Handle Your Own PR

What Handle Your Own PR does

Handle Your Own PR (HYOPR Global Pty Ltd) is an Australian private proprietary company founded in 2008 by Jules Brooke and headquartered in Kingsville, Victoria. It operates as a DIY public relations education and SaaS provider targeting small businesses and entrepreneurs who cannot afford traditional PR agency fees, reportedly often above AUD $20,000. Its core asset is the PR Engine, a cloud-based campaign management platform that bundles a curated database of thousands of journalist contacts, a release builder with templates, one-click distribution to selected media, and follow-up tracking, accessible from any device.

The company monetizes through a layered pricing catalog: SaaS subscriptions on the PR Engine (annual around AUD $990 plus quarterly tiers), premium training such as the self-paced PR Bootcamp (AUD $995 one-time) and the six-month PR Accelerator (~AUD $7,700 including two 2-day in-person events in Williamstown, Melbourne), professional services including media release writing, tweaking, and one-on-one strategy or 'Date with a Journalist' sessions, plus digital products like eBooks and masterclass video libraries. Distribution is primarily direct online via the company's own website on the Kartra commerce stack, supported by content marketing, webinars, and email lead magnets such as a free Media Release Guide.

In 2023, HYOPR structurally expanded through a partnership with Arrow Digital, bringing founder Jasmine Batra in as Co-Director and effectively integrating a 15+ person digital marketing, advertising, and branding team to broaden the offer set. The company serves customers in Australia, the United States, the United Kingdom, and Canada via direct e-commerce, with no disclosed external funding and operations centered on a small internal team of 1-10 employees backed by the Arrow Digital partnership.

Name

Handle Your Own PR

Legal name

HYOPR Global Pty Ltd

Website

https://handleyourownpr.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Handle Your Own PR is an Australian DIY PR education and SaaS provider founded in 2008, offering the PR Engine platform and training programs that teach small business owners and entrepreneurs to run their own media campaigns without traditional agency fees.

Ownership category

akta.pro rank

Product category

Public Relations Software and Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations software
• Media release writing
• PR training programs
• Media contact database
• Small business communications

Headquarters

HQ city

Kingsville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. PR Engine SaaS Subscription: Annual and quarterly subscription tiers for access to the PR campaign management platform, media contacts database, and one-click distribution functionality
2. PR Bootcamp Online Training: One-time purchase of self-paced online PR training course with video lessons and membership to private Facebook group
3. PR Accelerator Program: Six-month intensive program combining in-person accelerator events, online training, PR Engine access, and group mentoring
4. Media Release Writing Services: In-house journalist writes media release following consultation call; includes one round of changes
5. Media Release Tweaking: Editorial review and editing of customer-written media releases for logic, flow, formatting and photography
6. Strategy Sessions: One-on-one hour-long sessions with founder Jules Brooke for PR strategy, brainstorming, and pitch practice
7. Date with a Journalist: Four-hour one-on-one Zoom session with senior journalist for brainstorming, writing, editing and pitch setup
8. Digital Products (eBooks, Video Libraries): Additional PR training resources including eBooks and video libraries on specific PR topics and journalist interviews

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Handle Your Own PR provides a DIY public relations platform combining a cloud-based SaaS tool (PR Engine) for media list-building, release writing, and one-click distribution with structured PR training courses (PR Bootcamp, PR Accelerator) and on-demand professional services (media release writing, tweaking, strategy sessions, journalist coaching). Customers are predominantly Australian small business owners and entrepreneurs who want to execute PR campaigns themselves rather than hire a PR agency.

Product overview

Handle Your Own PR offers a DIY PR platform combining a SaaS tool (PR Engine) with educational courses and professional services. The core product is the PR Engine, a cloud-based campaign management platform for building media lists, writing releases, and distributing to journalists. This is complemented by training programs including the Online PR Boot Camp (self-paced video course) and the PR Accelerator (6-month intensive with in-person events). Professional writing and editing services are available through the Media Release Writing and Tweaking services. Additional offerings include strategy sessions, one-on-one journalist time, video libraries, eBooks, and group mentoring. The company also provides a free Media Release Guide as an entry-level resource.

Differentiator

Problem solved

Functional benefit

Brands

• PR Engine: Online PR campaign management SaaS platform that helps users create media releases, build media contact lists, and send campaigns to journalists.
• PR Bootcamp
• PR Accelerator

