Idator

What Idator does

Idator (legal name: ΕΦΑΡΜΟΓΕΣ ΑΝΤΛΗΣΗΣ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ - ΥΔΑΤΩΡ / Applications of Pumping SA - HYDATOR) is a privately held Greek B2B water technology company headquartered in Kifisia (Athens) with operational roots in Patra. Founded in 1969 by Leonidas Efstratiadis as a family business, the company now combines in-house manufacturing of certified fire pump packages, pressure boosting systems, pumping stations, electrical control panels, and submersible pumps with authorized distribution of 35+ international water technology brands in the Greek market. Its distribution portfolio includes the full Xylem range (Flygt, Lowara, WEDECO, Sanitaire, Godwin) for pumps, UV disinfection, and fine-bubble aeration; SEKO for chemical dosing systems; Itron (Temetra) for smart water metering; Droople for IoT water monitoring; Osoley for atmospheric water generation; and a broader civil-protection and flood-management lineup.

The company serves four primary customer segments: municipal water and sewage utilities (DEYAs across Greece), industrial water and wastewater treatment facilities, building services and construction companies (including high-rise fire protection in Cyprus), and the hospitality sector (hotels adopting IoT water monitoring and atmospheric water generation). Underlying technical components span centrifugal/submersible/positive-displacement pumping, UV and ozone disinfection, fine-bubble aeration with ~6.5% SOTE per metre submergence, IoT-enabled smart metering and leak detection, atmospheric water generation (10-1500 L/day), and certified fire protection packages compliant with NFPA 20, EN12845, and TEE 2451/86. Idator holds ISO 9001, 14001, 45001, 37001, and 27001 certifications.

Idator generates revenue through three streams: (1) one-time equipment distribution of international water technology brands to Greek municipal, industrial, and construction customers; (2) one-time sales of own-manufactured fire pump packages, pressure boosting units, pumping stations, and control panels; and (3) professional services including pump rental, equipment repair, preventive maintenance, and installation & commissioning. Pricing is quote-based via a B2B partner portal and contact forms (no public pricing); contracts include multi-year agreements with municipal and enterprise customers. Distribution is direct for large municipal/enterprise accounts and indirect via an authorized partner/reseller network for mid-market customers across Greece and Cyprus.

Name

Idator

Legal name

ΕΦΑΡΜΟΓΕΣ ΑΝΤΛΗΣΗΣ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ - ΥΔΑΤΩΡ

Website

https://idator.gr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Idator is a family-owned Greek B2B water technology company (est. 1969) that distributes 35+ international water technology brands and manufactures certified fire pump packages and pressure systems for municipal utilities, industrial customers, construction firms, and hotels across Greece and Cyprus.

Ownership category

akta.pro rank

Product category

Water Pumping and Treatment Equipment

NAICS

Water, Sewage and Other Systems (2213), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824), Water Supply (4941)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Pump, Well & Booster System Service for Irrigation (HSAIAEAI), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Pump Stations, Lift Stations & Booster Stations Construction (IMAFAGAD)

Keywords

• Water pumping systems
• Water treatment equipment
• Fire protection systems
• Industrial pump distribution
• Water infrastructure solutions

Headquarters

HQ city

Pátra

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Distribution (International Brands): Idator distributes 35+ international water technology brands (Xylem/Flygt/Lowara/WEDECO/Sanitaire/SEKO/Godwin/Itron/Chemitec/etc.) in Greece, covering pumps, water treatment, aeration, monitoring, fire protection, and civil protection equipment.
2. Own-Manufactured Products: Idator manufactures and sells its own fire pump packages, pressure boosting systems, pumping stations, electrical control panels, submersible pumps, and custom-built special constructions under the Idator brand, targeting B2B customers in Greece.
3. Technical Services (Installation, Repair, Maintenance, Rental): Idator provides pump rental, equipment repair, maintenance, and installation & commissioning services. Services are offered to support equipment sales and ongoing customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Idator is a Greek water technology company that distributes 35+ international water technology brands (Xylem/Flygt/Lowara/WEDECO/Sanitaire, SEKO, Itron, Chemitec, Osoley, Droople, and others) and manufactures its own certified firefighting pump packages, pressure boosting systems, pumping stations, electrical control panels, and submersible pumps. It supplies pumping, water treatment, water quality monitoring, fire protection, civil protection, and IoT-based smart water solutions to municipal utilities, industrial facilities, construction firms, and high-rise building projects in Greece and Cyprus, supported by installation, commissioning, repair, maintenance, and pump rental services.

