Bratty & Bluhm Real Estate

What Bratty & Bluhm Real Estate does

Bratty & Bluhm Real Estate, now operating as Bluhm and Company following the 2024 consolidation of Bratty & Bluhm Property Management and Gorman Real Estate Management, is a privately held, family-operated residential property management firm headquartered at 661 Lighthouse Ave., Ste. F, Pacific Grove, California. The firm provides professional property management services — including tenant placement, rent collection, property maintenance coordination, lease administration, and financial reporting — for property owners on California's Monterey Peninsula, covering Marina, Seaside, Monterey, Pacific Grove, Carmel, and Pebble Beach. It additionally lists long-term residential rental properties and operates a Free Home Valuation service, positioning itself as a full-service real estate operations provider for individual investors and small landlords in the region.

The business is built on a three-person team (Chandler, Bill, and Brandi Bluhm) with more than 70 combined years of real estate and property management experience. The technology backbone is the AppFolio property management platform, which powers the Tenant Portal and Owner Portal accessed via billbenterprisesinc.appfolio.com subdomains, supporting online rental applications, maintenance request submission, payment processing, and owner-side financial reporting. Distribution is largely direct: a single physical office, a company website (bluhmandco.com), an organic Facebook presence, and a blog covering tenant and landlord topics such as Section 8 tenancy, rental pricing strategy, and homeowner insurance. The firm holds California DRE license #02322090 and is a member of NARPM and the California Association of Realtors.

The revenue model is recurring management fees charged to property owners on a monthly basis, with pricing structured as a percentage of rental income or a fixed monthly fee (specifics not publicly disclosed). Customer acquisition relies on direct outreach to property owners, organic search traffic to rental listings and blog content, and inbound tenant applications. With no disclosed revenue figures, no external funding, and a headcount in the 1-10 range, the firm operates as a local boutique operator rather than a scalable technology business, and its expansion vectors are constrained by the geographic boundaries of the Monterey Peninsula market.

Name

Bratty & Bluhm Real Estate

Legal name

Bluhm and Company

Website

https://brattyandbluhmpropertymanagement.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Bratty & Bluhm Real Estate, now operating as Bluhm and Company, is a privately held, family-operated residential property management firm serving property owners and tenants across California's Monterey Peninsula from its Pacific Grove headquarters, using the AppFolio platform for tenant and owner portal services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Residential property management
• Real estate services
• Rental property management
• Tenant placement
• Real estate investment

Headquarters

HQ city

Pacific Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Professional property management services for real estate investors and property owners on the Monterey Peninsula. Revenue likely generated through management fees charged to property owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bratty & Bluhm Real Estate (now operating as Bluhm & Company) provides professional residential property management services across California's Monterey Peninsula. The firm manages long-term rental properties on behalf of individual property owners, handling tenant placement, rent collection, maintenance coordination, lease management, and financial reporting. The company also lists long-term rental properties and supports prospective tenants with self-guided tours, an online application process, and a Tenant Handbook.

Product overview

Bluhm & Company (formerly Bratty & Bluhm Property Management and Gorman Real Estate Management) operates as a unified property management platform serving California's Monterey Peninsula. The core offering consists of professional residential property management services, supported by integrated Tenant and Owner Portals built on the AppFolio property management platform. Additional services include a Free Home Valuation tool for prospective clients and a comprehensive rental listings database covering the region's key communities from Marina to Carmel.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• NARPM (National Association of Residential Property Managers)coreOthersProfessional association membership providing credibility and industry standards compliance for residential property management services
• California Association of RealtorscoreOthersRealtor association membership providing licensing, standards, and professional development for real estate services
• AppFoliocoreTechnology or IntegrationProperty management software platform providing tenant portal, owner portal, and rental application management capabilities

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• AppFolio: Property management SaaS platform that Bluhm & Company uses for tenant and owner portals. A critical enabling technology vendor rather than a competitor.
• Buildium: Residential property management software platform used by many small-to-mid property managers. Represents both an alternative tech stack to AppFolio and a potential competitive vector for tech-enabled entrants.

Direct peers

• Real Property Management: National franchise system providing residential property management services, including tenant placement, rent collection, and maintenance coordination. Directly comparable to Bluhm & Company in core service offering, with the franchise model adding scale advantages.
• PMI (Property Management Inc.): Franchise-based residential property management company with localized operators serving owners and tenants across multiple U.S. markets. Closely comparable business model and service catalog to Bluhm & Company.

Regional players

• Coast & Valley Property Management: Monterey Bay area property management company providing residential and small-multifamily management services. Comparable local market focus and owner-tenant service orientation.
• Sperry Commercial Property Management: California Central Coast commercial and residential property management firm. Overlapping geographic footprint and service mix in the Monterey region makes it a relevant regional peer.
• Ram Property Management: California-based residential property management firm serving multiple submarkets. Comparable single-family rental management focus and similar recurring-fee revenue model.

Emerging players

• FirstLight Home Services: Residential property management and real estate services platform focused on owner clients. Provides a useful comparison point for tech-enabled, owner-focused service models competing with traditional local operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrattyandBluhmPropertyManagement
• LinkedInlinkedin.com/company/bratty-and-bluhm-property-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bratty & Bluhm Real Estate