Camtrack

What Camtrack does

Camtrack is a UK vehicle tracking and fleet management provider operating as a trading name of Camelectric Ltd, a privately held limited company established in 2003 and headquartered in Outlane, Huddersfield, West Yorkshire. The company sells Thatcham-approved vehicle trackers (S7, S5 and S5+ categories, including motorhome-specific variants), CAN-Bus immobilisers, 4G-connected dashcams with live streaming, battery-powered asset trackers and remote tachograph download units. Its technology stack combines GPS hardware with CAN-Bus integration, 4G connectivity and a proprietary web-based fleet management platform accessible via iOS and Android apps, offering 30-second live updates, geofencing, driver behaviour reporting, and 5 years of retained movement history.

The business operates a hybrid hardware-plus-subscription model: one-time hardware sales range from £14.99 (locator tags) to £549 (CAN Pro Immobiliser), with all tracking products requiring an active monitoring subscription (£180–£900 per year in multi-year terms) to access the platform and 24/7 call centre monitoring. Distribution is primarily direct via a Shopify-powered e-commerce website (camtrack.co.uk), supplemented by phone and email sales, with professional supply-and-fit installation bundled into pricing across West Yorkshire (Leeds, Bradford, Wakefield, Huddersfield, Halifax).

Customer segments span individual vehicle owners seeking insurance-compliant theft protection and business fleet operators managing cars, vans, HGVs, heavy plant and motorhomes. The company is privately held with no disclosed institutional investment, no parent or subsidiary relationships, and a small employee base of 1–10, positioning it as a regional specialist rather than a national-scale operator despite claims of UK-wide reach for hardware-only customers.

Name

Camtrack

Legal name

Camelectric Ltd

Website

https://camtrack.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Camtrack is a UK vehicle tracking and fleet management provider (trading as Camelectric Ltd) selling Thatcham-approved GPS trackers, CAN-Bus immobilisers, 4G dashcams and asset trackers via direct e-commerce to individual vehicle owners and SMB fleet operators, with professional installation across West Yorkshire and recurring monitoring subscriptions.

Ownership category

akta.pro rank

Product category

Vehicle Tracking and Fleet Management

NAICS

Support Activities for Transportation (488)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Vehicle tracking systems
• Fleet management software
• GPS tracking devices
• Thatcham approved trackers
• Vehicle immobilisation

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vehicle Tracking Hardware Sales: One-time sale of GPS tracking devices including Thatcham S7, S5, S5+ trackers, fleet trackers, dashcams, immobilisers, and accessories. Prices range from £14.99 for locator tags to £549 for CAN Pro Immobiliser. Includes professional installation across West Yorkshire.
2. Monitoring Subscriptions: Monthly or annual subscription for tracking device monitoring, app access, and 24/7 call centre monitoring. Devices require active subscription to access platform. Subscriptions available in 1-year (£180), 2-year (£360), 3-year (£540), 4-year (£720), and 5-year (£900) terms. Monthly rolling contract after initial period.
3. Professional Installation Services: Professional supply and fitting service for all tracking products across West Yorkshire. Installation included in product pricing for Thatcham trackers.
4. Accessories and Add-ons: Sale of accessories including wiring harnesses, tacho looms (Mercedes, FMS, Standard), ADR driver fobs, and replacement batteries. Prices from £12.49 to £30.00 ex VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Camtrack supplies and professionally installs Thatcham-approved GPS vehicle trackers (S7, S5, S5+ with immobilisation), fleet trackers, 4G-connected dashcams, CAN-Bus immobilisers, and remote tachograph download units for cars, vans, motorhomes and business vehicles across the UK. Each device connects to a proprietary web-based fleet management platform with iOS/Android apps for real-time tracking, driver behaviour monitoring, and 24/7 call centre monitoring under multi-year subscription contracts.

