ActionCOACH USA
ActionCOACH USA is a Las Vegas-based business coaching franchise founded in 1993, delivering One-to-One, Executive, and Group coaching to SMB owners worldwide through a global network of independent franchise coaches using a proprietary 3,500+ strategy methodology.
- Company typePrivate
- Founded1993
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ActionCOACH USA does
ActionCOACH USA is a Las Vegas-headquartered business coaching franchise founded in 1993 by CEO Brad Sugars, operating under the legal entity ActionCOACH (IPCo Ltd.). The company delivers professional business coaching services to small and medium-sized business owners globally through a network of independent franchise coaches who operate locally under the ActionCOACH brand. Core offerings include One-to-One Business Coaching, Executive Coaching, and Group Coaching, supported by a 17-week money-back guarantee and a 2-week free coaching trial designed to lower customer acquisition friction.
The coaching methodology is built around a proprietary library of more than 3,500 strategies and tactics developed over 31 years, with delivery emphasizing accountability, financial discipline, measurable goal-setting, and team/system implementation. The technology stack is conventional SaaS — HubSpot for CRM and marketing automation, Salesforce for analytics, and Cloudflare for security — with no disclosed AI/ML capabilities. The Learning Center, free downloadable eBooks, and the annual BizX Global Conference form the content and community layer.
The business operates an asset-light franchise model, generating revenue from two streams: recurring coaching fees paid by SMB clients (session-based and subscription) and franchise fees/royalties paid by independent coaches. The stated customer footprint exceeds one million businesses served globally, with active franchise presence across the USA, UK, New Zealand, Canada, and Guyana. The company reports a 98% client recommendation rate and has been in continuous operation for 31 years.
ActionCOACH USA firmographics
Firmographics- Name
- ActionCOACH USA
- Legal name
- ActionCOACH (IPCo Ltd.)
- Website
- https://actioncoach.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ActionCOACH USA is a Las Vegas-based business coaching franchise founded in 1993, delivering One-to-One, Executive, and Group coaching to SMB owners worldwide through a global network of independent franchise coaches using a proprietary 3,500+ strategy methodology.
- Ownership category
- akta.pro rank
ActionCOACH USA industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Performance & Accountability Coaching (EDABANAD), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)
Keywords
Where ActionCOACH USA is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ActionCOACH USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Business Coaching Services: ActionCOACH generates revenue primarily through business coaching fees charged to clients. Coaching programs vary in duration and level of support, with options for weekly, fortnightly, or monthly sessions. Clients can engage on a session-by-session basis or commit to structured programs.
- Franchise Fees: ActionCOACH operates as a franchisor, with independent coaches and licensees paying franchise fees to operate under the ActionCOACH brand. The franchise opportunity is available through franchise.actioncoach.com, allowing individuals to become ActionCOACH business coaches in their local markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible session-based and program-based coaching options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ActionCOACH USA product offering
Product offeringCore offering
ActionCOACH delivers business coaching services to small and medium-sized business owners through a global franchise network of independent coaches. Core programs include One-to-One Business Coaching, Executive Coaching, and Group Coaching, backed by a proprietary methodology comprising 3,500+ strategies and tactics and a 17-week money-back guarantee.
Product overview
ActionCOACH offers a platform-plus-programs coaching model centered on One-to-One Business Coaching and Executive Coaching as core offerings, supplemented by Group Coaching. The coaching is delivered by locally-embedded franchise coaches using ActionCOACH's proprietary methodology built around accountability, financial discipline, and measurable goal-setting. The 2 Weeks Free Coaching provides an entry-point trial, while the 17-Week Guarantee backs all engagements. A Learning Center with eBooks (e.g., 25 Tips to Get Your Team Performing, Top 20 Leadership Mistakes, 25 Tips for Implementing a Great Management System) and the annual BizX Global Conference round out the ecosystem, enabling business owners to access self-service resources alongside structured coaching programs.
Differentiator
Problem solved
Functional benefit
Products and services
- One-to-One Business Coaching Personalized one-to-one business coaching delivered by local ActionCOACH coaches through weekly or fortnightly review sessions, providing accountability, financial scrutiny, and measurable commitment to revenue and margin goals for business owners and managing directors.
- Executive Coaching Senior-level coaching for decision-makers aimed at aligning around performance standards and growth objectives, strengthening ownership, and improving follow-through across the organization.
