Sanvita Healthy

What Sanvita Healthy does

Sanvita Healthy is a privately held Dutch e-commerce company founded in 2012 and headquartered in Nunspeet, Netherlands. It sells a single-product-platform portfolio built around biological horse milk (paardenmelk): oral nutritional supplements in capsule and powder form (positioned as containing over 40 vitamins and minerals), and a topical skincare line covering day cream, night cream, body lotion, hand cream, serum, shampoo, and shower gel, all marketed as pH-neutral, paraben-free, and 100% natural.

The business operates exclusively through its own direct-to-consumer webshop at sanvita.nl, with no marketplace or retail presence. The technology stack is a Lightspeed-hosted storefront with Mollie payment processing (supporting iDEAL, PayPal, credit card, Klarna/Afterpay, and several Belgian and German methods), shipping via PostNL/DHL/DPD, WebwinkelKeur for trust certification and reviews, and Reloadify for email. Customer service, returns, and warehouse operations are run from Nunspeet and Apeldoorn.

Sanvita generates revenue from one-time product purchases, bundle deals, and recurring subscriptions (monthly and quarterly capsule plans with 20-35% subscriber discounts), shipping free to NL, BE, DE, and FR. Its customer base is individual consumers, primarily people with sensitive skin, eczema, psoriasis, or acne, plus health-conscious supplement buyers and families seeking gentle children's skincare. Free shipping thresholds, sample packs, and a 9.1-9.2/10 average across 750-900+ WebwinkelKeur reviews support a content-led, trust-driven acquisition model.

Name

Sanvita Healthy

Legal name

Sanvita Healthy

Website

https://sanvita.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanvita Healthy is a Dutch direct-to-consumer e-commerce company that sells biological horse milk-based nutritional supplements (capsules and powder) and topical skincare (creams, lotion, serum, shampoo, shower gel) primarily to consumers in the Netherlands, Belgium, Germany, and France seeking natural solutions for sensitive skin and skin conditions.

Ownership category

akta.pro rank

Product category

Natural Health and Skincare

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Horse milk supplements
• Natural skincare products
• Biological capsules
• Sensitive skin care
• Eczema skincare

Headquarters

HQ city

Nunspeet

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Internal Use (Supplements): Revenue from selling horse milk capsules and powder for internal consumption. These are positioned as nutritional supplements containing over 40 vitamins and minerals. Offered in individual packages, bundle packages, and subscription plans (monthly and quarterly).
2. Product Sales - Topical (Skincare): Revenue from selling topical skincare products including day cream, night cream, body lotion, hand cream, serum, shampoo, and shower gel. Products address skin conditions and sensitive skin needs.
3. Subscription Revenue: Monthly and quarterly subscription options for capsules provide recurring revenue. Subscribers receive 20-35% discount with free shipping. Subscription can be paused or cancelled at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sanvita Healthy sells biological horse milk-based nutritional supplements (capsules and powder) and a complete line of topical skincare products (day cream, night cream, serum, body lotion, hand cream, shampoo, shower gel) directly to consumers through its own e-commerce platform. Products are designed for sensitive skin and skin conditions such as eczema, psoriasis, and acne, leveraging horse milk's content of over 40 vitamins and minerals.

Product overview

Sanvita Healthy offers a diverse portfolio of horse milk-based wellness and skincare products, primarily consisting of biological horse milk capsules and powder as internal nutrition supplements, combined with a comprehensive range of topical skincare products including body lotion, day creams, night creams, serums, hand cream, shampoo, and shower gel. The products are designed to work synergistically - internal supplements (capsules/powder) combined with topical applications (creams/serums) for holistic skin care. Subscription options are available for capsule products with discounts ranging from 20% to 35%. The company also offers sample packages for trial purposes and bundled deals for complete skincare routines. All products are marketed as 100% natural, paraben-free, and pH-neutral.

Differentiator

Problem solved

Functional benefit

Brands

• Sanvita: Primary brand name for horse milk-based health and skincare products, including capsules, creams, lotions, shampoo, and shower gel.

