What Bluetools does

Bluetools Solutions GmbH is a privately held Swiss software company founded in 2018 and headquartered in Herznach, Switzerland, that builds a SaaS platform for collaborative strategy formulation and stakeholder engagement. Its core product, Bluetools Summit, is a structured discussion and evaluation platform that enables organizations to define strategic topics, invite participants (employees and external stakeholders), collect and evaluate contributions, and surface aggregated results through dashboards for shared sense-making and vision clarification. The company is extending this core into a modular "Bluetools Suite" comprising Summit (live), Catalyst for prioritizing strategic initiatives (available), and Expert and Monitor modules for mapping strategy-in-action and tracking implementation progress (both listed as coming soon).

Bluetools serves a horizontal customer base spanning non-profits, environmental technology firms, trade associations, business schools, and development organizations, with named reference customers including rrreefs, Fundes Latinoamerica, Carrosserie Suisse, INCAE, and FOD. The business model is subscription-based SaaS, with monthly tiers ranging from $50 (up to 100 users) to $120 (up to 500 users), annual billing at roughly a 35% discount, a 30-day free trial for up to 25 users, and custom enterprise pricing for deployments exceeding 500 participants. Distribution combines a self-service product-led growth motion (free trial and direct website registration) with a founder-led sales-assisted motion for enterprise accounts booked through Calendly.

The company is led by a four-person core team — Florian Wieser (CEO), Luis Cuenca (Sales & Marketing), José Pablo Valverde (Operations & Education), and Michael Jäger (CTO) — and operates without disclosed external funding, a parent company, subsidiaries, patents, certifications, or formal partnerships. Marketing channels are limited to a company LinkedIn page, the Bluetools website blog, a YouTube explainer video, and Calendly-linked demo booking; integrations are limited to Stripe for billing and Calendly for scheduling. No AI/ML capabilities, regulatory actions, M&A activity, or leadership changes beyond the founding team are disclosed in the available source material.

Name

Bluetools

Legal name

Bluetools Solutions GmbH

Website

https://bluetools.solutions

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluetools Solutions GmbH is a Swiss SaaS company, founded in 2018, that builds a collaborative strategy platform — led by Summit — enabling organizations to crowdsource, evaluate, and prioritize strategic insights from employees and stakeholders across the strategy lifecycle.

Ownership category

akta.pro rank

Product category

Strategic Management Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Strategic management software
• Collective intelligence platform
• Stakeholder engagement tools
• Collaborative strategy software
• SaaS strategy platform

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Summit Platform: Monthly subscription tiers based on participant capacity. Pricing scales from entry-level (up to 100 users) to enterprise (500+ users). Annual billing available with 35% discount. Free trial period for initial onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bluetools provides the Bluetools Suite, a modular SaaS platform for collective strategy management. The core product Summit enables organizations to define strategy topics, invite employees and stakeholders to contribute inputs and ideas, collectively evaluate those contributions, and analyze results through dashboards for shared sense-making. The suite also includes add-on modules Expert (initiative/trend listing), Catalyst (initiative prioritization), and Monitor (implementation tracking) to cover the full strategy lifecycle.

Product overview

Bluetools offers a modular SaaS platform called the Bluetools Suite, which provides digital infrastructure for enabling collective action in organizational strategy. The core product is Summit, a collaboration platform for crowdsourcing strategy insights. Summit allows organizations to invite participants, collect inputs on relevant topics, evaluate contributions, and analyze results for shared strategic understanding. The suite also includes upcoming modules: Expert (for identifying strategy in action through initiative and trend listings), Catalyst (for defining and prioritizing strategic initiatives), and Monitor (for tracking implementation progress). Together, these products form an integrated system for collaborative strategy formulation and execution.

Differentiator

Problem solved

Functional benefit

Brands

• Bluetools Summit: A collaborative strategy platform that enables organizations to crowdsource insights and engage employees in strategic decision-making processes.
• Bluetools Suite

Products and services

• Bluetools Summit Summit is Bluetools' flagship collaborative platform for crowdsourcing strategy insights from employees and stakeholders. It enables organizations to define topics and dimensions, invite participants, collect inputs and ideas, facilitate collective evaluation through agreement/disagreement scoring, and analyze aggregated results via a real-time dashboard for shared understanding and strategic clarity. Targeted at organizations of various sizes seeking inclusive, collaborative strategy formulation.
• Bluetools Catalyst Catalyst is a module within the Bluetools Suite that allows organizations to define and prioritize strategic initiatives aligned with their strategic intent. Targeted at organizations using the Summit platform that need to translate collective intent into prioritized initiatives.
• Bluetools Expert Expert is a module within the Bluetools Suite that enables organizations to identify their strategy in action by listing initiatives and trends being carried out at different levels of the organization. Status: Coming soon.
• Bluetools Monitor Monitor is a module within the Bluetools Suite that enables organizations to track the progress of initiatives and review and reiterate the strategic intent over time. Status: Coming soon.

Quantifiable outcome

• 2x successful initiatives
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ThoughtExchange: ThoughtExchange is a collaborative intelligence platform that crowdsources and ranks insights from large groups for decision-making. It is a direct peer to Bluetools Summit given its similar collective-input evaluation methodology.
• Tability: Tability is an OKR and goal-tracking platform with a focus on simple, lightweight strategy execution for growing teams. It is a direct peer to Bluetools in the strategy and OKR software category.
• Quantive (formerly Gtmhub): Quantive is an OKR and strategy management platform that helps organizations set, align, and measure strategic objectives. It directly competes with Bluetools in the collective strategy management SaaS space.
• WorkBoard: WorkBoard is a strategy execution and OKR platform used by enterprises to align teams and track strategic initiatives. It is a direct peer to Bluetools Summit in the collaborative strategy and execution management category.
• Cascade Strategy: Cascade Strategy is a strategy execution platform that connects vision, objectives, and initiatives in a single workspace. It is a direct peer to Bluetools Summit, targeting the same organizational strategy use case.
• BetterWorks: BetterWorks is an enterprise strategy execution and OKR platform that drives alignment and engagement around strategic goals. It directly competes with Bluetools Summit in the strategy management category.
• ClearPoint Strategy: ClearPoint Strategy is a strategy management software for reporting and tracking strategic objectives across organizations. It is a direct peer to Bluetools in the strategy management and execution software category.
• Lattice: Lattice provides strategy, performance, and employee engagement software including OKR and goal-setting capabilities. It competes with Bluetools in the broader strategy and people alignment software category.
• Perdoo: Perdoo is a strategy and OKR platform for strategy execution and KPI tracking. It is a direct peer to Bluetools in the strategy management software category, serving similar mid-market and enterprise customers.

Emerging players

• 15Five: 15Five is a continuous performance management and employee engagement platform with OKR capabilities. It is an emerging peer to Bluetools, with partial overlap in aligning employee input with organizational strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bluetools-solutions
• Facebookfacebook.com/Bluetools.Solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluetools