Simply Yoga and Fitness

What Simply Yoga and Fitness does

Simply Yoga and Fitness, LLC is a privately held, founder-owned boutique yoga and fitness studio founded in 2003 by Michele Landis and headquartered at 265 Penrose Place, Carlisle, Pennsylvania. The studio offers over 30 weekly classes spanning three pillars: Yoga & Relaxation, Core & Pelvic Health, and Strength & Fitness, supplemented by specialty workshops, goat yoga, sound bath and harp meditation events, kids' programming, and a 200-Hour Yoga Teacher Training partnership with Pranakriya scheduled for 2026. Its most differentiated offering is the licensed Restore Your Core® (RYC) program, a 6-week specialized movement-based curriculum for core and pelvic floor rehabilitation (diastasis recti, incontinence, prolapse, post-partum and post-prostatectomy recovery) taught by certified RYC instructors including the founder.

The studio operates a hybrid in-studio and virtual model using the Momence platform for scheduling, membership management, payment processing, and the iOS/Android mobile apps. A strategic partnership with Double MG Farm supplies baby Nigerian Dwarf goats for both indoor and outdoor goat yoga sessions. Revenue is diversified across unlimited monthly memberships ($120/mo with 12-month contract), capped memberships (4 or 8 classes/month at $75-$110), 10-class packs ($195), drop-ins ($25), a new-student intro offer ($45 for 14 days unlimited plus 2 guest passes), RYC Foundations courses ($195 group / $450 private), private RYC sessions ($95/hr), goat yoga ($40 public / $300 private group), workshops ($10-$50), branded merchandise via Bonfire, and gift cards.

Customer acquisition is direct-to-consumer, driven by a low-friction $45 intro offer, Instagram organic social, the studio's website (Squarespace-hosted), community word-of-mouth amplified by guest-pass programs, and a steady cadence of events. The studio has 13 named instructors and operates within the 11-50 employee range; Michele Landis retains sole directorial control. There is no evidence of external institutional investment, parent company, subsidiaries, or expansion beyond Carlisle, PA and its surrounding Mid-Atlantic catchment via the I-81 corridor.

Name

Simply Yoga and Fitness

Legal name

Simply Yoga And Fitness, LLC

Website

https://simplyyogaandfitness.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Yoga and Fitness is a privately held boutique yoga and fitness studio in Carlisle, PA, founded in 2003 by Michele Landis. It offers 30+ weekly classes in yoga, core/pelvic health (Restore Your Core®), and strength/fitness, plus goat yoga, workshops, and a 2026 yoga teacher training, serving local wellness seekers, families, and clinical-rehabilitation clients.

Ownership category

akta.pro rank

Product category

Boutique Yoga and Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAE

Therapeutic/Adaptive Yoga & Clinical Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAK

Kids & Family Yoga

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Yoga studio classes
• Pelvic health program
• Fitness membership
• Virtual yoga classes
• Specialty yoga workshops

Headquarters

HQ city

Carlisle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Memberships: Recurring auto-pay memberships offering unlimited or capped monthly class access (4, 8, or unlimited classes per month). Members receive perks including mat storage, seasonal events, workshop discounts, and guest passes. Contracts available in 3-month or 12-month terms.
2. Class Packs (10-Pack): One-time purchase of 10 classes valid for 6 months. Classes are not transferable. Priced at $195, providing a per-class cost lower than drop-in rate.
3. Drop-in Classes: Single class attendance at $25 per session. Available for in-studio or online participation.
4. Intro Offer (New Student Trial): New student trial offer at $45 for 14 days of unlimited classes (in-studio or online), plus 2 guest passes. Must be activated within 90 days of purchase. Stand-alone offer with no contract commitment.
5. Restore Your Core® Foundations Courses: 6-week structured courses in group format ($195) or private one-on-one format ($450). Includes recorded classes, email support, handouts, home workouts, and individual 15-minute evaluation. Single private sessions available at $95/hour.
6. Goat Yoga: Public baby goat yoga classes at $40 per person (limited to 10 participants). Private group classes at $300 flat rate for up to 15 students. Children welcome with restrictions.
7. Workshop and Specialty Classes: Individual workshops priced from $10-$50 (e.g., Tween Yoga $20, Kids Night Out $30, Intro to Fitness $10, Yoga for Osteoporosis $35, Healing Harp donation $40). Members receive 10% discount.
8. Merchandise: Sale of branded merchandise through Bonfire online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Simply Yoga and Fitness is a hybrid boutique yoga and fitness studio in Carlisle, PA that offers over 30 weekly in-studio and virtual classes spanning yoga, core/pelvic health, and strength/fitness. Its flagship specialized offering is the licensed Restore Your Core® 6-week program for core and pelvic floor rehabilitation, complemented by signature experiences such as Baby Goat Yoga, sound bath meditation, and seasonal workshops. Revenue is generated through recurring memberships, class packs, drop-in fees, intro offers, private sessions, specialty workshops, and branded merchandise.