Products and services

• Paardenmelk capsules voordeelpakket (3 maanden) Biological horse milk powder capsules in a 3-month value package containing 450 capsules with 600 mg effective dosage per capsule, suitable for a 3-month period. Free shipping included with 33% bundle discount.
• Paardenmelk capsules Biological horse milk powder capsules in a 50-piece package with 600 mg effective dosage per capsule. Free shipping included. For internal consumption as nutritional supplement with over 40 vitamins and minerals.
• Paardenmelk poeder pakket (~1 maand) Horse milk powder package suitable for approximately 1 month, containing three packages with a total of 300 grams. Ideal for people who have difficulty swallowing capsules. 16% bundle discount.
• Paardenmelk body lotion Body lotion against skin complaints and sensitive skin. Absorbs quickly, does not feel greasy, and is suitable for all skin types. Contains olive oil, shea butter, vitamin E, and lecithin.
• Paardenmelk capsules abonnement (3 maanden pakket) Quarterly subscription for biological horse milk capsules delivered every 3 months. Includes 9 packages with 35% discount and free shipping. Can be paused or cancelled.
• Paardenmelk shampoo Natural horse milk shampoo for fresh and nourishing scalp care. Free from SLS and parabens, pH neutral, and contains hyaluronic acid and keratin complex. 250ml bottle with bulk discounts.
• Paardenmelk dagcrème (Refine Skin Cream) Natural day cream for daytime care with horse milk, addressing facial skin challenges. Suitable for normal and sensitive skin. Contains aloe vera, ginseng extract, and citrus limon extract.
• Paardenmelk capsules abonnement (maandpakket) Monthly subscription for biological horse milk capsules. Includes 3 packages per month with 20% discount and free shipping. Can be paused or cancelled at any time.
• Paardenmelk Serum (Mare Milk Serum) Active serum based on horse milk for healthy and fresh skin. Maximum nutrition for skin with hyaluronic acid for deep hydration. 30ml pump bottle with bulk discounts.
• Paardenmelk handcrème (100ml) Nourishing hand cream against chapped and sensitive hands. Contains horse milk, shea butter, coconut oil, sea buckthorn oil, and calendula extract. pH-neutral and paraben-free. 100ml tube.
• Paardenmelk Dagcrème en Nachtcrème combipakket Combination package of day cream and night cream. Available for normal/sensitive skin or for oily skin and acne. Includes 10% combination discount.
• Active Sebo Cream (Paardenmelk vette huid crème) Day cream specifically formulated for oily skin and acne. Contains Distarch Phosphate, hamamelis extract, willow bark extract, and cinnamon oil. Regulates sebum production and reduces inflammation. 50ml tube.
• Refit Night Cream (Paardenmelk nachtcrème) Night cream developed for skin cell recovery during the night. Contains shea butter, chamomile extract, vitamin C (Ascorbyl Palmitate), and vitamin E (Tocopherol). pH-neutral and paraben-free. 50ml tube.
• Paardenmelk douchegel Natural shower gel based on horse milk. Soap-free formula that does not sting the eyes. Suitable for babies and children with sensitive skin. pH-neutral, hypoallergenic, and paraben-free. 250ml bottle.
• Voordeelpakket Gezichtsverzorging Complete facial care package including day cream, night cream, and serum with 25% discount and free shipping. Specially designed for sensitive skin.
• Sanvita Proefmonsters Voordeelpakket (5x 5ml) Test package containing samples of day cream (normal/sensitive skin), day cream (oily/acne skin), night cream, serum, and body lotion. All formulas are coordinated with each other for trial evaluation.

Quantifiable outcome

• Products require approximately 3 months for effective results when taken internally
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LightspeedcoreTechnology or IntegrationE-commerce platform provider for Sanvita's webshop. Handles the technical infrastructure of the online store including product listings, shopping cart, and customer accounts.
• MolliecoreTechnology or IntegrationPayment service provider enabling various payment methods including iDEAL, PayPal, credit cards, Bancontact, SOFORT, Belfius, KBC, and bank transfer.
• WebwinkelKeurcoreTechnology or IntegrationDutch e-commerce trust platform providing verified shop certification and customer review collection services.
• PostNL/DHL/DPDminorOthersShipping and logistics partners for order fulfillment and delivery to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stutenmilch (Stutenmilchhof Wenz): A German producer and brand of horse milk products including cosmetics and nutritional supplements. Directly comparable as a regional European player built on the same niche equine-milk ingredient, although it operates more as a farm/producer brand than a D2C e-commerce specialist.
• Equilac: Equilac is one of the most well-known European horse-milk-based skincare and supplement brands. It is directly comparable to Sanvita because both use 100% biological horse milk as the core ingredient across internal and topical product lines, targeting similar skin-condition and sensitive-skin use cases.

Broad incumbents

• Weleda: Global natural cosmetics and anthroposophic medicine brand with a broad portfolio of skincare and supplements, including some animal-derived (e.g., calendula, arnica) ingredients. Comparable as the established natural-skincare incumbent that competes for the same 'natural, sensitive-skin, paraben-free' positioning, but at much greater scale and breadth.
• Dr. Hauschka: Natural and organic cosmetics brand with rhythmic skincare philosophy. Comparable as a European natural-skincare brand marketing paraben-free, sensitive-skin formulations with a holistic internal/external beauty story, but at significantly larger scale.
• La Roche-Posay: L'Oréal-owned dermatological brand recommended for eczema, psoriasis, and acne-prone skin. Directly comparable as a sensitive-skin specialist with extensive pharmacy distribution across Western Europe, against which Sanvita's niche natural positioning must differentiate.
• Bioderma: Dermatological skincare brand (NAOS group) specializing in sensitive and intolerant skin. Comparable because it serves the same sensitive-skin, eczema-prone consumer with paraben-free, fragrance-controlled formulations, but at pharmaceutical scale and with extensive retail distribution.
• Lush: Global fresh, handmade cosmetics brand with strong natural, cruelty-free, paraben-free positioning and large D2C + retail footprint. Comparable as a competitor for the conscious-consumer skin-and-body-care wallet share in Western Europe.

Others

• Dr. Bronner's: Family-owned natural personal-care brand (soaps, lotions) sold via D2C and natural retail. Comparable as an independent, family-owned, mission-driven natural personal-care business with a similar organic, paraben-free positioning, though at significantly larger scale.

Emerging players

• Korres: Greek natural skincare brand using botanical ingredients (and historically some Greek-yoghurt-based formulations) sold through selective retail and D2C. Comparable as a small-to-mid European natural skincare brand pursuing the same paraben-free, sensitive-skin positioning with similar geographic ambition.
• Pukka Herbs: Herbal supplements and natural skincare brand. Comparable because it sells both internal supplements and topical products through D2C with a similar natural/heritage ingredient narrative, although it is botanical rather than equine-milk based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SanvitaNL
• LinkedInlinkedin.com/company/sanvita.nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanvita Healthy