Becketts Farm
Becketts Farm is a fourth-generation family farm in Wythall, near Birmingham, operating a Farm Shop, Restaurant, Coffee Shop, Conference Centre, Cookery School, and on-site commercial property lets from a single 1,000-acre campus serving local consumers, families, and corporate clients.
- Company typePrivate
- Founded1937
- HeadquartersBirmingham, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Becketts Farm does
Becketts Farm is a fourth-generation family farming business operating from a single diversified campus at Heath Farm in Wythall, just south of Birmingham. Founded in 1937 when Albert Beckett relocated from Shropshire and incorporated in 1960 as A.E. Beckett and Sons Ltd, the company manages a 1,000+ acre agricultural estate (approximately 950 acres of arable crops including wheat, oil seed rape and winter linseed, plus 200 acres of woodland and grazing) and converts that footprint into a cluster of consumer-facing and B2B revenue streams: a Farm Shop (with in-house Bakery, Butchery, Delicatessen, Sandwich Bar, Greengrocers, Party Platters, Hampers, and Celebration Cakes departments), a Restaurant and Coffee Shop (including Sunday Carvery and Afternoon Tea), a Conference Centre, a Cookery School, Private Venue Hire, Children's Parties, and Gift Vouchers.
The business serves local consumers and families in the Wythall and greater Birmingham area as its primary segment, with secondary segments in corporate meeting clients and event planners. It also operates an on-site property lettings business, repurposing former agricultural buildings into industrial and commercial units that house more than 50 local businesses, which functions as a recurring rental revenue stream alongside hospitality.
The underlying technology stack is conventional small-business e-commerce and bookings infrastructure rather than a proprietary platform: the website runs on WordPress with WooCommerce, payments are processed via Elavon (PCI-DSS Level 1) with Stripe used for restaurant reservation tokenisation and no-show fees, table bookings run through ResDiary, email marketing is handled by Impact Data, web analytics via Google Analytics, and hosting/maintenance by KIJO. Pricing across retail, dining, and experiences is unit-level pay-as-you-go, with cross-vertical gift vouchers (24-month for Farm Shop/Restaurant, 12-month for Afternoon Tea, 6-month for Cookery School) used to lock in repeat visits. The company is undergoing a generational leadership transition, with Adrian Beckett (fourth generation) stepping up as Managing Director, Simon Beckett moving to Chairman, and Farm Director Geoff and Retail Director Ian heading toward retirement.
Becketts Farm firmographics
Firmographics- Name
- Becketts Farm
- Legal name
- A.E. Beckett and Sons Ltd
- Website
- https://beckettsfarm.co.uk
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Becketts Farm is a fourth-generation family farm in Wythall, near Birmingham, operating a Farm Shop, Restaurant, Coffee Shop, Conference Centre, Cookery School, and on-site commercial property lets from a single 1,000-acre campus serving local consumers, families, and corporate clients.
- Ownership category
- akta.pro rank
Becketts Farm industry classification
Industry- Product category
- Farm Retail and Hospitality
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
- akta.pro secondary industry
- Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)
Keywords
Where Becketts Farm is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Becketts Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Farm Shop Sales: Retail sales of fresh produce, bakery, butchery, delicatessen, greengrocers, gifts, celebration cakes, hampers, and party platters. On-site retail with physical storefront.
- Restaurant & Coffee Shop: Dining services including breakfast, lunch, Sunday carvery, afternoon tea/cream tea, and special summer menus. Table reservations via ResDiary booking system.
- Conference Centre: Meeting space and conference facilities for events, corporate bookings, and private venue hire with food service.
- Gift Vouchers: Monetary and experience vouchers for Farm Shop, Restaurant, Cookery School, and butchery masterclasses. Afternoon Tea vouchers, Cookery School Open vouchers.
- Property Lettings: Industrial and commercial units repurposed from derelict chicken houses housing over 50 local businesses. Also offers property lets for external businesses.
