McMillan Associates
McMillan Associates is a small, privately held Birmingham-based public relations and communications firm founded in 1990, offering production, management, and marketing services for special events to local clients.
- Company typePrivate
- Founded1990
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
McMillan Associates firmographics
Firmographics- Name
- McMillan Associates
- Website
- https://mcmillanassociates.net
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 1–10 employees
- Short description
- McMillan Associates is a small, privately held Birmingham-based public relations and communications firm founded in 1990, offering production, management, and marketing services for special events to local clients.
- Ownership category
- akta.pro rank
McMillan Associates industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Corporate & Financial Communications PR (MPAAADAA)
Keywords
Where McMillan Associates is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Markets served
McMillan Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
McMillan Associates product offering
Product offeringCore offering
McMillan Associates is a public relations and communications firm that provides production, management, and marketing services for special events. The firm delivers event-related PR and communications support to client organizations from its base in Birmingham, United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Special event production services
Companies that use McMillan Associates
Customer profileIdeal customer profiles1 record
McMillan Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McMillan Associates competitors and assessment
Company assessmentBroad incumbents
- BCW (Burson Cohn & Wolfe): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe. Directly comparable as a large-scale PR competitor with significant event and experiential capabilities.
- FleishmanHillard: Large global public relations and communications agency. Operates across the full range of corporate, brand, and event communications that overlap with McMillan Associates' stated service area.
- MSL Group: Global public relations network offering corporate communications, event, and experiential services. Broad incumbent competing for the same corporate event and PR budgets as a small independent like McMillan Associates.
- Weber Shandwick: Global PR and communications agency with strong event and experiential practices. A broad incumbent competing for the same corporate event and communications budgets that a niche firm like McMillan Associates targets.
- Edelman: Global public relations firm and the largest player in the category. Represents the broad incumbent option clients may choose over a small independent shop like McMillan Associates for higher-stakes event and communications work.
Direct peers
- Crosby Marketing Communications: Mid-size independent agency specializing in PR, branding, and event-driven campaigns for nonprofit, government, and corporate clients. Comparable service mix and independent ownership profile to McMillan Associates.
- Big Communications: Birmingham, Alabama-headquartered creative and communications agency. Competes in the same local market with a similar mix of brand, PR, and event-related work, making it a directly comparable peer for a Birmingham PR/events shop.
- Luckie & Company: Independent Birmingham, Alabama-based marketing and PR agency. Operates in the same city and the same broad service category (integrated communications and events support) as McMillan Associates, with a comparable full-service agency model.
- Mower: Independent, employee-owned marketing and communications agency with a strong specialty in public relations and events. Comparable as a mid-size, multi-office independent agency operating in the same product category as McMillan Associates.
- Lewis Communications: Birmingham-based integrated marketing communications agency offering PR, brand, and event support. Same geography and overlapping service lines as McMillan Associates, particularly for mid-size regional clients.
Market position
Customer concentration
McMillan Associates social profiles
Digital presenceMcMillan Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
McMillan Associates leadership team
Management profileNumber of profiles
McMillan Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McMillan Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McMillan Associates
What does McMillan Associates do?
McMillan Associates is a public relations and communications firm that provides production, management, and marketing services for special events. The firm delivers event-related PR and communications support to client organizations from its base in Birmingham, United States.
When was McMillan Associates founded?
McMillan Associates was founded in 1990. It employs 1 to 10 people.
Where is McMillan Associates based?
McMillan Associates is headquartered in Birmingham, United States, in the North America region.
Who are McMillan Associates's main competitors?
Broad incumbents on record are BCW (Burson Cohn & Wolfe), FleishmanHillard, MSL Group, Weber Shandwick and Edelman. Direct peers are Crosby Marketing Communications, Big Communications, Luckie & Company, Mower and Lewis Communications.
Does McMillan Associates have an API?
No public API is recorded for McMillan Associates.
What industry is McMillan Associates in?
McMillan Associates's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAA, Corporate & Financial Communications PR. Its NAICS code is 541820 and its SIC code is 8700.