Product overview

Idator (ΕΦΑΡΜΟΓΕΣ ΑΝΤΛΗΣΗΣ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ - ΥΔΑΤΩΡ) is a Greek water technology company established in 1969, specializing in comprehensive water and wastewater management solutions. The company's portfolio combines its own in-house manufacturing of firefighting pump packages and pressure units—with ISO 9001, ISO 14001, ISO 45001, ISO 37001, and ISO 27001 certifications—with distribution of internationally recognized water technology brands. The product range spans 15 major categories: recirculation systems (with ADEY magnetic filters), sewage pumping and drainage, water pumping and transfer (with SMART/INTELLIGENT IE5 ultra-high efficiency pumps), well and borehole pumping (3"–12"), leak detection systems, water equipment (pressure vessels), water and wastewater treatment (WEDECO UV disinfection/AQUADA, Sanitaire aeration and fine bubble diffusers, SEKO dosing pumps and systems), electronic control devices (pump controllers, inverters), measurement and quality analysis (Chemitec sensors), monitoring and control systems, pressure boosting units (IE5 efficiency), civil protection equipment, firefighting packages (NFPA/EN compliant), and digital water metering (Itron Temetra). Idator also distributes smart green solutions including Droople IoT water monitoring and Osoley atmospheric water generators (10–1,500 L/day). Supporting services include pump rental, equipment repair, maintenance, and installation and commissioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Firefighting Pump Packages (NFPA 20 / EN12845 / TEE 2451/86 Certified) In-house manufactured certified firefighting pump packages compliant with NFPA 20, EN12845, and TEE 2451/86 standards for high-rise buildings, industrial facilities, and municipal applications. Includes pre-installed units and special-application systems engineered to fire safety codes.
• Pressure Boosting Units (IE5 SMART / INTELLIGENT) Pressure boosting units in IE5 ultra-high efficiency SMART and INTELLIGENT configurations, INVERTER-controlled models, and direct-start configurations, manufactured by Idator for consistent water pressure in residential, commercial, and industrial buildings.
• Pumping Stations and Electrical Control Panels In-house manufactured pumping stations, electrical/electromechanical control panels, and custom-built special constructions for water and wastewater systems, produced at Idator's own facility in Greece.
• Well and Borehole Pumps (3" to 12") Monoblock electric borehole pumps ranging from 3" to 12" diameter in stainless steel (AISI 304/316) and cast iron variants, including High Efficiency Systems (HES) and matched 4"–12" drilling motors for well and borehole water pumping.
• Water Pumping and Transfer Pumps (SMART/INTELLIGENT IE5) Water pumping and transfer systems including SMART and INTELLIGENT IE5 ultra-high efficiency pumps, single-stage cast iron and stainless steel pumps, multi-stage horizontal and vertical pumps, and automatic self-priming pumps for municipal, industrial, and agricultural applications.
• Sewage Pumping, Drainage, and Prefabricated Wastewater Stations Complete sewage and wastewater handling solutions covering residential and professional drainage, mining drainage, pre-fabricated wastewater stations, and sewage lifting stations for municipal and industrial applications.
