What Gunkii does

Gunkii is a privately held Canadian direct-to-consumer oral care brand founded in 2020 by husband-and-wife team Nic and Jay Parmar during the COVID-19 pandemic. The company designs, markets, and sells a single physical product line: a reusable, recyclable tongue scraper individually CNC milled from a single block of surgical grade aluminum. Each unit is engineered to specified arch geometry, pliability, and compliance tolerances, and is positioned as a premium alternative to commodity plastic or copper tongue cleaners. The product is non-toxic and food-safe, marketed for daily removal of tongue coating (fungi, dead skin cells, bacteria, toxins, food remnants) to address bad breath and oral hygiene.

The company sells through three consumer SKUs at price points of $49 (Mine|Yours duo) and $69 (Solo single, currently sold out, and Wolf Pack trio) and operates a separate Dental Giveaways program targeting orthodontists, dentists, and hygienists who distribute units to patients. Distribution is entirely direct via the Shopify storefront at gunkii.com, with free shipping across North America and paid international shipping to 50+ countries. Go-to-market relies on content marketing through the Gunkii Blog, organic social (Facebook, Twitter, Pinterest), influencer and customer testimonials, and earned media in Vogue, GQ, HuffPost, SPY, Fashion Magazine, and Trend Hunter. The brand integrates a social mission through the Project Smile initiative, which directs a portion of each sale toward corrective surgery for children born with cleft lip or palate.

Gunkii is bootstrapped, privately owned by its two founders, and operates with 1-10 staff. There is no disclosed external funding, no parent company, and no subsidiaries. The company holds no known regulatory certifications but maintains 'Patent Pending' status on its product design and runs on standard Shopify e-commerce infrastructure with no mobile app, no AI integration, and no software platform beyond the storefront and blog.

Name

Gunkii

Legal name

Gunkii

Website

https://gunkii.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Gunkii is a Canadian direct-to-consumer oral care brand selling CNC-milled surgical grade aluminum tongue scrapers ($49-$69) to individual consumers in 50+ countries and to dental professionals via a promotional giveaways program. Founded in 2020 by Nic and Jay Parmar.

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Cutlery and Handtool Manufacturing (3322), Dental Equipment and Supplies Manufacturing (339114), Saw Blade and Handtool Manufacturing (332216)

SIC

Dental Equipment & Supplies (3843), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Makeup Brushes & Brush Sets (CRABAKAA)

akta.pro secondary industry

Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Tongue scrapers
• Oral care products
• Dental hygiene tools
• Personal care accessories
• Aluminum hygiene tools

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Tongue Scraper Hardware Sales: One-time hardware sales of tongue scrapers in three product configurations: Solo (single unit), Mine|Yours (set of 2), and Wolf Pack (set of 3). No subscription or recurring revenue model. Products are priced at $49 for duo and $69 for solo or trio packs.
2. Dental Promotional Products (B2B): Bulk sales to dental professionals for promotional giveaways to patients. Dental practices can sign up for free samples and purchase wholesale quantities for distribution to patients, driving daily brand promotion and word-of-mouth referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gunkii designs, manufactures and sells premium tongue scrapers individually CNC milled from surgical grade aluminum. The company sells three consumer configurations (Solo, Mine|Yours duo, Wolf Pack trio) through its own Shopify e-commerce storefront, complemented by a promotional dental giveaways program for dental professionals who distribute the scrapers to patients.

Product overview

Gunkii is a luxury tongue scraper company offering a focused product line centered on surgical grade aluminum tongue scrapers. The portfolio consists of three consumer variants: solo (single unit, $69), mine | yours (set of 2, $49), and wolf pack (set of 3, $69). All products are reusable, recyclable, individually CNC milled from surgical grade aluminum, and designed for daily oral hygiene use. The company also offers a dental giveaways line for promotional purposes. Gunkii was founded during the COVID-19 pandemic by Nic & Jay Parmar and donates a portion of each sale to Project Smile, supporting children born with cleft lip or palate.

Differentiator

Problem solved

Functional benefit

Products and services

• Solo Single luxury tongue scraper made from surgical grade aluminum with matte black finish, CNC milled from a single block of metal. Designed for individual daily oral hygiene use; reusable, recyclable, and intended to last for years. Priced at $69 USD (currently sold out).
• Mine | Yours Set of 2 matching matte black tongue scrapers crafted from surgical grade aluminum. Designed for couples or partners who want individual, non-shared tongue scrapers for fresh breath and oral health. Priced at $49 USD.
• Wolf Pack Set of 3 matte black tongue scrapers made from surgical grade aluminum. Intended for families of 3+ or individuals who want scrapers in multiple locations such as shower, vanity, and travel bag. Priced at $69 USD.
• Dental Giveaways Bulk promotional tongue scrapers sold to dental professionals (orthodontists, dentists, dental hygienists) for distribution to patients as appreciation gifts, intended to build patient trust, loyalty, and word-of-mouth referrals.

Quantifiable outcome

• 98% of reviewers would recommend the product to a friend
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dental Professionals NetworkminorGTM or Marketing PartnerDental professionals (orthodontists, dentists, dental hygienists) who recommend and distribute Gunkii tongue scrapers to patients. The company markets to this segment through their 'Dental Giveaways' program, positioning the product as a promotional item that builds patient trust, loyalty, and word-of-mouth referrals. Contact for this program: [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Orabrush: A direct tongue cleaner brand (acquired by Sunstar) selling tongue scrapers to consumers. Most directly comparable to Gunkii as it operates in the same tongue cleaning category with similar DTC positioning.
• Dr. Tung's: Sells natural oral care products including stainless steel and copper tongue scrapers directly comparable to Gunkii's aluminum offering. Competes in the same tongue scraper category with emphasis on materials and quality.

Broad incumbents

• Hello Products: Natural oral care brand (owned by Colgate-Palmolive) selling toothpaste, mouthwash, and floss. Comparable to Gunkii as a consumer-facing oral care brand with premium positioning, though at significantly larger scale and broader category scope.
• Colgate-Palmolive: Global oral care incumbent owning major oral hygiene brands. Comparable to Gunkii as a participant in the same end oral care category, representing the dominant competitor that any premium oral care brand must contend with.
• Dr. Bronner's: Premium natural personal care brand with mission-driven positioning. Comparable to Gunkii as a mission-driven premium personal care brand with social/charitable overlay tied to product sales.
• Quip: Leading premium DTC oral care brand selling electric toothbrushes and oral care subscriptions. Comparable to Gunkii as a premium DTC oral care brand with subscription-adjacent positioning, though Quip has a broader product portfolio and much larger scale.

Emerging players

• Cocofloss: Premium DTC dental floss brand with distinctive branding and aesthetic. Comparable to Gunkii as a premium-positioned DTC oral care brand targeting design-conscious consumers with elevated packaging and brand storytelling.
• Manscaped: Premium men's personal care tool brand. Comparable to Gunkii as a premium DTC personal care tool brand with strong branding, press presence, and similar audience targeting.
• Burst Oral Care: Premium DTC oral care brand with sonic toothbrushes, floss, and whitening products. Comparable to Gunkii as a premium-positioned oral care DTC brand targeting similar health-conscious consumers.
• TWICE Oral Care: Premium oral care brand selling toothpaste and related products with elevated design. Comparable to Gunkii as a design-forward, premium-positioned DTC oral care brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunkii