Palouse Brand
Palouse Brand is a sixth-generation family farm in Eastern Washington that sells sustainably grown, non-GMO, glyphosate-free wheat berries, ancient grains, legumes, and stone ground flours directly to consumers via its website, Amazon, Walmart, and a subscription program.
- Company typePrivate
- Founded1900
- HeadquartersPullman, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Palouse Brand does
Palouse Brand is a sixth-generation family farm operation based in the Palouse region of Eastern Washington, vertically integrated from seed through cleaning, milling, packaging, and shipping of sustainably grown, non-GMO legumes, grains, and stone ground flours. Its core product catalog spans multiple wheat berry varieties (Hard White, Hard Red Winter, Hard Red Spring, Soft White), ancient grains (Einkorn, Khorasan, Durum, Spelt, Rye, Pearled Barley), beans (black, kidney, pinto, chickpeas), split peas (green and yellow), five lentil varieties (black beluga, red, brown, green/French Puy, yellow), and five stone ground flours milled in small batches on the farm, plus curated grain mills and kitchen tools. The Clear Creek Foods sub-brand extends the assortment through sourcing partnerships with neighboring family farms. All products are certified Glyphosate Residue Free, Non-GMO Project Verified, Kosher, Non-Irradiated, and Food Alliance Certified, with heavy metals testing below Prop 65 thresholds.
Palouse Brand firmographics
Firmographics- Name
- Palouse Brand
- Legal name
- Palouse Brand
- Website
- https://palousebrand.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Palouse Brand is a sixth-generation family farm in Eastern Washington that sells sustainably grown, non-GMO, glyphosate-free wheat berries, ancient grains, legumes, and stone ground flours directly to consumers via its website, Amazon, Walmart, and a subscription program.
- Ownership category
- akta.pro rank
Palouse Brand industry classification
Industry- Product category
- Specialty Whole Grains and Legumes
- NAICS
- Grain and Field Bean Merchant Wholesalers (424510), Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Grain Mill Products (2040), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)
- akta.pro secondary industry
- Organic Produce & Farm Market Retail (CRAHAEAD)
Keywords
Where Palouse Brand is headquartered
LocationHeadquarters
- HQ city
- Pullman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palouse Brand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Product Sales: Direct-to-consumer sales of grains, legumes, and stone ground flours through palousebrand.com. Products sold in various sizes from 1 lb to 150 lb bulk options. One-time purchase and subscription models available.
- Marketplace Sales: Sales through Amazon.com and Walmart.com marketplace platforms, leveraging third-party retail infrastructure.
- Subscription Model: Subscribe & Save program offering 20% off first order and 10% ongoing discount for recurring deliveries, generating predictable recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small size products (1-5 lb) for trial/single use |
| Unit Pricing | Pay-as-you-go | Standard household sizes (8-25 lb) for regular use |
| Unit Pricing | Pay-as-you-go | Bulk sizes (36-150 lb) for long-term storage and value |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Palouse Brand product offering
Product offeringCore offering
Palouse Brand is a sixth-generation family farm that grows, mills, packages, and ships whole grain wheat berries, ancient grains (Einkorn, Khorasan, Durum, Spelt, Rye, Barley), dried legumes (beans, lentils, split peas, chickpeas), and small-batch stone-ground flours directly to consumers. All products are certified glyphosate residue free, Non-GMO Project Verified, Kosher, and tested for heavy metals. Orders ship free to all 50 U.S. states, with one-time purchase and Subscribe & Save recurring delivery options, plus Amazon and Walmart marketplace listings.
Product overview
Palouse Brand is a sixth-generation family farm based in Eastern Washington that sells direct-to-consumer agricultural products through an e-commerce platform. The core offering consists of premium whole grains (wheat berries in multiple varieties including Hard White, Hard Red Winter, Hard Red Spring, and Soft White), ancient grains (Einkorn, Khorasan/Kamut, Durum, Spelt), rye berries, and pearled barley. The product line extends to legumes including black beans, kidney beans, pinto beans, chickpeas, green and yellow split peas, and five varieties of lentils (black beluga, red, brown, green/french puy, and yellow/gold). Palouse Brand also produces stone ground flours (White Bread Flour, Multi-Purpose Flour, Whole Wheat Bread Flour, Whole Wheat Flour, and Chickpea Flour) milled fresh in small batches from their wheat berries. The company operates a sub-brand called Clear Creek Grains, sourcing select products from trusted neighboring farms. Additional offerings include pre-configured grain and legume bundles for value savings, plus curated grain mills and kitchen tools. All products are certified glyphosate residue free and non-GMO, with vertical integration from farm to consumer.
Differentiator
Problem solved
Functional benefit
Brands
- Clear Creek Foods: A sub-brand of Palouse Brand that sources grains from trusted neighboring farms in North America, offering products like Einkorn, Khorasan, Durum, Rye, Spelt, and Barley berries.
Products and services
- Hard White Wheat Berries
Quantifiable outcome
- 4.9 out of 5 star average rating from 3951 customer reviews
- +2 more outcomes
Companies that use Palouse Brand
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Palouse Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Palouse Brand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Neighboring Family Farms (Clear Creek Program)corePalouse Brand partners with neighboring family farms through the Clear Creek Foods brand to expand product line beyond what is grown on their own farm. These partner farms share the same commitment to quality and sustainability, growing grains and legumes in the rich soils of North America. Clear Creek products are carefully sourced to maintain the same high standards of Certified Glyphosate Residue Free and Non-GMO verification.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Palouse Brand competitors and assessment
Company assessmentEmerging players
- Masienda: Masienda is a DTC and wholesale brand sourcing heritage and single-origin corn, dried chiles, and grains from Mexican partner farms, supplying home cooks, chefs, and bakeries with masa, tortillas, and heirloom grains. Comparable as a premium DTC heritage grain brand with strong content marketing and chef/serious-cook customer base, with adjacent rather than overlapping grain portfolio (heirloom corn vs. wheat berries).
