Beltrão Coelho

What Beltrão Coelho does

Beltrão Coelho, Lda is a privately held Portuguese technology company founded in 1950 and headquartered in Lisbon. It operates four business lines: (1) Managed Print Services, anchored by its position as the largest Xerox partner in Portugal and Xerox Platinum partner since 2015, offering rental of professional Xerox multifunction printers (Versalink, AltaLink, Primelink series) with all-inclusive technical support, proactive consumables delivery, and the proprietary Yawprint client portal; (2) Robotics for Business, distributing PUDU and partner service robots — Bellabot/Bellabot Pro, Kettybot, CRUZR, CC1, and Temi — to hospitality, retail, healthcare, and events; (3) Sala de Aula do Futuro (Classroom of the Future), an integrated education offering bundling Promethean, Logitech, Epson, Lenovo, ClassVR, Dobot, Flashforge, Weeemake, Misty, and Sam Labs hardware with Steelcase, Gratnells, and Federico Giner furniture plus teacher training through ANPRI and Academia de Robótica; and (4) Document Digitization, providing OCR-powered scanning services (Digitalize o seu Escritório) and large-format scanners with GDPR-compliant certified destruction. Its go-to-market is direct enterprise field sales in Portugal with annual subscription contracts for managed print and project-based pricing for education and digitization deployments. The company employs 40+ after-sales professionals, holds ISO/IEC 27001, ISO 9001, and ISO 14001 certifications, and serves enterprise and government clients including Abreu, Valsassina, Instituto Superior Técnico, IAPMEI, Assembleia da República, and DGLab. Revenue model combines recurring managed print subscriptions, one-time hardware/robot sales, and project-based professional services. Geographic scope is limited to Portugal.

Name

Beltrão Coelho

Legal name

Beltrão Coelho,Lda

Website

https://beltraocoelho.pt

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Beltrão Coelho is a privately held Portuguese technology company, founded in 1950, that delivers managed print services as the largest Xerox partner in Portugal, distributes service robots, integrates Classroom of the Future education solutions, and provides OCR-based document digitization to enterprise, government, and education clients in Portugal.

Ownership category

akta.pro rank

Product category

Managed Print Services

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

akta.pro secondary industries

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• Managed print services
• Service robotics
• Education technology
• Document digitalization
• Professional printers

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Managed Print Services (Rental Contracts): Rental contracts for professional Xerox printers with all-inclusive service: installation, technical assistance, proactive consumables delivery, data security guarantee, training, and more. The company manages entire print fleets for clients.
2. Robotics Solutions: Sale and deployment of service robots for business and education sectors, including CRUZR (events/advertising), Bellabot/Bellabot Pro (restaurants/hotels), Kettybot (delivery), CC1 (cleaning), and Temi (telepresence).
3. Future Classroom Solutions: Integrated education technology solutions combining Technology, Furniture, and Pedagogy: interactive screens (Promethean), collaboration tools (AVer, Logitech, Epson), robotics kits (Dobot, Weeemake, Kubo, Misty, ClassVR), 3D printing (Flashforge, Dobot), and teacher training programs.
4. Document Digitalization Services: Full-service digitalization of paper documents into secure, searchable digital archives using OCR technology. Includes 'Digitalize o seu Escritório' service as well as sale of large-format scanners (book scanners, flatbed scanners, robotic scanners).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Beltrão Coelho is a diversified Portuguese technology company that sells, rents, and services professional Xerox multifunction printers under managed print service contracts, and distributes service robots (Bellabot, Kettybot, CRUZR, CC1, Temi) for hospitality, retail, and corporate environments. It also provides integrated Future Classroom (Sala de Aula do Futuro) education technology solutions combining interactive displays, robotics kits, 3D printers, VR/AR, and teacher training, alongside document digitalization services using OCR technology.