Product overview

Camtrack is a vehicle tracking and fleet management solutions provider operating as a trading name of Camelectric Ltd, established in 2003 and based in West Yorkshire. The product portfolio consists of a unified fleet management platform with integrated smartphone apps (iOS/Android), complemented by a range of hardware products. Core offerings include Thatcham-approved vehicle trackers (S7, S5, S5+ categories with immobilisation options) for cars, vans, motorhomes and business vehicles, GPS fleet trackers, 4G-connected dashcam systems with live streaming and remote footage retrieval, CAN-Bus immobilisers (standard and Pro variants), battery-powered asset trackers with up to 5-year battery life, and remote tachograph download units. The platform provides web-based fleet management with 30-second live updates, 5-year movement history, geofencing, driver behaviour monitoring, email/push notifications, and comprehensive reporting. Professional installation services are provided across West Yorkshire including Leeds, Bradford, Wakefield, Huddersfield, and Halifax. All tracking devices require an active monitoring subscription for platform access.

Differentiator

Problem solved

Functional benefit

Products and services

• Camtrack Thatcham S7 Tracker Thatcham Certified S7 (TSC608) insurance-compliant GPS vehicle tracker with 24/7 call centre monitoring, supplied and professionally fitted across West Yorkshire for cars, vans, motorhomes and business vehicles. Includes 1-year subscription, smartphone app and web login access.
• Camtrack Thatcham S5 Tracker Thatcham Certified S5 (TSC605) GPS vehicle tracker with Automatic Driver Recognition (ADR) via authorised driver fob. Generates alerts to the 24/7 call centre if the vehicle is moved without an authorised driver tag present. Optional immobilisation add-on available.
• Camtrack Thatcham S5+ Tracker with Immobilisation Thatcham Certified S5+ (TSC605) tracker combining S5 GPS tracking, Automatic Driver Recognition (ADR), and vehicle immobilisation for highest-level theft prevention with tracking, driver recognition and immobilisation capability. Includes 1 driver fob and 1- or 3-year subscription with mobile fitting.
• Camtrack Thatcham S7 Tracker for Motorhomes Thatcham Certified S7 (TSC608) tracker variant packaged specifically for motorhomes, with professional fitting across West Yorkshire, 24/7 monitoring, smartphone app and web access included.
• Camtrack Thatcham S5 Tracker for Motorhomes Thatcham Certified S5 (TSC605) tracker for higher-value motorhomes requiring Automatic Driver Recognition (ADR), targeted at insurers that mandate driver recognition for premium motorhomes.
• Camtrack Thatcham S5+ Tracker with Immobilisation for Motorhomes Thatcham Certified S5+ (TSC605) motorhome tracker combining tracking, ADR driver recognition and vehicle immobilisation, with professional installation across West Yorkshire.
• CAMTRACK Fleet Tracker Commercial-grade GPS fleet tracking device with 30-second live updates, web-based login, iOS/Android apps, full reporting suite, email alerts, and driver behaviour monitoring. Designed to be mixed and matched with Thatcham-approved units on the same platform; requires active subscription.
• Camtrack 4G Connected Dashcam (Tracking, Live Stream & Remote Footage Retrieve) 4G-connected in-vehicle dashcam available as 1-channel or 2-channel (rear or cabin-facing) system with full integration into the Camtrack platform: live streaming, remote footage download, built-in GPS tracking, HD footage, cloud uploads, real-time alerts, and AI features.
• Camtrack Tacho Download Unit Remote tachograph download unit for HGV and commercial fleet compliance. Automatically retrieves driver card and vehicle unit data (.ddd files) and connects to the Camtrack platform for remote downloads without depot visits; integrates with leading DVSA-compliant tachograph analysis software. Requires company card hosting and active subscription.
• Camtrack 5-Year Battery Powered Asset Tracker IP68 weatherproof battery-powered GPS asset tracker with up to 5-year battery life on 3x AAA lithium batteries. Supports daily, movement-based, and hourly location update modes. Available with standard or magnetic mounting base and mounting hardware. 5 years of platform access included with no monthly subscription required.
• CAMTrack CAN Immobiliser CAN-Bus vehicle immobiliser integrated with the vehicle network, preventing engine start until the user enters a personalised PIN code sequence via existing steering wheel, dashboard, or console buttons. Blocks critical engine and drivetrain functions if the correct code is not entered.
• CAMTrack CAN Pro Immobiliser Advanced CAN-Bus immobiliser with automatic arming; disarms automatically on proximity tag detection or via PIN code entry using steering wheel/dashboard buttons. Connects to the vehicle CAN-Bus network to act as an intelligent gatekeeper controlling engine and drivetrain functions.
• Camtrack Locator Tag Compact (31mm diameter) Bluetooth proximity locator tag with up to 20m radius location capability and up to 1-year CR2032 battery life with tool-free replacement. Connects to the Camtrack platform via an annual subscription of £43.20/year.
• Professional Supply-and-Fit Installation Service Professional vehicle tracking installation service covering Leeds, Bradford, Wakefield, Huddersfield, Halifax and surrounding West Yorkshire locations. Customers select 3 preferred installation dates during online checkout. Installation is included with Thatcham tracker purchases.
• Active Monitoring Subscription (24/7 Call Centre and Platform Access) Recurring subscription product providing 24/7 monitored stolen vehicle recovery service, web platform access, iOS/Android app access, and ongoing tracking functionality. Available in 1-year (£180), 2-year (£360), 3-year (£540), 4-year (£720) and 5-year (£900) terms, with monthly rolling contract after initial period.

