Groupe Vincent
- Company typePrivate
- Founded1924
- HeadquartersShawinigan, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Groupe Vincent does
Groupe Vincent, doing business as Vincent Auto, is a privately held multi-brand automotive dealership group headquartered in Shawinigan, Quebec, Canada. Founded in 1924, the company has operated continuously for over 100 years in the Mauricie region and rebranded back to the Vincent Auto name in 2024 to mark its centennial. The group aggregates seven OEM franchises - Honda, Hyundai, Mazda, Chrysler, Jeep, Dodge, and RAM - under a single physical location at 5820 Boul. Royal, Shawinigan, with a combined inventory of more than 400 new and used vehicles and a stated 51-100 employees.
The core revenue streams are new vehicle sales, used and certified pre-owned vehicle sales, in-house and partner-arranged financing (including subprime credit through onvousaccepte.com), and an integrated aftermarket operation covering maintenance, OEM parts and accessories, tire sales, and Collision Expert body shop services. New vehicles are sold with a distinctive 10-year warranty. The customer base is geographically segmented to residents of Shawinigan and the Mauricie region; the go-to-market is direct-to-consumer via the physical showroom, supported by a website with online inventory and service booking, Facebook, email marketing, and the AutoAubaine classifieds network.
The business model is a traditional franchise-dealer retail model with no proprietary technology platform and no disclosed AI, software, or data product. Revenue is generated through unit sales gross, F&I fee/commission economics on financing, and recurring service and parts gross from the captive customer base. The company's principal competitive moats are its century-old local brand, the convenience of a one-stop multi-franchise site, and post-sale service retention; the principal risks are concentrated single-market exposure to Mauricie and dependence on the seven OEM franchise agreements.
Groupe Vincent firmographics
Firmographics- Name
- Groupe Vincent
- Legal name
- Groupe Vincent
- Website
- https://groupevincent.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Groupe Vincent industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Groupe Vincent is headquartered
LocationHeadquarters
- HQ city
- Shawinigan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Groupe Vincent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles from multiple franchise brands including Honda, Hyundai, Mazda, Chrysler, Jeep, Dodge, and RAM. Inventory includes 215 new vehicles.
- Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles (91 used vehicles, 8 certified).
- Automotive Financing: Vehicle financing and subprime credit financing services offered through the dealership and partner onvousaccepte.com.
- Service and Parts: Aftermarket service including maintenance, collision repair, original parts and accessories, and tires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New vehicle MSRP pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Groupe Vincent product offering
Product offeringCore offering
Groupe Vincent (Vincent Auto) is a multi-brand automotive dealership in Shawinigan, Quebec, selling new vehicles from Honda, Hyundai, Mazda, Chrysler, Jeep, Dodge, and RAM alongside pre-owned and certified pre-owned vehicles. The dealership also provides in-house and partner-based vehicle financing (including subprime credit through onvousaccepte.com), maintenance and repair services, OEM parts and accessories, tire sales, and a certified collision repair facility (Collision Expert), all backed by a distinctive 10-year new-vehicle warranty.
Product overview
Groupe Vincent (operating as Vincent Auto) is an automotive dealership network established in 1924, headquartered in Shawinigan, Quebec. The company operates four dealership brands: Avantage Honda, Prestige Mazda, Hyundai Shawinigan, and Chrysler Shawinigan. The core offering consists of new and used vehicle sales across Honda, Hyundai, Mazda, Chrysler, Jeep, Dodge, and RAM brands. The product portfolio includes sedans (Honda Accord, Civic, Hyundai Elantra, Mazda3), SUVs/crossovers (Honda CR-V, HR-V, Hyundai Tucson, Santa Fe, Palisade, Mazda CX-5, CX-30, CX-50, CX-70, CX-90, Jeep Grand Cherokee, Wrangler, Compass), trucks (RAM 1500, 2500, 3500, Honda Ridgeline), minivans (Chrysler Pacifica, Grand Caravan, Honda Odyssey), electric vehicles (Hyundai IONIQ 5, IONIQ 9, Kona Electric, NEXO), and hybrid/plug-in hybrid models. The dealership complements vehicle sales with integrated services including financing (including second/third chance credit), maintenance and repair, collision/bodywork services, OEM parts and accessories, and tire sales. A distinctive offering is their 10-year warranty on new vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Avantage Honda: Honda automobile dealership in Shawinigan, Quebec
- Prestige Mazda
- Hyundai Shawinigan
- Chrysler Shawinigan
Products and services
- New Vehicle Sales Retail sale of new vehicles from Honda, Hyundai, Mazda, Chrysler, Jeep, Dodge, and RAM, covering sedans, SUVs/crossovers, trucks, minivans, EVs, and hybrid/plug-in hybrid models, targeted at individual consumers in the Mauricie region.
- Used and Certified Pre-Owned Vehicle Sales Sale of pre-owned vehicles including manufacturer-certified pre-owned units across multiple brands, targeted at cost-sensitive and trade-in buyers in the Mauricie region.
- Vehicle Financing Automotive financing services including pre-approval and subprime/second-chance credit solutions arranged through the dealership and partner onvousaccepte.com for customers who do not qualify for traditional bank financing.
- Maintenance, Repair, and Collision Services In-house service department offering scheduled maintenance, mechanical repairs, and collision/bodywork through the Collision Expert certified body shop, serving owners of the dealership's brands and other customers.
- OEM Parts and Accessories Ordering service for original equipment manufacturer (OEM) parts and accessories for vehicle maintenance and customization across the dealership's franchise brands.
- Tire Sales and Service Tire ordering and replacement service integrated with the dealership's maintenance offerings for customers in the Mauricie region.
- 10-Year New Vehicle Warranty 10-year warranty coverage offered on new vehicles sold by Vincent Auto, distinguishing the dealership from competitors and reinforcing long-term service relationships.
