Storica Wines
Storica Wines is a Boston-based importer and distributor founded in 2018 that exclusively represents nine Armenian wine brands in the U.S. market, selling via e-commerce, wholesale to 30+ states, a subscription wine club, and paid virtual tasting events.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Storica Wines does
Storica Wines is a Boston-based importer and distributor founded in 2018 by Zack Armen, a second-generation Armenian-American. The company exclusively represents a portfolio of nine Armenian wine brands — Jraghatspanyan, Keush, NOA, Oshin, Shofer, Tushpa, Van Ardi, Voskevaz, and Zulal — covering indigenous grape varieties (Areni, Voskehat, Haghtanak), traditional methods including clay amphora (Karas) fermentation and Methode Traditionelle, and high-elevation volcanic-soil vineyards up to 1,750m. The product surface spans sparkling wines, pet-nats, reds, whites, and rosés, with curated SKUs centered on terroir and heritage storytelling rather than proprietary technology.
The company operates a multi-channel go-to-market model: direct-to-consumer e-commerce (storicawines.com), wholesale distribution to retail stores and restaurants across 30+ U.S. states, a subscription wine club (Club Storica) with a 5% charitable component (Sip to Give), and paid virtual tasting events priced at $44-$125 per person. Experiential marketing is a core channel, including in-person winemaker dinners, SOMM: Cup of Salvation film watch parties, and corporate gifting programs. The company is privately held with no disclosed institutional funding, operates with 11-50 employees, and has accumulated significant press validation (Bloomberg "Discovery of the Year," Forbes, Wine Enthusiast, Decanter 96-point rating for Noa Areni 2019) and feature placement in the James Beard award-winning documentary series. Pricing is variable by SKU; virtual events and the SOMM TV 4-Pack bundle are the only publicly disclosed price points. Geographic shipping is restricted in 18 U.S. states due to alcohol distribution regulations.
Storica Wines firmographics
Firmographics- Name
- Storica Wines
- Legal name
- Storica Wines
- Website
- https://storicawines.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storica Wines is a Boston-based importer and distributor founded in 2018 that exclusively represents nine Armenian wine brands in the U.S. market, selling via e-commerce, wholesale to 30+ states, a subscription wine club, and paid virtual tasting events.
- Ownership category
- akta.pro rank
Storica Wines industry classification
Industry- Product category
- Specialty Wine Import and Distribution
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Storica Wines is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Storica Wines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Wine Sales (E-commerce): Consumer purchases of Armenian wines through storicawines.com online shop, with shipping to most U.S. states. Wine prices vary by bottle and vintage.
- Wine Club Membership: Club Storica subscription program offering exclusive access to Armenian wines, virtual tasting events, and charitable giving through Sip to Give program (5% of membership sales donated to Armenian causes).
- Virtual Tasting Events: Paid virtual wine tasting experiences ($44-$125 per person) featuring winemaker appearances, guided tastings, and Q&A sessions. Also available for private family, charity, or corporate events.
- Wholesale/Distribution: B2B sales to retailers, restaurants, and wine bars across 30+ U.S. states through distributor partnerships.
- Corporate Gifting: Event planning and corporate gift programs for businesses seeking Armenian wines for client appreciation, employee gifts, or events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Virtual Tasting Event |
| Subscription | Pay-as-you-go | Premium Winemaker Event |
| Subscription | Pay-as-you-go | SOMM Film Watch Party |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Storica Wines product offering
Product offeringCore offering
Storica Wines is a U.S. importer and distributor specializing exclusively in Armenian wines, curating a portfolio of 10 wine brands (Jraghatspanyan, Keush, NOA, Oshin, Shofer, Tushpa, Van Ardi, Voskevaz, Zulal, Chesar) made from indigenous Armenian grape varieties sourced from high-elevation vineyards up to 1,750m. The company sells through direct e-commerce, wholesale distribution to retailers and restaurants across 30+ U.S. states, a subscription wine club (Club Storica), paid virtual tasting events, and corporate gifting programs.
