Sahadis
Sahadi's is a fourth-generation, family-owned Brooklyn-based specialty food importer and retailer selling Middle Eastern and Mediterranean spices, coffee, nuts, dried fruits, prepared foods, and wines to consumers across four NYC locations and nationwide e-commerce and delivery channels.
- Company typePrivate
- Founded1948
- HeadquartersBrooklyn Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sahadis does
Sahadi's is a fourth-generation, family-owned specialty food retailer and importer of Middle Eastern and Mediterranean products, headquartered in Brooklyn, New York. The company's catalog spans 303 products across spices and herbs (121 SKUs including house-blended za'atar, Aleppo pepper, sumac, ras el hanout, and shawarma seasoning), gourmet coffees, dried fruits and nuts, chocolates, pantry staples, prepared foods such as hummus and pita, and a curated wine and spirits assortment under the Sahadi Spirits sub-brand. Distribution runs through four New York physical locations (Atlantic Avenue, Industry City, Pier 57 Market57, and Sahadi Spirits), the company's own Shopify-powered e-commerce site (sahadis.com) with free shipping over $75, a dedicated spirits site (sahadispirits.com), and seven third-party delivery and marketplace channels including DoorDash, Uber Eats, Grubhub, Instacart, Mercato, Goldbelly, and Caviar.
The business generates revenue through one-time retail and e-commerce purchases of pantry and specialty foods, professional-services catering booked through catering.sahadis.com, and event venue rental at the Industry City complex (full buyout capacity up to 260 standing). Product pricing is unit-based, with most items ranging from $3 to $35 and curated gift boxes between $45 and $120. The company's go-to-market combines direct-to-consumer retail and e-commerce with a content-led marketing engine — a recipe and story blog, email newsletter, organic social on Facebook/Instagram/Twitter, and press coverage in USA Today, Afar, Saveur, and Grub Street — anchored on its James Beard America's Classic heritage and New York State Historic Business designation.
Sahadi's is operated by Ron Sahadi and Christine Sahadi Whelan (co-operators and daughter of the 1967 successor Charlie Sahadi), with Pat Whelan as co-operator and the fourth generation — Caitlin Whelan (Sahadi Spirits and Market57) and Michael Whelan (Atlantic Avenue) — recently entering the business. The company is privately held with no external investors, has no disclosed patents, holds no regulatory licenses beyond standard retail, and competes in the U.S. specialty Middle Eastern food category primarily on the strength of its importer relationships, multi-generational sourcing expertise, and heritage brand.
Sahadis firmographics
Firmographics- Name
- Sahadis
- Legal name
- Sahadi's
- Website
- https://sahadis.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sahadi's is a fourth-generation, family-owned Brooklyn-based specialty food importer and retailer selling Middle Eastern and Mediterranean spices, coffee, nuts, dried fruits, prepared foods, and wines to consumers across four NYC locations and nationwide e-commerce and delivery channels.
- Ownership category
- akta.pro rank
Sahadis industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Other Specialty Food Retailers (44529), Beer, Wine, and Liquor Retailers (44532), Baked Goods Retailers (445291)
- SIC
- Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Halal & Middle Eastern Grocery Stores (CRAHAFAC)
Keywords
Where Sahadis is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sahadis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales: In-store sales at 4 physical locations (Atlantic Avenue, Industry City, Pier 57 Kiosk, Sahadi Spirits). Products include bulk nuts, dried fruits, spices, coffee, chocolate, pantry staples, prepared foods, and wine/spirits.
- E-commerce: Online sales through sahadis.com with shipping nationwide. Free shipping on orders over $75.
- Third-party Delivery Platforms: Sales through delivery platforms including DoorDash, Uber Eats, Grubhub, Instacart, Mercato, Goldbelly, and Caviar.
- Catering: Catering services for events at Industry City location with customizable menus featuring Middle Eastern and Mediterranean cuisine. Booked through catering.sahadis.com.
- Events Venue Rental: Event hosting at Industry City including outdoor courtyard, firepit area, and cafe spaces. Full buyout capacity of 260 standing.