Product overview

Beltrão Coelho is a diversified Portuguese technology company operating across four main business areas: Print Management, Robotics for Business, Classroom of the Future, and Digitization Services. The Print Management division offers Xerox professional printers (Versalink, AltaLink, Primelink series) with managed services including the Yawprint customer portal, technical support, and consumable delivery. The Robotics division provides service robots including Bellabot delivery robots, Kettybot with advertising display, CRUZR humanoid AI robot, CC1 cleaning robot, and Temi telepresence robot. The Classroom of the Future solution integrates interactive displays (Promethean), visual collaboration (Aver, Logitech), projection (Epson), computing hardware (Lenovo), VR solutions (Class VR with Avantis World), robotics education (Dobot, Kubo, Weeemake, Misty, Sam Labs), 3D printing (Flashforge, Dobot MOOZ), furniture (Steelcase, Gratnells, Federico Giner), and teacher training. The Digitization division offers large-format scanners and complete office digitization services using OCR technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestão de Impressão (Managed Print Services) All-inclusive managed print services for enterprises and government: rental of professional Xerox printers with full service including installation, technical assistance, proactive consumables delivery, data security guarantee, user training, and access to the Yawprint customer portal.
• Xerox Versalink B415 Black-and-white multifunction printer with print speeds up to 47 ppm, 650-sheet standard paper capacity expandable to 2,300 sheets, and Xerox ConnectKey technology integration. For enterprise and office use.
• Xerox Versalink C7120 Color multifunction printer with print speeds up to 20 ppm color, cloud connectivity, and standard copy, email, print, and scan functions. For offices and enterprises.
• Xerox AltaLink C8135 Color multifunction printer with print speeds up to 35 ppm, work assistant capabilities, and ConnectKey technology for enhanced security and productivity. For mid-to-large enterprises.
• Xerox Primelink C9070 High-end color printer with print speeds up to 70 ppm color and 75 ppm black-and-white, maximum print resolution 2400 x 2400 dpi, and ConnectKey security technology. For production print environments.
• Xerox AltaLink C8155 Color multifunction printer with print speeds up to 55 ppm, Quad Core 1.91 GHz processor, and advanced security features via ConnectKey technology. For high-volume enterprise environments.
• Xerox Versalink C7130 Color multifunction printer with print speeds up to 30 ppm in both color and black-and-white, with 1200 x 2400 dpi maximum print resolution. For office and SMB use.
• Yawprint Customer Portal Web-based customer portal for managed print service clients to request services, access equipment information, submit meter readings, place orders, and track incidents and consumables records.
• Bellabot Service Robot Autonomous delivery robot for restaurants, hotels, and retail. Features 4 induction trays (40kg total capacity), 12-hour battery life, omnidirectional obstacle detection, AI voice interaction, and multi-robot management via PUDU scheduler.
• Bellabot Pro Service Robot Latest generation autonomous delivery robot with 18.5" interactive advertising screen, plate recognition technology, intelligent tray lighting, multi-robot navigation, and extended 12-24 hour battery autonomy. For restaurants, hotels, stores, and events.
• Kettybot Service Robot Delivery robot with large display screen for product marketing and promotions. Features autonomous point-to-point navigation, delivery trays and collection basket, aerodynamic design for fast deliveries, and AI voice interaction. For restaurants and retail.
• CRUZR Humanoid Service Robot AI-powered humanoid service robot with autonomous navigation, facial recognition, powerful chatbots, and IoT connectivity for customer service, reception, and technical support applications. For events, retail, and corporate environments.
• CC1 Cleaning Robot Industrial cleaning robot with 4-in-1 functionality (scrubbing, sweeping, vacuuming, mopping), automatic water refill/drainage, PUDU SLAM navigation, and cleaning report generation. For commercial facilities and corporate environments.
• Temi Telepresence Robot Personal telepresence robot with autonomous navigation, remote smartphone control, follow-me mode, object transport tray, voice recognition with text-to-speech, and high-quality audio/video transmission. For healthcare, corporate, and remote assistance.
• Digitalize o seu Escritório (Office Digitalization Service) Full-service digitalization of paper documents into secure, searchable digital archives using OCR technology. Includes flexible delivery options (USB, external drive, digital transfer, or cloud) and GDPR-compliant certified destruction. For organizations with large paper archives.