• WEDECO AQUADA UV Water Disinfection Systems WEDECO AQUADA UV water disinfection systems using ultraviolet light for chemical-free treatment of drinking water and wastewater; backed by WEDECO's installed base of 250,000+ chemical-free water treatment systems globally.
• Sanitaire Fine Bubble Aeration Systems and Diffusers Sanitaire fine bubble diffusers (EPDM Silver Series II and ceramic membrane), coarse bubble diffusers, Turbo Light centrifugal blowers, and complete submerged air diffusion systems for municipal and industrial wastewater biological treatment, achieving up to 65% energy savings with OSCAR process optimization.
• SEKO Dosing Pumps and Polymer Preparation Systems SEKO dosing pump portfolio including electromagnetic MS1/PS1 Spring Pumps, Tekna EVO digital dosing pumps, Arkad AODD double-diaphragm pumps, HYDRAKOS water-pressure-driven dosing pumps, WareDose peristaltic dosing for commercial dishwashers, Kontrol 800 panels, and PolyCendos automatic polymer preparation systems, plus complete SEKO SKID-mounted dosing systems.
• Leak Detection Systems for Water Networks Leak detection and monitoring systems for water network integrity management, including sensors and detection systems for identifying and localizing leaks in water distribution networks of municipalities.
• Itron Temetra Digital Water Metering and Network Management Digital water metering solutions including water meters, Itron Temetra network management software for water consumption management, leak detection, and smart billing, plus electromagnetic flow meters for municipalities.
• Droople IoT Smart Water Metering Platform Droople smart IoT water consumption meter with iLink data logger, gateway, and Water Intelligence cloud platform for real-time water management, leak detection, maintenance prediction, Legionella risk management, and consumption-based billing, targeting hotels, offices, malls, and municipalities; reported to reduce water waste by 15% and optimize asset maintenance by 30%.
• Osoley Atmospheric Water Generators (G10 to G1500) Osoley G-series atmospheric water generators producing 10 to 1,500 L/day of 99.9% purity drinking water from air humidity, with multi-stage CTO/GAC/RO/UV filtration, suitable for residential, hotel, municipal, and military applications without water network infrastructure.
• Civil Protection and Fire Safety Equipment Civil protection equipment portfolio including firefighting equipment, fire protection blankets (VLITEX), parking fire protection systems (ecell-guard), thermal cameras (Seek Thermal, Thermal Master), flood protection solutions (NOAQ, Beaver, Deploy concrete tanks), portable diesel-powered drainage units (BBA Pumps), RESTUBE life vests, Instagrid portable battery power sources, and portable lighting for emergency response.
• Pump Rental Services Pump rental services for temporary water management needs, providing equipment flexibility for projects requiring temporary pumping capacity.
• Equipment Repair Services Equipment repair services ensuring continued operation of water and wastewater systems for Idator-supplied equipment.
• Equipment Maintenance Services Preventive and corrective maintenance services for water and pumping equipment to ensure system reliability and longevity.
• Installation & Commissioning Services Professional installation and commissioning services for pumping systems and water treatment equipment delivered to B2B customers.

