What Element Leasing does

Element Leasing (ООО «Элемент Лизинг»), founded in December 2004 and headquartered in Moscow, is a privately held Russian leasing company specializing in financial leasing of commercial vehicles, special-purpose equipment, passenger cars, and medical equipment for small and medium-sized businesses, individual entrepreneurs, and government/budget organizations. Its core product portfolio spans GAZ-branded commercial vehicles (Gazelle, Gazelle Next, Gazelle NN, Sobol NN, Valday), heavy cargo trucks (MAZ, Ural, FAW, FOTON, domestic tractors), construction and municipal special equipment (XCMG, Shacman, LGCE, UMG, MTZ, Kurganmashzavod), and an extensive passenger vehicle catalog covering BAIC, Changan, Chery, Exeed, GAC, Geely, Haval, Omoda, Lada, Volga, and other brands. Promotional programs include privileged (subsidized) leasing under the Ministry of Industry and Trade (7-35% advance payment discounts, valid through November 2026), branded GAZ dealer programs (10% manufacturer benefit), and an express three-document leasing product enabling one-business-day approval.

The company operates a leasing management platform built on Microsoft Dynamics AXAPTA, with an automated credit decisioning engine, electronic document interchange (EDO via Diadoc/Kontur integration), a customer self-service portal (Личный кабинет), and an online lease calculator supporting commercial proposal delivery within 10 minutes. Go-to-market combines direct field sales through a network of over 100 sales offices in 65 Russian cities with dealer-referral channels (automotive and equipment dealers) and digital self-service lead capture via the corporate website. Revenue is generated through recurring lease installments over contract terms up to 60 months (with RUB 1,500 nominal residual buyout for ownership transfer), augmented by government subsidies passed through to customers. For 2025 IFRS reporting, the leasing portfolio stands at RUB 14.4 billion, operating income at RUB 1.5 billion, equity capital at RUB 3.4 billion, and capital adequacy at 17.8%; credit ratings are A(RU) from ACRA (October 2025, stable) and ruA from Expert RA (January 2026, developing).

Name

Element Leasing

Legal name

OOO «Элемент Лизинг»

Website

https://elementleasing.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Element Leasing is a privately held Russian financial leasing company founded in 2004 that provides vehicles, trucks, special equipment, and medical equipment leasing to over 48,000 SMEs and entrepreneurs across 65 Russian cities through 100+ offices and dealer partnerships.

Ownership category

akta.pro rank

Product category

Commercial Vehicle and Equipment Leasing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Automotive Equipment Rental and Leasing (5321), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Finance Lessors (6172), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industries

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Vehicle leasing
• Equipment financing
• Commercial transport leasing
• Business asset leasing
• Special equipment leasing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices38 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Leasing — Vehicle and Equipment Financing: Element Leasing provides financial leasing (financial rent) for commercial vehicles, passenger vehicles, special-purpose equipment, and medical equipment. Customers pay periodic lease installments over the contract term (typically up to 60 months), with a residual buyout payment (nominal, typically RUB 1,500) at contract end for ownership transfer. Revenue accrues from interest income embedded in lease payments and fees.
2. Operational Leasing: Short-term lease arrangements for vehicles and equipment without the intent to transfer ownership at lease end. Provides recurring revenue from periodic rental payments.
3. Subsidized / Privileged Leasing Programs: Government-subsidized leasing programs (Ministry of Industry and Trade), where advance payment discounts (7–35%) are subsidized, allowing the company to offer below-market rates while receiving government support. Element Leasing has been a participant in state support programs since 2015.
4. Trade-In and Equipment Exchange: Facilitates customers trading in existing equipment against new lease arrangements, generating transaction fees and strengthening repeat customer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Element Leasing is a Russian financial leasing company that provides leasing of commercial vehicles (primarily GAZ Gazelle and other LCVs), cargo trucks, buses, special-purpose equipment, medical equipment, and passenger cars to legal entities, individual entrepreneurs, and private individuals across Russia. Leases are structured with advance payments of 10–30% of asset value, terms up to 60 months, and a nominal residual buyout (RUB 1,500) that transfers ownership at contract end. The company operates over 100 sales offices in 65 cities and supplements its own origination with dealer referral channels and government-subsidized programs.

Product overview

Element Leasing operates as a leasing company offering financial leasing of vehicles, commercial transport, special equipment, and medical equipment to legal entities, individual entrepreneurs, and private individuals across Russia. The portfolio is organized around core leasing product lines (GAZ Gazelle, commercial transport, trucks, special equipment, passenger vehicles, medical equipment, and individual leasing), supplemented by promotional programs (preferential subsidized leasing, branded GAZ programs), add-on services (trade-in, express three-document leasing), and digital services (electronic document interchange EDO E-leasing and a personal account customer portal). The company also offers a catalog of 3,624 current vehicle and equipment listings across dozens of brands.

