Pacto
Financiera Pacto is a Mexican SOFOM E.N.R. that originates salary-backed consumer loans (CrediPacto, PactoNómina) to employees of affiliated private- and public-sector employers via payroll-deduction convenios, primarily operating in Morelia, Michoacán.
- Company typePrivate
- Founded2012
- HeadquartersMorelia, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pacto does
Financiera Pacto (operating commercially as Pacto) is a Mexican non-bank financial institution structured as a SOFOM E.N.R. (Sociedad Financiera de Objeto Múltiple, Entidad No Regulada) under two legal entities — Servicios Pacto S.A. de C.V. and Corporación Pacto S.A. de C.V. The company originates salary-backed consumer loans to employees of affiliated private- and public-sector employers in Mexico, with ticket sizes starting at approximately $2,000 MXN and terms ranging from six months to three years. Its distribution model is built entirely around employer collaboration agreements (convenios de colaboración): Financiera Pacto signs B2B partnerships with employers, employees of those employers apply for credit, funds are disbursed through a banking institution within 48–72 hours, and repayments are collected via automatic payroll deductions. The company does not perform credit bureau inquiries as part of underwriting, relying instead on employer payroll verification and individualized daily interest rate pricing reflected in a personalized amortization schedule. Core products are branded as CrediPacto (general credit product) and PactoNómina (payroll-based loan).
Operationally, Pacto is headquartered in Morelia, Michoacán, employs 11–50 people, and reports more than 60 affiliated employer partners across private and public sectors. The company is registered with CONDUSEF (Mexico's financial consumer protection agency) and supervised by the CNBV for purposes of Article 50 of the Ley General de Organizaciones y Actividades Auxiliares del Crédito; it was ranked 2nd among financial entities in CONDUSEF's 2022 evaluation, a credential prominently featured in its marketing. No proprietary technology platform, mobile application, API, or AI/ML capability is disclosed — the offering is a relationship-driven, convenio-led lending operation supplemented by a basic website with a loan calculator and corporate social media presence. No funding rounds, institutional investors, M&A activity, or geographic expansion beyond the Michoacán region are documented in the available data. Revenue is generated primarily from interest income on the payroll loan book, with terms and pricing individualized to each borrower's credit capacity.
Pacto firmographics
Firmographics- Name
- Pacto
- Legal name
- Servicios Pacto S.A. de C.V., SOFOM, E.N.R.
- Website
- https://financierapacto.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Financiera Pacto is a Mexican SOFOM E.N.R. that originates salary-backed consumer loans (CrediPacto, PactoNómina) to employees of affiliated private- and public-sector employers via payroll-deduction convenios, primarily operating in Morelia, Michoacán.
- Ownership category
- akta.pro rank
Pacto industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Employer-Sponsored / Payroll-Linked Personal Loans (Unsecured Installment) (FSAKAAAM)
- akta.pro secondary industry
- Salary-Backed / Payroll-Deducted Secured Loans (FSAKALAI)
Keywords
Where Pacto is headquartered
LocationHeadquarters
- HQ city
- Morelia
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Pacto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Payroll Loans / CrediPacto: The company provides salary-backed credit (crédito vía nómina) to employees of affiliated companies in both the private and public sectors. Loans are repaid via payroll deductions through employer convenios. Revenue is generated from interest income on issued loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | CrediPacto / PactoNómina payroll loan: from $2,000 MXN, 6 months to 3 years, interest calculated daily based on creditworthiness |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pacto product offering
Product offeringCore offering
Financiera Pacto issues payroll-backed consumer credit (CrediPacto and PactoNómina) to employees of affiliated private- and public-sector companies in Mexico, ranging from $2,000 MXN with terms of 6 months to 3 years, no credit bureau inquiry, daily interest rates, 48–72 hour disbursement via banking partners, and repayment through salary deduction. The company also provides financial education content and compliance services registered with CONDUSEF.
Product overview
Financiera Pacto is a Mexican SOFOM (Sociedad Financiera de Objeto Multiple, Entidad No Regulada) that operates as a financial services company offering credit products to employees of affiliated private and public sector companies through a payroll deduction (nomina) model. Its core products are CrediPacto and PactoNomina, both providing credit disbursed via banking institutions with repayment through salary deductions managed through employer convenios (collaboration agreements). The company operates primarily in the state of Morelia, Michoacan, and was ranked 2nd by CONDUSEF in 2022.
Differentiator
Problem solved
Functional benefit
Brands
- CrediPacto: Credit product offered by Financiera Pacto for employees of affiliated companies
- PactoNómina
Products and services
- CrediPacto Payroll-backed credit product offered by Financiera Pacto to employees of affiliated private- and public-sector companies. Features include repayment via payroll deduction (descuento vía nómina), no credit bureau inquiry required, loan amounts starting from $2,000 MXN, terms of 6 months to 3 years, and disbursement within 48–72 hours through a banking institution.
