Braud Company
Braud Company is a family-owned industrial supply distributor in Geismar, Louisiana, selling welding supplies, tools, safety products, and consumables to contractors and maintenance personnel across the Gulf Coast region via walk-in store and 24/7/365 delivery.
- Company typePrivate
- Founded1985
- HeadquartersGeismar, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Braud Company does
Braud Company, operating as Braud Welding & Industrial Supply, Inc., is a privately-held, family-owned industrial supply distributor founded in 1985 by Randy Braud in Geismar, Louisiana. The company sells welding supplies, industrial tools (power, electrical, hand), pumps, safety products, industrial consumables, and office supplies through a walk-in store, will call pickup, and 24/7/365 delivery across the Gulf Coast region from Florida to East Texas. Its customer base consists primarily of industrial contractors and maintenance personnel who depend on rapid, round-the-clock delivery and the ability to source specialty items such as Inco and Hastalloy alloy electrodes that are difficult to obtain elsewhere.
The company resells products from over 50 manufacturer partners including ESAB, DeWALT, Milwaukee Tool, Hilti, Klein Tools, Streamlight, and Southwire. It operates from a single 22,000+ sq. ft. office and warehouse facility in Geismar, LA with a company-owned truck and van fleet, maintaining staff on call at all hours. Headcount is approximately 20 employees structured across outside sales, inside sales, purchasing, will call, drivers, warehouse, and administrative functions. Following founder Randy Braud's death in October 2010, his widow Ranette Newgard became President and Tim Braud serves as General Manager, with the business remaining family-controlled and entirely bootstrapped — no external institutional capital has been raised.
The business model is straightforward hardware distribution: revenue is generated through quote-based, pay-as-you-go sales transactions with no public pricing, no subscription or SaaS components, and no software platform. The go-to-market is sales-led, combining field outside sales, inside sales by phone/email, and a physical walk-in storefront. The company carries no AI, software, or technology differentiation; its competitive position is built on relationship-driven service, regional logistics, and breadth of product offerings.
Braud Company firmographics
Firmographics- Name
- Braud Company
- Legal name
- Braud Welding & Industrial Supply, Inc.
- Website
- https://braudwelding.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Braud Company is a family-owned industrial supply distributor in Geismar, Louisiana, selling welding supplies, tools, safety products, and consumables to contractors and maintenance personnel across the Gulf Coast region via walk-in store and 24/7/365 delivery.
- Ownership category
- akta.pro rank
Where Braud Company is headquartered
LocationHeadquarters
- HQ city
- Geismar
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Braud Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Industrial Supply Sales: Braud Company generates revenue through the sale of welding supplies, industrial tools, safety products, and consumables to contractors and maintenance personnel. Revenue is generated through direct sales transactions, both at their walk-in store and through delivery orders. The company stocks everyday industrial supplies and also procures special items on request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based industrial supply pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Braud Company product offering
Product offeringCore offering
Braud Company is a wholesale and retail distributor of welding supplies, industrial tools, safety products, and consumables, stocking a catalog of products from major manufacturers (ESAB, DeWALT, Milwaukee, Hilti, etc.) at its Geismar, LA warehouse. The company sells to industrial contractors and maintenance personnel via outside sales, inside sales, a walk-in store, and a 24/7/365 delivery fleet covering the Gulf Coast from Florida to East Texas.
Product overview
Braud Company (Braud Welding & Industrial Supply) is a traditional industrial supply distributor, not a software or technology company. The company operates as a single-location wholesale/retail supplier offering a catalog of industrial products including Power Tools, Electrical Tools, Hand Tools, Pumps, Welding Supplies, Safety Products, Industrial Consumables, and Office Supplies. Products are available for purchase via the walk-in store, phone, or email, with delivery services available 24/7/365. The company does not offer a unified software platform; its product offering consists of physical goods sourced from various vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Welding Supplies Core product category including welding equipment, electrodes, wire, and specialty items such as Inco and Hastalloy alloy electrodes, sold to industrial contractors and maintenance personnel.
- Power Tools Catalog category of power tools available for purchase through Braud Company's industrial supply offering, sourced from brands such as DeWALT, Milwaukee, Hilti, Metabo, Ingersoll Rand, Skilsaw, FEIN, and others.
- Hand Tools Catalog category of hand tools available for purchase through Braud Company's industrial supply offering, sourced from brands such as IRWIN Tools, Klein Tools, Apex Tool Group, Corona Tools, and others.
- Electrical Tools Catalog category of electrical tools available for purchase through Braud Company's industrial supply offering, sourced from brands such as Southwire and Voltec Industries.
- Pumps Catalog category of pumps available for purchase through Braud Company's industrial supply offering.
- Safety Products Safety equipment including gloves, glasses, hearing protection, welding caps, and fall protection equipment, sourced from brands such as Radians, MCR Safety, Tillman, Tingley Rubber, BlackStallion, Lapco FR, Cordova, Cortina Safety Products, and Ergodyne.