- Spirits and Wine Sales: Sahadi Spirits bottle shop offers fine wines and spirits with emphasis on wines from the Levant, family-owned producers, and indigenous grapes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels6 records
Sahadis product offering
Product offeringCore offering
Sahadi's is a fourth-generation family-owned specialty food retailer and importer selling Middle Eastern and Mediterranean groceries (spices, herbs, coffee, dried fruits, nuts, chocolates, pantry staples, prepared foods) through four physical retail locations in Brooklyn and Manhattan, a nationwide e-commerce storefront, a Sahadi Spirits bottle shop, catering services, and event venue rental at Industry City. The company operates as both retailer and importer, with 200+ bulk bins, 121 spices and herbs, and 30 prepared dishes produced daily.
Product overview
Sahadi's is a specialty food retailer and importer offering Middle Eastern and Mediterranean products, both as an e-commerce platform and through four physical locations in Brooklyn and Manhattan. The core product portfolio centers on imported spices and herbs (92+ varieties including za'atar, sumac, Aleppo pepper, and regional spice blends), gourmet coffees (30 varieties featuring Italian, French, and signature house blends), dried fruits and nuts (bulk bins and packaged items), chocolates, and specialty pantry staples. The company also operates Sahadi Spirits for fine wines and spirits, offers catering services, and rents event spaces. Notable offerings include prepared foods like hummus and falafel, the award-winning Flavors of the Sun cookbook by Christine Sahadi Whelan, and exclusive curated products. The business operates on Shopify's e-commerce platform with nationwide shipping and integration with multiple third-party delivery services.
Differentiator
Problem solved
Functional benefit
Brands
- Sahadi Spirits: Fine wines and spirits from around the block and around the world, with a special focus on wines from the Levant, family-owned, and indigenous grapes. Operated as a separate bottle shop location.
Products and services
- Catering Services Event catering featuring hummus, housemade pita, sandwich platters, and dessert platters with both customizable and classic menu options. Booked directly through catering.sahadis.com for events at the Industry City location and beyond.
- Event Venue Rental at Industry City Private event venues at the Industry City location including the Outdoor Courtyard (90 seated/200 standing), Firepit (16 seated/25 standing), and Cafe (35 seated/60 standing), with full buyout capacity of 260 standing. Live music programming also featured.
- Sahadi Spirits - Fine Wines and Spirits Bottle Shop Separate retail bottle shop and e-commerce site (sahadispirits.com) offering fine wines and spirits with a special focus on wines from the Levant, family-owned producers, and indigenous grape varieties. Operates as a sub-brand of Sahadi's with its own dedicated location and online storefront.
- Specialty Spices and Herbs Collection Collection of 121 spices and herbs including Lebanese Style Zaatar, Aleppo Pepper, Sumac, Ras El Hanout, and Chicken Shawarma Seasoning. Many blends are hand-mixed in Brooklyn. Categories of spice are imported directly from the Levant and broader Mediterranean region.
- Gourmet Coffee Collection Roasted coffee line sold by the pound with multiple grind options, including Italian Roast (espresso-friendly), French Roast (regular and decaf), House Blend, and the signature Brooklyn Blend. Available in-store from old-fashioned barrels and online via sahadis.com.
- Dried Fruits and Nuts Collection Bulk and packaged dried fruits and nuts from the 200+ bulk bins plus packaged SKUs, including Turkish Apricots, Medjool Dates, Dried Figs, and Walnuts. Sourced from partner farms in Turkey and other origins.
Companies that use Sahadis
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Sahadis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Sahadis partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform powering sahadis.com online store. Provides the online e-commerce platform for selling products and services.
- DoorDashminorThird-party delivery platform for online ordering and delivery from retail locations.
- Uber EatsminorThird-party delivery platform for online ordering and delivery from retail locations.
- GrubhubminorThird-party delivery platform for online ordering and delivery from Atlantic Avenue location.
- InstacartminorThird-party delivery platform for Sahadi Spirits bottle shop.
- MercatominorOnline marketplace for grocery delivery from Atlantic Avenue and Industry City locations.
- GoldbellyminorNational food shipping platform for Sahadi's hummus and prepared foods nationwide.
- CaviarminorThird-party delivery platform for Industry City location.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Sahadis competitors and assessment
Company assessmentDirect peers
- Russ & Daughters: Family-owned NYC appetizing institution specializing in smoked fish, bagels, caviar, and Jewish specialty foods, with multiple locations and nationwide shipping. Comparable as a multi-generational NYC specialty food brand with both retail and e-commerce nationwide shipping.
- Diaspora Co. Direct-to-consumer spice and pantry brand sourcing single-origin products from South Asia with a focus on transparency and traceability. Comparable as a curated, direct-source spice and pantry brand targeting home cooks and food enthusiasts with premium positioning.
- Kalustyan's: NYC-based specialty food store and online retailer specializing in Indian, Middle Eastern, and Mediterranean ingredients, spices, and pantry staples. Directly comparable to Sahadi's in product mix (bulk spices, dried fruits, imported pantry goods) and customer base of home cooks and food enthusiasts.
- Zabar's: Iconic NYC specialty food institution on the Upper West Side offering gourmet groceries, smoked fish, cheeses, coffee, and prepared foods. Closely comparable heritage specialty grocer with a flagship storefront plus catering and gift box offerings serving a similar NYC food enthusiast customer.
- Burlap & Barrel: Direct-to-consumer spice importer working with single-origin spice farms globally. Comparable as a direct-source spice importer with an online specialty positioning, although lacking physical retail; competes for the same direct-to-consumer spice customer as Sahadi's e-commerce.
- Eataly: Italian-themed experiential specialty food retailer combining marketplace grocery with cafes, restaurants, bars, and cooking schools. Directly comparable to Sahadi's Industry City format, which pairs grocery with cafe, bar, catering, and event venue rental.
Others
- Goldbelly: National online marketplace for specialty foods from iconic restaurants and food makers. Sahadi's partners with Goldbelly for nationwide shipping of hummus and prepared foods, making it both a sales channel and an ecosystem peer for how consumers discover regional specialty foods online.
Broad incumbents
- Trader Joe's: National specialty grocery chain offering curated Mediterranean and Middle Eastern products at value prices. Overlaps in product categories (hummus, pita, spices, coffee) but competes on price rather than heritage and provenance, and lacks the experiential retail format.
- Whole Foods Market: National broad-line specialty and organic grocery chain offering an extensive international and Middle Eastern pantry section. Overlaps heavily in product categories (spices, dried fruits, coffee, prepared foods) but does not specialize in Levantine cuisine or operate in the experiential cafe/bar/events format.
Regional players
- Dean & DeLuca: Historic upscale specialty food retailer known for gourmet groceries, gifts, and prepared foods. Comparable concept of premium urban specialty grocery with gift bundles and prepared offerings, though Dean & DeLuca's footprint has shrunk significantly while Sahadi's has expanded.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sahadis social profiles
Digital presenceSahadis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sahadis leadership team
Management profileNumber of profiles
Profiles5 records
Sahadis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sahadis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sahadis
What does Sahadis do?
Sahadi's is a fourth-generation family-owned specialty food retailer and importer selling Middle Eastern and Mediterranean groceries (spices, herbs, coffee, dried fruits, nuts, chocolates, pantry staples, prepared foods) through four physical retail locations in Brooklyn and Manhattan, a nationwide e-commerce storefront, a Sahadi Spirits bottle shop, catering services, and event venue rental at Industry City. The company operates as both retailer and importer, with 200+ bulk bins, 121 spices and herbs, and 30 prepared dishes produced daily.
Is Sahadis a public or private company?
Sahadis is a private company. It is classified as family owned and is currently operating.
When was Sahadis founded?
Sahadis was founded in 1948. It employs 11 to 50 people.
Where is Sahadis based?
Sahadis is headquartered in Brooklyn Park, United States, in the North America region.
How does Sahadis make money?
Six revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce, third-party Delivery Platforms, catering, events Venue Rental and spirits and Wine Sales.
Who are Sahadis's main competitors?
Direct peers on record are Russ & Daughters, Diaspora Co., Kalustyan's, Zabar's, Burlap & Barrel and Eataly. Goldbelly is listed as an others. Broad incumbents are Trader Joe's and Whole Foods Market. Dean & DeLuca is listed as a regional player.
Does Sahadis have an API?
No public API is recorded for Sahadis.
What industry is Sahadis in?
Sahadis's product category is Specialty Food Retail. Its primary akta.pro industry code is CRAHAFAC, Halal & Middle Eastern Grocery Stores. Its NAICS code is 44529 and its SIC code is 5400.