Palouse Brand

What Palouse Brand does

Palouse Brand is a sixth-generation family farm operation based in the Palouse region of Eastern Washington, vertically integrated from seed through cleaning, milling, packaging, and shipping of sustainably grown, non-GMO legumes, grains, and stone ground flours. Its core product catalog spans multiple wheat berry varieties (Hard White, Hard Red Winter, Hard Red Spring, Soft White), ancient grains (Einkorn, Khorasan, Durum, Spelt, Rye, Pearled Barley), beans (black, kidney, pinto, chickpeas), split peas (green and yellow), five lentil varieties (black beluga, red, brown, green/French Puy, yellow), and five stone ground flours milled in small batches on the farm, plus curated grain mills and kitchen tools. The Clear Creek Foods sub-brand extends the assortment through sourcing partnerships with neighboring family farms. All products are certified Glyphosate Residue Free, Non-GMO Project Verified, Kosher, Non-Irradiated, and Food Alliance Certified, with heavy metals testing below Prop 65 thresholds.

Name

Palouse Brand

Legal name

Palouse Brand

Website

https://palousebrand.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

51–100 employees

Short description

Palouse Brand is a sixth-generation family farm in Eastern Washington that sells sustainably grown, non-GMO, glyphosate-free wheat berries, ancient grains, legumes, and stone ground flours directly to consumers via its website, Amazon, Walmart, and a subscription program.

Ownership category

akta.pro rank

Product category

Specialty Whole Grains and Legumes

NAICS

Grain and Field Bean Merchant Wholesalers (424510), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Grain Mill Products (2040), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

akta.pro secondary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Whole grain products
• Ancient grain berries
• Stone ground flour
• Dried legumes lentils
• Specialty food retail

Headquarters

HQ city

Pullman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of grains, legumes, and stone ground flours through palousebrand.com. Products sold in various sizes from 1 lb to 150 lb bulk options. One-time purchase and subscription models available.
2. Marketplace Sales: Sales through Amazon.com and Walmart.com marketplace platforms, leveraging third-party retail infrastructure.
3. Subscription Model: Subscribe & Save program offering 20% off first order and 10% ongoing discount for recurring deliveries, generating predictable recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Palouse Brand is a sixth-generation family farm that grows, mills, packages, and ships whole grain wheat berries, ancient grains (Einkorn, Khorasan, Durum, Spelt, Rye, Barley), dried legumes (beans, lentils, split peas, chickpeas), and small-batch stone-ground flours directly to consumers. All products are certified glyphosate residue free, Non-GMO Project Verified, Kosher, and tested for heavy metals. Orders ship free to all 50 U.S. states, with one-time purchase and Subscribe & Save recurring delivery options, plus Amazon and Walmart marketplace listings.

Product overview

Palouse Brand is a sixth-generation family farm based in Eastern Washington that sells direct-to-consumer agricultural products through an e-commerce platform. The core offering consists of premium whole grains (wheat berries in multiple varieties including Hard White, Hard Red Winter, Hard Red Spring, and Soft White), ancient grains (Einkorn, Khorasan/Kamut, Durum, Spelt), rye berries, and pearled barley. The product line extends to legumes including black beans, kidney beans, pinto beans, chickpeas, green and yellow split peas, and five varieties of lentils (black beluga, red, brown, green/french puy, and yellow/gold). Palouse Brand also produces stone ground flours (White Bread Flour, Multi-Purpose Flour, Whole Wheat Bread Flour, Whole Wheat Flour, and Chickpea Flour) milled fresh in small batches from their wheat berries. The company operates a sub-brand called Clear Creek Grains, sourcing select products from trusted neighboring farms. Additional offerings include pre-configured grain and legume bundles for value savings, plus curated grain mills and kitchen tools. All products are certified glyphosate residue free and non-GMO, with vertical integration from farm to consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Clear Creek Foods: A sub-brand of Palouse Brand that sources grains from trusted neighboring farms in North America, offering products like Einkorn, Khorasan, Durum, Rye, Spelt, and Barley berries.

