What Pay Systems does

Pay Systems is a Netherlands-based, privately held company founded in 1990 that provides payment infrastructure and on-site financial services for festivals, venues, and events across Europe. The company supplies hardware including automatic coin machines (muntenautomaten in duocontainer and sixpack configurations), fraud-resistant break coins (breekmunten), and a fleet of more than 1,000 weather- and water-resistant Points of Sale with integrated PIN modules that accept contactless cards, debit/credit cards, and closed-loop prepaid event cards. Core operations are managed by 17 specialists supported by 100+ trained flexible workers deployed seasonally during the European summer festival window.

The business runs on a B2B service model with quote-based per-event pricing across two service tiers. Servicelevel A is a full outsourcing arrangement in which Pay Systems supplies qualified cash-register personnel, full on-site cash management, and management reporting, with event settlement completed within five working days. Servicelevel B is a hardware-and-services model where Pay Systems provides automated coin sales with online monitoring and on-site service technicians while the client retains cash management responsibility. The 2025 product calendar shows a deliberate platform shift from token-coin systems to fully integrated cashless POS infrastructure, evidenced by the 700-POS Lowlands 2025 deployment and the 500-POS Down the Rabbit Hole 2025 cashless transition.

Customer concentration is anchored on major Dutch festival organizers including ID&T, Parookaville, Lowlands, Zwarte Cross, Mysteryland, and Bevrijdingsfestival Overijssel, with newer expansion into congress and exhibition venues via the 2025 partnership with Koninklijke Jaarbeurs and MplusKASSA, and a March 2026 strategic alliance with Het Klassiek that jointly covers 200+ festivals above 7,500 visitors annually. Geographic operations span the Netherlands, Belgium, and Germany, delivered from the headquarters and warehouse at Hanzeweg 26, Lochem. The go-to-market is event-driven: organizers submit online sales inquiries specifying event details, visitor count, and payment preferences, and contracts are negotiated directly. Revenue figures and ownership structure are not publicly disclosed.

Name

Pay Systems

Legal name

Pay Systems

Website

https://paysystems.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Pay Systems provides cashless POS systems, coin machines, and on-site payment logistics for festivals, venues, and events across the Netherlands, Belgium, and Germany, serving organizers such as ID&T, Lowlands, and Parookaville with a 1,000+ unit hardware fleet and per-event full-service tiers.

Ownership category

akta.pro rank

Product category

Event Payment Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Vending Machine Operators (445132)

akta.pro primary industry

Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)

akta.pro secondary industry

Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE)

Keywords

• Event payment solutions
• Cashless payment systems
• Coin machines
• Festival POS systems
• Event payment logistics

Headquarters

HQ city

Lochem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Payment Services: Pay Systems provides complete payment logistics for events, including hardware, personnel, and cash management. Two service levels offered: Servicelevel A (full-service with staff and cash management) and Servicelevel B (hardware and technical support only).
2. Hardware Rental and Sales: Rental and deployment of coin machines (muntenautomaten) and POS systems for event payment processing.
3. Personele Dienstverlening: Provision of trained cashier staff and POS unit rental for events, including trained customer-oriented personnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pay Systems provides end-to-end payment solutions for festivals, venues, and events across Europe. The company deploys and operates coin machines, cashless POS systems with integrated PIN modules, and fraud-resistant token coins, complemented by trained cashier personnel and on-site cash management. Services are offered in two tiers (Servicelevel A full-service and Servicelevel B hardware-with-support) and backed by a real-time sales monitoring platform.

