Avelient

What Avelient does

Avelient is a privately held, US-based digital marketing agency headquartered in Holmdel, New Jersey, founded in 2005 by Scott Alexander and Mariano DiFabio. Originally a healthcare and insurance consulting and staff augmentation firm, the company pivoted in 2009 to become a full-service digital agency and now serves single-location businesses, multi-location brands, and nationwide organizations across verticals including healthcare, insurance, optometry, behavioral therapy, and fire and safety services.

The company's core offerings are organized into four integrated service areas: Website Solutions (custom CMS implementations with a flexible page builder, modular content blocks, and API-driven integrations including Google Business Profile connectivity), Marketing Solutions (SEO and PPC management), Strategy & Support (ongoing consulting), and Enterprise Solutions (scalable infrastructure for multi-location and franchise networks). The technology stack is proprietary, centered on a custom CMS developed over 20 years, designed to support multi-location digital presence management with consistent branding and local relevance.

Avelient operates on a hybrid revenue model combining project-based professional services fees for website builds with recurring subscription revenue from SEO/PPC retainers and ongoing strategic consulting. Go-to-market is consultative direct sales via discovery calls, targeting SMB through enterprise segments in the US market. The firm is founder/partner-owned with no external institutional investment, and reported a 98% client retention rate attributed to long-tenured partners and a relationship-driven service model.

Name

Avelient

Legal name

Avelient

Website

https://avelient.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Avelient is a US-based digital marketing agency offering custom website development, SEO/PPC management, and strategic consulting to single-location businesses, multi-location brands, and nationwide organizations across healthcare, insurance, and related verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Digital marketing services
• Website development
• Search engine optimization
• Pay-per-click advertising
• Local SEO services

Headquarters

HQ city

Holmdel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Development Services: Custom website design and development services including CMS implementation, providing scalable digital platforms for clients.
2. Digital Marketing Services: Ongoing SEO and PPC management services providing search marketing that delivers high-quality leads for clients.
3. Strategic Consulting: Ongoing strategic guidance and consulting to support long-term client growth and digital marketing success.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Avelient is a digital marketing agency that delivers custom website design and development (with a proprietary flexible CMS and modular page builder), SEO and PPC management, and ongoing strategic consulting. Its services are packaged into four integrated solutions—Website Solutions, Marketing Solutions, Strategy & Support, and Enterprise Solutions—sold directly to single-location, multi-location, and enterprise clients.

Product overview

Avelient offers a unified digital marketing service portfolio consisting of four core service areas: Website Solutions (high-performing websites with custom CMS, flexible page builders, and modular content), Marketing Solutions (SEO and PPC strategies), Strategy & Support (consulting and ongoing guidance), and Enterprise Solutions (scalable solutions for multi-location brands). These services work together as an integrated offering, starting with website development and expanding into digital marketing, strategic consulting, and enterprise-level scaled execution for multi-location organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Solutions Custom website design and development service delivering high-performing, professional websites with a flexible CMS, modular content blocks, intuitive design, compelling content, and continuous performance optimization for businesses seeking to convert visitors into customers.
• Marketing Solutions SEO and PPC management service with clear, actionable reporting and industry-specific expertise, designed to reach target audiences and generate high-quality leads for client businesses.
• Strategy & Support Ongoing strategic consulting and advisory service providing practical advice, reliable guidance for informed decision-making, proactive expert support, and strategic insights to improve marketing results and stay ahead of challenges.
• Enterprise Solutions Scalable digital marketing and infrastructure service for multi-location brands and nationwide networks, balancing brand consistency with local flexibility, with integrated tools, automation, centralized support, and simplified workflow management.

Quantifiable outcome

• 98% client retention rate and climbing

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Avilla InnovationssupportingTechnology or Integration · 24 February 2026Avilla Innovations provides AI-enabled workflows that integrate with Thompson Safety's digital platform built by Avelient. This integration helps support current processes while laying groundwork for future automation and optimization. The partnership enables AI-enabled business process capabilities within the digital platforms Avelient creates.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartSites: Award-winning digital agency offering web design, SEO, and PPC. Comparable in serving SMB to mid-market customers with bundled recurring marketing and development services.
• LSEO: SEO-focused digital agency offering content marketing, link building, and web development. Comparable to Avelient for SEO-centric recurring services and CMS-driven website solutions.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and CMS builds for SMB and enterprise. Highly comparable to Avelient's Website Solutions + Marketing Solutions bundle across similar US-based verticals.
• Ignite Visibility: Performance-driven digital marketing agency covering SEO, paid media, web development, and social. Closely aligned with Avelient's enterprise-grade SEO/PPC and multi-location brand positioning.
• Coalition Technologies: SEO and web design agency with a strong custom development and CMS practice. Peer to Avelient in API-driven website builds paired with ongoing SEO/PPC.
• Thrive Internet Marketing Agency: Digital marketing agency providing SEO, web design, PPC, and content services. Mirrors Avelient's mix of recurring marketing services and custom web development for SMB and multi-location brands.
• LYFE Marketing: Digital marketing agency providing SEO, social media, PPC, and web design for SMBs. Direct peer to Avelient's single-location and small business segment with recurring marketing services.
• Disruptive Advertising: PPC and SEO-focused digital agency with custom web offerings. Comparable to Avelient in recurring subscription-driven marketing services and quote-based enterprise engagements.
• Straight North: Integrated digital marketing firm offering SEO, paid media, web design, and HubSpot services. Directly comparable services portfolio to Avelient, especially the B2B and multi-location segments Avelient targets.

Broad incumbents

• Blue Fountain Media: Larger full-service digital agency under a global parent, offering web development, branding, and marketing at scale. Comparable in custom website and marketing capabilities, but with broader portfolio reach than Avelient's niche focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avelient
• LinkedInlinkedin.com/company/avelient
• Xx.com/avelient

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avelient