Growth Coach

What Growth Coach does

Growth Coach of Sioux Falls is a locally owned franchise location of The Growth Coach, a North American business coaching franchise founded by Dan Murphy in 2002/2003 that has grown to 150+ offices across the U.S. and Canada. The Sioux Falls office, operated by Steve Larsen, Rick Melmer, and Steve Herman, sells a portfolio of group coaching programs and individual coaching services to business owners, CEOs, managers, and emerging leaders in the Sioux Falls, South Dakota region.

The core technology is the proprietary, trademarked Strategic Mindset Process — a structured coaching methodology developed by founder Dan Murphy over 20+ years that emphasizes quarterly strategic planning cycles, big-picture thinking, and ongoing accountability. Programs are delivered through in-person workshops (held at the Country Club of Sioux Falls), one-on-one coaching sessions, and group formats, supplemented by a content blog, email newsletter, and YouTube testimonials. The service portfolio includes the two-year Strategic Business Owner and Strategic Business Mindset (SBM, $4,800) programs, the one-year Strategic Manager program ($3,600), the three-month Emerging Leaders program ($1,500), a year-long Sales Mastery program, Strategic Mastery (for alumni), CEO Roundtable, and flexible One-to-One Coaching.

The business model is sales-led and subscription-based, with multi-year program contracts generating recurring revenue, plus hourly/retainer one-to-one coaching and customized corporate services (team workshops, retreats, LEA 360 assessments). All programs are backed by a 100% money-back guarantee. Marketing is primarily regional and relationship-driven, with no external investment, no disclosed revenue, and no AI or software technology layer — the offering is fundamentally high-touch professional services.

Name

Growth Coach

Legal name

The Growth Coach

Website

https://growthcoachsiouxfalls.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth Coach of Sioux Falls is a local franchise of The Growth Coach business coaching network, offering quarterly group coaching programs and one-to-one coaching built on the proprietary Strategic Mindset Process for SMB owners, managers, and emerging leaders in the Sioux Falls region.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Performance & Accountability Coaching (EDABANAD), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Business coaching services
• Leadership development
• Strategic planning
• Executive coaching
• Sales coaching

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Business Owner (SBO) Program: Two-year continuous improvement coaching and accountability program delivered quarterly. Generates recurring revenue through program enrollment fees.
2. Strategic Manager Program: One-year continuous improvement coaching and accountability program delivered quarterly with quarterly workshops and monthly personalized coaching sessions.
3. Strategic Business Mindset (SBM) Group Program: Two-year program with quarterly workshops, 16 one-on-one coaching sessions, and ongoing accountability coaching. Cost is $4,800 for the 2-year program.
4. Emerging Leaders Program: Three-month program consisting of DISC assessment, five half-day training sessions, and individual coach meetings. Cost is $1,500.
5. One-to-One Coaching: Customized coaching sessions with flexible frequency (weekly, bi-weekly, monthly) and format (face-to-face, phone, email). Billed on an hourly basis or fixed monthly retainer. Typically requires minimum three-month commitment.
6. Strategic Mastery Program: Advanced program for past participants of other Growth Coach programs. Tailored to meet on monthly or quarterly basis with Mastermind process focus.
7. CEO Roundtable: Monthly group sessions for CEOs and business leaders. 90-minute open-forum discussions with facilitation services.
8. Sales Mastery Program: Year-long sales coaching and accountability program with curriculum spanning strategic mindset, sales, marketing, relationships, and measuring success.
9. Customized Services: Team workshops, company retreats, leadership assessments (LEA 360), and Coach the Coach programs. Tailored to unique organizational needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Growth Coach delivers structured business and leadership coaching programs to business owners, managers, and executives, built around its proprietary Strategic Mindset Process. Programs are delivered through quarterly workshops and one-on-one coaching sessions to drive accountability, strategic planning, and leadership development. The Sioux Falls franchise is one of 150+ locations across the U.S. and Canada, serving the Sioux Falls, South Dakota region.