- Group Coaching Coaching delivered in a group setting for business owners who want growth support with more accessible time and budget constraints compared to one-to-one coaching.
- 2 Weeks Free Coaching A complimentary two-week introductory coaching engagement that allows prospective clients to experience ActionCOACH's coaching approach and determine fit before committing to a paid program.
- 17-Week Guarantee Program A 7-point, 17-week money-back guarantee backing all coaching programs, promising clients they will find their coaching fee within the business in 17 weeks or coaching continues free until results are achieved.
Quantifiable outcome
- 98% client recommendation rate
- +3 more outcomes
Companies that use ActionCOACH USA
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
ActionCOACH USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ActionCOACH USA partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
ActionCOACH USA competitors and assessment
Company assessmentDirect peers
- Strategic Coach: Strategic Coach (Dan Sullivan) sells structured coaching programs to entrepreneurs and business owners, with a focus on growth strategy and accountability — a very close analogue to ActionCOACH's one-to-one and group coaching offerings.
- Vistage: Vistage is a leading peer advisory and executive coaching organization serving CEOs and business owners through group coaching and one-to-one advisory — directly overlapping ActionCOACH's SMB owner target and coaching delivery model.
- FocalPoint Business Coaching: FocalPoint is a business coaching franchise delivering coaching and accountability programs to SMB owners using proprietary methodologies — a near-direct franchise-coaching peer to ActionCOACH.
- Gazelles / Scaling Up (Verne Harnish): Gazelles (now Scaling Up) provides business growth methodology and coaching to SMBs worldwide, often through certified coaches — directly comparable to ActionCOACH's methodology-plus-coach-network model.
- EMyth (Michael Gerber): EMyth coaches small business owners on systematizing operations and working on vs. in the business — closely aligned with ActionCOACH's core value proposition and SMB target market.
Broad incumbents
- Entrepreneurs' Organization (EO): EO is a global membership community of entrepreneurs that provides peer learning, events, and executive education — adjacent to ActionCOACH's SMB owner audience and group coaching model.
- Sandler Training: Sandler delivers sales and leadership training to SMBs and enterprises through a franchise-like authorized trainer network — comparable in delivery model but narrower in sales-management focus.
- Dale Carnegie Training: Dale Carnegie delivers leadership, communication, and management training worldwide through licensed trainers — a broader incumbent in the corporate training space that intersects ActionCOACH's leadership and team-building focus.
- FranklinCovey: FranklinCovey provides leadership, productivity, and execution training to organizations globally, serving overlapping customers with a content-and-coaching model comparable to ActionCOACH's methodology-driven offerings.
- Tony Robbins Business Coaching (Robbins Research): Tony Robbins' coaching division offers premium business and performance coaching to entrepreneurs and executives, serving an overlapping high-growth-owner customer base with a broader personal-development portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ActionCOACH USA social profiles
Digital presenceActionCOACH USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActionCOACH USA leadership team
Management profileNumber of profiles
Profiles1 record
ActionCOACH USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActionCOACH USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActionCOACH USA
What does ActionCOACH USA do?
ActionCOACH delivers business coaching services to small and medium-sized business owners through a global franchise network of independent coaches. Core programs include One-to-One Business Coaching, Executive Coaching, and Group Coaching, backed by a proprietary methodology comprising 3,500+ strategies and tactics and a 17-week money-back guarantee.
Is ActionCOACH USA a public or private company?
ActionCOACH USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ActionCOACH USA founded?
ActionCOACH USA was founded in 1993. It employs 1,001 to 5,000 people.
Where is ActionCOACH USA based?
ActionCOACH USA is headquartered in Las Vegas, United States, in the North America region.
How does ActionCOACH USA make money?
Two revenue lines are on record. Business Coaching Services are the primary driver. The others are franchise Fees.
Who are ActionCOACH USA's main competitors?
Direct peers on record are Strategic Coach, Vistage, FocalPoint Business Coaching, Gazelles / Scaling Up (Verne Harnish) and EMyth (Michael Gerber). Broad incumbents are Entrepreneurs' Organization (EO), Sandler Training, Dale Carnegie Training, FranklinCovey and Tony Robbins Business Coaching (Robbins Research).
Does ActionCOACH USA have an API?
No public API is recorded for ActionCOACH USA.
What industry is ActionCOACH USA in?
ActionCOACH USA's product category is Business Coaching Services. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 541611 and its SIC code is 8742.