- Industrial Consumables Everyday consumable supplies including flashlights, fans, generators, and small welders stocked in the walk-in store, as well as abrasive and cutting consumables from brands such as PFERD, Rex-Cut Abrasives, and ZRC Worldwide coatings.
- 24/7 Delivery Services Round-the-clock delivery service using company-owned trucks and vans, operating 24 hours per day, 7 days per week, 365 days per year across the Gulf Coast region from Florida to East Texas, with emergency on-call staffing.
Companies that use Braud Company
Customer profileSegments2 records
Ideal customer profiles2 records
Braud Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Braud Company partnerships and signals
Strategic signalPartnerships
53 partnerships are on record, tiered minor.
- ESABminorESAB is a major welding equipment manufacturer whose products are sold through Braud Company's distribution network. Braud serves as a reseller of ESAB welding supplies and equipment.
- DeWALTminorDeWALT power tools and equipment are distributed through Braud Company's sales channels. The company stocks and sells DeWALT products.
- Milwaukee ToolminorMilwaukee Tool products are available through Braud Company's distribution network.
- HiltiminorHilti professional construction tools and equipment are distributed through Braud Company.
- FEINminorFEIN power tools are sold through Braud Company's distribution channels.
- Ingersoll RandminorIngersoll Rand industrial tools and equipment are available through Braud Company's sales network.
- SkilsawminorSkilsaw power tools are distributed through Braud Company.
- SouthwireminorSouthwire electrical tools and equipment are sold through Braud Company's distribution network.
- MetabominorMetabo power tools are available through Braud Company's sales channels.
- PFERDminorPFERD abrasives and cutting tools are distributed through Braud Company.
- RadiansminorRadians safety products are available through Braud Company's distribution network.
- MCR SafetyminorMCR Safety personal protective equipment is sold through Braud Company.
- TillmanminorTillman welding safety products are distributed through Braud Company.
- Tingley RubberminorTingley Rubber safety footwear and products are available through Braud Company.
- Oxford AlloysminorOxford Alloys welding alloys and filler metals are distributed through Braud Company.
- Washington AlloyminorWashington Alloy welding products are sold through Braud Company's distribution network.
- UniweldminorUniweld welding and cutting equipment is available through Braud Company.
- IRWIN ToolsminorIRWIN hand tools are distributed through Braud Company.
- Klein ToolsminorKlein Tools professional hand tools are available through Braud Company.
- StreamlightminorStreamlight flashlights and lighting products are sold through Braud Company's distribution network.
- Jet (JET Tools)minorJET Tools industrial equipment is distributed through Braud Company.
- Apex Tool GroupminorApex Tool Group hand tools are available through Braud Company.
- ErgodyneminorErgodyne occupational safety gear is sold through Braud Company's distribution network.
- Campbell Chain & FittingsminorCampbell chain and fittings products are distributed through Braud Company.
- Corona ToolsminorCorona cutting tools are available through Braud Company.
- Cortina Safety ProductsminorCortina safety products are distributed through Braud Company.
- BlackStallionminorBlackStallion welding safety products are available through Braud Company.
- ZRC WorldwideminorZRC industrial coatings are sold through Braud Company's distribution network.
- Lapco FRminorLapco FR (flame resistant) clothing and safety products are distributed through Braud Company.
- Empire LevelminorEmpire Level measuring tools are available through Braud Company.
- Voltec IndustriesminorVoltec electrical tools and equipment are distributed through Braud Company.
- SqwincherminorSqwincher hydration products are available through Braud Company.
- CK WorldwideminorCK Worldwide welding equipment is sold through Braud Company's distribution network.
- Rex-Cut AbrasivesminorRex-Cut Abrasives are distributed through Braud Company.
- JoboxminorJobox storage and organization products are available through Braud Company.
- JPW IndustriesminorJPW Industries professional tools are distributed through Braud Company.
- Aquasol CorporationminorAquasol Corporation products are available through Braud Company.
- CS UnitecminorCS Unitec industrial tools are distributed through Braud Company.
- Diamond AdvantageminorDiamond Advantage industrial products are available through Braud Company.
- Eagle IndustriesminorEagle industrial products are sold through Braud Company's distribution network.
- Kraft ToolminorKraft Tool construction tools are distributed through Braud Company.
- MidalloyminorMidalloy specialty alloys are available through Braud Company.
- NetPlus AllianceminorNetPlus Alliance products are distributed through Braud Company.
- ProfaxminorProfax industrial equipment is available through Braud Company.
- SFE BrandsminorSFE Brands products are sold through Braud Company's distribution network.
- Heavy HittersminorHeavy Hitters products are distributed through Braud Company.
- Jaz SurfaceminorJaz Surface industrial products are available through Braud Company.