- Cookery School: Cookery courses and masterclasses for customers, including experience vouchers redeemable against specific courses.
- Special Events: Children's parties, charity events, and private venue hire services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Farm Shop products - individual retail items |
| Unit Pricing | Pay-as-you-go | Restaurant dining |
| Unit Pricing | Pay-as-you-go | Cream Tea promotion |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Becketts Farm product offering
Product offeringCore offering
Becketts Farm is a fourth-generation family farm in Wythall, south Birmingham, operating an integrated farm-to-consumer destination. Its core offerings include a Farm Shop with multiple in-store departments (Bakery, Butchery, Delicatessen, Sandwich Bar, Greengrocers, Party Platters, Hampers and Celebration Cakes), a full-service Restaurant with Coffee Shop, Sunday Carvery and Afternoon Tea, a Conference Centre for corporate meetings, a Cookery School for culinary classes, Private Venue Hire and Children's Parties, and commercial Property Lettings from repurposed farm buildings.
Product overview
Becketts Farm operates as a diversified family farming business offering a cluster of interconnected retail and hospitality products. The core offering comprises a Farm Shop (with in-store Bakery, Butchery, Delicatessen, Sandwich Bar, Greengrocers, Party Platters, Hampers, and Celebration Cakes departments) and a Restaurant with附属 Coffee Shop and Sunday Carvery services. Supporting products include a Cookery School offering culinary experiences, a Conference Centre for corporate events, Private Venue Hire and Children's Parties for celebrations, and Gift Vouchers valid across the Farm Shop and Restaurant. A Property Lets division provides commercial units on-site. The company also runs Special Events including seasonal sunflower field openings for charity fundraising.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Shop Traditional farm shop offering fresh produce, locally-sourced meats, bakery items, deli products, greengrocers items, sandwich bar, party platters, hampers, gifts and celebration cakes direct from the farm and local suppliers. Open to walk-in consumers.
- Restaurant Full-service restaurant serving breakfast, lunch and Sunday carvery with fresh, locally sourced ingredients, alongside table reservations via ResDiary.
- Coffee Shop Casual on-site coffee shop serving coffee, tea, cakes and light refreshments, with featured cream tea and afternoon tea promotions.
- Conference Centre On-site corporate meeting and conference facilities offering rooms, catering packages and event spaces for business functions, training and workshops.
- Cookery School On-site cooking classes and culinary experiences teaching participants to cook with fresh, seasonal ingredients from the farm, including experience vouchers redeemable against specific courses.
- Sunday Carvery Weekly Sunday roast carvery service featuring locally sourced meats and seasonal vegetables, available at the on-site Restaurant.
- Afternoon Tea / Cream Tea Traditional cream tea service offering scones, jam, cream and hot drinks for two; available as standard and prosecco variants.
- Private Venue Hire Event space available for private celebrations, parties and functions held at the Becketts Farm site, with catering.
- Children's Parties Organised children's party experiences including baking parties and themed events for young guests, held on-site.
- Property Lettings Industrial and commercial units available for let on the Becketts Farm site, currently housing over 50 local businesses and contributing to local employment.
- Farm Shop Gift Vouchers Monetary vouchers redeemable against products in the Farm Shop, valid for 24 months from purchase and available online and in-store.
- Restaurant Gift Vouchers Monetary vouchers redeemable against products and services at the Restaurant, including Afternoon Tea (12-month expiry) and other experience vouchers.
Quantifiable outcome
- 50+ local businesses housed in repurposed farm buildings
Companies that use Becketts Farm
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Becketts Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Becketts Farm partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Becketts Farm competitors and assessment
Company assessmentBroad incumbents
- The Pig Hotels: UK boutique hotel/restaurant group with a farm-to-table ethos, kitchen gardens, and local sourcing. While lodging-focused, the farm-to-table dining and event experiences position it as a broader incumbent in the same premium rural hospitality space as Becketts.
