Paynet Payment Services Provider

What Paynet Payment Services Provider does

Paynet Payment Services Provider LLC, operating commercially as Paynet.Red, is a Dubai-headquartered payment services company founded in 2015 that runs a self-serve online platform for mobile airtime recharge, international top-ups, digital gift cards, VoIP calling cards, and Dubai Salik toll recharges. The company's core consumer product serves UAE residents, expatriates, and tourists needing instant top-ups for Etisalat (e&), Du, and Virgin Mobile UAE lines, alongside cross-border airtime transfers to 500+ mobile networks across 130+ countries, and a digital gift-card storefront for Google Play, Apple, Netflix, Steam, Xbox, PlayStation, Amazon.ae, and PUBG Mobile. All products are delivered as digital codes via email in real time, 24/7, with payments accepted via Visa, Mastercard, Apple Pay, PayPal, and cryptocurrency under PCI DSS-certified processing.

Underpinning the storefront is a B2B payment-software business: Paynet's API, POS, and kiosk software is deployed across 30,000 payment machines worldwide, and the company has executed 60+ projects for mobile operators and developed custom software for government organizations. An additional developer-facing API is offered through paynet.one for partner integration. Revenue is generated entirely on a per-transaction or per-unit basis — a 5.40% processing fee on Apple Pay/credit-card transactions, plus margin on mobile top-ups and unit-priced gift cards, calling cards, and Salik vouchers. The go-to-market is self-serve product-led growth via paynet.red with no sales motion described, and the customer base is a long tail of individual consumers plus enterprise counterparties on the B2B software side.

The company is privately held, founder-operated, and has not disclosed any external venture or private-equity funding. Its structural strengths are the breadth of its telecom and digital-goods reseller network and the scale of its deployed payment-machine base; its principal risks are concentration on a small number of UAE telecom partners and major digital-goods licensors, thin per-transaction economics, the absence of disclosed AI/risk capabilities, and limited public visibility into financial performance.

Name

Paynet Payment Services Provider

Legal name

Paynet Payment Services Provider LLC

Website

https://paynet.red

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Paynet.Red is a Dubai-based self-serve platform offering instant mobile recharge for UAE operators (Etisalat, Du, Virgin), international top-ups to 130+ countries, digital gift cards, VoIP calling cards, and Salik toll recharges, with B2B payment-machine software deployed across 30,000 endpoints.

Ownership category

akta.pro rank

Product category

Mobile Recharge & Digital Payment Services

NAICS

Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)

akta.pro primary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Mobile recharge services
• Digital payment processing
• Airtime top-up
• Gift card distribution
• Calling card services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Mobile Recharge Transaction Fees: Generates revenue from processing mobile top-up transactions. Customers pay for airtime credit and Paynet earns a margin/spread on the transaction. Operates on a per-transaction basis with instant delivery of credit to mobile accounts.
2. Calling Card Sales: Sells virtual international calling cards (Five and Hello cards) for UAE telecom operators. Revenue from sale of prepaid calling card denominations with different validity periods.
3. Gift Card Sales: Digital gift card marketplace selling Google Play, Apple, Netflix, Steam, Xbox, Amazon.ae, PlayStation, and PUBG gift cards with instant email delivery.
4. Salik Toll Recharge: Online recharge service for Dubai's Salik toll system, selling vouchers in denominations of AED 50, 100, and 200.
5. Payment Processing Fee: A nominal fee of 5.40% is applicable per transaction to process payment cards. This applies to all transactions processed through Apple Pay and credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Paynet operates a digital payment platform providing instant mobile airtime recharge for UAE operators (Etisalat/e&, Du, Virgin Mobile) and international mobile top-ups to 130+ countries, alongside digital gift cards, VoIP calling cards (Five/Hello), and Salik toll recharges. The company also licenses its payment machine software (API, POS, Kiosks) to mobile operators and government organizations across 30,000 deployment points.

Product overview

Paynet Payment Services Provider operates Paynet.Red as a comprehensive digital payment platform headquartered in the UAE. The core offering consists of mobile recharge services for UAE operators (Etisalat/e&, Du, and Virgin Mobile) alongside international top-ups to 130+ countries. The product portfolio includes VoIP calling cards (Five for Etisalat and Hello for Du), digital gift cards for gaming/entertainment platforms, and Salik toll recharges. B2B services encompass API access, POS, and kiosk software solutions. All services process payments via Visa, Mastercard, Apple Pay, PayPal, and cryptocurrency, with API documentation available for developer integration.

Differentiator

Problem solved

Functional benefit

Products and services

• UAE Mobile Recharge Online mobile airtime recharge service for UAE telecom operators including Etisalat (e&), Du, and Virgin Mobile, supporting prepaid top-ups, e-vouchers, and visitor line recharges.
• International Mobile Recharge Cross-border mobile top-up service enabling users to recharge mobile accounts in 130+ countries worldwide, supporting over 500 mobile networks with instant delivery.
• Five Calling Cards VoIP calling cards exclusively for Etisalat (e&) users, providing affordable international call rates to countries including India, Pakistan, Bangladesh, Egypt, Nepal, Afghanistan, Indonesia, Philippines, Sri Lanka, Ethiopia, and Sudan.
• Hello Calling Cards International calling cards for Du network subscribers, offering competitive rates for calls to India, Pakistan, Bangladesh, Philippines, Egypt, Nepal, Sri Lanka, China, and other countries.
• Digital Gift Cards Digital gift cards for gaming, entertainment, and e-commerce platforms including Google Play, Apple App Store/iTunes, Netflix, Steam, Xbox, Amazon.ae, PlayStation, and PUBG Mobile.
• Salik Recharge Online recharge service for Dubai's RTA Salik electronic toll collection system, offering voucher purchases in AED 50, 100, and 200 denominations.
• B2B Payment Solutions Enterprise payment solutions including API integration, POS systems, and kiosk software supporting 30,000 payment machines, along with custom software development for government organizations.