- URREAminorURREA professional tools are distributed through Braud Company.
- QEPminorQEP professional tools are available through Braud Company.
- CordovaminorCordova safety products are sold through Braud Company's distribution network.
- Krylon IndustrialminorKrylon Industrial coatings are distributed through Braud Company.
- UmarkminorUmark marking products are available through Braud Company.
- Ajax ToolsminorAjax Tools products are sold through Braud Company's distribution network.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Braud Company competitors and assessment
Company assessmentBroad incumbents
- Fastenal: Fastenal is a national industrial and construction supplies distributor with onsite vending and bin-stocking programs plus an extensive branch network. Comparable to Braud in product categories (fasteners, tools, safety) and contractor/maintenance customer base, but at vastly greater scale and with a digitally enabled sales motion.
- Motion Industries: Motion Industries is one of the largest industrial parts and supply distributors in North America, serving maintenance, repair, and operations customers across similar product categories to Braud (bearings, power transmission, safety, welding). Comparable on assortment and customer base but at national scale with extensive branch coverage.
- Airgas (Air Liquide): Airgas, now part of Air Liquide, is the largest U.S. distributor of welding gases, welding supplies, and safety products. It is comparable to Braud as a direct competitor in welding supply distribution, but operates at national scale with extensive gas-cylinder, branch, and digital ordering infrastructure that Braud lacks.
- McMaster-Carr: McMaster-Carr is a leading direct-mail and online industrial supply retailer offering an exceptionally broad catalog of hardware, tools, raw materials, and safety products. Comparable to Braud on assortment breadth and MRO/contractor customer overlap, though it competes primarily on digital catalog depth rather than regional delivery.
- W.W. Grainger: Grainger is the largest broad-line industrial distributor in North America, serving MRO customers with hand tools, power tools, safety, and welding categories that overlap with Braud's assortment. It is comparable on product categories and target buyer (contractors/maintenance) but operates nationally with a much deeper catalog and full digital/e-commerce platform.
- Matheson Tri-Gas: Matheson, part of the Nippon Sanso / Taiyo Nippon Sanso group, distributes industrial and specialty welding gases plus related welding supplies in North America. Comparable to Braud in welding-supply distribution to industrial contractors, but at larger national scale and with gas production/cylinder logistics.
- MSC Industrial Direct: MSC Industrial is a major direct-marketer and distributor of metalworking and MRO supplies, including cutting tools, hand tools, and welding products. Comparable to Braud's industrial supply assortment and contractor/maintenance customer base, with overlapping categories but operating nationally with a strong e-commerce catalog.
- Praxair / Linde (welding gases and supplies): Praxair (now Linde) supplies industrial and welding gases plus related equipment and consumables. Comparable to Braud's welding-supply core, including gases, electrodes, and safety gear sold to industrial contractors, but operates at a national/international scale with gas-cylinder logistics.
Direct peers
- Red-D-Arc (welder rental): Red-D-Arc rents welding and positioning equipment to industrial contractors and operates a complementary welding-supply distribution business. Comparable to Braud in target customer (industrial contractors) and welding-related product focus, though its primary differentiation is equipment rental rather than consumables distribution.
- Norco (industrial and welding supply): Norco is a regional industrial, welding, and safety supplier operating across multiple U.S. states with branch locations and delivery service. Closely comparable to Braud's regional industrial-supply distributor model: physical branches, outside/inside sales, delivery to contractors, and a similar product mix in welding, tools, and safety.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Braud Company social profiles
Digital presenceBraud Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braud Company leadership team
Management profileNumber of profiles
Profiles17 records
Braud Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braud Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braud Company
What does Braud Company do?
Braud Company is a wholesale and retail distributor of welding supplies, industrial tools, safety products, and consumables, stocking a catalog of products from major manufacturers (ESAB, DeWALT, Milwaukee, Hilti, etc.) at its Geismar, LA warehouse. The company sells to industrial contractors and maintenance personnel via outside sales, inside sales, a walk-in store, and a 24/7/365 delivery fleet covering the Gulf Coast from Florida to East Texas.
Is Braud Company a public or private company?
Braud Company is a private company. It is classified as family owned and is currently operating.
When was Braud Company founded?
Braud Company was founded in 1985. It employs 11 to 50 people.
Where is Braud Company based?
Braud Company is headquartered in Geismar, United States, in the North America region.
How does Braud Company make money?
One revenue line is on record: industrial Supply Sales.
Who are Braud Company's main competitors?
Broad incumbents on record are Fastenal, Motion Industries, Airgas (Air Liquide), McMaster-Carr, W.W. Grainger, Matheson Tri-Gas, MSC Industrial Direct and Praxair / Linde (welding gases and supplies). Direct peers are Red-D-Arc (welder rental) and Norco (industrial and welding supply).
Does Braud Company have an API?
No public API is recorded for Braud Company.