracks enabling modified use for lower-budget briefs, and supports on-site recording and orchestral sessions for complex projects.
Mcasso operates within a three-brand ecosystem: Mcasso (core production), Curved Arrow (music supervision, search, and clearance), and End Level Boss (gaming music). Go-to-market is relationship-driven and portfolio-led, relying on long-tenured enterprise ties (BBC engagement running continuously since 1979), an award-laden track record including Cannes Lions and a Sony Radio Academy Award, and a comprehensive website portfolio. The company is privately held by founder/CEO Mike Connaris, with no disclosed external investment, funding rounds, or institutional ownership. It maintains global operations across the UK, Europe (Germany, Austria), Asia (Thailand, Japan), and the Middle East (UAE).
Mcasso firmographics
Firmographics- Name
- Mcasso
- Legal name
- Mcasso Music Production Ltd
- Website
- https://mcasso.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mcasso is a London-based music and sound production company, founded in 1979, providing original composition, sonic branding, sound design, and audio post-production to broadcasters (BBC, ITV, Netflix), brands (Bentley, McDonald's, HSBC), and gaming clients, alongside sister companies Curved Arrow and End Level Boss.
- Ownership category
- akta.pro rank
Mcasso industry classification
Industry- Product category
- Music Production Services
- NAICS
- Other Sound Recording Industries (512290), Sound Recording Studios (512240), Motion Picture and Sound Recording Industries (512)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Sample Library & Sound Design Creation (for production use) (MPAIAHAM)
Keywords
Where Mcasso is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mcasso business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Music Composition and Production Services: Custom music composition, arrangement, and production for advertising, film, TV, radio, and gaming projects. Project-based fees with dedicated producer assigned to each project.
- Radio and Audio Branding: Station branding, sonic identities, and radio imaging for broadcasters. Multi-station network branding projects such as the 40-station BBC Local Radio network.
- Music Supervision and Licensing: Music supervision services including track licensing and music search/clearance through sister company Curved Arrow.
- Sound Design and Audio Post Production: Sound design, clean up, and final mix services for commercial media, TV broadcast, cinema, radio and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Mcasso product offering
Product offeringCore offering
Mcasso is a London-based music and sound production company that creates original music, sound design, and audio post production for advertising, film, TV, radio, podcasts, and gaming clients. Its core work covers bespoke music composition, sonic branding and station identities, music supervision and licensing, and final mixing, delivered by an in-house team of composers, producers, music supervisors, editors, and sound engineers backed by an extensive private music library.
Product overview
Mcasso is a music and sound production company offering a comprehensive suite of services including Music For Advertising, Music For Film & TV, Sound & Mix, Radio & Podcasts, and Music For Gaming. The company operates through three distinct brands: Mcasso (core music production), Curved Arrow (music supervision and clearance), and End Level Boss (gaming music). Founded in 1979, Mcasso provides original composition, music arrangement, sound design, and audio post production services, with a team of in-house composers and access to freelance talent.
Differentiator
Problem solved
Functional benefit
Brands
- Curved Arrow: Music Search and Clearance company; music supervision arm
- End Level Boss
Products and services
- Music For Advertising Custom composition, production, and arrangement of original music for advertising agencies and brands worldwide, with access to a private library of thousands of high-quality tracks.
- Music For Film & TV Film and TV series production services including original score composition, music editing, music supervision, licensing of commercial tracks, and arrangements, for clients such as BBC, ITV, Netflix, Sky, and Rakuten.
- Sound & Mix Audio post production services including sound design, audio cleanup, and final mixing for TV broadcast, cinema, radio, and online media, combining technical and creative skills with cutting edge technology.
- Radio & Podcasts Original radio branding and podcast theme music creation, including sonic logos and station identities for broadcasters and podcast producers, with work including the BBC World Service station sound (reaching 318 million weekly listeners) and BBC Sounds 'Heartbeat' sonic logo.
- Music For Gaming (End Level Boss) Music production services specifically for the gaming industry, operating as a sister company under the Mcasso group, delivering original scores, trailer music, and sound design for video games.