Product overview

Pay Systems provides a comprehensive portfolio of payment solutions for events, operating as both a hardware manufacturer and service provider. The core offering consists of three main products: Muntenautomaten (coin machines with online monitoring), Cashless Betaalsysteem (cashless POS systems with real-time data), and Breekmunten (fraud-resistant token coins). These hardware products are complemented by Personele Muntverkoop (trained staff services) and two service levels: Servicelevel A for complete outsourcing of payment logistics including personnel and cash management, and Servicelevel B for hardware and technical support with self-managed cash operations. The company serves events across the Netherlands, Belgium, and Germany with a fleet of over 1,000 Points of Sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Muntenautomaten (Coin Machines) Fully automatic coin machines that accept cash and card payments (Maestro, Mastercard, Visa, American Express), available in duocontainer and sixpack housings, with online monitoring for real-time money and coin flow visibility. Targeted at event organizers requiring reliable, large-volume token distribution.
• Cashless Betaalsysteem (Cashless Payment System) Weather- and water-resistant Points of Sale with integrated PIN modules enabling fast contactless payment processing. Supports debit/credit cards and closed-loop event cards, and includes a real-time data dashboard providing sales results per POS and product-level analytics for event organizers.
• Breekmunten (Token Coins) Fraud-resistant token coins designed for use with Pay Systems' automatic and semi-automatic coin machines. Available in a wide range of colors with customizable printing options to reduce fraud susceptibility and increase sales speed.
• Personele Muntverkoop (Personnel Coin Sales) Provision of trained, customer-oriented cashier personnel and POS unit rental for events. Personnel meet strict requirements and possess appropriate skills for flexible deployment, in collaboration with reliable partners.
• Servicelevel A (Full-Service Payment Logistics) Full-service offering in which Pay Systems completely handles payment logistics during events: qualified cash register personnel, full on-site cash management, management information on-site, complete event settlement within 5 working days, and extensive management reporting.
• Servicelevel B (Hardware & Services) Hardware-and-support service tier with intensive on-site collaboration, automated coin sales, online monitoring system, and Pay Systems service technicians on-site. The client remains responsible for cash management and supplies coins and change funds; management reporting is provided after the event.

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Het KlassiekcoreStrategic or Co-development Partner · 1 March 2026Strategic partnership for cashless payment solutions in the event market. Het Klassiek uses Pay Systems' cashless hardware for their customers while Pay Systems remains independently active as specialist in payment technology and operational execution. Combined legacy of 40+ years experience, jointly serving 200+ festivals annually with events up to 80,000 visitors.
• MplusKASSAcoreTechnology or Integration · 1 September 2025Partnership with MplusKASSA to provide payment solutions for Koninklijke Jaarbeurs events including congresses and exhibitions. Pay Systems provides additional POS units that integrate seamlessly with existing MplusKASSA equipment and software.
• Koninklijke JaarbeurscoreChannel Partner/ Reseller/ Distributor · 1 September 2025Partnership for providing payment infrastructure at large-scale congresses and exhibitions. Pay Systems provides scalable POS deployment that integrates with existing Jaarbeurs systems for events including European Microwave Week, Kampeer en Caravan Jaarbeurs, Lego World, Dutch Comic Con.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nayax: Global provider of unattended and self-service payment solutions for vending, kiosks, EV charging, and similar use cases. Nayax is a broader incumbent whose unattended-payment hardware and telemetry platform compete in the same category as Pay Systems' coin/POS terminals and online monitoring.
• Eventbrite: Global event ticketing and management platform with built-in payment processing for organizers of all sizes. While not a specialist in on-site cashless POS like Pay Systems, Eventbrite competes broadly for the same event-organizer wallet via ticketing plus payments.
• CTS Eventim: Germany-based European market leader in ticketing and live entertainment, with growing on-site payment and event-tech services. CTS Eventim is a broader incumbent that overlaps with Pay Systems across the same German/Dutch/Belgian event ecosystem and is increasingly adding venue payments.
• SumUp: European-headquartered payment hardware and merchant services provider for small businesses, with contactless POS terminals widely used at events and pop-ups. SumUp is a broader incumbent offering competing payment hardware that event organizers could substitute for Pay Systems' rented POS terminals.

Direct peers

• LiveStyled: Event engagement and payments platform serving sports venues, festivals, and live entertainment operators with cashless spending and fan engagement tools. Comparable to Pay Systems in event payments and venue analytics, with a broader SaaS engagement layer.
• Festipay: UK cashless payment provider focused on UK festivals and live events. Festipay targets the same festival organizer customer with cashless RFID/contactless payment infrastructure, making it a direct European peer to Pay Systems' cashless POS offering.
• Tappit: UK-based provider of cashless payment solutions specifically designed for events, festivals, and venues using RFID wristbands and contactless POS. Tappit is one of the closest direct comparables to Pay Systems, with the same end customers (festivals and live-event organizers) and similar hardware-plus-service model.
• Weezevent: France-headquartered European leader in cashless payment and ticketing solutions for events, festivals, and venues. Weezevent competes head-to-head with Pay Systems in continental Europe with a similar cashless hardware deployment plus software/data platform model.
• Glownet: Provider of cashless payment, access control, and real-time analytics for festivals, sports, and live events. Glownet overlaps directly with Pay Systems' cashless POS, RFID/NFC, and real-time dashboard capabilities for the same festival and venue customer base.

Emerging players

• Festicket: European festival discovery, ticketing, and travel platform that has expanded into event payment and cashless services. Festicket addresses the same Dutch/European festival organizer base as Pay Systems but from a software/fintech angle rather than owned hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pay Systems