artisanal wine cellars
Artisanal Wine Cellars is a family-owned Oregon winery producing small-lot, single-vineyard Pinot Noir and other varietals from three Willamette Valley AVAs, serving wine enthusiasts, tourists, and local community members through a Newberg tasting room, a multi-tier wine club, and online DTC sales.
- Company typePrivate
- Founded2005
- HeadquartersNewberg, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What artisanal wine cellars does
Artisanal Wine Cellars is a privately held, family-owned Oregon winery founded in 2005 and operated by the Feller family (Tom Feller as Winemaker, Patty Feller as Assistant Winemaker, and Mia Feller as Tasting Room Manager). The company produces handcrafted, small-lot wines from single vineyards across three Willamette Valley American Viticultural Areas — Chehalem Mountains, Eola-Amity Hills, and Dundee Hills — with a portfolio led by Pinot Noir and supplemented by Chardonnay, Gamay Noir, Malbec, and white blends. Winemaking is anchored in small-lot processing using modern equipment, with techniques including cold soak, selected yeast strains, and barrel aging intended to express terroir rather than house style.
The business is direct-to-consumer, with distribution concentrated at a single tasting room at 614 E 1st St in downtown Newberg, Oregon, supplemented by online sales through a VinoShipper.com integration that ships to 38+ US states. A multi-tier wine club (Barrel Club) generates recurring revenue through twice-yearly April and October shipments, with three membership levels (Allier, Troncais, Case Club) offering 15%-30% package discounts and a 15% year-round bottle discount. Ancillary revenue comes from tasting flights ($15-$25), private winemaker-led experiences ($35-$50/person), branded merchandise (apparel and Bridge Nine co-branded candles), and event-driven sales through monthly First Friday art walks, Paint & Sip workshops, and seasonal events.
The company is organized as an Oregon LLC, has no external investors, no parent company, no subsidiaries, and no disclosed funding history. Operations are family-led with seasonal/part-time support, and customer concentration is distributed across wine enthusiasts, tourists visiting Oregon wine country, and local Newberg residents. There is no traditional wholesale or three-tier retail distribution, and the technology footprint is limited to DTC e-commerce and standard SaaS marketing tools.
artisanal wine cellars firmographics
Firmographics- Name
- artisanal wine cellars
- Legal name
- Artisanal Wine Cellars LLC
- Website
- https://artisanalwinecellars.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Artisanal Wine Cellars is a family-owned Oregon winery producing small-lot, single-vineyard Pinot Noir and other varietals from three Willamette Valley AVAs, serving wine enthusiasts, tourists, and local community members through a Newberg tasting room, a multi-tier wine club, and online DTC sales.
- Ownership category
- akta.pro rank
artisanal wine cellars industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where artisanal wine cellars is headquartered
LocationHeadquarters
- HQ city
- Newberg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
artisanal wine cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Wine Sales: Bottled wine sales through the tasting room and online via VinoShipper.com. Tasting fees for flight experiences. Wine club shipments twice yearly (April and October).
- Wine Club Membership: Barrel Club membership with tiered options (Allier, Troncais, Case Club) providing recurring revenue through twice-yearly package purchases at discounted rates, plus year-round 15% discount on bottle purchases.
- Tasting Experiences: Revenue from tasting flights ($15-25), private winemaker experiences ($35-50 per person), and group tours.
- Merchandise: Sale of branded merchandise including apparel (t-shirts) and candles through the tasting room.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Flight - 6 wines |
| Unit Pricing | Pay-as-you-go | Half Flight - 3 wines |
| Unit Pricing | Pay-as-you-go | First Friday Flight - 4 wines |
| Unit Pricing | Pay-as-you-go | Regular Tasting Fee |
| Subscription | Pay-as-you-go | Winemaker Led Tasting Experience |
| Subscription | Pay-as-you-go | Winemaker Led Tour & Tasting |
| Subscription | Multi-year contract | Allier Club Level |
| Subscription | Multi-year contract | Troncais Club Level |
| Subscription | Multi-year contract | Case Club Level |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
artisanal wine cellars product offering
Product offeringCore offering
Artisanal Wine Cellars produces handcrafted Oregon wines—primarily Pinot Noir plus Chardonnay, Gamay Noir, Malbec, and white blends—made in small lots from single vineyards across the Chehalem Mountains, Eola-Amity Hills, and Dundee Hills AVAs in the Willamette Valley. The winery sells these wines directly to consumers through its downtown Newberg tasting room, an online storefront powered by VinoShipper.com, and a recurring Barrel/Case Club wine club with twice-yearly package releases. It also offers private winemaker-led tastings and tours, branded merchandise, and community events at the tasting room.