Quantifiable outcome

• 65% energy savings for municipal wastewater treatment plant (EEL Sterno, Sweden) using Sanitaire OSCAR aeration optimization system.
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

32 partnerships are on record, tiered core and minor.

• Xylem (Flygt, Lowara, WEDECO, Sanitaire, Godwin)coreTechnology or IntegrationXylem is a global water technology company with brands Flygt (submersible pumps, founded 1901), Lowara (domestic/commercial pumps, Italy 1968), WEDECO (UV/ozone water treatment), Sanitaire (fine bubble aeration for wastewater), and Godwin (100+ years in pumping). Idator distributes the full Xylem portfolio in Greece. WEDECO has 250,000+ chemical-free treatment systems installed globally.
• SEKOcoreChannel Partner/ Reseller/ DistributorSEKO is a leading manufacturer of peristaltic, diaphragm, and piston dosing pumps, dosing guide rods, and measurement instruments for chemical parameters. Idator distributes the full SEKO range including MS1, PS1, Tekna EVO, Arkad AODD, HYDRAKOS, WareDose, and PolyCendos polymer preparation systems.
• Itron (Temetra)coreTechnology or IntegrationItron, active in 100+ countries, is a global supplier of technology products for energy and water management. Idator distributes Itron's Temetra smart water metering platform in Greece, used for water consumption management, leak detection, and smart billing in municipalities.
• ChemiteccoreTechnology or IntegrationChemitec, established 1986, offers reliable water quality control systems for industrial and environmental applications. Idator attended a Chemitec technical workshop for specialized training in online water analysis systems, and distributes Chemitec sensors, controllers, and analyzers.
• OsoleycoreChannel Partner/ Reseller/ DistributorOsoley develops atmospheric water generation technology producing clean drinking water from air humidity (10–1500 L/day). Idator distributes the full Osoley G-series range (G10 to G1500) in Greece for residential, hotel, municipal, and military applications. No water network or piping required.
• DrooplecoreChannel Partner/ Reseller/ DistributorDroople develops IoT solutions for smart water management and consumption monitoring. Idator distributes Droople smart water meters and the Droople Water Intelligence cloud platform in Greece, targeting hotels, offices, malls, and municipalities for leak detection, legionella prevention, and water savings.
• ADEYminorChannel Partner/ Reseller/ DistributorADEY offers a complete range of magnetic filters and chemicals for cleaning, maintenance, and protection of heating systems. Distributed by Idator in Greece.
• SFAminorChannel Partner/ Reseller/ DistributorSFA has over 60 years of experience enabling bathroom, laundry, and kitchen installation anywhere without major construction work. Distributed by Idator in Greece.
• Global Water Solutions (GWS)minorChannel Partner/ Reseller/ DistributorGlobal Water Solutions (GWS) is one of the world's largest manufacturers of pressure tanks and water treatment products. Distributed by Idator in Greece.
• Prime Design Sweden ABminorChannel Partner/ Reseller/ DistributorPrime Design Sweden AB, founded 2015, specializes in designing and manufacturing smart portable equipment for demanding applications. Distributed by Idator in Greece.
• EtnaminorChannel Partner/ Reseller/ DistributorEtna, with over 40 years of experience, manufactures all types of pumps for commercial and residential applications, distinguished by high product quality. Distributed by Idator in Greece.
• Shakti PumpsminorChannel Partner/ Reseller/ DistributorShakti Pumps is India's largest manufacturer of pumps and energy-efficient motors made from 100% stainless steel since 1982. Distributed by Idator in Greece.
• Well PumpsminorChannel Partner/ Reseller/ DistributorWell Pumps designs and manufactures submersible borehole pumps with models from 3", 4", 6", 8" and 12" diameter. Distributed by Idator in Greece.
• PM TechnologyminorChannel Partner/ Reseller/ DistributorPM Technology, founded in Italy in 2008, became one of the leading Italian manufacturers of submersible motors and electronic pump control devices. Distributed by Idator in Greece.
• Exa Pumps srlminorChannel Partner/ Reseller/ DistributorExa Pumps srl specializes in the design and manufacture of submersible borehole pumps. Distributed by Idator in Greece.
• EuromacchineminorChannel Partner/ Reseller/ DistributorEuromacchine offers reliable water pumping systems for irrigation, drainage, and industrial applications. Distributed by Idator in Greece.
• CintropurminorChannel Partner/ Reseller/ DistributorCintropur specializes in clean water filtration and water sterilization for tap water, spring water, rainwater, and well water. Distributed by Idator in Greece.
• BBA PumpsminorChannel Partner/ Reseller/ DistributorBBA Pumps develops portable pumps and complete drainage systems for infrastructure projects, industry, and flood protection. Distributed by Idator in Greece.
• COELBOminorChannel Partner/ Reseller/ DistributorCOELBO has developed devices for the automation, control, and protection of pumps since its founding, making it a pioneer globally in this industrial sector. Distributed by Idator in Greece.
• FireDosminorChannel Partner/ Reseller/ DistributorFireDos developed a mixer concept consisting of a water motor and a piston pump, offering an environmentally friendly and cost-effective control of proportioning ratio without producing foam or premix. Distributed by Idator in Greece.