Product overview

Growth Coach is a business coaching and professional development company offering a portfolio of coaching programs built around their proprietary Strategic Mindset Process. The core programs include Strategic Business Owner (2-year program for business owners), Strategic Manager (1-year program for leaders/managers), Strategic Business Mindset (2-year flagship quarterly coaching program at $4,800), Emerging Leaders (3-month program for aspiring leaders at $1,500), and Sales Mastery (year-long sales coaching). These programs are complemented by add-on offerings including Strategic Mastery (advanced coaching for program graduates), CEO Roundtable (monthly peer discussions for executives), One-to-One Coaching (individual personalized sessions), and Customized Services (tailored workshops and assessments). All programs are backed by a 100% Money-Back Guarantee. The company operates as a franchise with over 150 offices across the U.S. and Canada, founded in 2003.

Differentiator

Problem solved

Functional benefit

Brands

• Strategic Business Mindset (SBM): Signature program providing year-round quarterly coaching and accountability for business professionals, owners, and managers using the patented Strategic Mindset process.
• Strategic Manager
• Sales Mastery
• Strategic Business Owner (SBO)
• CEO Roundtable
• Strategic Mastery
• One to One Coaching

Products and services

• Strategic Business Owner (SBO)

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• The Growth Coach Franchise (Parent Company)coreOthersThe Growth Coach of Sioux Falls operates as a franchise location of The Growth Coach, founded by Dan Murphy in Cincinnati, OH. The franchise was launched in 2002 and has grown to over 150 offices across the U.S. and Canada. The parent company provides the proprietary Strategic Mindset Process, brand identity, training, and operational support to franchisees.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ActionCOACH: Global business coaching franchise offering sales, marketing, and team coaching to SMBs and business owners. The most direct competitor to The Growth Coach in the franchise business coaching space, with similar methodology-driven coaching programs and pricing model.
• Sandler Training: Franchise sales and leadership training organization offering ongoing coaching and accountability programs to SMB sales teams and leaders. Overlaps directly with Growth Coach's Sales Mastery program and recurring coaching model.
• Strategic Coach: Dan Sullivan's coaching franchise targeting entrepreneurs and business owners with multi-tier program offerings focused on strategy, productivity, and team performance. Highly comparable premium coaching programs serving similar SMB owner segment.
• FocalPoint Coaching: Franchise business coaching system providing executive and business coaching to SMBs using proprietary methodologies. Directly comparable to Growth Coach in franchise structure, target market, and coaching program design.
• Gazelles / Scaling Up (Verne Harnish): Coaching and training franchise built around Verne Harnish's Scaling Up / Rockefeller Habits methodology, serving growing businesses with structured strategic planning and execution coaching. Direct overlap with Growth Coach's strategic planning and accountability offerings.
• EOS Worldwide: Franchise provider of the Entrepreneurial Operating System, delivering structured coaching and implementation support to small and mid-sized businesses. Comparable in franchise model, target SMB market, and methodology-driven coaching approach.

Broad incumbents

• Dale Carnegie & Associates: Long-established global training provider offering leadership, sales, and executive training programs to organizations and individuals. Comparable in delivering structured leadership and sales training, though much larger and broader in scope than Growth Coach.
• Tony Robbins Business Coaching (Results Coaching): High-visibility business and performance coaching brand offering premium coaching programs to entrepreneurs and executives. Comparable in target audience and premium pricing, though significantly larger in scale and brand recognition.
• Vistage Worldwide: Large, established peer advisory and executive coaching organization serving CEOs and business leaders through facilitated group roundtables and 1:1 coaching. Operates at significantly larger scale than Growth Coach but addresses the same leadership coaching need.

Emerging players

• Wingspan Enterprise Coaching: Executive and business coaching firm offering customized coaching engagements to leaders and business owners. Comparable in coaching methodology and SMB/owner target segment, though smaller and less franchise-distributed than Growth Coach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGrowthCoachCorp
• LinkedInlinkedin.com/company/growth-coach-sioux-falls

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Coach