Differentiator

Problem solved

Functional benefit

Products and services

• GAZ Gazelle commercial vehicle leasing Financial leasing of GAZ-brand light commercial vehicles (Gazelle family and Gazon NEXT line) to legal entities, individual entrepreneurs, and individuals across Russia, including new vehicles and used vehicles with trade-in options.
• Truck leasing Financial leasing of cargo trucks and tractors (Valday, FAW, FOTON, MAZ, Ural, domestic brands) to businesses acquiring freight capacity.
• Bus and commercial transport leasing Financial leasing of buses (PAZ and other brands), micro-buses, FAW Tiger, and related commercial passenger transport for enterprises, with subsidy-eligible variants.
• Special equipment leasing Financial leasing of special-purpose machinery including truck cranes, bulldozers, Chinese special equipment (XCMG, Shacman and others), warehouse equipment, LGCE/LGMG/BULL and UMG brands, MTZ tractors, and excavators.
• Passenger car leasing Financial leasing of new and used passenger vehicles for businesses and individuals across multiple brands including BAIC, Changan, Chery, EXEED, GAC, Geely, Haval, Jaecoo, Jetour, Kaiyi, Lada, Omoda, Volga, Tenet, and Voyah, with manufacturer-subsidized program variants.
• Medical equipment leasing Financial leasing of specialized medical equipment for healthcare organizations, budget-funded institutions, and private clinics.
• Used vehicle and equipment leasing Financial leasing of previously owned commercial transport, cargo trucks, special equipment, and passenger vehicles up to 3 years old, subject to credit assessment and individually negotiated pricing.
• Preferential (subsidized) leasing program Government-subsidized leasing program under the Ministry of Industry and Trade of the Russian Federation offering advance payment discounts of 7%, 10%, 20%, or 35% depending on asset type, available to legal entities, individual entrepreneurs, and individuals.
• Branded GAZ leasing program Manufacturer-backed leasing program for GAZ Gazelle vehicles offering a 10% subsidy from the producer with leasing terms up to 60 months.
• Trade-in leasing program Trade-in service allowing customers to surrender their existing vehicle/equipment and apply the value toward a new leasing arrangement.
• Express leasing by three documents Express leasing product for GAZ vehicles enabling approval based on only three documents and same-day or next-day vehicle delivery.
• VOLGA passenger car leasing program New 2026 leasing program covering new domestic VOLGA passenger vehicles, with advance payment from 5% and terms up to 60 months.
• Leasing for startups Dedicated leasing program for newly registered businesses and startups offering favorable terms, simplified documentation, and flexible payment schedules suited to early-stage cash flows.

