Aplex

What Aplex does

Aplex Distribuidora de Softwares is a Brazilian value-added technology distributor (VAR) founded in 2016 and headquartered in Curitiba, operating across a nationwide territory through offices in São Paulo, Belo Horizonte, and a national toll-free contact line. The company does not serve end customers; instead, it distributes a multi-vendor software portfolio to a network of IT resellers and MSP partners throughout Brazil. Its product lines span five vendors: Kaspersky (cybersecurity and endpoint protection across consumer, SMB, mid-market, and enterprise tiers, including the Kaspersky Next EDR/XDR family, Hybrid Cloud Security, industrial cybersecurity, and security awareness training); GoTo (GoTo Resolve for unified IT support, LogMeIn Rescue for remote support, and LogMeIn Central for RMM); Keepit (independent SaaS backup for Microsoft 365, Google Workspace, Salesforce, and Miro); monday.com (Work OS for work management, CRM, development, and service operations); and DataFlock (email and corporate data migration). Aplex is also an Authorized Training Center (ATC) for Kaspersky, delivering official certification programs (KL002, KL046, KL047) as a parallel revenue and enablement stream.

The company earns revenue through distribution margins on multi-vendor software sales to resellers, supplemented by recurring MSP program fees (notably for Kaspersky), and professional services revenue from ATC training delivery. Go-to-market is exclusively channel-based: Aplex recruits, enables, and supports resellers with pre-sales technical support, product demonstrations, proposal development, negotiation assistance, and post-sale implementation support. For monday.com, Aplex operates a referral model where resellers identify prospects and Aplex closes the deal, retaining higher-margin ownership of the customer relationship. The company segments its served markets horizontally—IT resellers are the primary customers, while the underlying end-user segments span small businesses, medium businesses, and large enterprises across Brazil. Customer-facing channels include the company website (aplex.com.br), blog content marketing, WhatsApp Business, regional phone lines, and direct email outreach to reseller prospects.

Name

Aplex

Legal name

Aplex Distribuidora de Softwares

Website

https://aplex.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aplex is a Brazilian value-added software distributor founded in 2016 that resells Kaspersky, GoTo, Keepit, monday.com, and DataFlock products exclusively through a nationwide network of IT reseller and MSP partners in Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software Distribution and Resale: Aplex generates revenue by distributing software products from major vendors (Kaspersky, Keepit, monday.com, GoTo, DataFlock) to a network of reseller partners across Brazil. The company earns margins on product sales through volume-based pricing arrangements with vendors.
2. MSP Program Revenue: Through the Kaspersky MSP program, Aplex enables resellers to offer subscription-based security services, generating recurring revenue streams for both resellers and creating volume opportunities for Aplex.
3. Training Services: Aplex operates as an Authorized Training Center (ATC) for Kaspersky, offering official training programs that generate revenue from course delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aplex is a Brazilian technology value-added distributor that resells a portfolio of software solutions from Kaspersky (cybersecurity), Keepit (SaaS backup), monday.com (Work OS), GoTo (remote support and IT management), and DataFlock (email and data migration) to a network of IT resellers across Brazil. The company also operates as an Authorized Training Center (ATC) for Kaspersky and runs an MSP program that enables resellers to deliver subscription-based security services.

Product overview

Aplex is a Brazilian technology value-added distributor (VAR) that resells a portfolio of software solutions from multiple vendors to a network of reseller partners (revendas) throughout Brazil. The company does not serve end customers directly. The product portfolio spans five major vendors: Kaspersky (cybersecurity and endpoint protection), GoTo (remote support, access, and IT management), Keepit (SaaS cloud backup), monday.com (Work OS for collaboration and productivity), and DataFlock (email and data migration). The Kaspersky lineup ranges from consumer-grade domestic products through to enterprise-grade solutions including the Kaspersky Next product family (Foundations, EDR Foundations, EDR Optimum, XDR Expert), specialized cloud security (Hybrid Cloud Security), threat management (Threat Management and Defense), cybersecurity services, and security awareness training (ASAP). GoTo products include GoTo Resolve (unified IT support), LogMeIn Rescue (remote support), and LogMeIn Central (remote monitoring and management). Keepit provides independent cloud backup for SaaS environments. monday.com offers a Work OS with products for work management, CRM, development, and service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaspersky Small Office Security Security solution for small businesses providing configure-and-forget protection for Windows and Mac computers and Windows file servers, with anti-ransomware, safe browsing, password management, and backup features.
• Kaspersky NEXT Foundations Entry-level corporate security product providing automated endpoint, server, and mobile protection powered by AI, machine learning, and Kaspersky Security Network, designed for small and medium businesses with easy deployment and intuitive console.
• Kaspersky NEXT EDR Foundations Endpoint security product offering ML-based endpoint protection, flexible security controls, and EDR root cause analysis with cloud or on-premise deployment for organizations.
• Kaspersky NEXT EDR Optimum Advanced endpoint protection with essential EDR capabilities offering threat visibility, investigation, and guided response for IT and security teams.
• Kaspersky NEXT XDR Expert Security solution for large organizations and Security Operations Centers providing full visibility, correlation, and automation across endpoints, networks, and cloud data sources to defend against sophisticated cyber threats.
• Kaspersky Hybrid Cloud Security Borderless security solution for hybrid cloud environments providing multi-layered protection across private, public, and hybrid clouds without affecting system performance.
• Kaspersky Cybersecurity Services Suite of managed security services including Threat Intelligence feeds, APT reports, threat hunting, Security Assessment (penetration testing, application security, ICS), Incident Response, Digital Forensics, Malware Analysis, and Security Training programs.
• Kaspersky Automated Security Awareness Platform (ASAP) Online security awareness and training platform developing real cybersecurity skills in employees through microlearning, gamification, KIPS simulation games, and automated learning paths.
• GoTo Resolve Comprehensive IT support and service management platform unifying remote monitoring and management (RMM), remote access and support, ticketing, and automation in a single solution based on Zero Trust security.
• LogMeIn Rescue Remote support software enabling support teams to connect to customer devices in seconds with advanced security features, real-time system information, script access, and unattended device access across PCs, Macs, Android, and iOS.
• LogMeIn Central Remote monitoring and management system for automating routine IT tasks, providing real-time health monitoring of endpoints, secure remote access, antivirus management, remote deployment, and user management with two-factor authentication.
• Keepit Cloud-native, independent SaaS backup platform protecting data stored in Microsoft 365, Google Workspace, Salesforce, and other SaaS environments against human error, cyberattacks, malicious deletion, and SaaS provider failures, offering tamper-proof storage and granular recovery.
• DataFlock Data migration service enabling businesses to migrate emails, contacts, calendars, and corporate files simply and quickly.
• monday work management Work management platform enabling teams to execute tasks, projects, and processes efficiently to achieve shared goals at scale.
• monday CRM Customizable sales CRM platform requiring no coding, allowing teams to manage leads, accounts, and monitor invoices within the monday.com ecosystem.
• monday dev Development management platform for planning product roadmaps, managing sprints, and launching products quickly with flexibility.
• monday service Service operations platform transforming reactive service teams into proactive ones, empowering support teams to deliver exceptional experiences faster with AI-powered intelligent automations.
• Kaspersky Authorized Training Center (ATC) programs Official Kaspersky training and certification programs (KL002, KL046, KL047) delivered to Brazilian resellers and IT professionals through Aplex's Authorized Training Center status.

