Elastic Suite
Elastic Suite, a product line of French integrator SMILE S.A.S., develops AI-powered B2B/B2C e-commerce search and merchandising software. It offers ElasticSuite for Adobe Commerce and Gally for headless platforms, serving 100+ retailers and distributors via open-source, Enterprise, and Premium tiers.
- Company typePrivate
- Founded2016
- HeadquartersAsnières-sur-vègre, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Elastic Suite does
Elastic Suite is a product line of SMILE S.A.S., a French open-source solutions integrator headquartered in Asnières-sur-Seine, that develops B2B/B2C e-commerce search and merchandising software. The company operates two core products: ElasticSuite, a native extension embedded within the Adobe Commerce (Magento) core that replaces the default search engine with Elasticsearch-based indexing, AI-powered vector search, cascade search, behavioral ranking, faceted navigation, virtual categories, and merchandising rule tooling; and Gally, launched in 2023 as a standalone API-first application extending the same engine to headless, PWA, and composable commerce platforms including Sylius, Shopware, and OroCommerce. The product has been downloaded over 5 million times since its 2016 Magento 2 release, with 452 open-source contributors on GitHub, and 100+ brands and agencies on paid Enterprise and Premium licenses across retail, B2B distribution, fashion, books, and home improvement verticals.
The company monetizes through a three-tier pricing model: a permanently free Open Source tier, an Enterprise annual subscription with advanced merchandising and analytics, and a Premium annual subscription with the full AI feature stack and dedicated onboarding. Pricing is fixed annually independent of traffic, catalog size, or search volume, with auto-renewal and a 5% cap on renewal price increases. Go-to-market is hybrid: product-led growth via GitHub for the free tier, enterprise field sales with "Contact Sales" and "Get a Demo" CTAs for paid tiers, and a structured three-tier Partner Program (Gold/Silver/Bronze) covering 18+ certified agencies. Customer logos include Biocoop, La Maison du Whisky, Cultura, Weldom, MegaDental, Chomette, Manutan, Snowleader, Retif, and Larcier, with documented outcomes of +30% conversion (Essenza Home), +13% revenue (MegaDental), -43% zero-result searches (Chomette), and replacement of three prior solutions (La Maison du Whisky). The company is private, with no disclosed external funding, and chose to remain independent after Adobe expressed acquisition interest in 2019.
Elastic Suite firmographics
Firmographics- Name
- Elastic Suite
- Legal name
- SMILE S.A.S
- Website
- https://elasticsuite.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elastic Suite, a product line of French integrator SMILE S.A.S., develops AI-powered B2B/B2C e-commerce search and merchandising software. It offers ElasticSuite for Adobe Commerce and Gally for headless platforms, serving 100+ retailers and distributors via open-source, Enterprise, and Premium tiers.
- Ownership category
- akta.pro rank
Elastic Suite industry classification
Industry- Product category
- E-commerce Search and Merchandising Software
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where Elastic Suite is headquartered
LocationHeadquarters
- HQ city
- Asnières-sur-vègre
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Elastic Suite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Open Source (Free Tier): Fully free, open-source version of ElasticSuite available on GitHub with no license fee. Generates community adoption, contributor growth, and indirect ecosystem value without direct revenue.
- Enterprise License Subscription: Annual subscription license for the Enterprise version with advanced features, dedicated support, and SLA guarantees. Fixed annual price independent of traffic or catalog size. Minimum 12-month contract with auto-renewal.
- Premium License Subscription: Top-tier annual subscription including full AI features (vector search, behavioral ranking, personalized recommendations), priority support, and business onboarding. Most advanced feature set for ambitious e-commerce projects.
