Joseph & Curtis
Joseph & Curtis is a founder-led boutique custom wine cellar design, fabrication, and installation firm serving residential homeowners, hospitality venues, and design professionals in the Mid-Atlantic US, with project budgets from $15,000 to $100,000+ and a new $1,750 annual membership.
- Company typePrivate
- Founded1997
- HeadquartersMountainside, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Joseph & Curtis does
Joseph & Curtis is a boutique custom wine cellar design, fabrication, and installation firm founded in 1997 by former Chicago Mercantile Exchange traders Joe Kline and Curt Dahl and headquartered in Mountainside, New Jersey. The company designs and builds bespoke wine cellars, cabinets, and millwork for three primary customer segments: residential homeowners, design professionals (interior designers, architects, contractors), and hospitality businesses (hotels, restaurants, wine shops, country clubs). Projects range from compact closet conversions and under-staircase installations to expansive 10,000+ bottle cellars, with budget tiers spanning $15,000-$100,000+. Core technical capabilities include in-house design, custom millwork across wood species (mahogany, walnut, white oak) and modern materials (glass, steel, acrylic), climate control integration, signature custom LED lighting systems, and proprietary trademarked designs such as the WineWave metal rack and French-inspired Chevron pattern. Recent additions include Smart Cellar Technology powered by InVintory for digital bottle management, biometric fingerprint and facial recognition security, and HVAC service contracts.
Revenue is generated primarily through one-time project-based custom fabrication and installation contracts, supplemented by standalone custom millwork sales, cellar stocking assistance, and educational workshops. In February 2026 the company introduced the Joseph & Curtis Curated Membership, a $1,750 annual subscription that adds a recurring revenue stream with exclusive winery access, private tastings, and preferential pricing on future cellars. Go-to-market relies on consultative direct sales, a strong referral network anchored by wine merchants (notably a 7+ year partnership with Italian Wine Merchants) and trade professionals, plus earned media (WSJ, CNBC, Barron's, Fox Business, Wine Spectator) and Houzz, where the company has been a perennial Best of award winner since 2013. The company remains privately held and founder-operated with no external investment, operating primarily in the Mid-Atlantic (NJ, NY, CT, PA) with a Florida sales presence in Jacksonville and global reach for custom millwork orders.
Joseph & Curtis firmographics
Firmographics- Name
- Joseph & Curtis
- Legal name
- Joseph & Curtis, LLC
- Website
- https://josephandcurtis.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joseph & Curtis is a founder-led boutique custom wine cellar design, fabrication, and installation firm serving residential homeowners, hospitality venues, and design professionals in the Mid-Atlantic US, with project budgets from $15,000 to $100,000+ and a new $1,750 annual membership.
- Ownership category
- akta.pro rank
Joseph & Curtis industry classification
Industry- Product category
- Custom Wine Cellar Design and Installation
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Kitchen Permitting, Design & Project Management (HSAPAAAK)
- akta.pro secondary industry
- Wine Collection Moving & Cellar Relocation (HSAKAEAJ)
Keywords
Where Joseph & Curtis is headquartered
LocationHeadquarters
- HQ city
- Mountainside
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Joseph & Curtis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Wine Cellar Design and Build: Full-service custom wine cellar design, fabrication, and installation. Projects range from small closet conversions to 10,000+ bottle cellars. Pricing starts at $15,000 with standard budgets between $25,000-$100,000+. Revenue is project-based, one-time per installation.
- Custom Millwork and Fabrication: Custom wine racks, display units, and millwork sold as standalone products or part of cellar projects. Wood species include mahogany, walnut, white oak, and exotic woods.
- Cellar Stocking Services: Assistance with stocking cellars with everyday and resting bottles through partnerships with wine merchants.
- Cellar Workshops: Educational events for groups interested in learning about cellaring wine.
