e-shop

What e-shop does

e-shop is a private Israeli software and services company that has operated since 1998 from Ness Ziona, providing an all-in-one SaaS platform and full-service offering for Israeli small and medium-sized businesses to launch and operate online stores. The platform is proprietary, built in-house, and offered exclusively with a Hebrew-language administration interface, with deep native integrations to the Israeli e-commerce stack — including local payment processors (PayPal, CreditGuard, Grow, Bit, Buy Me, PayPlus, Apple Pay, Google Pay, Credit2000, iCredit/Rivhit), the Comax ERP system, the Invoice4U tax invoice provider, marketing automation (Flashy, Facebook Pixel, Google Analytics), and last-mile delivery providers (Cheetah, Wolt, Done), plus a mirror-site feed into the Super Pharm marketplace.

The product surface spans the e-shop Platform core product, end-to-end online store building (analysis, UX/UI design, product setup, QA, launch), digital marketing services (SEO, Google Ads, Facebook/Instagram advertising, social media), and 360° ongoing support including a dedicated project manager and 24/7 technical support. The platform is modularized into 70+ downloadable features and add-ons (private cloud hosting, Zap robot for automation, advanced filters, loyalty program, CRM, coupon systems, inventory sync) and has shipped iterative UI and analytics upgrades through 2024–2026, most notably a new merchant dashboard (Jan 2024), a redesigned shopping cart (Dec 2024), a Business Intelligence Engine with predictive search-query analytics (Dec 2025), and a countdown Timer Campaign marketing tool.

The business model blends one-time professional-services revenue (store build-outs), recurring store management and support subscriptions, and digital marketing retainers, augmented by premium add-on module fees. Pricing is quote-based and not publicly disclosed. Distribution is direct-to-SMB via phone (077-8042060), website inquiry, WhatsApp, and in-person consultation, supported by content marketing, SEO, and paid Google/Facebook advertising targeted exclusively at Israeli businesses. The company is privately held with no disclosed parent, funding rounds, or M&A activity.

Name

e-shop

Legal name

e-shop

Website

https://e-shop.co.il

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

e-shop is a private Israeli SaaS company, founded in 1998 and headquartered in Ness Ziona, that provides a Hebrew-language e-commerce platform plus full-service store building, digital marketing, and 360° support to Israeli SMB merchants across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Ness Ziona

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Platform Building Services: Full-service e-commerce store development including business analysis, UX/UI design, product setup, development, QA, and launch, with ongoing 360-degree support.
2. Ongoing Store Management: Continuous store management services including technical support, marketing, and optimization.
3. Digital Marketing Services: SEO, Google Ads, and Facebook/Instagram advertising services for e-commerce stores.
4. Premium Add-ons and Modules: Additional features such as private cloud hosting, Zap robot, advanced filters, and supplementary integrations available for purchase.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

e-shop is a proprietary Israeli SaaS e-commerce platform that enables businesses to build, launch, and manage online stores via a Hebrew-language interface with built-in SEO, integrated Israeli payment gateways, ERP/POS inventory sync, multi-carrier shipping, and digital marketing services. The company provides full-service online store building (analysis, design, product setup, development, QA, launch), ongoing 360-degree support with a dedicated project manager, and 70+ add-on modules for scaling operations.

Product overview

e-shop is a comprehensive Israeli ecommerce platform and services company offering a proprietary in-house built platform with full Hebrew-language support. The core offering consists of the e-shop Platform for building online stores, Digital Marketing Services, and 360° Support. The platform is supplemented by an extensive library of 70+ Features and Modules including e-shop Sync (inventory synchronization), e-shop Private Cloud (hosting), and various integrations with payment gateways (PayPal, CreditGuard, Grow, Bit, Buy Me, PayPlus, Apple Pay, Google Pay, Credit2000, iCredit), ERP systems (Comax, iCredit/Rivhit), invoice generation (Invoice4U), marketing automation (Flashy), analytics (Google Analytics, Facebook Pixel), and delivery services (Cheetah, Wolt, Done). Major recent product launches include a New Shopping Cart (December 2024), Google Sign-In (December 2024), a New Dashboard (January 2024), and a Business Intelligence Engine with predictive analytics capabilities (December 2025).

Differentiator

Problem solved

Functional benefit

Products and services

• e-shop Platform Proprietary Israeli e-commerce platform providing complete online store building and management capabilities with a Hebrew-language interface, offering tools and advanced applications for maximizing sales and business growth at any scale. Designed for Israeli SMBs across all verticals.
• Online Store Building Service Full-service e-commerce website development including business analysis, UX/UI design, product setup, secure payment processing, shipping connections, invoice integration, SEO tools, Hebrew management system, and personal guidance through launch. Targeted at Israeli businesses establishing an online presence.
• Digital Marketing Services Comprehensive digital marketing services including organic SEO, Google Ads (PPC), Facebook/Instagram advertising, and social media marketing for e-commerce sites. Targeted at Israeli e-commerce store owners seeking traffic and sales growth.
• 360° Support Service Full-service ongoing support with a dedicated project manager for each store, a 24/7 support team, regular updates with full transparency, training for maximizing store performance, and website promotion across all platforms. Targeted at Israeli e-commerce store owners requiring turnkey operational assistance.
• New Dashboard (Platform Dashboard) New platform dashboard displaying key performance metrics including revenue, orders, conversion rate, popular products, statuses, and external system connections. Serves as the main entry point to the management interface for store owners.
• New Shopping Cart Redesigned shopping cart that slides in from the side of the screen, featuring a progress bar, deals carousel, savings total, coupons, shipping data, and action buttons to strengthen the purchase process. Targeted at end customers shopping on e-shop-powered stores.
• Business Intelligence Engine AI-powered business intelligence engine that analyzes real-time site searches, identifies unconverted queries, and calculates revenue potential based on conversion rates and average basket values. Targeted at merchants seeking data-driven product discovery and inventory optimization.