Quantifiable outcome

• Over 150,000 lease contracts concluded since founding in 2004
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• CTT Group / COMvex-2026majorGTM or Marketing Partner · 28 May 2026Element Leasing was an official partner of COMvex-2026, a professional trade show for commercial transport. This event is a key industry platform bringing together commercial vehicle market leaders, providing Element Leasing with high-visibility marketing and networking opportunities.
• GAZ Group (Группа ГАЗ)coreStrategic or Co-development Partner · 1 January 2024Long-standing strategic partnership with GAZ Group. Element Leasing is a leader in GAZ vehicle leasing, having financed over 63,000 GAZ vehicles. Joint branded financing programs (Фирменная лизинговая программа) provide manufacturer subsidies of 10% to leasing customers. Annual joint road races (Автопробег) promote GAZ vehicles and Element Leasing products.
• United Leasing Association (ОЛА)coreStrategic or Co-development Partner · 1 January 2016Element Leasing became a member of the United Leasing Association (ОЛА) in 2016, providing industry representation, advocacy, and market intelligence.
• Ministry of Industry and Trade of Russia (Минпромторг РФ)coreStrategic or Co-development Partner · 1 January 2015Element Leasing has been a participant in state programs for preferential/subvented leasing since 2015. These programs provide advance payment subsidies (7-35%) for commercial vehicles and equipment, enabling the company to offer below-market rates to qualifying customers.
• KOMTRANS GROUPcoreChannel Partner/ Reseller/ DistributorOfficial dealer of XCMG and Shacman special equipment in Russia. 12 branches across Russia. Named #1 dealer by XCMG volumes in Russia and among top 10 XCMG dealers globally. Refers customers to Element Leasing for equipment financing.
• ГЛАВМАЗТОРГmajorChannel Partner/ Reseller/ DistributorOne of the leading MAZ dealers in Russia with 20 years of experience in the automotive market. Own parking facilities in Moscow and Novosibirsk. Refers MAZ truck buyers to Element Leasing for financing.
• MSR GroupmajorChannel Partner/ Reseller/ DistributorPartner focused on machine-building industry development, working with manufacturers with high R&D contribution. Selectively partners with equipment suppliers and refers customers for financing.
• ГК «Традиция»majorChannel Partner/ Reseller/ DistributorMulti-industry industrial group offering world-class equipment for road construction, utilities, mining, and agriculture. Provides full solutions from development to service. Partners with Element Leasing for customer financing.
• ЗДТ «Регион 45»minorChannel Partner/ Reseller/ DistributorKurgan enterprise manufacturing over 300 combined road machines and 60 bitumen distributors annually. Official partner of KAMAZ, MAZ, GAZ, URAL, SHACMAN, FAW. Refers equipment buyers to Element Leasing.
• АО «Кургандормаш»majorChannel Partner/ Reseller/ DistributorManufacturer of road construction and municipal equipment with over 80 years of history. Strong production base and engineering expertise. Partners with Element Leasing for financing solutions.
• ООО «Доктор Эстетик» (Dr. Esthetic — Korean Medical Systems)minorChannel Partner/ Reseller/ DistributorReliable partner for over 3,000 clinics across Russia specializing in cosmetology, gynecology, and plastic surgery. Supplies medical equipment and refers customers to Element Leasing for financing.
• NAZ Dealers (ГАЗ) — Multiple PartnerscoreChannel Partner/ Reseller/ DistributorMultiple authorized NAZ (GAZ) dealers across Russia including: АО «АВТОЦЕНТР КрасГАЗсервис» (Krasnoyarsk), АО «Курганские прицепы» (Kurgan), ГК «Автоград» (Tyumen region), ГК «Башавтоком» (Bashkortostan), ГК «Виста» (Tula), ГК «Восток» (Vladivostok, Khabarovsk, Sakhalin, Komsomolsk-on-Amur), ГК «Техно Темп» (Krasnodar), ЗАО «ГАЗ АТО ТКЦ» (full-service GAZ dealer), ЗАО «Торгово-транспортная компания» (Syktyvkar), ЗАО «УралавтоГАЗсервис» (Yekaterinburg), ИП Абросимов Б.В. (Tver), ИП Уразов В.И. (DVFO). These dealers refer vehicle buyers for leasing financing through Element Leasing.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Eurasian Leasing Company: Kazakhstan-based leasing company serving Central Asian markets with financial leasing of vehicles, equipment, and machinery. Comparable business model and SMB customer focus, but operates in a different geography than Element's Russian footprint.

Emerging players

• KAMAZ Leasing: Captive financing arm of KAMAZ, Russia's largest truck manufacturer. Directly comparable on commercial truck leasing but tied specifically to KAMAZ-branded heavy trucks, a narrower focus than Element's multi-brand approach.

Direct peers

• Gazprombank Leasing: Leasing arm of Gazprombank. Provides financial leasing of vehicles, equipment, and fixed assets to corporate and SMB clients across Russia — directly comparable to Element's customer base and asset categories.
• Alfa Leasing: Leasing subsidiary of Alfa-Bank, one of Russia's largest private banks. Provides financial leasing of vehicles and equipment to SMBs — comparable customer profile and asset mix to Element Leasing.
• Sberbank Leasing: The leasing arm of Sberbank, Russia's largest bank. Directly competes with Element Leasing in financial leasing of commercial vehicles and equipment to SMBs, but operates from a far larger balance sheet and funding base.
• RESO Leasing: Russian leasing company part of the RESO group, active in vehicle and equipment leasing for SMBs and individuals. Direct overlap with Element's small-ticket commercial-vehicle focus.
• Baltic Leasing: Russian leasing company with national presence, financing commercial vehicles, special equipment, and passenger vehicles for SMBs and entrepreneurs. Head-to-head competitor in Element's core small-ticket segment.
• VTB Leasing: Leasing subsidiary of VTB Group, one of Russia's largest state banks. Competes with Element in vehicle and equipment leasing across Russia, with broader asset coverage and access to state-bank funding advantages.
• CARCADE Leasing: Russian leasing company specializing in vehicle leasing for SMBs and individual entrepreneurs. Similar small-ticket focus, nationwide dealer-referral model, and customer profile to Element Leasing.

Broad incumbents

• TransFin-M: One of Russia's largest leasing companies by portfolio, financing railcars, vehicles, and equipment. Broader and more diversified than Element, but overlaps in commercial-vehicle and equipment leasing for corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Leasing