- Joseph & Curtis Membership: Annual membership program at $1,750 providing access to exclusive wineries, private tastings, preferential discounts toward future cellars, and curated wine opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level custom wine cellar projects |
| One time/ perpetual license | Multi-year contract | Mid-range custom wine cellar projects |
| One time/ perpetual license | Multi-year contract | Premium custom wine cellar projects |
| One time/ perpetual license | Multi-year contract | Luxury/executive custom wine cellar projects |
| Subscription | Annual | Joseph & Curtis Curated Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Joseph & Curtis product offering
Product offeringCore offering
Joseph & Curtis designs, fabricates, and installs custom wine cellars and wine cabinets for residential homeowners, hospitality businesses, and professional partners (interior designers, architects, contractors). Projects span traditional wood, glass-and-steel, acrylic, and hospitality configurations with sizes ranging from compact closet conversions to 10,000+ bottle cellars. The firm also delivers supporting services such as custom millwork, cellar stocking, HVAC service contracts, educational workshops, and a recurring Curated Membership program.
Product overview
Joseph & Curtis Custom Wine Cellars is a custom wine storage design, build, and installation company offering bespoke wine cellars and cabinets for residential homeowners, professionals (interior designers, architects, contractors), and hospitality businesses. The core offering is Custom Wine Cellars and Custom Wine Cabinets, available in multiple styles including Traditional Wood Wine Cellars, Glass and Steel Wine Cellars, Acrylic Wine Cellars, and Hospitality Wine Cellars. Supporting services include Cellar Stocking, Custom Millwork, Cellar Workshops, and HVAC Service Contracts. Recent additions include Smart Cellar Technology (InVintory-powered digital inventory management), Advanced Security Options (biometric access), and the Joseph & Curtis Curated Membership ($1,750/year) providing exclusive winery access and private tastings. The company also offers specialized designs like the trademarked WineWave metal rack and French Chevron pattern wood racks.
Differentiator
Problem solved
Functional benefit
Brands
- WineWave: Original Joseph & Curtis trademarked design featuring soft contours of a wine bottle for wine storage and display, made in raw carbon steel with natural patinas or stainless steel
Products and services
- Custom Wine Cellars Fully customized wine cellar design, fabrication, and installation for residential homeowners and hospitality businesses, ranging from small closet conversions to expansive 10,000+ bottle cellars in styles including traditional wood, glass and steel, and acrylic.
- Custom Wine Cabinets Bespoke wine cabinet solutions for kitchens, dining rooms, and living areas, designed as room dividers, fireplace surrounds, or standalone units.
- Custom Millwork Expert craftsmanship producing one-of-a-kind wine storage and display units built to project specifications, using wood species such as mahogany, walnut, white oak, and exotic woods.
- Cellar Stocking Services Assistance with stocking cellars with everyday and resting bottles through partnerships with wine merchants.
- Cellar Workshops Educational wine tasting and cellaring events hosted for groups of friends or business associates interested in learning about wine storage.
- Smart Cellar Technology (InVintory) Digital cellar management powered by the InVintory system, enabling clients to catalog, track, value, and manage drinking windows for bottles housed in J&C-built cellars.
- Joseph & Curtis Curated Membership Annual membership program at $1,750 providing access to exclusive wineries, private tastings, invitation-only experiences, preferential discounts toward future custom cellars, and curated wine opportunities.
- HVAC Service Contracts Ongoing HVAC maintenance contracts providing routine service and priority support for climate control systems in installed wine cellars.
- Global Wine Curation & Acquisition Global wine sourcing assistance through select partnerships, helping clients curate and acquire wines from rare allocations to iconic producers tailored to taste and cellar goals.
Quantifiable outcome
- Projects delivered on-time and on-budget as a standard practice
- +2 more outcomes
Companies that use Joseph & Curtis
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Joseph & Curtis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Joseph & Curtis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InVintorycoreInVintory provides smart cellar technology integration, enabling J&C clients to digitally catalog, track, and manage their wine collections. The system provides bottle location, valuation, and drinking window management capabilities, adding intelligent technology to the wine cellar experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Joseph & Curtis competitors and assessment
Company assessmentBroad incumbents
- Closet Factory: Custom home organization company offering closets, garages, wall units, and wine storage solutions. Competes with J&C for homeowner design-and-install dollars on the storage side, though Closet Factory's wine offering is less specialized.