Quantifiable outcome

• Process typically completes within about one month when content, images, and product files are prepared in advance
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• Invoice4UcoreTechnology or IntegrationIntegration allowing automatic generation of tax invoices and receipts for business owners. The extended version (paid) enables additional document types. ERP module for issuing multiple document types.
• PayPalcoreTechnology or IntegrationPayment integration for online store purchases. Advanced, secure, simple, and easy to use for customers browsing the online store.
• CreditGuardcoreTechnology or IntegrationIntegration for payment processing through CreditGuard system during online store purchases. Technical support available at creditguard.co.il, phone 03-7370700.
• Grow (formerly Meshulam)coreTechnology or IntegrationCredit card processing service integration including 3D Secure technology enabling secure purchases, reduction of chargebacks, and significant reduction of fraud chances during online store purchases.
• iCredit (Rivhit)coreTechnology or IntegrationPayment and invoice integration for iCredit system from Rivhit. Enables payment processing and invoice generation at any time from any device during online purchase. Full control over all clearing registers for the terminal. Centralized reporting on credit card charge data.
• ComaxcoreTechnology or IntegrationOrder synchronization to Comax system, and daily synchronization of inventory and prices from Comax to the online store - including support for branches and warehouses. Joint collaboration providing comprehensive tools for managing online stores to sell more.
• Cheetah (צ'יטה)coreTechnology or IntegrationIntegration with one of Israel's leading delivery companies providing various delivery solutions for private, business, and institutional customers. Creates seamless order-to-delivery process from within the store's management interface.
• FlashysupportingTechnology or IntegrationMarketing automation integration providing advanced tools for deep and accurate understanding of visitors and customers through various channels including popups, email, SMS, and push notifications. Connects with one click.
• BITcoreTechnology or IntegrationPayment integration via BIT during online store purchases. Partnership between e-shop and Meshulam enabling businesses to receive payments through the BIT app - simple and easy.
• PayPluscoreTechnology or IntegrationAdvanced payment page with multiple design options and advanced styling capabilities per business. Includes 3D Secure mechanism for reducing chargebacks and wide variety of additional payment methods.
• Credit2000coreTechnology or IntegrationCredit card terminal integration with 3D Secure system for credit fraud protection. Terminal specifically designed for e-commerce stores. System enables certain user identification during credit card transaction processing, significantly reducing fraud and chargeback chances.
• Apple PaycoreTechnology or IntegrationPayment integration allowing customers to make purchases using Apple Pay. Includes 3D Secure technology enabling secure purchases, reduction of chargebacks, and significant reduction of fraud chances.
• Google PaycoreTechnology or IntegrationPayment integration allowing customers to make purchases using Google Pay during online store transactions.
• Buy MesupportingTechnology or IntegrationIntegration with gift cards from Buy Me, allowing customers to make payments using Buy Me gift cards.
• WoltsupportingTechnology or IntegrationSame-day delivery integration through Wolt with broad availability and courier network enabling faster delivery experience for customers.
• Done (Smart Lockers)supportingTechnology or IntegrationPartnership with Done offering smart locker delivery with nationwide coverage, 24/7 availability, and convenient pickup experience.
• Super Pharm (סופר פארם)supportingTechnology or IntegrationIntegration allowing connection of products to Super Pharm website through a customized mirror site, creating additional exposure, reaching more customers, and increasing sales potential.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shopify: Global e-commerce platform serving SMBs and enterprise merchants. Directly competes with e-shop across online store building, payments, shipping, and marketing tools; e-shop explicitly publishes comparison content positioning itself against Shopify for the Israeli market.
• BigCommerce: Headless and API-driven e-commerce platform targeting SMB and mid-market merchants. Comparable to e-shop on platform extensibility, multi-channel selling, and integration ecosystem, though BigCommerce lacks Hebrew-language specialization.
• Wix: Israeli-founded website and e-commerce platform with native Hebrew support and global reach. Competes directly with e-shop in Israeli SMB e-commerce, often used as a drag-and-drop alternative to e-shop's managed services approach.
• WooCommerce: Open-source WordPress-based e-commerce platform widely adopted by SMBs globally. Competes with e-shop as a customizable, low-cost alternative for businesses with technical resources to self-manage.

Emerging players

• PrestaShop: Open-source e-commerce solution popular among European and emerging-market SMBs. Comparable to e-shop's SMB merchant focus and customization model, though requires more self-management than e-shop's full-service approach.

Broad incumbents

• Magento (Adobe Commerce): Enterprise-focused e-commerce platform owned by Adobe. Represents the upper-bound competitor for merchants who outgrow e-shop's SMB-focused offering and seek more customizable, scalable infrastructure.
• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem. Comparable as an end-state competitor for Israeli merchants scaling beyond SMB, though focused on enterprise rather than e-shop's SMB core.
• Squarespace: Website builder with commerce functionality targeting SMBs, designers, and creators. Overlaps with e-shop in serving design-conscious SMB merchants seeking all-in-one store solutions, though broader in scope.
• GoDaddy: Domain, hosting, and website builder platform with commerce capabilities targeting very small businesses. Competes with e-shop at the entry-level SMB tier in Israel through simplified online store tools.

Regional players

• Shopline: Asia-focused e-commerce platform serving SMB merchants with localized payment, logistics, and marketing integrations. Comparable to e-shop's regional specialization model, though focused on APAC rather than Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eshopltd
• LinkedInlinkedin.com/company/e-shop-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-shop