Products and services

• Hard White Wheat Berries

Quantifiable outcome

• 4.9 out of 5 star average rating from 3951 customer reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Neighboring Family Farms (Clear Creek Program)coreStrategic or Co-development PartnerPalouse Brand partners with neighboring family farms through the Clear Creek Foods brand to expand product line beyond what is grown on their own farm. These partner farms share the same commitment to quality and sustainability, growing grains and legumes in the rich soils of North America. Clear Creek products are carefully sourced to maintain the same high standards of Certified Glyphosate Residue Free and Non-GMO verification.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Masienda: Masienda is a DTC and wholesale brand sourcing heritage and single-origin corn, dried chiles, and grains from Mexican partner farms, supplying home cooks, chefs, and bakeries with masa, tortillas, and heirloom grains. Comparable as a premium DTC heritage grain brand with strong content marketing and chef/serious-cook customer base, with adjacent rather than overlapping grain portfolio (heirloom corn vs. wheat berries).

Direct peers

• Bob's Red Mill: Bob's Red Mill is the leading US specialty grain, legume, and stone-ground flour brand offering whole grains, ancient grains, baking flours, and beans across grocery, mass, and DTC channels. Directly comparable to Palouse Brand across product category, certifications (Non-GMO, gluten-free), and target customers (home bakers and health-conscious families), though with materially larger scale and broader retail penetration.
• King Arthur Baking Company: King Arthur is a heritage baking brand specializing in premium flours, baking ingredients, and whole grain products sold through grocery, baking supply, and DTC channels. Closely comparable to Palouse Brand on baking-focused flours, customer base (home bakers), and education-driven content marketing, though King Arthur operates with significantly larger brand recognition and B2B foodservice presence.
• Jovial Foods: Jovial Foods is a DTC and specialty retail brand specializing in einkorn wheat products, gluten-free pastas, and heritage grains sourced from Italian partner farms. Comparable through ancient grain focus (einkorn) and clean-label DTC positioning targeting health-conscious and gluten-sensitive consumers, though with stronger international sourcing and pasta adjacency.
• Bluebird Grain Farms: Bluebird Grain Farms is an organic grain farm in Washington's Methow Valley selling heritage wheat berries, emmer farro, rye, and stone-milled flours via DTC and select retail. Closely comparable regional grain farm with similar organic/sustainable positioning, ancient grain portfolio (emmer, einkorn), and direct-to-consumer farm brand strategy.
• Anson Mills: Anson Mills is a South Carolina-based heritage grain mill specializing in single-varietal heirloom grains, stone-ground flours, and Carolina Gold rice sold to professional chefs, bakeries, and home cooks. Comparable through heritage/ancient grain specialization, stone-ground milling, and chef/serious-home-baker customer base, with stronger B2B wholesale mix.
• Hayden Flour Mills: Hayden Flour Mills is a heritage Arizona-based stone mill offering heritage and ancient grain flours, wheat berries, and baking supplies primarily through DTC channels. Highly comparable niche competitor with similar vertically-integrated farm-to-mill model, ancient grain focus (White Sonora, Purple Barley, Red Fife), and home-baker customer base.
• Camas Country Mill: Camas Country Mill is an Oregon-based stone-ground flour and grain operation sourcing from Willamette Valley farms and selling via DTC, farmers markets, and wholesale to bakeries. Comparable Pacific Northwest grain mill with overlapping heritage/ancient grain portfolio, baking-focused customers, and farm-to-table positioning.

Broad incumbents

• Arrowhead Mills: Arrowhead Mills is a long-established organic baking products brand under Hain Celestial offering whole grain flours, cereals, grains, and beans across mass-market grocery and natural food retail. Comparable product categories (organic grains, beans, stone-ground flours) but competes through broader retail distribution and lower price points rather than DTC premium positioning.
• Shiloh Farms: Shiloh Farms is a heritage organic baking and grain brand offering sprouted grains, ancient grains, beans, and flours across natural and specialty retail channels. Comparable through organic/sprouted heritage grain and bean portfolio and natural foods customer base, though distributed through wholesale retail rather than DTC-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/palousebrand
• Facebookfacebook.com/palousebrand
• LinkedInlinkedin.com/company/palouse-brand

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palouse Brand