- Partner Program Fees: Channel partners (Gold, Silver, Bronze tiers) access discounted Enterprise licenses for client deployments, generating volume-based revenue through the partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Open Source - permanently free |
| Subscription | Annual | Enterprise - annual subscription |
| Subscription | Annual | Premium - annual subscription, most advanced |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
Elastic Suite product offering
Product offeringCore offering
Elastic Suite develops and sells B2B e-commerce product discovery and digital merchandising software delivered through two core products: ElasticSuite, a native search and merchandising extension for Adobe Commerce (Magento) platforms, and Gally, a standalone API-first search and merchandising application for headless and composable commerce (Sylius, Shopware, OroCommerce). The software combines AI-powered search (vector search, cascade search, instant search, thesaurus), rule-based merchandising (boost/bury, virtual categories, behavioral ranking, faceted navigation), personalization and recommendation, and built-in analytics and A/B testing, sold via a free Open Source tier and paid Enterprise and Premium annual subscriptions.
Product overview
Elastic Suite Solutions offers two core products built on Elasticsearch technology: ElasticSuite and Gally. ElasticSuite is a native extension for Adobe Commerce (Magento) that replaces the default search engine with advanced search, merchandising, and AI capabilities. Gally is a standalone API-based application designed for headless architectures, PWA, and composable platforms (OroCommerce, Shopware, Sylius). Both products share the same technological DNA and offer advanced merchandising tools, AI-powered search (vector search, cascade search), personalization, and analytics. The product portfolio includes three pricing tiers: a free Open Source version, an Enterprise tier with advanced features, and a Premium tier with the most advanced AI capabilities including vector search, behavioral ranking, and personalized recommendations. The suite helps B2B/B2C brands and distributors increase conversion rates, improve online sales, and efficiently manage their online stores.
Differentiator
Problem solved
Functional benefit
Brands
- ElasticSuite: Native search engine extension for Adobe Commerce (Magento). Natively integrated within the Adobe Commerce core, replacing the default search engine for performance, relevance, and merchandising tools.
- Gally
Products and services
- ElasticSuite (Magento/Adobe Commerce extension) Native search engine extension for Adobe Commerce (Magento) that replaces the default search engine with advanced search, merchandising, personalization, and analytics capabilities, designed for online retailers and B2B distributors.
- Gally (standalone API-first search and merchandising application) Decoupled, API-first search and merchandising application for headless, PWA, and composable commerce platforms (OroCommerce, Shopware, Sylius), offering the same Elasticsearch-powered search and merchandising capabilities as ElasticSuite for non-Magento stacks.
Quantifiable outcome
- -40% No Results rate
- +7 more outcomes
Companies that use Elastic Suite
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Elastic Suite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature12 records
Elastic Suite partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, standard and emerging.
- BitExpertcoreBitExpert is a German system integrator and the host of Sylius Days 2024. They are also the creator of the Gally extension for Sylius, providing technical integration services for the Sylius ecosystem. BitExpert collaborates with ElasticSuite on events and ecosystem development.
- QolibercoreGold-tier partner specializing in Magento development. Recognized as a center of excellence for ElasticSuite implementations with strong track record of client deployments.
- HyväcoreGold-tier partner and creator of the Hyvä theme framework for Magento. Provides ElasticSuite integration expertise within the Hyvä ecosystem, enabling performant frontend implementations.
- 7thsensecoreGold-tier partner offering ElasticSuite implementation and merchandising consulting services for e-commerce clients.
- AtwixcoreGold-tier Magento specialist partner providing ElasticSuite deployment and optimization services for enterprise clients.
- WilmacoreGold-tier partner offering Magento and ElasticSuite implementation services, with particular expertise in e-commerce search and merchandising projects.
- CreativeStylecoreGold-tier digital agency partner delivering ElasticSuite projects with focus on fashion and retail e-commerce implementations.
- Silver Partners (Magestore, Blue Stingray, Wekbul, Devteam, IronPlane, Snowdog, Develo, Hatimeria, Macopedia, Perpective)standardSilver-tier partners providing ElasticSuite/Gally implementation services. These partners have certified expertise but with fewer customer references or scope compared to Gold partners.