Quantifiable outcome

• Kaspersky achieved 97% TOP3 rankings in independent tests in 2024, with 91 first-place finishes out of 95 tests
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KasperskycoreChannel Partner/ Reseller/ DistributorAplex is an authorized distributor of Kaspersky cybersecurity products in Brazil, offering the complete Kaspersky portfolio including consumer, small business, medium business, and enterprise solutions. Aplex also holds Authorized Training Center (ATC) status for Kaspersky certification programs.
• KeepitcoreChannel Partner/ Reseller/ DistributorAplex distributes Keepit's SaaS backup platform for Microsoft 365, Google Workspace, Salesforce, and other SaaS applications. Keepit provides independent, immutable cloud backup with compliance features supporting LGPD requirements.
• monday.comcoreChannel Partner/ Reseller/ DistributorAplex offers monday.com Work OS platform for Brazilian resellers, providing access to work management, CRM, and development tools for organizations of all sizes.
• GoTocoreChannel Partner/ Reseller/ DistributorAplex distributes GoTo products including GoTo Resolve (IT support), LogMeIn Rescue (remote support), and LogMeIn Central (remote management) for Brazilian resellers.
• DataFlockminorChannel Partner/ Reseller/ DistributorAplex distributes DataFlock email migration solutions for simple and fast migration of corporate emails, contacts, calendars, and files.
• IDCiber.org (Instituto de Defesa Cibernética)minorStrategic or Co-development PartnerA Kaspersky partnership with IDCiber.org, the largest cybersecurity institute and community in Brazil. Aplex benefits as an authorized Kaspersky distributor by offering enhanced security capabilities, education programs, and exclusive threat intelligence to reseller partners. IDCiber provides research, education, and cybersecurity consulting services.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• TD SYNNEX: Global IT distributor with extensive cybersecurity, software, and cloud portfolios. Comparable as a broad-line IT distributor, but operates at significantly greater scale and geographic reach than Aplex.
• Arrow Electronics (ECS): Global technology distributor with enterprise and cybersecurity practices. Comparable as a multi-vendor IT distributor serving resellers, though with a wider enterprise hardware/software mix.
• Ingram Micro: Global value-added distributor of IT products including cybersecurity, cloud, and productivity software. Comparable as a multi-vendor IT distributor serving resellers, though far larger and broader in scope than Aplex.
• ALSO Group: European-headquartered IT distributor with growing presence in Latin America. Comparable multi-vendor distribution model, though with broader geographic and product footprint than Aplex.

Direct peers

• Pax8: Cloud-focused distributor serving MSPs with SaaS and security products. Comparable to Aplex's MSP-enablement motion and recurring-revenue partner model, especially for backup and security subscriptions.
• Sherweb: Cloud marketplace distributor focused on Microsoft, security, and backup SaaS for MSPs. Comparable to Aplex's MSP and recurring-subscription distribution approach.
• Westcon-Comstor: Value-added distributor specializing in security, networking, and collaboration software. Comparable to Aplex in vendor-authorized cybersecurity distribution and reseller enablement.
• Exclusive Networks: Cybersecurity-focused value-added distributor operating across multiple regions. Closest functional peer to Aplex given its cybersecurity specialization, vendor-authorized distribution model, and reseller enablement programs.

Regional players

• M3Corp: Brazilian IT value-added distributor operating in cybersecurity and infrastructure software. Comparable to Aplex as a regional Brazilian VAD with overlapping vendor relationships and reseller focus.
• GTA Telecom: Brazilian distributor specializing in cybersecurity and networking solutions. Comparable to Aplex's regional VAD model serving resellers with Kaspersky-adjacent products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AplexDistribuidora
• LinkedInlinkedin.com/company/aplex-distribuidora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aplex