What Goodbody Clinic does

Goodbody Clinic is a UK private health testing provider operating under the legal entity Goodbody Wellness Ltd. (Companies House Registration No. 12049669), headquartered in Beckington. The company sells a catalog of more than 100 diagnostic tests to individual UK consumers through a multi-channel distribution model comprising 250+ partner clinic locations, direct home self-collection test kits, mobile phlebotomy (nurse home visits), and a Shopify-powered e-commerce storefront. Tests are analysed by UKAS-accredited laboratories and the service is CQC-regulated, with certain venous draw pathways carrying NHS-approved designation.

The product portfolio is organized into general wellness panels (Signature Well Woman/Man at 67 biomarkers, Premium Complete at 61 biomarkers, Advanced variants), specialty cancer screening (TruCheck detecting 70 solid tumor types, EpiSwitch PSE prostate test with 94% accuracy, Stockholm3, bowel FIT, HPV cervical, Guardant liquid biopsies), women's health (PrenatalSAFE NIPT range, menopause, PCOS, AMH, fertility), men's health (testosterone profiles, erectile dysfunction), cardiovascular (enhanced cholesterol with apolipoproteins and lipoprotein(a), cardiac risk, ECG Holter), allergy testing (up to 300 allergens via ALEX3), neurological (LucentAD pTau217 for Alzheimer's), and imaging (Full Body MRI Gold at £1,499 and Platinum tiers, Prostate MRI). Pricing spans £49 for entry-level tests to £1,545 for PrenatalSAFE Complete Plus.

Revenue is generated on a pay-as-you-go, one-time-purchase basis across the consumer catalog, supplemented by specialist GP and oncologist consultation fees, MRI/imaging fees, mobile phlebotomy premiums, and a newly added prescription weight management program via an associated shop platform. BNPL providers (Clearpay, Splitit, Dopple) and digital wallets (Shop Pay, Apple Pay, Google Pay) lower the friction on higher-priced SKUs. Customer acquisition is omnichannel: SEO and a Health Hub content library, organic and paid social, Klaviyo email, Trustpilot reviews, and PR in BBC/Daily Mail/Mirror/London Evening Standard/Daily Express, with the Bodi AI assistant and a quiz tool providing personalized test recommendations at the top of funnel. The company has reported 250,000+ cumulative tests completed across its five-year operating history.

Name

Goodbody Clinic

Legal name

Goodbody Wellness Ltd.

Website

https://goodbodyclinic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodbody Clinic is a UK-based direct-to-consumer private health testing provider offering 100+ diagnostic tests — blood panels, cancer screening, NIPT, MRI imaging, and specialist consultations — through 250+ nationwide clinics, home test kits, and mobile phlebotomy.

Ownership category

akta.pro rank

Product category

Private Diagnostic Health Testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection) (HLAHAOAF), Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

Keywords

• Private health testing
• Blood test services
• Cancer screening diagnostics
• MRI imaging services
• Preventive health screening

Headquarters

HQ city

Beckington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Blood and Health Testing Services: One-time purchase of individual health tests ranging from basic screenings (£49) to comprehensive panels (£375+). Revenue generated from sale of diagnostic tests directly to consumers.
2. MRI and Imaging Services: Full body MRI scans offered at Gold (£1,499) and Platinum tiers, plus prostate MRI scans.
3. Specialist Consultation Services: GP consultations and Oncologist consultations available as add-on services for result discussions.
4. Home Healthcare Services: Home nurse visits for blood sample collection at additional cost, providing convenience for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Goodbody Clinic operates a UK-based private diagnostic health testing platform offering more than 100 blood tests, cancer screening panels (TruCheck, EpiSwitch PSE, Stockholm3), MRI imaging, prenatal NIPT, allergy panels, and hormone/fertility assessments. Services are delivered through 250+ in-clinic locations nationwide, mail-order home test kits, and mobile phlebotomy home visits, with results reviewed by registered GPs and consultant oncologists.