• Large Format Scanners Large format scanning equipment for documents and books with high graphic quality. Includes book scanners (A2 to A0), flatbed scanners (A1 to 2xA0), and robotic scanners with automatic page turning. For museums, architecture firms, universities, and archives.
• Sala de Aula do Futuro (Classroom of the Future) Integrated educational environment solution combining interactive displays, collaboration tools, computing systems, STEAM resources, robotics kits, 3D printers, VR/AR, innovative furniture, and teacher training. For primary, secondary, vocational, and higher education institutions.
• Promethean Interactive Displays Interactive screens for hybrid teaching systems enabling collaborative group project interaction through gestures or pens. Sold as part of the Future Classroom solution for educational institutions.
• AVer Visual Collaboration Solutions USB conference cameras, PTZ cameras with auto-tracking, document cameras, and video bars compatible with major video conferencing platforms. For educational institutions.
• Logitech Visual Collaboration Professional cameras, headsets, and videoconferencing systems for individual workspaces through large meeting rooms, supporting Microsoft Teams, Zoom, and Google Meet. For educational institutions.
• Epson Projection and Content Sharing Projectors offering bright colors and high resolution with scalable projection up to 100 inches in Full HD, document viewers, and wireless content sharing systems. For educational institutions.
• Lenovo Hardware and Software for Education Chromebooks and ThinkPad laptops for primary through university education, classroom management software (LandSchool), content filtering (Lightspeed Systems), and device security (Absolute). For educational institutions.
• ClassVR Virtual Reality Headsets VR headsets for immersive learning with over 900 teacher-created resources, integrated Avantis World virtual reality theme park, and VRroom social platform for student interaction. For educational institutions.
• Dobot Educational Robotics Arms Educational robotic arms including Magician Lite for younger students, Magician for advanced users, CR collaborative series (CR3, CR5, CR10, CR16), MG400 desktop robot, and M1 for light industry. Programming via DobotBlock and Dobot Studio. For educational institutions.
• Dobot 3D Printing MOOZ series modular 3D printers combining 3D printing, laser engraving, and CNC carving in one device with 10-minute assembly and 0.02mm precision. For educational institutions.
• Flashforge 3D Printing FDM and resin 3D printers for all education levels from primary to university, including Adventurer series for beginners, Guider series for professionals, and Creator series for industrial use. For educational institutions.
• Kubo Educational Coding Robot TagTile-based programming robot for screen-free coding education teaching computational thinking through hands-on puzzle pieces. Includes Coding Math add-on for math practice. For primary and early education.
• Weeemake Educational Robotics AI Machine Learning education kit with face recognition and object detection, 12-in-1 RobotStorm kit, Mars Rover Arduino kit, and Our Green World Python learning kit. For educational institutions.
• Sam Labs Programming Kits Electronic block kits for STEAM education (Course STEAM, Learn to Code, Maker, Creators) from grades 1-12. Blocks connect via Bluetooth to Sam Studio for visual programming. For educational institutions.
• Misty Educational Robot Fully programmable research and education robot with block-based programming for beginners, Python/JavaScript/ROS for advanced users, 3D mapping, autonomous navigation, and Arduino hardware expansion. For higher education and research institutions.
• Microsoft Education Solutions Microsoft 365 Education licenses including Windows, Intune for Education, and Office. Surface devices for education including Surface Studio 2 Plus, Surface Laptop Studio, and Surface Pro 9. For educational institutions.
• AVer Charging Solutions Charging and synchronization carts for iPads, Android tablets, Chromebooks, and laptops up to 16 inches. Includes X12, C Series, and E Series models with safety features. For educational institutions.
• Steelcase Educational Furniture Innovative classroom furniture from Steelcase for modern educational environments. For educational institutions building Future Classroom spaces.
• Gratnells Storage Systems Storage solutions including trays, trolleys (Rover, Makerspace, MakerHub, Callero), Learnometer environmental sensor, and Stage panels for flexible classroom organization. For educational institutions.
• Federico Giner Educational Furniture Innovative educational furniture from Federico Giner for classroom environments. For educational institutions building Future Classroom spaces.
• Teacher Training and Pedagogical Support Professional development programs for teachers in partnership with ANPRI and Academia de Robótica. Includes workshops on interactive systems, programming, robotics, AI, VR/AR, and 3D printing. For educational institutions.