Direct peers
- Bob's Red Mill: Bob's Red Mill is the leading US specialty grain, legume, and stone-ground flour brand offering whole grains, ancient grains, baking flours, and beans across grocery, mass, and DTC channels. Directly comparable to Palouse Brand across product category, certifications (Non-GMO, gluten-free), and target customers (home bakers and health-conscious families), though with materially larger scale and broader retail penetration.
- King Arthur Baking Company: King Arthur is a heritage baking brand specializing in premium flours, baking ingredients, and whole grain products sold through grocery, baking supply, and DTC channels. Closely comparable to Palouse Brand on baking-focused flours, customer base (home bakers), and education-driven content marketing, though King Arthur operates with significantly larger brand recognition and B2B foodservice presence.
- Jovial Foods: Jovial Foods is a DTC and specialty retail brand specializing in einkorn wheat products, gluten-free pastas, and heritage grains sourced from Italian partner farms. Comparable through ancient grain focus (einkorn) and clean-label DTC positioning targeting health-conscious and gluten-sensitive consumers, though with stronger international sourcing and pasta adjacency.
- Bluebird Grain Farms: Bluebird Grain Farms is an organic grain farm in Washington's Methow Valley selling heritage wheat berries, emmer farro, rye, and stone-milled flours via DTC and select retail. Closely comparable regional grain farm with similar organic/sustainable positioning, ancient grain portfolio (emmer, einkorn), and direct-to-consumer farm brand strategy.
- Anson Mills: Anson Mills is a South Carolina-based heritage grain mill specializing in single-varietal heirloom grains, stone-ground flours, and Carolina Gold rice sold to professional chefs, bakeries, and home cooks. Comparable through heritage/ancient grain specialization, stone-ground milling, and chef/serious-home-baker customer base, with stronger B2B wholesale mix.
- Hayden Flour Mills: Hayden Flour Mills is a heritage Arizona-based stone mill offering heritage and ancient grain flours, wheat berries, and baking supplies primarily through DTC channels. Highly comparable niche competitor with similar vertically-integrated farm-to-mill model, ancient grain focus (White Sonora, Purple Barley, Red Fife), and home-baker customer base.
- Camas Country Mill: Camas Country Mill is an Oregon-based stone-ground flour and grain operation sourcing from Willamette Valley farms and selling via DTC, farmers markets, and wholesale to bakeries. Comparable Pacific Northwest grain mill with overlapping heritage/ancient grain portfolio, baking-focused customers, and farm-to-table positioning.
Broad incumbents
- Arrowhead Mills: Arrowhead Mills is a long-established organic baking products brand under Hain Celestial offering whole grain flours, cereals, grains, and beans across mass-market grocery and natural food retail. Comparable product categories (organic grains, beans, stone-ground flours) but competes through broader retail distribution and lower price points rather than DTC premium positioning.
- Shiloh Farms: Shiloh Farms is a heritage organic baking and grain brand offering sprouted grains, ancient grains, beans, and flours across natural and specialty retail channels. Comparable through organic/sprouted heritage grain and bean portfolio and natural foods customer base, though distributed through wholesale retail rather than DTC-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Palouse Brand social profiles
Digital presencePalouse Brand compliance and trust
Trust signalCompliance7 records
Palouse Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palouse Brand leadership team
Management profileNumber of profiles
Profiles1 record
Palouse Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palouse Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palouse Brand
What does Palouse Brand do?
Palouse Brand is a sixth-generation family farm that grows, mills, packages, and ships whole grain wheat berries, ancient grains (Einkorn, Khorasan, Durum, Spelt, Rye, Barley), dried legumes (beans, lentils, split peas, chickpeas), and small-batch stone-ground flours directly to consumers. All products are certified glyphosate residue free, Non-GMO Project Verified, Kosher, and tested for heavy metals. Orders ship free to all 50 U.S. states, with one-time purchase and Subscribe & Save recurring delivery options, plus Amazon and Walmart marketplace listings.
Is Palouse Brand a public or private company?
Palouse Brand is a private company. It is classified as family owned and is currently operating.
When was Palouse Brand founded?
Palouse Brand was founded in 1900. It employs 51 to 100 people.
Where is Palouse Brand based?
Palouse Brand is headquartered in Pullman, United States, in the North America region.
How does Palouse Brand make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are marketplace Sales and subscription Model.
Who are Palouse Brand's main competitors?
Masienda is listed as an emerging player. Direct peers are Bob's Red Mill, King Arthur Baking Company, Jovial Foods, Bluebird Grain Farms, Anson Mills, Hayden Flour Mills and Camas Country Mill. Broad incumbents are Arrowhead Mills and Shiloh Farms.
Does Palouse Brand have an API?
No public API is recorded for Palouse Brand.
What industry is Palouse Brand in?
Palouse Brand's product category is Specialty Whole Grains and Legumes. Its primary akta.pro industry code is AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains), with a secondary code of CRAHAEAD, Organic Produce & Farm Market Retail. Its NAICS code is 424510 and its SIC code is 2040.