Quantifiable outcome

• Potential insurance premium savings with Thatcham-approved trackers
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ScorpionTrack: UK vehicle security specialist offering Thatcham-approved S5 and S7 trackers, driver recognition systems, and immobilisers with professional installation. Direct head-to-head competitor for the same individual and fleet customer base as Camtrack.
• Quartix: UK-listed fleet tracking specialist providing GPS vehicle tracking, driver behaviour monitoring, and fleet management software. Comparable business model to Camtrack's fleet side, but at significantly larger scale with national coverage.
• RAM Tracking: UK-based fleet tracking provider offering GPS trackers, dashcams, and fleet management software on subscription. Directly comparable fleet product offering and similar subscription-based revenue model to Camtrack.
• Trackstar: UK-based Thatcham-approved stolen vehicle tracking provider owned by Vodafone Automotive. Offers S5, S7, and S5+ trackers comparable to Camtrack's portfolio, with similar insurance-approved positioning.
• Tracker Network UK (SmarTrack): UK's most established stolen vehicle tracking brand offering Thatcham-approved S5 and S7 trackers with 24/7 monitoring. Direct competitor to Camtrack's core Thatcham tracker product line, targeting the same individual vehicle owners and small fleet operators.
• Meta Trak: UK provider of Thatcham S5 and S7 vehicle trackers with driver recognition and immobilisation features. Closely comparable product portfolio to Camtrack, including insurance-approved trackers and fleet management solutions.

Broad incumbents

• Verizon Connect: Global fleet management and video telematics platform with UK presence, offering GPS tracking, dashcams, and fleet analytics. Competes with Camtrack for mid-market and enterprise fleet customers at materially larger scale.
• Geotab: Global telematics provider with strong UK fleet presence, offering GPS tracking, driver behaviour monitoring, and integrations. Comparable fleet management value proposition to Camtrack's fleet product, but at enterprise scale.
• Webfleet (Bridgestone): Global fleet management and vehicle telematics platform serving commercial fleets with tracking, dashcams, tachograph download, and driver behaviour tools. Much larger incumbent with overlapping fleet feature set, but broader international reach.
• Vodafone Automotive (CobraTrak): Large incumbent offering Thatcham-approved vehicle tracking, fleet telematics, and stolen vehicle recovery at national scale. Overlaps with Camtrack's Thatcham S5/S7 offering but as part of a much broader connected vehicle portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camtrack