Quantifiable outcome

• Digitalized 65,000 sheets in 2 months, equivalent to ~340kg of paper and ~7 trees saved
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability16 records

Feature5 records

Partnerships

19 partnerships are on record, tiered flagship and core.

• XeroxflagshipStrategic or Co-development Partner · 1 January 2015Beltrão Coelho is the largest Xerox partner in Portugal and holds the Xerox Platinum partnership status since 2015, the highest partnership tier. The company also holds Xerox PAB Authorized Developer status (since 2016, third company worldwide) for developing custom applications on Xerox multifunction printers. This is the core technology partnership underpinning Beltrão Coelho's managed print services business.
• ANPRI (Associação Nacional de Professores de Informática)coreStrategic or Co-development PartnerANPRI provides teacher training programs to equip educators to effectively use interactive technologies and computational programs in their daily activities. The training can be continuous, accompanying teachers throughout the school year with follow-up on their difficulties.
• Academia de RobóticacoreStrategic or Co-development PartnerPartnership with Academia de Robótica to design and implement training programs and classroom robotics implementation projects. Academia de Robótica is an educational project that aims to awaken young people's interest in Science, Technology, Engineering, Arts, and Mathematics in a fun and pedagogical way.
• PrometheancoreTechnology or IntegrationPromethean provides interactive screen technology for the Future Classroom solution, enabling interactive and collaborative learning experiences in educational institutions.
• AVercoreTechnology or IntegrationAVer provides visual collaboration solutions including USB conference cameras, PTZ cameras with auto-tracking, document cameras, and charging/sync carts for education technology deployments.
• LogitechcoreTechnology or IntegrationLogitech provides collaboration visual solutions including video conferencing equipment (Brio, C930e, C920e, C505e webcams), conference systems (Rally Bar Mini, MeetUp, BCC950), and large room solutions (Rally Plus + Tap) for educational institutions.
• EpsoncoreTechnology or IntegrationEpson provides projection and content sharing solutions including ultra-short-throw projectors, short-throw projectors, portable projectors, installation projectors for auditoriums, document viewers, and wireless content sharing systems for education.
• LenovocoreTechnology or IntegrationLenovo provides hardware and software for education including Chromebooks (Lenovo 300e/500e/100e/100w), ThinkPad laptops, classroom management software (LandSchool, Lightspeed Systems, Absolute), and IT management solutions for educational institutions.
• ClassVRcoreTechnology or IntegrationClassVR provides virtual and augmented reality headsets and the Avantys World themed park platform with hundreds of VR experiences across Science, History, Geography, and Literacy dimensions. Includes a teacher control portal with over 900 curated educational resources.
• KubocoreTechnology or IntegrationKubo provides educational coding robots using TagTiles programming method for teaching computational thinking and intuitive programming without advanced coding languages. Includes Kubo Coding Math, Kubo Play, and teacher portal.
• Sam LabscoreTechnology or IntegrationSam Labs provides electronic block kits (lights, motors, sensors, buzzers) that connect via Bluetooth to the Sam Studio app for visual/block-based programming. Four kits available covering grades 1-12: STEAM Course, Learn to Code, Maker, and Creators.
• WeeemakecoreTechnology or IntegrationWeeemake provides robotics kits (WeeeBot Mini, RobotStorm 12-in-1) and AI machine learning education kits. Supports STEAM education with lessons aligned to curriculum, including programmable robots and Python learning kits.
• Misty RoboticscoreTechnology or IntegrationMisty provides fully programmable educational robots for research and education, supporting block-based, Python, JavaScript, and ROS programming. Features 3D mapping, autonomous navigation, and hardware expandability via Arduino.
• DobotcoreTechnology or IntegrationDobot provides robotic arms (Magician Lite, Magician, CR Series, MG400, M1) and 3D printers (MOOZ series) for education. Includes DobotBlock and Dobot Studio programming platforms. CR Series are 6-axis collaborative robots with payloads of 3kg, 5kg, 10kg, and 16kg.
• FlashforgecoreTechnology or IntegrationFlashforge provides 3D printers suitable for all education levels: Adventurer 3/4, Guider II/3/3 Plus, Creator 3 Pro, Creator 4, and FOTO 8.9/9.25 6K resin printers. Includes filament and resin materials for 3D printing.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides education solutions including Microsoft 365 Education (Windows, Intune for Education, Office) for schools, and Surface devices (Surface Studio 2 Plus, Surface Laptop Studio, Surface Pro 9) for educators, students, and administrators.
• SteelcasecoreTechnology or IntegrationSteelcase provides innovative furniture for Future Classroom spaces, supporting flexible and dynamic classroom configurations.
• Federico GinercoreTechnology or IntegrationFederico Giner provides innovative furniture for educational spaces, contributing to the furniture pillar of the Future Classroom solution.
• GratnellscoreTechnology or IntegrationGratnells provides storage systems including trays, trolleys (Callero, Rover, MakerHub), and the Learnometer environmental monitoring device for classrooms. Supports flexible and mobile educational environments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dobot: Manufacturer of educational robotic arms and 3D printers that Beltrão Coelho resells into Portuguese schools and universities. Comparable as an upstream vendor whose product roadmap shapes BC's edtech offering.
• PUDU Robotics: Chinese manufacturer of the Bellabot, Kettybot, CRUZR, and CC1 service robots that Beltrão Coelho distributes in Portugal. Directly comparable as the underlying vendor whose products anchor BC's robotics business.
• Temi: Manufacturer of the Temi telepresence robot distributed by Beltrão Coelho in Portugal. Comparable as the underlying technology vendor for one of BC's flagship business robotics products.
• Promethean: Global interactive display manufacturer whose ActivPanel technology is central to Beltrão Coelho's Sala de Aula do Futuro solution. Comparable as both a key vendor and a competitor in education technology deployments in Iberia.