Companies that use Groupe Vincent
Customer profileSegments1 record
Ideal customer profiles1 record
Groupe Vincent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groupe Vincent partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Honda (Avantage Honda)coreFranchise dealership agreement for Honda brand vehicles. Vincent Auto operates Honda sales, service, and parts under the Avantage Honda brand at their Shawinigan location.
- Hyundai (Hyundai Shawinigan)coreFranchise dealership agreement for Hyundai brand vehicles. Vincent Auto operates Hyundai sales, service, and parts under the Hyundai Shawinigan brand.
- Mazda (Prestige Mazda)coreFranchise dealership agreement for Mazda brand vehicles. Vincent Auto operates Mazda sales, service, and parts under the Prestige Mazda brand.
- Chrysler (Chrysler Shawinigan)coreFranchise dealership agreement for Chrysler brand vehicles including Pacifica minivans and Grand Caravan. Vincent Auto operates Chrysler sales, service, and parts.
- JeepcoreFranchise dealership agreement for Jeep brand SUVs including Wrangler, Grand Cherokee, Cherokee, Compass, and new electric Recon and Wagoneer S models.
- DodgecoreFranchise dealership agreement for Dodge brand vehicles including Charger, Durango, and Hornet.
- RAMcoreFranchise dealership agreement for RAM brand trucks including 1500, 2500, and 3500 pickup trucks.
- OnVousAccepte.comminorSubprime credit financing partner for customers who may not qualify for traditional bank financing. Vincent Auto refers customers to this partner for second-chance credit financing solutions.
- AutoAubaineminorAutomotive classifieds listing network partner that extends Vincent Auto's inventory visibility to a broader audience across Quebec.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Groupe Vincent competitors and assessment
Company assessmentEmerging players
- Carvana: Carvana is the leading online-only used vehicle retailer; a digital-native emerging player whose model represents a structural threat to traditional brick-and-mortar dealers like Vincent Auto while also serving as a potential exit vehicle strategy.
Direct peers
- OpenRoad Auto Group: OpenRoad is a Western Canadian multi-brand franchised dealer group with Honda, Hyundai, Mazda franchises; comparable multi-brand mid-sized group operating across BC and Ontario with similar service and F&I offerings.
- AutoCanada: AutoCanada is the largest Canadian multi-brand franchised auto dealer group with 80+ dealerships across Canada and the US; directly comparable to Vincent Auto's multi-OEM retail model, used vehicle sales, and F&I operations, though at much larger scale (publicly traded, TSX:ACQ).
- Dilawri Group: Dilawri is a privately held Canadian dealership group operating 50+ franchised dealerships primarily across Ontario, BC, and Quebec; directly comparable multi-brand franchise structure, F&I services, and roll-up acquisition pattern as Vincent Auto.
Broad incumbents
- Lithia Motors: Lithia Motors is the largest US franchised auto dealer group with 300+ stores; broad incumbent analog of the multi-brand retail dealership model that Vincent Auto operates at Quebec regional scale.
- Sonic Automotive: Sonic Automotive is a Fortune-500 multi-brand US franchised dealer group; directly comparable multi-franchise retail model with EchoPark used vehicle division, serving as broader-market public comparable.
- Asbury Automotive Group: Asbury Automotive is a large US-based multi-brand franchised dealership group; comparable multi-OEM retail platform with full service/parts/collision operations, providing public-market valuation benchmark.
- AutoNation: AutoNation is the largest US publicly-traded auto retailer with 300+ stores; broad incumbent comparable for franchised dealership economics, F&I attach rates, and service revenue models.
- CarMax: CarMax is the largest US used vehicle retailer; comparable for Vincent Auto's 91-unit used vehicle inventory and certified pre-owned program, though operating at vastly larger scale with proprietary technology.
- Group 1 Automotive: Group 1 Automotive is a major US/UK multi-brand franchised dealer group; comparable dealership-consolidator business model with similar OEM franchise mix and full-service retail operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupe Vincent social profiles
Digital presenceGroupe Vincent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Vincent leadership team
Management profileNumber of profiles
Groupe Vincent subsidiaries and ownership
Company hierarchySubsidiaries4 records
Groupe Vincent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Vincent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Vincent
What does Groupe Vincent do?
Groupe Vincent (Vincent Auto) is a multi-brand automotive dealership in Shawinigan, Quebec, selling new vehicles from Honda, Hyundai, Mazda, Chrysler, Jeep, Dodge, and RAM alongside pre-owned and certified pre-owned vehicles. The dealership also provides in-house and partner-based vehicle financing (including subprime credit through onvousaccepte.com), maintenance and repair services, OEM parts and accessories, tire sales, and a certified collision repair facility (Collision Expert), all backed by a distinctive 10-year new-vehicle warranty.
Is Groupe Vincent a public or private company?
Groupe Vincent is a private company. It is classified as family owned and is currently operating.
When was Groupe Vincent founded?
Groupe Vincent was founded in 1924. It employs 11 to 50 people.
Where is Groupe Vincent based?
Groupe Vincent is headquartered in Shawinigan, Canada, in the North America region.
How does Groupe Vincent make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, automotive Financing and service and Parts.
Who are Groupe Vincent's main competitors?
Carvana is listed as an emerging player. Direct peers are OpenRoad Auto Group, AutoCanada and Dilawri Group. Broad incumbents are Lithia Motors, Sonic Automotive, Asbury Automotive Group, AutoNation, CarMax and Group 1 Automotive.
Does Groupe Vincent have an API?
No public API is recorded for Groupe Vincent.
What industry is Groupe Vincent in?
Groupe Vincent's product category is Automotive Dealership. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44111 and its SIC code is 5500.