- Booths (Retail): Northern England premium supermarket chain strong in local and regional sourcing with cafe operations and in-store dining. Comparable in selling premium local/farm-sourced products through physical stores with food service, though operates as a regional grocery chain rather than a farm-direct outlet.
- Daylesford Farm Shop: Flagship UK organic farm shop and cafe concept operated by the Bamford family in the Cotswolds. Comparable to Becketts Farm as an upscale farm-to-consumer farm shop with on-site restaurant and farm-produce retail, though typically higher-end and more nationally recognized.
Regional players
- Hatton Country World: Warwickshire farm attraction with farm shop, cafe, and family events serving the West Midlands region. Direct geographic overlap with Becketts Farm's Birmingham-area catchment and similar mix of farm retail, dining, and family experiences.
Direct peers
- Odds Farm Park: Buckinghamshire family farm with farm shop, butchery, restaurant, and children's farm experiences. Similar diversified farm-direct offering with a focus on family audiences and farm-fresh retail.
- White Post Farm: Nottinghamshire family farm with farm shop, restaurant, and farm attractions. Comparable multi-revenue farm business model combining food retail, hospitality, and visitor experiences under family ownership.
- Cannon Hall Farm: Family-run Yorkshire farm operating a farm shop, restaurant, farmyard attraction, and on-site events. Highly comparable to Becketts as a multi-generational diversified farm business combining retail, hospitality, and visitor experiences on a working farm.
- Farmer Copleys: Family-run Yorkshire farm with farm shop, restaurant, and seasonal events. Operates an almost identical business model to Becketts Farm—on-farm retail, dining, events, and direct-to-consumer farm produce.
- Bocketts Farm: Surrey-based working farm offering a farm shop, restaurant, and children's activities/events. Operates a similar model to Becketts Farm combining food retail, hospitality, and farm experiences near a major UK population center.
- Lathcoats Farm Shop: Essex family-run farm shop, butchery, and farm café. Directly comparable to Becketts as a third-generation farm shop with on-site bakery, butchery, deli, and café, focused on local, seasonal produce.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Becketts Farm social profiles
Digital presenceBecketts Farm compliance and trust
Trust signalCompliance1 record
Becketts Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Becketts Farm leadership team
Management profileNumber of profiles
Profiles4 records
Becketts Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Becketts Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Becketts Farm
What does Becketts Farm do?
Becketts Farm is a fourth-generation family farm in Wythall, south Birmingham, operating an integrated farm-to-consumer destination. Its core offerings include a Farm Shop with multiple in-store departments (Bakery, Butchery, Delicatessen, Sandwich Bar, Greengrocers, Party Platters, Hampers and Celebration Cakes), a full-service Restaurant with Coffee Shop, Sunday Carvery and Afternoon Tea, a Conference Centre for corporate meetings, a Cookery School for culinary classes, Private Venue Hire and Children's Parties, and commercial Property Lettings from repurposed farm buildings.
Is Becketts Farm a public or private company?
Becketts Farm is a private company. It is classified as family owned and is currently operating.
When was Becketts Farm founded?
Becketts Farm was founded in 1937. It employs 101 to 250 people.
Where is Becketts Farm based?
Becketts Farm is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Becketts Farm make money?
Seven revenue lines are on record. Farm Shop Sales are the primary driver. The others are restaurant & Coffee Shop, conference Centre, gift Vouchers, property Lettings, cookery School and special Events.
Who are Becketts Farm's main competitors?
Broad incumbents on record are The Pig Hotels, Booths (Retail) and Daylesford Farm Shop. Hatton Country World is listed as a regional player. Direct peers are Odds Farm Park, White Post Farm, Cannon Hall Farm, Farmer Copleys, Bocketts Farm and Lathcoats Farm Shop.
Does Becketts Farm have an API?
No public API is recorded for Becketts Farm.
What industry is Becketts Farm in?
Becketts Farm's product category is Farm Retail and Hospitality. Its primary akta.pro industry code is CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops), with a secondary code of THAJAGAK, Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals). Its NAICS code is 444240 and its SIC code is 100.