Broad incumbents

• Ricoh: Global incumbent in managed print services, document management, and workplace technology with a direct Iberian salesforce. Competes with Beltrão Coelho for the same enterprise and government print management contracts in Portugal.
• Konica Minolta Business Solutions: Global MFP and managed print services incumbent with direct operations across Iberia; competes with Beltrão Coelho on enterprise print fleet contracts and offers its own software integration capabilities. Comparable as a same-category print management and document workflow provider.
• HP Portugal: Major OEM selling printing and computing hardware (including education-targeted Chromebooks) directly and via partners in Portugal. Competes with Beltrão Coelho across both print management and the education technology stack.
• Canon Portugal: Direct OEM presence in Portugal selling MFPs, printers, and document management software. Competes with Beltrão Coelho's Xerox-based managed print services for the same mid-market and enterprise customers.

Regional players

• Seresco: Iberian IT services and systems integrator with operations in Spain and Portugal offering managed services, infrastructure, and enterprise solutions. Comparable as a regional Iberian technology integrator competing for similar enterprise and public-sector contracts.
• Esprinet: Iberian B2B technology distributor headquartered in Italy with strong Iberian operations, distributing IT hardware, software, and robotics products to resellers and integrators. Comparable as a broadline Iberian tech distribution peer with overlapping vendor relationships (Lenovo, HP, etc.).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beltraocoelho

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beltrão Coelho