What STV does

STV (Televizija Slavonije i Baranje, also known as Slavonska televizija) is a privately held regional television broadcaster founded in 1992 and headquartered in Osijek, Croatia. The station serves the eastern Croatian region of Slavonia, Baranja and Srijem, covering five counties: Osječko-baranjska, Požeško-slavonska, Vukovarsko-srijemska, Brodsko-posavska, and Virovitičko-podravska. STV operates as a full-spectrum local media outlet delivering local news, regional sports, cultural programming, magazine content, crime reporting ("Crna kronika" / "Samo kod nas"), music programming, and coverage of community events such as the Đakovački vezovi folklore festival.

The product surface is a unified, single-market media platform rather than a modular product suite. It comprises the STV.HR website (news articles, TV schedule, video section, columns, photo-of-the-day, event listings), the STV Live streaming service at live.stv.hr, and the terrestrial broadcast channel with scheduled programming (TV Raspored). Content verticals are organized by county and by topic (Sport, Kultura, Kazalište, Čita mi se, Kino i film, Glazba, Magazin, Zdrav život, Hrana kao lijek, Znanje je moć, Govorimo hrvatski, Pro bono savjeti, Tragovima prošlosti). A dedicated Marketing Services offering is published at stv.hr/stranica/marketing to monetize airtime and promotional inventory for local advertisers.

The business model is a classic regional broadcaster set-up: revenue is generated primarily through local advertising sales and promotional services to regional businesses and institutions, with programming distributed free over-the-air to viewers and via free online streaming. The firm has 11-50 employees, no disclosed parent company, no disclosed funding, no disclosed management team, and no disclosed revenue. Ownership is opaque from public sources. Source language on the website is Croatian, with content such as the editorial note "Izaberi posao koji voliš, i nećeš morati raditi ni dana u životu" (Confucius quotation) reflecting the local editorial identity.

Name

STV

Legal name

Slavonska televizija

Website

https://stv.hr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

STV (Televizija Slavonije i Baranje) is a privately held regional television broadcaster founded in 1992 in Osijek, Croatia, delivering local news, sports, culture, and live streaming to viewers across the five counties of eastern Slavonia, Baranja, and Srijem.

Ownership category

akta.pro rank

Headquarters

HQ city

Osijek

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

STV is a regional television broadcaster based in Osijek, Croatia, that produces and distributes local television programming across the Slavonia, Baranja, and Srijem region. Its content spans local news, regional sports, cultural programming, and community events, delivered via over-the-air television broadcasting, a website (stv.hr), and a live streaming platform (live.stv.hr). It also sells marketing and advertising services to local businesses that want to reach the regional audience.

Product overview

STV (Televizija Slavonije i Baranje) is a regional Croatian television station based in Osijek, serving the Slavonia, Baranja, and Srijem region. The station operates a unified media platform consisting of its main website (STV.HR), live streaming service (STV Live), television schedule (TV Raspored), video content section (STV Video), and marketing services. The offering represents a single integrated television and digital media platform rather than a modular product suite. Content categories include local news (Samo kod nas), sports, culture, crime reporting (Crna kronika), magazines, and cultural programming featuring local folklore groups and events.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• RTL Hrvatska: Leading Croatian commercial broadcaster and part of RTL Group. Comparable as a national broadcaster competing for the same advertiser pool and viewer attention as STV.
• Nova TV Croatia: Major Croatian commercial television broadcaster. Comparable as a competing broadcast platform in the same Croatian market, competing with STV for both viewers and local/regional advertising budgets.
• RTL Televizija (regional broadcasters group): National broadcaster with regional programming blocks. Comparable because regional news and content blocks at national broadcasters compete directly with STV for local audience attention.
• HRT (Hrvatska radiotelevizija): National public broadcaster of Croatia. Comparable as the dominant over-the-air TV operator in the same country, providing the broader programming context against which regional stations like STV differentiate on local content.

Direct peers

• Televizija Slavonski Brod (SBTV): Regional television station operating in the Slavonia area of Croatia. Comparable as a direct peer — small regional broadcaster covering adjacent eastern Croatian counties with overlapping audience and advertiser pool.

Emerging players

• Index.hr: Leading Croatian digital news portal. Comparable as a major digital publisher competing for the same Croatian advertising and online news audience that STV targets with its regional content.
• Total Croatia News: English-language digital news outlet covering Croatia. Comparable as a digital-first media outlet covering Croatian news that competes for advertising spend and online reader attention alongside STV's website.
• Croatia Week: Croatian digital news publisher. Comparable as an online media outlet producing Croatian news content that competes for the same online advertising and reader attention as STV's website and live stream.
• N1 (Adria news channel): Regional news-focused cable and streaming channel covering Croatia, Serbia, and Bosnia. Comparable because it competes for the same digitally-engaged regional news viewers in the Croatian market that STV targets with its news programming.

Regional players

• Radio Televizija Vojvodina (RTV): Regional public broadcaster serving the Vojvodina region of Serbia. Comparable as a regional (not national) public broadcaster in a neighboring Balkan country, with similar scope, audience size, and local-content mandate.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/STVOsijek
• LinkedInlinkedin.com/company/slavonska-televizija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STV