Verus Group

What Verus Group does

Verus Group (Verus Yazılım Hizmetleri A.Ş.) is a privately held Turkish software and services company founded in 2000, headquartered in Şişli, Istanbul, with a secondary office in Lisbon, Portugal. It operates as a holding entity for four wholly-owned, independently branded software products: EventMagix (end-to-end event management for physical, virtual, and hybrid conferences, exhibitions, and summits), MeetingPlus (webinar software with an emphasis on data security and ease of use), EventEgg (a consumer-facing global event discovery platform offering city guides, schedules, and networking features for congresses and exhibitions), and BookingMaster (a booking and reservation management solution for event-related services).

The underlying technology stack consists of standard event-management and webinar software platforms; no public APIs, developer portals, SDKs, or proprietary AI/ML capabilities are disclosed. Verus derives revenue from two streams: SaaS-style software subscriptions across its brand portfolio, and professional services where the company's team delivers customized operational and software solutions to client specifications. Go-to-market is sales-led, distributed across individual brand websites (eventmagix.com, meetingplus.io, eventegg.com) and the corporate verus.group site, with distribution channels targeting enterprise customers (EventMagix), mid-market (MeetingPlus), and SMBs/individuals (EventEgg).

The company targets a horizontal "Modern Businesses" segment without industry specialization, and claims a global footprint, though operational evidence is concentrated in Turkey and Portugal. With 11-50 employees, no disclosed funding rounds, no named customers, and no public pricing, the company's scale, revenue, and growth profile are largely opaque. Privacy policy documentation was last updated December 2024 under the formal A.Ş. entity, and leadership disclosures are limited to Managing Partner Bulent Bayhan.

Name

Verus Group

Legal name

Verus Yazılım Hizmetleri A.Ş.

Website

https://verus.group

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Verus Group is a privately held Turkish software firm operating four event-industry brands — EventMagix (event management), MeetingPlus (webinar software), EventEgg (event discovery), and BookingMaster (reservations) — selling SaaS and professional services to businesses globally, with offices in Istanbul and Lisbon.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Custom Computer Programming Services (541511), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event management software
• Virtual event platforms
• Webinar software
• Event discovery platforms
• Hybrid conference solutions

Headquarters

HQ city

Sisli

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions: SaaS-based software subscriptions for event management, webinar, and business solutions through multiple brand products. Revenue generated from software licensing and service provision to modern businesses.
2. Professional Services: Operational and software solutions provided by expert team to identify customer needs and produce customized responses to business requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Verus Group develops and sells a portfolio of B2B event technology software brands: EventMagix delivers end-to-end virtual and hybrid event management for conferences, exhibitions, and summits; MeetingPlus provides webinar software with an emphasis on data security; EventEgg offers a global event discovery platform with city guides, event schedules, and networking features; and BookingMaster supplies booking and reservation management for event-related services. The company combines these software products with operational and customized business solutions tailored to modern businesses across sectors and geographies.

Product overview

Verus Group is a software and services company founded in 2000 that operates as a multi-brand portfolio. It provides event and content management solutions as well as business technology services. The group comprises four distinct brands: EventMagix (virtual and hybrid event management platform), MeetingPlus (webinar software), EventEgg (event discovery and networking), and BookingMaster (hotel reservation booking). These products serve various needs of modern businesses, from event organization and management to online meeting capabilities and event discovery.

Differentiator

Problem solved

Functional benefit

Brands

• EventMagix: Virtual and hybrid conference, exhibition, and summit solutions offering end-to-end services from technical infrastructure of physical events to virtual event management software
• MeetingPlus
• EventEgg
• BookingMaster

Products and services

• EventMagix

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bizzabo: Event experience platform offering registration, virtual/hybrid event delivery, and attendee engagement — overlaps with EventMagix's virtual and hybrid event management focus.
• ON24: Webinar and virtual event platform serving enterprise marketing and demand-generation teams — the closest direct competitor to MeetingPlus on the webinar side.
• Hopin (now RingCentral Events): Virtual and hybrid event platform offering end-to-end event management, networking, and streaming — direct competitor to EventMagix in the virtual/hybrid event management space.
• Aventri: Event management software focused on registration, logistics, and data analytics for corporate events — competes with EventMagix for mid-market and enterprise event-organiser deals.
• Whova: Event app and engagement platform providing registration, agenda, networking, and community features for conferences — competes with EventMagix on attendee engagement layers.
• Cvent: Leading enterprise event management platform covering registration, venue sourcing, mobile apps, and onsite solutions — directly competes with EventMagix in end-to-end event management for corporations and associations.

Broad incumbents

• Eventbrite: Large public event ticketing and registration platform with broad consumer and SMB reach; competes with EventMagix on registration infrastructure but skews more consumer/event-organiser than enterprise.
• Zoom Events / Zoom Webinars: Zoom's webinar and event products provide widely adopted virtual event infrastructure — broad incumbent competing with both MeetingPlus (webinars) and parts of EventMagix (virtual events).

Emerging players

• Eventzilla: Event registration and ticketing platform targeting smaller organisers — overlapping functionality with EventMagix on registration but skewed toward smaller events.
• Hubilo: Virtual and hybrid event platform with attendee engagement and analytics tools — emerging player in the same category as EventMagix, with comparable mid-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Verusgrp
• LinkedInlinkedin.com/company/verusgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verus Group