- PactoNómina Payroll-based credit product that allows employees of companies affiliated via convenio with Financiera Pacto to access credit with repayments deducted directly from their salary. Operates as part of the convenio model where Pacto partners with employers to provide credit to their workforce.
- Convenios de Colaboración (Employer Affiliation) Collaboration agreements (convenios) signed by Financiera Pacto with employers in the private sector (empresas privadas) and public sector (instituciones del sector público) to enable employee access to payroll loans. The employer facilitates enrollment and repayment via payroll deduction; there are no upfront costs to the employer for affiliation.
Quantifiable outcome
- 2nd place ranking by CONDUSEF in 2022 — demonstrates high consumer protection compliance and service quality.
- +1 more outcomes
Companies that use Pacto
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pacto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pacto partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Empresas del Sector Privado afiliadascoreFinanciera Pacto signs collaboration agreements (convenios de colaboración) with private sector employers. Employees of affiliated companies access payroll loans through their employer, with loan repayments collected via salary deduction.
- Instituciones del Sector Público afiliadascoreFinanciera Pacto signs collaboration agreements with government institutions to offer payroll loans to public sector employees. Repayments are collected via payroll deduction and funds disbursed via banking institution.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pacto competitors and assessment
Company assessmentBroad incumbents
- Covalto (formerly Consubanco): Established Mexican consumer and SME finance institution with payroll-deduction lending among its broader product portfolio, operating nationally with greater scale and a regulated status.
- Mercado Crédito: Consumer credit arm of Mercado Pago in Mexico, leveraging Mercado Libre's ecosystem to extend personal loans and BNPL to Mexican consumers, including salaried workers.
- Nu México (Nubank): Digital-first Mexican consumer bank backed by Nubank, offering personal credit and revolving products to underbanked Mexican consumers. Indirect competitor for the same customer wallet.
- Banco Azteca: Major Mexican commercial bank with a long-standing payroll loan (Crédito de Nómina) product aimed at employees of affiliated employers, competing in the same customer segment at significantly greater scale.
Emerging players
- Klar: Mexican neobank offering consumer credit products and deposit accounts to salaried employees, competing for the same payroll-linked customer base through a digital-only experience.
- Yotepresto: Mexican P2P lending platform extending consumer credit to salaried borrowers, overlapping with Pacto on the underbanked Mexican employee segment via a different funding and origination model.
- Stori: Mexican fintech issuing credit cards to underbanked workers, targeting the same employee segment as Pacto via digital onboarding rather than employer convenios.
Direct peers
- Kueski: Mexican online consumer lender offering personal loans and BNPL to underbanked Mexican consumers, including payroll-linked products. Closely comparable on customer segment and underwriting approach.
- Alivio Capital: Mexican fintech that provides payroll-deducted loans to employees of affiliated companies, operating a near-identical convenio-based distribution model in Mexico.
Regional players
- Provu: Brazilian fintech specializing in payroll-deducted consumer loans via employer partnerships, structurally analogous to Pacto's modelo de convenios but operating in Brazil rather than Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacto social profiles
Digital presencePacto compliance and trust
Trust signalCompliance2 records
Pacto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacto leadership team
Management profileNumber of profiles
Profiles1 record
Pacto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacto
What does Pacto do?
Financiera Pacto issues payroll-backed consumer credit (CrediPacto and PactoNómina) to employees of affiliated private- and public-sector companies in Mexico, ranging from $2,000 MXN with terms of 6 months to 3 years, no credit bureau inquiry, daily interest rates, 48–72 hour disbursement via banking partners, and repayment through salary deduction. The company also provides financial education content and compliance services registered with CONDUSEF.
Is Pacto a public or private company?
Pacto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacto founded?
Pacto was founded in 2012. It employs 11 to 50 people.
Where is Pacto based?
Pacto is headquartered in Morelia, Mexico, in the Latin America region.
How does Pacto make money?
One revenue line is on record: payroll Loans / CrediPacto.
Who are Pacto's main competitors?
Broad incumbents on record are Covalto (formerly Consubanco), Mercado Crédito, Nu México (Nubank) and Banco Azteca. Emerging players are Klar, Yotepresto and Stori. Direct peers are Kueski and Alivio Capital. Provu is listed as a regional player.
Does Pacto have an API?
No public API is recorded for Pacto.
What industry is Pacto in?
Pacto's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAM, Employer-Sponsored / Payroll-Linked Personal Loans (Unsecured Installment), with a secondary code of FSAKALAI, Salary-Backed / Payroll-Deducted Secured Loans. Its NAICS code is 522220 and its SIC code is 6141.