Product overview

Goodbody Clinic operates as a private health testing platform offering a comprehensive portfolio of diagnostic services through two primary delivery channels: in-clinic blood tests at 250+ nationwide locations and home test kits. The product portfolio centers on comprehensive wellness blood panels (Signature Well Woman/Man at 67 biomarkers, Premium Complete at 61 biomarkers, and Advanced Well Woman/Man variants), alongside specialized screening categories including cancer detection (TruCheck for 70 tumor types, EpiSwitch PSE and Stockholm3 for prostate cancer, bowel cancer FIT test, HPV screening, and Guardant liquid biopsies), women's health (NIPT PrenatalSAFE range, fertility and hormone tests, menopause, PCOS, AMH), men's health (testosterone profiles, erectile dysfunction, male fertility), cardiovascular screening (enhanced cholesterol with apolipoprotein panels, cardiac risk, ECG Holter monitoring), allergy testing (Essential 42, Complete 295, Premium 300 allergens), imaging (Full Body MRI Gold/Platinum, Prostate MRI), and wellness tests (NAD, cortisol, vitamins). The company also provides AI-powered tools including Bodi for symptom-based test recommendations and a guided quiz for personalized testing plans. Additional services include GP and specialist consultations, earwax microsuction, and weight management programs. The platform accepts multiple payment options including Buy Now Pay Later through Clearpay, Splitit, and Dopple.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Well Woman Blood Test Comprehensive women's health blood test analyzing 67 biomarkers covering general health, hormones, cardiovascular risk, and female-specific markers including CA-125 for ovarian cancer screening, diabetes, kidney, liver, cholesterol, thyroid, iron, vitamins, and full hormone profile. From £375.
• Signature Well Man Blood Test Comprehensive men's health blood test analyzing 67 biomarkers across general health, hormones, cardiovascular risk and male-specific markers including PSA for prostate health. From £375.
• Premium Complete Blood Test Comprehensive 61-biomarker blood test covering kidney, liver, cholesterol, iron, hormones, vitamins, minerals, diabetes, gout, and trace metals, for both men and women seeking thorough wellbeing understanding. From £249.
• Advanced Well Woman Blood Test Comprehensive women's health screening assessing 48-52 biomarkers including hormones, vitamins, minerals, thyroid function, cholesterol, and diabetes indicators. From £175.
• Advanced Well Man Blood Test Comprehensive men's health assessment evaluating biomarkers for hormonal levels, cholesterol, organ function, testosterone, and vitamin deficiencies to detect potential health issues early. From £175.
• TruCheck Early Cancer Screening Blood Test Advanced blood test for early cancer screening that detects up to 70 types of solid cancer tumours and identifies cancer type and organ of origin using circulating tumour cells technology. From £1,199.
• EpiSwitch PSE Prostate Advanced Blood Test Prostate cancer blood test with 94% accuracy that combines 5 epigenetic immune markers with PSA test results via circulating cell score (CCS) technology developed by Oxford BioMedica. From £729.
• Stockholm3 Prostate Cancer Screening Blood Test Blood test for early detection of aggressive prostate cancer analysing 100+ genetic markers and 5 protein biomarkers. Developed by Karolinska Institutet and validated on 75,000+ men, reducing unnecessary biopsies by half versus PSA. £595.
• Prostate PSA Blood Test Blood test measuring Prostate Specific Antigen (PSA) levels to help identify prostate cancer risk. Recommended for men aged 45+ or those with family history of prostate cancer.
• Bowel Cancer Screening Test Home stool test kit using FIT (Faecal Immunochemical Test) technology to detect early signs of bowel cancer through hidden blood in stool samples. £69.
• HPV Cervical Cancer Screening Home Test Home testing kit for Human Papillomavirus (HPV) screening, a primary cause of cervical cancer, enabling women to self-collect samples for laboratory analysis.
• Guardant Reveal Cancer Test Blood test for cancer recurrence and response monitoring, designed for patients who have completed cancer treatment to detect potential cancer recurrence via circulating tumour DNA.
• Guardant360 CDx Cancer Test Comprehensive liquid biopsy for advanced-stage cancer therapy selection, analysing circulating tumour DNA to guide treatment decisions.
• Alzheimer's Blood Test (LucentAD pTau217) Non-invasive blood test analysing p-Tau 217 biomarker for early assessment of Alzheimer's disease. Provides clinically meaningful accuracy in 70% of patients without need for lumbar puncture or PET scans. From £479.
• PrenatalSAFE NIPT Blood Tests Range of non-invasive prenatal tests (PrenatalSAFE 3, 5, Karyo, Karyo Plus, Complete Plus) for chromosomal anomaly detection from 10 weeks of pregnancy. PrenatalSAFE Complete Plus checks for 21 conditions plus 5 inherited genetic diseases, with free post-test genetic counselling. From £1,545.
• Pregnancy HCG Blood Test Early detection pregnancy test measuring human chorionic gonadotropin (HCG) levels in blood, detecting pregnancy from 10 days after missed period with quantitative results for pregnancy monitoring.