Product overview
Storica Wines is an importer and distributor of Armenian wines, not a single unified product but rather a portfolio company representing multiple Armenian wine brands. The company serves as the exclusive U.S. importer for nine distinct wine labels: Jraghatspanyan, Keush, NOA, Oshin, Shofer, Tushpa, Van Ardi, Voskevaz, and Zulal. Beyond wine sales, Storica offers Club Storica membership (first Armenian wine club), virtual wine tasting experiences, event planning services, and educational video content. The portfolio includes sparkling wines (Keush traditional method sparklings, Tushpa LAB pet-nats), red wines (Oshin, Van Ardi, Voskevaz Karasi Collection), white wines (various Voskehat-based wines), rosés (Shofer, Voskevaz), and specialty wines like the Mòläna project. The company also bundles wines with SOMM TV streaming access through the SOMM: Cup of Salvation partnership.
Differentiator
Problem solved
Functional benefit
Brands
- Keush: The first traditional method sparkling wine crafted from Armenian Indigenous varieties. Grapes sourced from high elevation vineyards 1750m above sea level grown in volcanic soil.
- NOA
- Oshin
- Shofer
- Tushpa
- Van Ardi
- Voskevaz
- Zulal
- Jraghatspanyan
Products and services
- Jraghatspanyan Winery brand combining unique attributes of Armavir grapes and terroir with modern methods to produce wines meeting highest international standards.
- Keush The first traditional method sparkling wine crafted from Armenian Indigenous varieties; grapes sourced from high elevation vineyards 1,750m above sea level grown in volcanic soil, among the highest vineyards in the world for Methode Traditionelle production.
- NOA Category-leading wine brand led by experienced oenologist Arman Manukyan, with meticulous viticulture in Vayots Dzor, Armenia.
- Oshin Small-production wine founded in 2017 by Vahe Keushguerian, Vahe Gabrache, and Arman Manoukian; grapes from 40–60 year old vines in Vayots Dzor producing ripe, deeply concentrated wines.
- Shofer Rosé wine embodying the rich, red-berried nature of Areni, Armenia's leading red grape variety; filled with cherry and strawberry aromas and a refreshing, dry palate.
- Tushpa Winery brand overseen by Karlen Manaseryan, producing light, zesty pet-nats from Lalvari grapes sourced from Armenia's northeastern Tavush region.
- Van Ardi Winery brand founded by Varuzhan Mouradian, named after the ancient capital of Van; known for expressive, fruit-forward wines with complexity and balanced oak use.
- Voskevaz Family-owned winery brand in the Aragatsotn region; produces Karasi Collection wines fermented in traditional clay amphorae (Karas) and matured in oak barrels, combining ancient and modern techniques.
- Zulal Wine brand meaning "pure" in Armenian; wines aim to express the purest characteristics of Armenian indigenous grape varieties using high elevation viticulture, extreme climate, and volcanic soil.
- Tushpa LAB Pet Nat A pet-nat (pétillant naturel) sparkling wine made using the ancient Methode Ancestrale, sourced from Lalvari grapes in the Tavush region of Armenia.
- Mòlänä Dry red wine produced by Vahe Keushguerian from grapes smuggled from Iran, featured in LA Times as "the world's most dangerous wine."
- SOMM: Cup of Salvation 4-Pack A 4-pack bundle featuring wines from the James Beard award-winning SOMM: Cup of Salvation documentary, including wines from Keush and Zulal brands; purchase includes free access to SOMM TV streaming through 2024.
- Club Storica The first Armenian wine club membership offering exclusive wines, virtual tastings, and member discounts; through Sip to Give program, 5% of membership sales are donated to Armenian charitable causes.
- Virtual Wine Events Paid virtual and live tasting events ($44–$125 per person) including private Zoom tastings for family, friends, charity, or corporate groups, often featuring winemaker appearances and Q&A sessions.
- Event Planning Services Event planning assistance for celebrations and gifting programs using Armenian wines, supporting family, employee appreciation, and client gift occasions.
Quantifiable outcome
- 96 points - Noa Areni 2019 at Decanter World Wine Awards
- +2 more outcomes
Companies that use Storica Wines
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Storica Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Storica Wines partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Tootles & French Wine Bar & BistrocoreRestaurant venue hosting SOMM film watch parties and winemaker dinner events including Meet the Movie Star viewing and Armenian Accolades four-course pairing with Aimee Keushguerian. Provides physical venue for experiential marketing events.
- Sahadi SpiritscoreVenue host for SOMM Cup of Salvation screening event with wine samples and Q&A session with Aimee Keushguerian. Partner for experiential tasting events.