- Bronze Partners (Evrig, IT Consultis, TechDivision GmbH, e3n, Webcode, BroSolutions, Navigate, CopeX, Akoova)emergingBronze-tier partners at earlier stages of the ElasticSuite partner program, providing implementation services with growing expertise in the ecosystem.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Elastic Suite competitors and assessment
Company assessmentBroad incumbents
- Coveo: Enterprise search and AI-relevance platform with a dedicated e-commerce vertical; a broader incumbent offering unified search across content, service, and commerce use cases.
- Adobe (Adobe Commerce / Magento): Owner of the Magento platform on which ElasticSuite's flagship product is built; relevant both as a platform partner and as a potential consolidator/in-house competitor given Adobe's 2019 acquisition interest.
Direct peers
- Bloomreach: Combines e-commerce search, merchandising, CMS, and personalization in a single platform — directly overlapping with ElasticSuite's combined search + merchandising + personalization value proposition for B2C retailers.
- Constructor.io: E-commerce product discovery and search platform using AI/behavioral personalization — competes with ElasticSuite on vector/AI-augmented search for mid-market and enterprise retailers.
- FactFinder: European e-commerce search and personalization provider with strong presence in DACH — comparable merchant target audience and feature set, particularly relevant given ElasticSuite's European base.
- Searchspring: Site search, merchandising, and product recommendations for e-commerce merchants — overlaps directly with ElasticSuite's core feature set across B2C storefronts.
- Klevu: AI-powered search, merchandising and personalization platform purpose-built for e-commerce — a close functional competitor targeting similar merchant segments with similar AI search capabilities.
- Algolia: Search-as-a-service provider widely used by e-commerce merchants for site search, merchandising rules, and personalization — the most direct head-to-head competitor to ElasticSuite/Gally on API-first search.
Emerging players
- Findify: AI-driven personalized search, recommendations, and merchandising for Shopify and other e-commerce platforms — adjacent direct competitor in the AI-search niche.
- Syte: Visual AI product discovery platform for e-commerce — partial overlap with ElasticSuite's search and personalization features via a different (visual-first) AI modality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Elastic Suite social profiles
Digital presenceElastic Suite compliance and trust
Trust signalCompliance1 record
Elastic Suite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elastic Suite leadership team
Management profileNumber of profiles
Profiles3 records
Elastic Suite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elastic Suite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elastic Suite
What does Elastic Suite do?
Elastic Suite develops and sells B2B e-commerce product discovery and digital merchandising software delivered through two core products: ElasticSuite, a native search and merchandising extension for Adobe Commerce (Magento) platforms, and Gally, a standalone API-first search and merchandising application for headless and composable commerce (Sylius, Shopware, OroCommerce). The software combines AI-powered search (vector search, cascade search, instant search, thesaurus), rule-based merchandising (boost/bury, virtual categories, behavioral ranking, faceted navigation), personalization and recommendation, and built-in analytics and A/B testing, sold via a free Open Source tier and paid Enterprise and Premium annual subscriptions.
Is Elastic Suite a public or private company?
Elastic Suite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elastic Suite founded?
Elastic Suite was founded in 2016. It employs 1 to 10 people.
Where is Elastic Suite based?
Elastic Suite is headquartered in Asnières-sur-vègre, France, in the Europe region.
How does Elastic Suite make money?
Four revenue lines are on record. Open Source (Free Tier) is the primary driver. The others are enterprise License Subscription, premium License Subscription and partner Program Fees.
Who are Elastic Suite's main competitors?
Broad incumbents on record are Coveo and Adobe (Adobe Commerce / Magento). Direct peers are Bloomreach, Constructor.io, FactFinder, Searchspring, Klevu and Algolia. Emerging players are Findify and Syte.
Does Elastic Suite have an API?
Yes. Gally is described as a decoupled (standalone) application designed to integrate via API with any modern e-commerce platform (OroCommerce, Shopware, Sylius, etc.). The API integration offers maximum flexibility for headless architectures, PWA, or composable platforms.
What industry is Elastic Suite in?
Elastic Suite's product category is E-commerce Search and Merchandising Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 5132.