- Wine Enthusiast Companies: Large wine-lifestyle brand offering wine racks, cellars, cooling units, glassware, and education content. Overlaps with J&C on storage hardware and accessories but operates a much broader portfolio rather than bespoke design/build.
- California Closets: National custom storage franchise for closets, garages, and home organization including wine storage. Comparable on the custom in-home design-and-install model but with mass-market positioning and broader product focus than J&C's wine specialization.
Emerging players
- Wine Guardian: Producer of ducted and ductless wine cellar climate systems for both residential collectors and commercial storage. Comparable to J&C's climate-control offering and the type of partner/supplier relationship that supports their HVAC service contracts.
- WhisperKOOL: Specialty maker of self-contained wine cellar cooling systems for residential and commercial cellars. Comparable on the refrigeration/climate-control add-on that Joseph & Curtis now bundles as an HVAC service contract.
- CellarPro: Manufacturer of wine cellar cooling and humidity control units sold to cellar builders and homeowners. Comparable on the climate-control/HVAC portion of J&C's offering, though CellarPro is a component supplier rather than a full design/build firm.
Direct peers
- Wine Racks America: Designer and retailer of custom wine racks and wine cellars serving both DIY and full custom segments. Comparable on product category and pricing tiers, though with more standardized and mass-market positioning than J&C's bespoke service.
- Wine Cellar Innovations: Custom wine cellar designer and builder offering traditional wood and modern glass cellars for residential and commercial clients. Closest head-to-head competitor with overlapping design/build model, project-based pricing, and national installation footprint.
- Vintage Wine Cellars & Custom Storage: Boutique custom wine cellar builder serving high-end residential and hospitality clients in the U.S. Overlaps with Joseph & Curtis on traditional wood and modern glass cellars, custom millwork, and luxury price points.
Regional players
- Artisan Wine Cellars: Custom wine cellar design and build firm focused on the West Coast with traditional and contemporary styles. Comparable on craft, custom millwork, and project-based pricing, with geographic overlap limited relative to J&C's Mid-Atlantic stronghold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Joseph & Curtis social profiles
Digital presenceJoseph & Curtis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joseph & Curtis leadership team
Management profileNumber of profiles
Profiles2 records
Joseph & Curtis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joseph & Curtis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joseph & Curtis
What does Joseph & Curtis do?
Joseph & Curtis designs, fabricates, and installs custom wine cellars and wine cabinets for residential homeowners, hospitality businesses, and professional partners (interior designers, architects, contractors). Projects span traditional wood, glass-and-steel, acrylic, and hospitality configurations with sizes ranging from compact closet conversions to 10,000+ bottle cellars. The firm also delivers supporting services such as custom millwork, cellar stocking, HVAC service contracts, educational workshops, and a recurring Curated Membership program.
Is Joseph & Curtis a public or private company?
Joseph & Curtis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joseph & Curtis founded?
Joseph & Curtis was founded in 1997. It employs 1 to 10 people.
Where is Joseph & Curtis based?
Joseph & Curtis is headquartered in Mountainside, United States, in the North America region.
How does Joseph & Curtis make money?
Five revenue lines are on record. Custom Wine Cellar Design and Build is the primary driver. The others are custom Millwork and Fabrication, cellar Stocking Services, cellar Workshops and joseph & Curtis Membership.
Who are Joseph & Curtis's main competitors?
Broad incumbents on record are Closet Factory, Wine Enthusiast Companies and California Closets. Emerging players are Wine Guardian, WhisperKOOL and CellarPro. Direct peers are Wine Racks America, Wine Cellar Innovations and Vintage Wine Cellars & Custom Storage. Artisan Wine Cellars is listed as a regional player.
Does Joseph & Curtis have an API?
No public API is recorded for Joseph & Curtis.
What industry is Joseph & Curtis in?
Joseph & Curtis's product category is Custom Wine Cellar Design and Installation. Its primary akta.pro industry code is HSAPAAAK, Kitchen Permitting, Design & Project Management, with a secondary code of HSAKAEAJ, Wine Collection Moving & Cellar Relocation. Its NAICS code is 337110 and its SIC code is 2590.