- Music Supervision (Curved Arrow) Music supervision services including music search, clearance, and licensing, operating as a sister company under the Mcasso group, supporting projects that require pre-cleared commercial tracks alongside Mcasso's original compositions.
Quantifiable outcome
- BBC World Service sonic branding reaches 318 million weekly listeners
- +3 more outcomes
Companies that use Mcasso
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Mcasso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mcasso partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Curved ArrowcoreSister music supervision company providing music search, licensing, and clearance services. Works alongside Mcasso on projects requiring track licensing, with Oliver Jay and Lisa McCaffery providing music supervision expertise.
- End Level BosscoreSister company focused on music for gaming. Mcasso's gaming music production subsidiary for video game audio composition and sound design.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Mcasso competitors and assessment
Company assessmentDirect peers
- Butter Music and Sound: Music and sound design company focused on advertising and brand work. Comparable in advertising music composition, sonic branding, and audio post-production services for major brands and agencies.
- Made Music Studio: Specialist sonic branding and music agency creating audio identities, station sounds, and brand music. Direct competitor in sonic branding and audio logo work for major brands and broadcasters.
- Antfood: Music and sound design studio producing original scores, sonic branding, and audio post-production for advertising, film, and interactive media. Comparable boutique creative services model.
- Jingle Punks: Music company producing custom music and sonic branding for advertising, TV, and digital media. Comparable in custom scoring and music-for-brands offerings.
- Audio Network: Production music library and music licensing platform serving film, TV, advertising, and gaming. Comparable in music-for-media value proposition, with overlap in licensing and pre-produced track offerings.
- MassiveMusic: Global music and sound agency composing music for advertising, film, and brands. Highly comparable in services (composition, sonic branding, music supervision) and target clients (global brands, agencies, broadcasters).
- Bruit du Brésil: Creative music agency producing original scores and sonic branding for advertising and film. Comparable in boutique music production for global brand campaigns.
- Human Music: Music and sound agency creating original music for advertising, film, and brand experiences. Comparable in bespoke composition model and advertising-focused client base.
Broad incumbents
- Siegel+Gale: Global brand strategy and design consultancy with a sonic branding practice. Overlaps with Mcasso's radio and audio identity work but operates as a multi-disciplinary broader incumbent rather than a music specialist.
- Universal Music Production: Music-for-media division of Universal Music providing composition, sync, and licensing for advertising, film, and gaming. Larger incumbent with overlapping capabilities in custom composition and music supervision.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mcasso social profiles
Digital presenceMcasso compliance and trust
Trust signalCompliance1 record
Mcasso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mcasso leadership team
Management profileNumber of profiles
Profiles2 records
Mcasso subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mcasso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mcasso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mcasso
What does Mcasso do?
Mcasso is a London-based music and sound production company that creates original music, sound design, and audio post production for advertising, film, TV, radio, podcasts, and gaming clients. Its core work covers bespoke music composition, sonic branding and station identities, music supervision and licensing, and final mixing, delivered by an in-house team of composers, producers, music supervisors, editors, and sound engineers backed by an extensive private music library.
Is Mcasso a public or private company?
Mcasso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mcasso founded?
Mcasso was founded in 1979. It employs 1 to 10 people.
Where is Mcasso based?
Mcasso is headquartered in London, United Kingdom, in the Europe region.
How does Mcasso make money?
Four revenue lines are on record. Music Composition and Production Services are the primary driver. The others are radio and Audio Branding, music Supervision and Licensing and sound Design and Audio Post Production.
Who are Mcasso's main competitors?
Direct peers on record are Butter Music and Sound, Made Music Studio, Antfood, Jingle Punks, Audio Network, MassiveMusic, Bruit du Brésil and Human Music. Broad incumbents are Siegel+Gale and Universal Music Production.
Does Mcasso have an API?
No public API is recorded for Mcasso.
What industry is Mcasso in?
Mcasso's product category is Music Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPAIADAI, Enterprise Audio Publishing & Private Podcast Platforms. Its NAICS code is 512290.