• SABO EspañolaminorChannel Partner/ Reseller/ DistributorSABO Española is a leading Spanish fire protection company, offering firefighting equipment and systems for industrial and demanding applications. Distributed by Idator in Greece.
• VLITEX GmbHminorChannel Partner/ Reseller/ DistributorVLITEX GmbH specializes in the manufacture of fire blankets. Distributed by Idator in Greece.
• ecell-guardminorChannel Partner/ Reseller/ Distributorecell-guard is the first fire protection system for car parking positions with automatic fire blanket deployment. Distributed by Idator in Greece.
• DeployminorChannel Partner/ Reseller/ DistributorDeploy specializes in the construction of rapid-deployment concrete tanks made from innovative Concrete Canvas material. Distributed by Idator in Greece.
• RESTUBEminorChannel Partner/ Reseller/ DistributorRESTUBE life jackets are compact and reusable, targeted at professional rescue teams and water safety professionals. Distributed by Idator in Greece.
• Beaver Protection SystemsminorChannel Partner/ Reseller/ DistributorBeaver Protection Systems leads in the development and distribution of portable solutions for storm and flood management. Distributed by Idator in Greece.
• NOAQminorChannel Partner/ Reseller/ DistributorNOAQ mobile flood barriers are easy to transport, install, and store, for effective flood control and diversion. Distributed by Idator in Greece.
• InstagridminorChannel Partner/ Reseller/ DistributorInstagrid is an innovative manufacturer of high-performance portable lithium-ion battery packs designed to replace conventional gasoline and diesel generators. Distributed by Idator in Greece.
• Seek ThermalminorChannel Partner/ Reseller/ DistributorSeek Thermal manufactures thermal cameras for early fire detection, used as standalone systems or integrated into existing fire detection systems. Distributed by Idator in Greece.
• Thermal MasterminorChannel Partner/ Reseller/ DistributorThermal Master manufactures high-precision portable thermal cameras for professional and everyday use. Distributed by Idator in Greece.
• AeonpumpminorChannel Partner/ Reseller/ DistributorAeonpump manufactures energy-efficient pumping solutions for clean and dirty water, supporting community, industrial, and agricultural applications as well as flood protection projects, with a focus on sustainability. Distributed by Idator in Greece.
• OddesseminorChannel Partner/ Reseller/ DistributorOddesse provides top pump and motor solutions focused on reliability and performance for over 170 years. Distributed by Idator in Greece.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentair: Pentair is a global water solutions company offering pumps, treatment and flow technologies for residential, commercial and industrial applications. Comparable to Idator in pressure boosting, water treatment and flow management.
• Grundfos: Grundfos is one of the world's largest pump manufacturers, producing centrifugal, submersible and dosing pumps for water supply, HVAC and industrial applications. Comparable to Idator as a global pump and water-technology incumbent whose products compete with and complement Idator's portfolio.
• Sulzer: Sulzer is a Swiss-based global manufacturer of pumps, rotating equipment and separation technology for water, oil & gas and industrial applications. Comparable to Idator in municipal and industrial pumping equipment supply.
• Wilo: Wilo is a German-headquartered multinational specializing in high-efficiency pumps and pump systems for building services, water management and industrial applications. Comparable to Idator in fire-protection, pressure boosting and smart-pump technology categories.
• Franklin Electric: Franklin Electric is a US-based global manufacturer of water pumping systems, motors and fueling equipment, with a strong presence in borehole and submersible pumps. Comparable to Idator in borehole pumping (3"–12"), motors and water transfer equipment.
• KSB SE & Co. KGaA: KSB is a global manufacturer of pumps, valves and related systems serving water supply, wastewater, energy and industrial markets. Comparable to Idator in municipal water, wastewater pumping and industrial fluid handling.
• Xylem: Xylem is a global water technology company whose brands (Flygt, Lowara, WEDECO, Sanitaire, Godwin) constitute a significant portion of Idator's distributed portfolio. Comparable as the upstream incumbent whose technology Idator resells and integrates in the Greek market.

Regional players

• Tsurumi Manufacturing: Tsurumi is a Japanese-headquartered manufacturer of submersible pumps and dewatering equipment with strong presence in Europe and other regions outside Greece. Comparable to Idator as a pump manufacturer whose products overlap with Idator's distribution portfolio in submersible and drainage pumping.

Direct peers

• Lenntech: Lenntech is a Netherlands-headquartered water treatment and pumping solutions distributor serving industrial and municipal customers across Europe. Highly comparable to Idator as a value-added regional distributor that integrates multiple international water technology brands into engineered customer solutions.
• AxFlow Group: AxFlow is a European specialist distributor of pumps and process equipment, holding agency agreements with multiple global pump manufacturers and serving industrial and municipal customers across multiple European countries. Directly comparable to Idator's distribution-plus-service model in the European water and process pump market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idator