DreamAway
DreamAway is a French virtual reality entertainment network founded in 2018 in Lyon, operating 8 franchise VR centers across France offering multi-player immersive experiences for families, friend groups, and corporate teams via licensed and proprietary content.
- Company typePrivate
- Founded2018
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DreamAway does
DreamAway is a French virtual reality entertainment operator founded in 2018 in Lyon by Arthur de Choulot, operating a franchise network of physical VR entertainment centers across eight French cities (Lyon, Carrières-sous-Poissy, Cherbourg, Dijon, Herblay-sur-Seine, Mulhouse, Saint-Nazaire, Toulon, and Toulouse). The core product is multi-player immersive VR experiences designed for 2-16 simultaneous participants using latest-generation VR headsets, with themes spanning escape games, fantasy, sci-fi, horror, and cultural tourism. The experience catalog is sourced from licensed content partners including Ubisoft (Assassin's Creed franchises Escape the Lost Pyramid and Beyond Medusa's Gate), Wanadev (Aqualia, Yucatan), Arvi (Christmas, Sanctum), Incarna, and LDLC VR Studio, supplemented by proprietary branded experiences such as Alice au Pays des Merveilles.
The technology stack combines fixed-location VR venues with a mobile Arènes VR system deployable in three hours across 25m² serving 2-4 player zones, enabling both permanent site operations and event-based deployment. The booking layer runs through third-party reservation software (bookingkit) with online payment processing. DreamAway also distributes a cultural VR experience tied to Château de Versailles and previously partnered on Notre-Dame de Paris content, signaling movement into heritage and edutainment verticals.
The business model operates on multiple revenue streams: consumer session bookings (~30 EUR per person for standard experiences, 25-50 minute duration), gift cards, corporate team-building privatization and catering (with named clients EDF, Enedis, and Amazon), franchise royalties from independently-operated SAS franchisees, and hardware sales/rental of the mobile Arènes VR system. Target customer segments are split between consumer (families with children aged 7+, friend groups up to 16 persons, children's birthday parties) and enterprise (corporate team-building, seminars, incentive events). The company announced a planned IPO on Euronext Access Paris for H1 2020 and projected revenue growth from >500k EUR (FY2019) toward a 10M EUR 2022 ambition, though post-2020 actuals are not confirmed in the available data.
DreamAway firmographics
Firmographics- Name
- DreamAway
- Legal name
- DREAM AWAY – SAS
- Website
- https://dreamaway.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DreamAway is a French virtual reality entertainment network founded in 2018 in Lyon, operating 8 franchise VR centers across France offering multi-player immersive experiences for families, friend groups, and corporate teams via licensed and proprietary content.
- Ownership category
- akta.pro rank
DreamAway industry classification
Industry- Product category
- Location-Based Virtual Reality Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
- akta.pro secondary industries
- VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), VR Headsets & Accessories Retail (CRACAFAE)
Keywords
Where DreamAway is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
DreamAway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Public Session Bookings: Revenue from individual and group VR session bookings by consumers. Sessions range from 25-50 minutes with pricing per person. Online booking through website with payment processing.
- Gift Cards: Sale of gift cards and gift boxes for VR experiences. Gift cards valid for one year from purchase date.
- Corporate Events and Privatization: Revenue from company team building events, seminars, incentive programs, and full venue privatization. Includes catering and meeting room options. Referenced as having major corporate clients including EDF, Enedis, Amazon.
- Franchise Royalties: Ongoing royalties from franchise network operators. Each franchise location operates independently under the DreamAway brand umbrella.
- VR Arena Sales and Rental: Sale or rental of mobile VR arena systems to third parties for event deployment, with potential ROI achievable in under six months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual VR Session - Standard Experiences |
| Unit Pricing | Pay-as-you-go | Family and Group Sessions |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Other | Multi-year contract | Corporate Event Privatization |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
DreamAway product offering
Product offeringCore offering
DreamAway operates a national franchise network of physical virtual reality entertainment venues across France that deliver multi-player, free-roaming immersive VR experiences for 2–16 participants using latest-generation VR headsets. The company also offers a mobile Arènes VR arena system deployable at off-site corporate events, plus B2B corporate team-building and event privatization packages, and consumer add-ons such as gift cards and children's birthday party packages.
Product overview
DreamAway operates a national network of physical virtual reality entertainment venues across France, offering multi-player immersive VR experiences designed for families, friends, and corporate groups. The company provides two core offerings: fixed-location VR Spaces in multiple cities, and mobile Arènes VR that can be deployed at external events. Additional services include gift cards, team building packages, and birthday party packages. The experience portfolio includes themed VR adventures such as Alice au Pays des Merveilles, Propagation Top Squad (zombie apocalypse), Jumpers VR (steampunk), Ubisoft-licensed escape games (Escape The Lost Pyramid, Beyond Medusa's Gate), underwater treasure hunts (Aqualia), holiday experiences (Christmas), horror adventures (Sanctum), and various other themed VR experiences spanning fantasy, sci-fi, medieval, and survival genres. The experiences are sourced from publishers including Ubisoft, Wanadev, Arvi, Incarna, and LDLC VR Studio.
Differentiator
Problem solved
Functional benefit
Products and services
- DreamAway VR Spaces Physical virtual reality entertainment venues offering multi-player immersive VR experiences for 2-16 participants using latest-generation VR headsets; the network spans eight French cities including Carrières-sous-Poissy, Cherbourg, Dijon, Herblay-sur-Seine, Mulhouse, Saint-Nazaire, Toulon and Toulouse, operated as independent franchisees under the DreamAway brand.