Quantifiable outcome

• Instant recharge processing - transactions are completed within seconds
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and major.

• Etisalat (e&)coreTechnology or IntegrationPrimary UAE telecom partner providing mobile recharge services for Etisalat prepaid and postpaid accounts, including Wasel prepaid, e-vouchers, visitor lines, and data packages. Paynet.Red offers Etisalat recharge, bill payment, and international calling packages.
• Du (UAE Telecom)coreTechnology or IntegrationKey UAE telecom partner offering Du prepaid recharge, e-vouchers, data packages, international calling (More International), and balance services. Paynet.Red provides Du mobile recharge, bill payment, and various add-on services.
• Virgin Mobile UAEmajorTechnology or IntegrationPartnership for Virgin Mobile UAE prepaid voucher sales and recharge services. Offers Virgin Mobile vouchers in denominations from AED 20 to AED 200.
• International Mobile Operators (500+ networks)coreTechnology or IntegrationPartnerships with over 500 mobile networks across 130+ countries enabling international top-up services. Includes operators in India (Airtel, Jio, Vi, BSNL), Pakistan (Jazz, Telenor, Zong), Bangladesh, Nepal, Nigeria, Philippines, Sri Lanka, Egypt, China, Ethiopia, Jordan, Kenya, Ghana, Zimbabwe, and many more.
• RTA (Roads and Transport Authority) - SalikmajorTechnology or IntegrationPartnership with Dubai's RTA for Salik toll system recharge services. Offers online Salik voucher purchase and recharge for Dubai drivers.
• Payment Gateways and BankscoreTechnology or IntegrationIntegrated with international payment gateways and banks (processing centers) for secure transaction processing. Accepts Visa, Mastercard, and Apple Pay.
• GooglemajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Google Play Gift Cards for UAE and US stores with instant email delivery.
• ApplemajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Apple/iTunes Gift Cards available for UAE, US, UK, and France stores with various denominations.
• NetflixmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Netflix Gift Cards (100 AED and 500 AED denominations) for UAE market.
• Steam (Valve)majorChannel Partner/ Reseller/ DistributorAuthorized reseller of Steam Gift Cards in AED denominations (50, 100, 200, 400) with instant email delivery.
• Microsoft (Xbox)majorChannel Partner/ Reseller/ DistributorAuthorized reseller of Xbox Gift Cards including Xbox Live, Xbox Live Gold, and Xbox Game Pass Ultimate for UAE and USA accounts.
• Sony (PlayStation)majorChannel Partner/ Reseller/ DistributorAuthorized reseller of PlayStation Gift Cards available for UAE, US, and UK regions with various denominations.
• Amazon.aemajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Amazon.ae Gift Cards in denominations of 50 AED, 100 AED, 250 AED, and 500 AED with instant email delivery.
• PUBG Mobile (Tencent)majorChannel Partner/ Reseller/ DistributorReseller of PUBG Mobile UC (Unknown Cash) redeem codes in various denominations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WorldRemit: WorldRemit is a digital remittance platform serving migrant corridors globally. Comparable in addressing the same UAE-to-South Asia/Africa remittance flow that Paynet targets via mobile top-up, but via formal remittance rails rather than airtime.

Broad incumbents

• Paytm: Paytm is India's largest mobile recharge and digital payments platform, combining consumer top-up with a broad payments/wallet ecosystem. Comparable in mobile recharge use case but operates at vastly larger scale with adjacent financial services.
• M-Pesa: M-Pesa is Vodafone's mobile money platform operating across Africa and select emerging markets, enabling mobile top-up, payments, and remittance. Comparable in mobile money / carrier-billing category but at vastly larger scale.

Direct peers

• TransferTo: TransferTo is a B2B mobile top-up hub connecting mobile operators, money transfer operators, and digital wallets across 150+ countries. Highly comparable to Paynet's B2B payment-machine and API business targeting telcos.
• MobileRecharge.com: MobileRecharge.com offers international airtime top-up to 350+ operators in 160+ countries via web and mobile app. Direct competitor in the cross-border mobile recharge category with similar self-serve model.
• BOSS Revolution: BOSS Revolution provides international calling, mobile top-up, and money transfer to immigrant communities globally. Comparable in combining voice (VoIP) and airtime with a focus on remittance corridors similar to Paynet's UAE expat base.
• Prepay Nation: Prepay Nation is a B2B mobile top-up aggregator serving retailers, telcos, and remittance operators across emerging markets. Comparable to Paynet's B2B distribution layer and international reach.
• Ding: Ding is one of the largest global platforms for international mobile top-up, sending airtime to 150+ countries across 600+ operators. Highly comparable to Paynet's international recharge product and target expat/remittance customer.
• Recharge.com: Recharge.com is a European prepaid top-up platform offering mobile recharge, gift cards, and prepaid vouchers globally. Directly comparable product mix, target customer (migrants and expats), and self-serve digital distribution.

Regional players

• Lyca Mobile: Lyca Mobile is a global MVNO offering prepaid mobile service and international calling, with strong presence in Europe and selective Middle East markets. Comparable international-calling and prepaid positioning to Paynet's Five/Hello calling cards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paynet Payment Services Provider