Products and services

• PR Engine A cloud-based SaaS platform for PR campaign management that lets small business users create media releases, build media contact lists from a database of thousands of journalists, distribute releases with one click, and follow up with non-responders directly from the platform. Sold as annual or quarterly subscriptions.
• Online PR Boot Camp A self-paced online PR training course consisting of six one-hour video lessons by Jules Brooke, bundled with three months of PR Engine access and membership of a private Facebook group for peer support. Targeted at small business owners who want to learn PR fundamentals.
• PR Accelerator Program A six-month intensive PR program combining self-paced training, two 2-day in-person accelerator events held quarterly with working journalists in Williamstown, Melbourne, unlimited PR Engine access, online mentoring, and networking. Geared at entrepreneurs and experts serious about building media authority.
• Media Release Writing Service Professional service in which in-house journalists craft a media release following a 20-minute consultation call, delivered within 24-48 hours and including one round of changes. Sold per release, with a bulk 5-pack option at a discounted per-unit price.
• Media Release Tweaking Service Editorial review and refinement of a customer-written media release for logic, flow, formatting, and photography, delivered within 24-48 hours. Sold per release on a pay-as-you-go basis.
• Date with a Journalist A four-hour one-on-one Zoom session with a senior journalist for brainstorming story angles, writing and editing media releases, and planning media outreach pitches. Offered as a single-purchase premium consulting engagement.
• At Your Service - Strategy Session A one-hour one-on-one session with founder Jules Brooke for PR strategy, brainstorming newsworthy angles, pitch practice, and long-term media exposure planning. Sold as a single-unit consulting engagement.
• PR Masterclass Video Library A perpetual-license library of 27 twenty-minute masterclass videos on key PR topics recorded by Jules Brooke, covering multiple aspects of media relations and publicity strategy. Sold as a one-time digital product.
• Video Library of Interviews with Journalists and Producers A perpetual-license video library of interviews with 14 journalists and producers revealing what they look for in pitches and how to approach different media outlets. Sold as a one-time digital product.
• eBook - How to get a lifetime of FREE publicity A 40-page eBook by Jules Brooke providing step-by-step guidance on running a PR campaign to secure interviews and articles across media channels. Sold as a one-time digital download.
• eBook - How to do killer media interviews An eBook by Dr Neryl East, a media training specialist and ex-journalist, covering how to give effective interviews in print, radio, and television. Sold as a one-time digital download.
• eBook - Contacting the media A short guide to pitching stories to the media, covering best practices for emailing releases and approaching journalists across newspapers, magazines, radio, and TV. Sold as a one-time digital download.
• Online Group Mentoring A one-hour online group mentoring session with a PR expert, providing guidance, feedback, and accountability for participants working through PR campaigns. Sold as a single-session purchase.
• PR Pitch Perfector Webinar Recordings Recorded webinar recordings in which expert journalists share insider tips on crafting effective PR pitches and getting featured in media. Sold as a perpetual digital product.
• Free Media Release Guide A free step-by-step guide that walks users through structuring a media release, finding newsworthy angles, writing headlines, and includes example releases. Offered as a freemium lead magnet to introduce prospective customers to HYOPR's training and tools.

Quantifiable outcome

• Savings of over $20,000 compared to hiring a PR agency
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Arrow DigitalcoreStrategic or Co-development Partner · 1 January 2023In 2023, HYOPR partnered with Arrow Digital, founded by Jasmine Batra, who joined as Co-Director and business partner. Arrow Digital brings a multi-skilled team of over fifteen digital marketing, advertising, and branding specialists to expand HYOPR's service offerings. Jasmine leads the team and is a passionate advocate for startups and tech entrepreneurs.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Muck Rack: Muck Rack is a PR platform combining a journalist database, PR CRM and coverage monitoring. It serves PR professionals and SMBs seeking self-serve earned media, overlapping with HYOPR's media contact database and distribution value proposition.
• Prezly: Prezly provides PR software for press release creation, media contact management and online newsrooms. It competes for the same SMB and agency-light buyer that HYOPR targets with PR Engine, offering comparable SaaS PR tooling.
• Prowly: Prowly is a DIY PR SaaS platform that helps SMBs build media lists, create press releases and distribute to journalists. It overlaps most directly with HYOPR's PR Engine product on functionality, target customer (small business owners) and self-serve positioning.
• HARO (Help a Reporter Out): HARO connects SMBs, experts and PR practitioners with journalists seeking sources, mirroring HYOPR's value proposition of democratizing journalist access for small businesses that cannot afford agencies.

Emerging players

• CoverageBook: CoverageBook is a PR reporting tool that helps PR pros and SMBs create coverage reports from media mentions, complementing the post-distribution workflow that PR Engine enables for HYOPR customers.

Broad incumbents

• Cision: Cision is the established enterprise incumbent in PR and communications software, offering media databases, press release distribution and monitoring. It serves larger organizations and agencies but its tools anchor the same category that PR Engine plays in.
• Notified: Notified (formerly PR Newswire) provides press release distribution and PR software for organizations of all sizes. Its distribution and media database capabilities overlap with PR Engine's one-click distribution feature.
• Meltwater: Meltwater is a global media intelligence and PR software provider, offering media monitoring, journalist outreach and analytics. It overlaps with PR Engine at the database and outreach layer, though it targets enterprise rather than SMBs.
• Agility PR Solutions: Agility provides PR software including media contact databases, press release distribution and monitoring, serving PR professionals and SMBs alongside incumbents like Cision and overlapping directly with PR Engine's database and distribution functionality.

Regional players

• SourceBottle: SourceBottle is an Australia-based media-matching service connecting SMBs and experts with journalists seeking sources, closely comparable to HYOPR's Australian-anchored DIY PR offering and shared target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/handleyourownpr
• Facebookfacebook.com/HandleYourOwnPR
• LinkedInlinkedin.com/company/handle-your-own-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handle Your Own PR