Product overview
Artisanal Wine Cellars is a small Oregon winery producing handcrafted wines, primarily Pinot Noir, from single vineyards across Willamette Valley AVAs. Its product portfolio centers on direct-to-consumer wine sales through a tasting room (offering flights, glass pours, and private winemaker-led experiences), a two-tier Barrel Club membership (Allier and Troncais levels), and a Case Club tier, all providing year-round discounts and twice-yearly wine package releases. The company also sells branded merchandise (t-shirts and candles) and hosts regular events including monthly First Friday art walks, Paint & Sip workshops, and Barrel Club release parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Tasting Room Experiences In-person wine tasting at the downtown Newberg tasting room offering Full Flights of 6 wines ($25), Half Flights of 3 wines ($15), First Friday Flights of 4 wines ($15), and group tours, with tasting fees waived on purchase of 2 or more bottles. Targeted at visitors to Oregon wine country and walk-in customers.
- Oregon Wines (Pinot Noir, Chardonnay, Gamay Noir, Malbec, White Blend) Handcrafted Oregon wines sold by the bottle and the glass, including single-vineyard Pinot Noir bottlings (e.g., Adams Vineyard, Craftsman Cuvee, Murto, Dukes Family) plus Chardonnay, Gamay Noir, Malbec, and white blends (e.g., Duett White Blend). Sourced from Chehalem Mountains, Eola-Amity Hills, and Dundee Hills AVAs. Targeted at wine enthusiasts, collectors, and tasting room visitors.
- Wine Club Membership (Barrel Club and Case Club) Recurring wine club offering with three tiers—Allier Club (3 bottles per package at 20% discount), Troncais Club (6 bottles per package at 25% discount), and Case Club (12 bottles per package at 30% discount)—all shipping twice a year (April and October) and including a 15% year-round discount on bottle purchases, complimentary tasting flights, and free admission to tasting room events. Targeted at wine enthusiasts and collectors seeking recurring access to limited-production releases.
- Private Winemaker Experiences Private seated tasting experiences led by the winemakers in the Craft Room, including the Winemaker Led Tasting Experience ($35/person: 6-wine flight with cheese and cured meat pairings) and the Winemaker Led Tour & Tasting ($50/person: production facility tour with barrel tasting followed by 6-wine flight with pairings, ~2 hours). Limited to 8 guests per booking. Targeted at visitors and wine enthusiasts seeking a deeper educational experience.
- Hosted Events (First Friday, Paint & Sip, Barrel Club Parties) Ticketed and open-access tasting room events including monthly First Friday art walks featuring rotating local artists with wine specials and extended hours, Paint & Sip workshops, Barrel Club release parties, holiday celebrations, and seasonal events. Targeted at tasting room visitors, local community members, and wine club members seeking experiential programming.
- Branded Merchandise (T-Shirts and Candles) Branded merchandise sold at the tasting room, including the 'Artisanal Definition Tee' ($25), the 'How To Make Great Wine Tee' ($28), and the 'Artisanal x Bridge Nine Hand-Poured Ceramic Candle' ($42) made with all-natural soy wax, 100% cotton wicks, and reusable ceramic bowls. Targeted at tasting room visitors and wine club members.
Quantifiable outcome
- 15% year-round discount on bottle purchases for club members
- +1 more outcomes
Companies that use artisanal wine cellars
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
artisanal wine cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
artisanal wine cellars partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Newberg Downtown WineriescoreAssociation of nine wineries in downtown Newberg, Oregon working together to promote the area as a wine destination. Joint marketing, shared events including First Friday art walks, and collaborative tasting events.
- Good Company CheeseminorLocal Newberg business providing meat and cheese trays for tasting room events and private tastings.
- Bridge NineminorCollaboration on limited edition hand-poured ceramic candles inspired by wine labels. Soy wax candles with 100% cotton wicks sold at the tasting room.