• Menopause Blood Test Blood test measuring hormone levels including oestradiol and progesterone to identify menopause or perimenopause status, also including thyroid function checks to differentiate menopause symptoms from thyroid conditions.
• PCOS Blood Test (Polycystic Ovary Syndrome) Advanced blood test checking hormone levels including testosterone, LH, FSH, thyroid function, and cholesterol to identify PCOS and guide treatment planning.
• Anti-Mullerian Hormone (AMH) Blood Test Test measuring AMH levels to assess ovarian reserve and fertility potential, helping women understand their reproductive health and timing for family planning.
• Female Hormone and Fertility Blood Test Blood test checking levels of female hormones regulating fertility, mood, energy levels, and thyroid function. Identifies hormonal imbalances affecting reproductive health.
• Early Baby Gender Blood Test Blood test to determine baby's sex from 7 weeks of pregnancy through analysis of fetal DNA in maternal blood.
• Prenatal Paternity Test Prenatal DNA test to establish paternity during pregnancy with non-invasive methodology using maternal blood samples.
• Male Hormone and Fertility Blood Test Blood test checking male hormone levels including testosterone that regulate mood, energy, sex drive, and muscle development, assessing fertility health.
• Enhanced Testosterone Blood Test Advanced testosterone assessment measuring total testosterone, free testosterone (calculated), SHBG, albumin, plus cholesterol markers including LDL and HDL ratio for comprehensive hormonal health insight. From £189.
• Erectile Dysfunction Blood Test Blood test checking for causes of erectile dysfunction including low testosterone, high cholesterol, and diabetes levels.
• Complete Allergy Blood Test Comprehensive allergy screening testing for 295 specific allergic reactions including food allergens, pollens, house dust mites, animal dander, moulds, insect venoms, latex, and molecular components. Uses ALEX3 technology. From £329.
• Premium Allergy Blood Test Most comprehensive allergy test screening for 300 allergens including food, environmental, and molecular components with results in 2-3 working days.
• Essential Allergy Blood Test Entry-level allergy test screening for 42 allergens covering common food allergens, pollens, dust mites, animal dander, and moulds.
• Coeliac Screen Blood Test Blood test for coeliac disease screening, detecting antibodies associated with gluten sensitivity and intestinal damage.
• Enhanced Cholesterol Blood Test Advanced cardiovascular screening measuring 11 markers including standard cholesterol panel plus apolipoproteins A1 and B, lipoprotein(a), and PLAC activity for hidden cardiovascular risk detection.
• Cardiac Risk Blood Test Blood test assessing heart disease risk factors including cholesterol levels, HbA1c for diabetes, and inflammatory markers to evaluate cardiovascular health.
• ECG Holter Heart Recording 24-hour or extended heart rhythm monitoring using Holter device to detect arrhythmias and cardiac abnormalities.
• Full Body MRI Scan - Gold Comprehensive MRI scan screening brain, head, spine, abdomen, and pelvis for early detection of tumours, lesions, aneurysms and abnormal growths. Includes clinician consultation and full results report. From £1,499.
• Full Body MRI Scan - Platinum Most comprehensive MRI scan offering extended coverage and additional sequences compared to the Gold variant.
• Prostate MRI Scan Dedicated MRI imaging for prostate assessment, used alongside blood markers for comprehensive prostate cancer screening.
• NAD Blood Test Blood test measuring Nicotinamide Adenine Dinucleotide (NAD) levels including NAD+ and NADH markers to assess cellular health and energy metabolism. From £199.
• NAD+ Injection Kits by Vivere NAD+ injection kits for cellular health and energy optimisation, available for home administration under healthcare guidance.
• Sports and Fitness Blood Test Blood test assessing key hormones and proteins for sports performance evaluation, fitness optimisation, and athletic recovery monitoring.
• Weight Loss Blood Test Blood test analysing biomarkers related to weight management including metabolic markers, thyroid function, and hormones to support personalised weight loss strategies.
• Weight Loss Injections Prescription weight-loss medication program available through Goodbody Clinic's associated shop platform for medically supervised weight management.
• GP Consultations Online or video consultation with registered GPs to discuss test results, health concerns, and treatment options. Available 8am-8pm, 365 days per year, with free prescription arrangement and referral letter included.
• Oncologist Consultation Specialist consultation with consultant oncologist for cancer test results review and treatment pathway guidance.
• Blood Draw Appointment Standalone phlebotomy service for blood sample collection at clinic locations when not combined with a specific test kit. From £45.
• Earwax Removal Professional earwax removal using microsuction technique performed by trained clinicians.
• Pharmacogenomics PGx Test DNA test analysing how an individual's genetic makeup affects drug metabolism to guide personalised medication selection and dosing.
• Bodi AI Health Assistant AI-powered conversational health assistant that processes user-described symptoms and concerns to recommend appropriate tests from Goodbody Clinic's portfolio, with clinician-reviewed recommendations.