Product overview

Simply Yoga and Fitness is a hybrid fitness and yoga studio offering over 30 weekly classes across three main pillars: Yoga & Relaxation, Core & Pelvic Health, and Strength & Fitness. The core offerings include Restore Your Core® Foundations (a specialized 6-week program for core/pelvic rehabilitation), Goat Yoga (baby goat yoga classes), and Virtual Studio for online attendance. Additional offerings include specialty workshops, private sessions, and various membership tiers including unlimited monthly plans, class packs, and a new student intro offer. The studio operates both in-studio in Carlisle, PA and virtually.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga & Relaxation Classes Weekly yoga classes focused on relaxation, stress relief, mindfulness, and various yoga styles (including gentle, vigorous, vinyasa, and restorative). Offered in-studio and virtually for adults at any experience level.
• Core & Pelvic Health Classes Specialized classes addressing core strength, pelvic floor health, and rehabilitation for conditions like diastasis recti and incontinence. Offered as part of the regular weekly schedule.
• Strength & Fitness Classes Fitness classes including Camp Cardio, HIIT, kickboxing, step aerobics, and strength training exercises. Offered in-studio and virtually.
• Restore Your Core® Foundations Course A 6-week specialized movement-based program (group at $195 or private one-on-one at $450) designed to retrain core and pelvic floor muscles, address dysfunction, and help heal chronic back pain, incontinence, prolapse, and diastasis recti. Includes recorded classes, email support, handouts, home workouts, and an individual 15-minute evaluation. Taught by certified Restore Your Core® instructors.
• Private Restore Your Core® Sessions One-on-one private sessions for personalized alignment assessment and core/pelvic floor support, priced at $95 per one-hour session or $450 for a 6-week private course.
• Baby Goat Yoga Baby goat yoga classes combining gentle yoga movements with interactive goat experiences. Public classes at $40 per person (limited to 10 participants) held at the studio; private group classes at $300 flat rate for up to 15 students held at Double MG Farm, featuring bottle-fed friendly baby Nigerian Dwarf goats.
• Virtual Studio Live virtual classes streamed via the Momence platform, allowing members to attend yoga, core/pelvic health, and fitness classes from anywhere with an internet connection. Includes recorded class access for select programs such as RYC Foundations.
• Workshops & Specialty Events Specialty workshops and events including Beginner Yoga Series, Sound Bath Meditation, Healing Harp Guided Meditation, Yoga for Osteoporosis, Tween Yoga, Kids Night Out, Intro to Fitness, and Zumba. Individual workshops priced from $10 to $50; members receive 10% off select workshops.
• Monthly Memberships (4 / 8 / Unlimited classes) Recurring auto-pay memberships offering 4, 8, or unlimited monthly class access in-studio and virtually. Pricing: Unlimited $120/month (12-mo) or $130/month (3-mo); 8 classes $110/month (12-mo) or $120/month (3-mo); 4 classes $75/month (12-mo) or $80/month (3-mo). Members receive mat storage, seasonal events, workshop discounts, and guest passes.
• 10-Class Pack One-time purchase of 10 classes for $195, valid for 6 months. Classes are not transferable; provides a lower per-class cost than drop-in.
• Drop-In Class Single class attendance at $25 per session, available in-studio or online for occasional visitors or trial attendees.
• New Student Intro Offer Trial offer for new students at $45 for 14 days of unlimited classes (in-studio or online), plus 2 guest passes. Must be activated within 90 days of purchase; standalone with no contract commitment.

Quantifiable outcome

• Over 30 weekly class offerings
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Double MG FarmcoreStrategic or Co-development PartnerDouble MG Farm, owned by Marissa Grochalski and located in Carlisle, PA (off I-81), supplies baby Nigerian Dwarf goats for the studio's Baby Goat Yoga classes. The farm provides registered goats tested for CAE, CL, and JOHNES. The partnership enables both indoor studio classes (currently on break until Fall 2026) and outdoor private group goat yoga sessions held at the farm. The relationship is ongoing and central to one of the studio's most distinctive offerings.
• MomencecoreTechnology or IntegrationMomence is the booking, scheduling, and membership management platform used by Simply Yoga and Fitness. It powers online class registration, membership purchases, event sign-ups, gift card sales, and provides the mobile app infrastructure (iOS and Android). The platform handles all payment processing and customer account management.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Peloton Interactive: Connected fitness platform offering live and on-demand yoga, strength, and cardio classes. Comparable through the virtual class subscription layer that competes with Simply Yoga's online studio.
• YogaWorks: Multi-region boutique yoga studio chain offering yoga, Pilates, and fitness classes with memberships, class packs, and workshops. Directly comparable operating model to Simply Yoga at greater scale.
• Life Time Fitness: Premium multi-service fitness club operator with extensive yoga, Pilates, and group-fitness programming under a membership model. Comparable as a full-service fitness operator offering yoga and specialty group classes.
• SoulCycle: Premium boutique indoor cycling and fitness brand with a strong community identity and subscription model. Comparable as a boutique class-based fitness operator with a similar instructor-led, community-driven positioning.
• CorePower Yoga: Large US boutique yoga chain offering hybrid yoga and fitness classes in-studio and on-demand. Comparable as a multi-location yoga + fitness operator with a similar subscription and class-pack revenue model, though significantly larger and broader than Simply Yoga.

Direct peers

• Y7 Studio: Boutique yoga brand with a strong community and signature-format (heated flow) identity. Comparable as a small-format, instructor-led yoga studio with strong brand culture and a similar member-driven retention model.
• Club Pilates: Franchised boutique Reformer Pilates chain offering small-group classes with a subscription model. Comparable as a small-group, instructor-led boutique fitness operator pursuing multi-unit expansion.

Others

• Momence: Booking, scheduling, and membership management platform for boutique fitness and yoga studios. Comparable as the technology peer underpinning Simply Yoga's digital commerce, mobile apps, and member management.
• Restore Your Core®: Licensor of the trademarked Restore Your Core® program for core and pelvic floor rehabilitation. Directly relevant as the upstream program owner and curriculum source that Simply Yoga delivers.

Emerging players

• Glo: Online yoga and meditation subscription platform with a deep on-demand library of instructor-led classes. Comparable as a digital-only yoga delivery model that competes for the same remote customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simplyyogaandfitness
• Instagraminstagram.com/simplyyogaandfitness
• Xx.com/SYandFitness
• LinkedInlinkedin.com/company/simply-yoga-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Yoga and Fitness