- VinoShipper.comcoreOnline shipping partner for direct-to-consumer wine sales. Handles checkout and shipping logistics for online wine purchases.
- Young Living Essential OilsminorCollaborative events including Spa Day, Wine & Wellness workshops, and Essential Oil Make & Take classes held at the tasting room.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
artisanal wine cellars competitors and assessment
Company assessmentDirect peers
- Eyrie Vineyards: Historic Dundee Hills Pinot Noir producer with a tasting room and DTC emphasis. Comparable boutique Oregon winery focused on terroir-driven bottlings from a single AVA cluster.
- Stoller Family Estate: Dundee Hills winery and tasting room producing estate Pinot Noir and Chardonnay with a wine club. Similar DTC tasting experience and Willamette Valley AVA footprint, though somewhat larger scale.
- Beaux Frères: Boutique Oregon Pinot Noir producer in the Ribbon Ridge/Willamette Valley AVA with a tasting room and mailing list. Closely comparable in scale, premium positioning, and DTC/mailing-list distribution approach.
- Adelsheim Vineyard: Chehalem Mountains-based Willamette Valley winery producing Pinot Noir and Chardonnay with a tasting room and wine club. Overlapping AVA, varietal mix, and DTC business model.
- Sokol Blosser Winery: Dundee Hills, Oregon Pinot Noir producer with a comparable DTC tasting room, wine club, and single-vineyard/estate bottling model. Highly comparable Willamette Valley small-lot winery serving similar wine enthusiast and tourist segments.
- Ponzi Vineyards: Family-owned Willamette Valley (Chehalem Mountains/Dundee Hills) winery focused on Pinot Noir with DTC tasting room and wine club. Comparable premium, family-operated Oregon producer with overlapping single-vineyard sourcing philosophy.
- Erath Winery: Willamette Valley (Dundee Hills) Pinot Noir producer with tasting room and wine club. Comparable DTC-driven Oregon winery with overlapping varietal focus and consumer segments.
- Domaine Drouhin Oregon: Dundee Hills Pinot Noir and Chardonnay producer with a tasting room and direct-to-consumer sales. Premium Oregon producer with a comparable DTC tasting experience and AVA positioning.
- Lange Winery: Family-owned Dundee Hills winery with tasting room and wine club emphasizing Pinot Noir and Chardonnay. Closely matches Artisanal's family-operated, DTC-centric, small-lot model.
- Winderlea Vineyards: Dundee Hills boutique Pinot Noir/Chardonnay producer with a tasting room and DTC mailing list. Comparable small-lot, terroir-focused, appointment-based Oregon winery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
artisanal wine cellars social profiles
Digital presenceartisanal wine cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
artisanal wine cellars leadership team
Management profileNumber of profiles
Profiles3 records
artisanal wine cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
artisanal wine cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about artisanal wine cellars
What does artisanal wine cellars do?
Artisanal Wine Cellars produces handcrafted Oregon wines—primarily Pinot Noir plus Chardonnay, Gamay Noir, Malbec, and white blends—made in small lots from single vineyards across the Chehalem Mountains, Eola-Amity Hills, and Dundee Hills AVAs in the Willamette Valley. The winery sells these wines directly to consumers through its downtown Newberg tasting room, an online storefront powered by VinoShipper.com, and a recurring Barrel/Case Club wine club with twice-yearly package releases. It also offers private winemaker-led tastings and tours, branded merchandise, and community events at the tasting room.
Is artisanal wine cellars a public or private company?
artisanal wine cellars is a private company. It is classified as family owned and is currently operating.
When was artisanal wine cellars founded?
artisanal wine cellars was founded in 2005.
Where is artisanal wine cellars based?
artisanal wine cellars is headquartered in Newberg, United States, in the North America region.
How does artisanal wine cellars make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, tasting Experiences and merchandise.
Who are artisanal wine cellars's main competitors?
Direct peers on record are Eyrie Vineyards, Stoller Family Estate, Beaux Frères, Adelsheim Vineyard, Sokol Blosser Winery, Ponzi Vineyards, Erath Winery, Domaine Drouhin Oregon, Lange Winery and Winderlea Vineyards.
Does artisanal wine cellars have an API?
No public API is recorded for artisanal wine cellars.
What industry is artisanal wine cellars in?
artisanal wine cellars's product category is Boutique Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.