MYAMI Studio
MYAMI Studio is an Australian tech-luxe fashion brand selling limited-edition digital fashion pieces as rare NFT drops, with a 90% digital / 10% physical mix, blockchain-verified ownership, and global DTC distribution aimed at fashion-forward consumers seeking self-expression across gaming and social platforms.
- Company typePrivate
- Founded2021
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What MYAMI Studio does
MYAMI Studio is an Australian privately-held tech-luxe fashion house that designs and releases limited-edition fashion pieces as rare non-fungible token (NFT) drops through its own direct-to-consumer e-commerce storefront (myami.studio). Its product portfolio consists primarily of digital wearables — including the flagship Stingray Water Puffer (launched 2021) and subsequent collections such as #ABIOGENESIS and #ICERUNNER — intended for use across gaming and social media platforms, with a stated 90% digital / 10% physical collection mix. The company targets fashion-forward consumers seeking self-expression in both physical and virtual environments.
The underlying technology stack uses blockchain-based NFTs to provide end-to-end digital certification of ownership, provenance, and history for each piece. The company's differentiator centers on digital garment designs featuring textures and patterns the brand explicitly states are often impossible to recreate in the physical world, combined with a sustainability narrative positioning digital fashion as an alternative to fast fashion. Marketing and community engagement are conducted through Discord, Instagram, Twitter/X, LinkedIn, and YouTube; pricing for individual NFT drops is not publicly disclosed.
MYAMI generates revenue through one-time NFT license sales to individual consumers via its own global storefront, with no disclosed enterprise contracts, wholesale partnerships, or secondary-market royalty arrangements. The company is privately held, headquartered in Australia (inferred from +61 phone prefix), operates without disclosed institutional funding, and has no publicly identified management team or parent organization.
MYAMI Studio firmographics
Firmographics- Name
- MYAMI Studio
- Legal name
- MYAMI Studio
- Website
- https://myami.studio
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MYAMI Studio is an Australian tech-luxe fashion brand selling limited-edition digital fashion pieces as rare NFT drops, with a 90% digital / 10% physical mix, blockchain-verified ownership, and global DTC distribution aimed at fashion-forward consumers seeking self-expression across gaming and social platforms.
- Ownership category
- akta.pro rank
MYAMI Studio industry classification
Industry- Product category
- Digital Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
Keywords
Where MYAMI Studio is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MYAMI Studio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Fashion NFT Drops: MYAMI releases limited-edition digital fashion pieces as rare NFT drops, enabling customers to own virtual wearables for use across gaming and social media platforms. Collections are 90% digital / 10% physical blend.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MYAMI Studio product offering
Product offeringCore offering
MYAMI Studio designs and sells limited-edition tech-luxe fashion collections as rare NFT drops, with each collection comprising 90% digital garments and 10% physical pieces. The digital fashion is intended for use as virtual wearables across gaming and social media platforms, and each piece carries end-to-end blockchain-based certification of ownership, provenance, and history. The brand positions itself as a borderless luxury fashion house blending physical and virtual self-expression.
Product overview
MYAMI Studio is a borderless luxury fashion brand offering a portfolio of tech-luxe fashion that blends physical and digital products. The company's core offering consists of limited-edition digital fashion collections released as rare NFT drops, complemented by a 10% physical component. Their flagship product is the Stingray Water Puffer digital jacket, and they offer virtual wardrobes for use across gaming and social media. All digital pieces provide end-to-end digital certification of ownership, provenance, and history.
Differentiator
Problem solved
Functional benefit
Products and services
- Stingray Water Puffer Flagship digital fashion puffer jacket released as a rare NFT drop with blockchain-verified ownership, designed for use as a virtual wearable across gaming and social media platforms. Inspired by global warming and Australia's Salt Flats and oceans, featuring stingray-inspired textures and patterns that are impossible to recreate in the physical world.
- #ABIOGENESIS Collection Limited-edition tech-luxe digital fashion collection released as part of MYAMI's NFT drop series, featuring unique visual assets and designs intended for virtual wardrobes across gaming and social media platforms.
- #ICERUNNER Collection Limited-edition tech-luxe digital fashion collection released as part of MYAMI's NFT drop series, promoted via a YouTube video showcase, intended for virtual wardrobes across gaming and social media platforms.
Quantifiable outcome
- Drastically reduces the impact fast fashion has on our planet
- +1 more outcomes
Companies that use MYAMI Studio
Customer profileSegments1 record
Ideal customer profiles1 record
MYAMI Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MYAMI Studio partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MYAMI Studio competitors and assessment
Company assessmentBroad incumbents
- RTFKT (Nike): Nike-owned digital fashion studio producing virtual sneakers and wearables with NFT ownership. Comparable as a much larger, capital-backed competitor in the NFT-anchored digital wearables space.
- Adidas (Into the Metaverse / adiVerse): Global sportswear incumbent with NFT and digital wearables initiatives. Comparable as a large brand exploring blockchain-certified digital fashion, though with vastly greater scale and capital.
- Gucci Vault: Luxury incumbent's metaverse and digital collectibles initiative. Comparable in exploring NFT-based luxury ownership, though from a vastly larger physical fashion brand base.
Emerging players
- Rep AI: AI-driven digital fashion tool for generating virtual try-on and avatar wearables. Thematically comparable to MYAMI in enabling digital fashion experiences, though operates as a software tool rather than a fashion house.
- Space Runners: Digital wearables platform partnering with fashion brands for interoperable NFT apparel. Comparable to MYAMI in targeting virtual wearables across gaming and metaverse platforms, though B2B-led rather than direct-to-consumer.
- ZERO10: AR fashion technology company enabling virtual try-on and digital wearables. Comparable to MYAMI at the intersection of fashion and digital identity, though focused on AR try-on rather than NFT ownership.
Direct peers
- DressX: Digital-only fashion marketplace and brand selling virtual wearables for avatars and social media. Comparable to MYAMI in customer segment (digital self-expression) and DTC digital fashion model.
- The Fabricant: Digital fashion house selling NFT-anchored couture and virtual wearables. Closely comparable to MYAMI in offering blockchain-certified digital garments targeted at fashion-forward consumers in virtual and gaming environments.
- Carlings: Scandinavian fashion brand that has released digital-only clothing collections. Comparable to MYAMI in pioneering virtual-only apparel drops that complement physical retail with digital-first offerings.
- Tribute Brand: Digital fashion label releasing limited-edition virtual-only collections. Similar to MYAMI in the limited-drop, NFT-anchored, digital-native luxury model and target demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MYAMI Studio social profiles
Digital presenceMYAMI Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYAMI Studio leadership team
Management profileNumber of profiles
MYAMI Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYAMI Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYAMI Studio
What does MYAMI Studio do?
MYAMI Studio designs and sells limited-edition tech-luxe fashion collections as rare NFT drops, with each collection comprising 90% digital garments and 10% physical pieces. The digital fashion is intended for use as virtual wearables across gaming and social media platforms, and each piece carries end-to-end blockchain-based certification of ownership, provenance, and history. The brand positions itself as a borderless luxury fashion house blending physical and virtual self-expression.
Is MYAMI Studio a public or private company?
MYAMI Studio is a private company. It is classified as unknown and is currently operating.
When was MYAMI Studio founded?
MYAMI Studio was founded in 2021. It employs 11 to 50 people.
Where is MYAMI Studio based?
MYAMI Studio is headquartered in Sydney, Australia, in the Oceania region.
How does MYAMI Studio make money?
One revenue line is on record: digital Fashion NFT Drops.
Who are MYAMI Studio's main competitors?
Broad incumbents on record are RTFKT (Nike), Adidas (Into the Metaverse / adiVerse) and Gucci Vault. Emerging players are Rep AI, Space Runners and ZERO10. Direct peers are DressX, The Fabricant, Carlings and Tribute Brand.
Does MYAMI Studio have an API?
No public API is recorded for MYAMI Studio.
What industry is MYAMI Studio in?
MYAMI Studio's product category is Digital Fashion. Its primary akta.pro industry code is CRAAAEAL, Wearable-Integrated & Smart Performance Apparel. Its NAICS code is 458110 and its SIC code is 5600.