- Arènes VR (Mobile VR Arena) Portable modular VR arena system deployable at external events such as corporate functions, ski resorts and shopping centers; transforms 25m² into four immersive 2-4 player zones within three hours and can serve hundreds of participants per day, with ROI achievable in under six months. Available for sale or rental to third parties.
- Gift Cards (Bons Cadeaux) One-year-valid gift vouchers and gift boxes for DreamAway VR experiences, available for purchase online or at physical locations.
- Team Building Packages B2B corporate team building, seminar, incentive and celebration packages with venue privatization for 10 to 80+ participants, optional catering and meeting room add-ons, and mobile arena deployment for off-site events. Named clients include EDF, Enedis and Amazon.
- Birthday Party Packages All-inclusive children's birthday party packages for ages 8+ including the VR experience, cake, sweets and drinks, with a minimum of 9 participants and a free place for the birthday child.
Quantifiable outcome
- 25% customer replay rate
- +2 more outcomes
Companies that use DreamAway
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
DreamAway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
DreamAway partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- UbisoftcoreStrategic content partnership with Ubisoft for exclusive Assassin's Creed VR experiences including 'Escape the Lost Pyramid' and 'Beyond Medusa's Gate'. DreamAway was selected by Ubisoft to offer these AAA title experiences, representing premium escape game content in VR.
- WanadevcoreContent partnership with French VR studio Wanadev for experiences like Aqualia and Yucatan. Wanadev develops proprietary VR content distributed through DreamAway locations.
- Château de VersaillesminorCultural partnership announced December 2019 for exclusive distribution of 'VERSILLES VR: Le Château est à vous' (Versailles VR: The Castle is Yours) experience.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
DreamAway competitors and assessment
Company assessmentDirect peers
- HOLOGATE: Provider of VR arena systems and content for location-based entertainment operators. Comparable through multi-player VR hardware-software stack and operator partnerships.
- Zero Latency: Free-roam multi-player VR experiences in dedicated venues with similar 2-16 player group dynamics and franchise-style global expansion.
- The VOID: Pioneer of location-based VR entertainment with hyper-immersive, multi-player experiences in dedicated venues. Direct comparable to DreamAway's VR Spaces model, though at larger global scale.
- Sandbox VR: Operates premium VR arcades with full-body tracking and multi-player immersive experiences. Closely matches DreamAway's value proposition and target market.
- Immotion Group: Listed operator of VR and immersive location-based experiences across the UK, Europe, and US. Public-market comparable for venue economics and content partnerships.
Emerging players
- Anvio VR: Free-roam VR arcade operator with franchises across Russia, CIS, and selected international markets. Similar multi-player free-roam model with franchise scaling.
- Two Bit Circus: Operator of micro-amusement parks combining VR, AR, and physical games. Comparable through immersive entertainment focus but with broader IP and a more US-centric footprint.
Others
- Wanadev: French VR studio that develops content for DreamAway (Aqualia, Yucatan). Comparable as a content/technology partner and as a French VR ecosystem participant.
Regional players
- VR World: Multi-room VR entertainment center in New York with curated VR content for groups and corporate events. Comparable concept, but US-only and not franchise-distributed.
Broad incumbents
- Ubisoft (VR experiences division): AAA publisher whose Assassin's Creed VR experiences are licensed to DreamAway. Relevant as content ecosystem incumbent whose distribution decisions directly shape DreamAway's premium offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DreamAway social profiles
Digital presenceDreamAway financial estimates
Financial estimateRevenue estimate
Valuation estimate
DreamAway leadership team
Management profileNumber of profiles
Profiles1 record
DreamAway subsidiaries and ownership
Company hierarchySubsidiaries8 records
DreamAway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DreamAway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DreamAway
What does DreamAway do?
DreamAway operates a national franchise network of physical virtual reality entertainment venues across France that deliver multi-player, free-roaming immersive VR experiences for 2–16 participants using latest-generation VR headsets. The company also offers a mobile Arènes VR arena system deployable at off-site corporate events, plus B2B corporate team-building and event privatization packages, and consumer add-ons such as gift cards and children's birthday party packages.
Is DreamAway a public or private company?
DreamAway is a private company. It is classified as venture growth investor backed and is currently operating.
When was DreamAway founded?
DreamAway was founded in 2018. It employs 11 to 50 people.
Where is DreamAway based?
DreamAway is headquartered in Lyon, France, in the Europe region.
How does DreamAway make money?
Five revenue lines are on record. Public Session Bookings are the primary driver. The others are gift Cards, corporate Events and Privatization, franchise Royalties and VR Arena Sales and Rental.
Who are DreamAway's main competitors?
Direct peers on record are HOLOGATE, Zero Latency, The VOID, Sandbox VR and Immotion Group. Emerging players are Anvio VR and Two Bit Circus. Wanadev is listed as an others. VR World is listed as a regional player. Ubisoft (VR experiences division) is listed as a broad incumbent.
Does DreamAway have an API?
No public API is recorded for DreamAway.
What industry is DreamAway in?
DreamAway's product category is Location-Based Virtual Reality Entertainment. Its primary akta.pro industry code is MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods), with a secondary code of HDACANAD, VR/AR Gaming Hardware (Headsets & Controllers). Its NAICS code is 7131 and its SIC code is 7900.