- SOMM TVflagshipExclusive partnership with SOMM TV streaming service. Customers who purchase the SOMM: Cup of Salvation 4-Pack receive free unlimited access to SOMM TV Streaming through 2024. The film features Keush and Zulal wines and chronicles the story of Armenian winemaking and the Keushguerian family's journey.
- Various U.S. DistributorscoreNetwork of wholesale distributors enabling wine sales across 30+ U.S. states. Distributors receive product sheets and marketing support from Storica.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Storica Wines competitors and assessment
Company assessmentBroad incumbents
- Drizly: Alcohol e-commerce marketplace (now part of Uber) carrying a broad selection of wines for home delivery. A potential channel partner or competitor for Storica's DTC business depending on whether Armenian labels are listed.
- Wine.com: Largest U.S. online wine retailer with national DTC reach and a wide portfolio of imported and domestic labels. Competes with Storica in DTC wine sales and benefits from scale economics that Storica cannot match.
- Southern Glazer's Wine & Spirits: Largest U.S. wine and spirits distributor with nationwide reach. Represents the dominant wholesale competitor that Storica must partner with or around in multi-state distribution, and the most likely well-capitalized entrant if Armenian wines scale.
Direct peers
- Kermode Lynch: Boutique U.S. wine importer specializing in small-production French and Italian estates with a strong wine club and tasting-event component. Closely mirrors Storica's blend of wholesale, subscription, and educational event revenue streams.
- Polaner Selections: Specialty wine importer representing family-owned estates across Europe and the Southern Hemisphere. Operates the same importer-distributor model with emphasis on education, trade relationships, and curated brand building that Storica applies to Armenian producers.
- Skurnik Wines: Family-owned U.S. importer and distributor specializing in small-production, terroir-driven wines from underrepresented regions. Like Storica, Skurnik curates a portfolio of niche producers and relies on relationship-driven wholesale plus DTC storytelling.
- Winc: Wine subscription club operator selling curated wines directly to consumers on a recurring basis. Comparable to Club Storica's subscription model though Winc sources its own production rather than curating third-party wineries.
- Verity Wine Partners: U.S. importer-distributor representing family-owned wineries from emerging regions with a focus on education-driven trade marketing. Closely comparable to Storica's mission-driven, category-creation approach to Armenian wines.
- Astor Wines & Spirits: New York-based specialty wine retailer with a strong importer/wholesale arm and one of the largest curated portfolios of niche producers in the U.S. Overlaps with Storica on DTC retail and trade distribution of small-batch imported wines.
Emerging players
- Dry Farm Wines: Subscription-based wine club focused on natural, low-intervention wines from small European producers. Comparable to Club Storica in subscription mechanics and 'discovery' positioning, though differentiated by category (natural vs. origin-driven).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Storica Wines social profiles
Digital presenceStorica Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storica Wines leadership team
Management profileNumber of profiles
Profiles3 records
Storica Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storica Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storica Wines
What does Storica Wines do?
Storica Wines is a U.S. importer and distributor specializing exclusively in Armenian wines, curating a portfolio of 10 wine brands (Jraghatspanyan, Keush, NOA, Oshin, Shofer, Tushpa, Van Ardi, Voskevaz, Zulal, Chesar) made from indigenous Armenian grape varieties sourced from high-elevation vineyards up to 1,750m. The company sells through direct e-commerce, wholesale distribution to retailers and restaurants across 30+ U.S. states, a subscription wine club (Club Storica), paid virtual tasting events, and corporate gifting programs.
Is Storica Wines a public or private company?
Storica Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storica Wines founded?
Storica Wines was founded in 2018. It employs 11 to 50 people.
Where is Storica Wines based?
Storica Wines is headquartered in Boston, United States, in the North America region.
How does Storica Wines make money?
Five revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are wine Club Membership, virtual Tasting Events, wholesale/Distribution and corporate Gifting.
Who are Storica Wines's main competitors?
Broad incumbents on record are Drizly, Wine.com and Southern Glazer's Wine & Spirits. Direct peers are Kermode Lynch, Polaner Selections, Skurnik Wines, Winc, Verity Wine Partners and Astor Wines & Spirits. Dry Farm Wines is listed as an emerging player.
Does Storica Wines have an API?
No public API is recorded for Storica Wines.
What industry is Storica Wines in?
Storica Wines's product category is Specialty Wine Import and Distribution. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 44532 and its SIC code is 5180.