Quantifiable outcome

• 250,000+ tests completed
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• SplititminorGTM or Marketing PartnerPayment partner enabling interest-free instalment payments for customers purchasing health tests. Allows customers to spread cost of tests over time.
• ClearpayminorGTM or Marketing PartnerPayment partner enabling interest-free instalment payments (4 payments over 6 weeks) for customers. Credit not regulated by FCA.
• DoppleminorGTM or Marketing PartnerPayment partner offering interest-free instalment payment options to make health testing more affordable.
• EpiSwitch (Oxford BioMedica)coreTechnology or IntegrationLicensed technology partner for EpiSwitch PSE prostate cancer blood test with 94% accuracy. The test uses circulating cell score (CCS) technology developed by Oxford BioMedica to enhance PSA testing accuracy.
• PrenatalSAFE (Genetic testing laboratory)coreTechnology or IntegrationProvider of Non-Invasive Prenatal Testing (NIPT) services including PrenatalSAFE 3, 5, Karyo, Karyo Plus, and Complete Plus variants for chromosomal screening.
• TruCheck (Datarylon/Cellworks)coreTechnology or IntegrationProvider of TruCheck early cancer screening technology that detects 70 types of solid cancer tumours through circulating tumour cell analysis.
• LucentAD (ALZpath)coreTechnology or IntegrationLicensed provider of pTau217 Alzheimer’s disease blood test technology for early assessment of Alzheimer’s pathology.
• Stockholm3 (Karolinska Institutet)coreTechnology or IntegrationProvider of Stockholm3 prostate cancer screening test developed by researchers at Karolinska Institutet, validated on over 75,000 men with published clinical evidence.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thriva: UK-based direct-to-consumer blood testing company offering finger-prick home kits and clinician-reviewed results; closest competitor with overlapping women's/men's health, hormone and wellness panels.
• MyHealthChecked: UK-listed DTC home testing brand with a portfolio of wellness, sexual health and COVID tests sold direct-to-consumer; directly comparable DTC channel and UK consumer targeting.
• LetsGetChecked: Global DTC diagnostics company offering home test kits (sexual health, hormones, cancer screening) with end-to-end lab and telehealth integration; competes head-to-head in home-kit cancer and hormone testing.
• Randox Health: UK private health testing provider combining own-laboratory diagnostic capability with clinic-based and home testing services, including advanced panels and full body checks — closest vertically-integrated UK peer.
• Medichecks: UK DTC blood testing platform selling finger-prick and venous home kits across hormones, fertility, thyroid and wellness — directly overlapping Goodbody's home-kit catalogue and customer base.
• Forth: UK private DTC blood testing service targeting health-conscious consumers with hormone, thyroid and wellness panels plus clinician support; closely comparable proposition and customer profile.

Broad incumbents

• Spire Healthcare: UK private hospital group offering private diagnostic services including blood tests, imaging and health screening; broader incumbent competing for the same premium self-pay consumer.
• Nuffield Health: Large UK private hospital and wellbeing group offering health MOTs, blood tests and full body scans as part of a broader clinical portfolio; competes in advanced screening with greater brand and clinic scale.
• Bupa Health Clinics: UK private health insurer and clinic operator offering diagnostic tests, health assessments and GP services; broader incumbent with overlapping health assessment and diagnostic capability.

Emerging players

• Function Health: US-based DTC advanced diagnostics membership offering comprehensive blood biomarker panels and early-detection tests; emerging global peer with the same consumer-proactive screening thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Goodbody-Private-Testing-Clinic/61579047312796
• LinkedInlinkedin.com/company/goodbody-clinic
• Instagraminstagram.com/goodbodyclinic
• Xx.com/goodbodyclinic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodbody Clinic