What Goldacres does

Goldacres is an Australian agricultural chemical spray equipment manufacturer founded in 1978 by John Richards and headquartered in Ballarat, Victoria. The company designs, engineers, and builds a comprehensive range of spraying equipment at its Ballarat facility, spanning self-propelled sprayers (the G4, G6, and G8 Crop Cruiser series with capacities up to 8,000L), trailing sprayers (Prairie Pro, Prairie Special, Prairie Compact lines from 100L to 10,000L), three-point linkage units, 12-volt and traymount sprayers, backpack/compression units, hose reels, and a broad accessories and chemical-handling line. Its proprietary TriTech three-way boom suspension (springs, shock absorbers, hydraulic cylinders, and accumulators for yaw/pitch/roll control) is rated #1 for boom stability in independent Australian testing.

Underlying technology is a precision-agriculture platform built via partnerships rather than solo R&D: Cummins engines (since 1996, 1,000+ installed), Raven spray controllers (20+ year partnership), Bilberry/Weedetect AI camera systems for green-on-green and NIR weed detection, AgXeed for autonomous navigation, and ISOBus/Trimble/John Deere/Topcon/AgLeader GPS compatibility. The Weedetect systems are claimed to reduce chemical usage by up to 90%, and the G8 Crop Cruiser is up to 30% lighter than competitor machines with fuel consumption as low as 11 L/hour. Product updates over 2022-2025 (Prairie Pro Series 2, Prairie Auto, G4 Series 2, G8 Crop Cruiser Series 3, AgXeed autonomous sprayer, Plumbing Standard/Plus/Dual) signal a shift toward AI-enabled and autonomous spraying.

Goldacres monetizes primarily through hardware sales (no public pricing, dealer-quoted) plus parts, service via the GAS (Goldacres Accredited Service) program, and a small e-commerce channel for merchandise. Go-to-market is dealer-led: 255+ authorized Australian dealers, supplemented by on-farm demonstrations, factory tours, and annual customer expos (e.g., 'Precision Unleashed' at Ballarat Showgrounds). Customers are predominantly Australian broadacre farmers and commercial spraying contractors (e.g., G8 operators running ~900 hours in 10 months), with secondary segments in horticulture, smallholder farms, and hobby/garden users. Revenue is not publicly disclosed.

Name

Goldacres

Legal name

Goldacres

Website

https://goldacres.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Goldacres is a family-owned Australian manufacturer founded in 1978 that designs and builds agricultural chemical spray equipment at its Ballarat, Victoria facility, selling through 255+ authorized dealers to broadacre farmers, commercial spraying contractors, horticultural operators, and hobby users across Australia.

Ownership category

akta.pro rank

Product category

Agricultural Spray Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers) (AFAAADAJ), Tank Mixing, Transfer & Chemical Handling Systems (Induction Hoppers, Loaders) (AFAAADAG)

Keywords

• Agricultural sprayers
• Self-propelled sprayers
• Crop protection equipment
• Precision agriculture technology
• Boom sprayer equipment

Headquarters

HQ city

Mitchell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Chemical Spray Equipment Sales: Goldacres manufactures and sells a comprehensive range of agricultural chemical spray equipment including self-propelled sprayers (G4, G6, G8 Crop Cruisers), trailing sprayers (Prairie Pro, Prairie Special, Prairie Compact), three-point linkage sprayers, and smaller equipment. Products range from large-scale commercial sprayers to backyard garden sprayers.
2. Parts and Service: Goldacres provides replacement parts and service support through its dealer network. Parts manuals and owner-operator manuals are available for download, with GAS (Goldacres Accredited Service) program ensuring consistent service levels.
3. Merchandise and Accessories: Online store selling branded merchandise including beanies, trucker caps, jackets, hoodies, gloves, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Goldacres designs, manufactures, and supplies Australia's most comprehensive range of agricultural chemical spray equipment, from large-scale self-propelled Crop Cruiser sprayers (G4, G6, G8 series) with capacities up to 8000L, to trailing, three-point linkage, traymount, 12-volt and backpack sprayers. The portfolio is complemented by proprietary precision agriculture technology including AI-powered Weedetect weed detection systems, autonomous sprayer platforms, PWM spray control, GPS guidance, TriTech boom suspension, and supporting chemical handling and Pro-Reel hose reel equipment.

Product overview

Goldacres is an Australian manufacturer offering Australia's most comprehensive range of agricultural chemical spray equipment, spanning from large-scale self-propelled sprayers to portable handheld units. The product portfolio is organized as a multi-tier platform comprising: Self-Propelled Sprayers (G8 Crop Cruiser Series 3, G6 Crop Cruiser Series 2, G8 Super Cruiser, G4 Crop Cruiser Series 2) for large-scale dryland farming with capacities up to 8000L; Trailing Sprayers (Prairie Pro Series 2, Prairie Special Series 2, Prairie Compact, Compact, Spotmate Trailer) ranging from 100L to 10,000L for broadacre, pasture, and horticultural use; Three-Point Linkage Sprayers (LM 1300-1900, Small Frame) for tractor mounting with 450-1900L capacity; Precision Agriculture technology (Weedetect NIR, Weedetect Bilberry, AgXeed autonomous sprayer, Prairie Auto, Plumbing Standard/Plus/Dual, AutoSteer, 3TS, Hawkeye PWM) for AI-powered weed detection, autonomous operation, and precision spray control; 12-Volt Sprayers (Traymate, Spotmate, Squirt, Marolex, ATV75) for portable applications; Pro-Reel hose reel systems for chemical handling; Booms (TriTech hydraulic, Delta, Manual, Vine, Boomless) from 2m to 48m; Chemical Handling equipment (Batchmate, AgRunner, Direct Chemical Injection); and comprehensive accessories, dealer-fitted options, and GAS (Goldacres Accredited Service) support program.

Differentiator

Problem solved

Functional benefit

Products and services

• G8 Crop Cruiser Series 3 Flagship self-propelled chemical sprayer with 8000L capacity, high clearance and exceptional power-to-weight ratio, featuring industry-leading boom ride and latest spraying technology. Fully designed, engineered and built in Australia.
• G6 Crop Cruiser Series 2 High-capacity self-propelled sprayer designed for operators demanding best-in-class performance, efficiency and comfort, featuring exceptional power-to-weight ratio and latest spraying technology.
• G8 Super Cruiser Maximum capacity self-propelled sprayer representing a major milestone in terms of self-propelled sprayer capacity and performance.
• G4 Crop Cruiser Series 2 Self-propelled sprayer offering the best technology in a simple and economical package for operators seeking quality without complexity.
• Prairie Pro Series 2 Trailing sprayer with capacities from 5,000L to 10,000L, leading efficiency, technology and operator usability for broadacre operations.
• Prairie Special Series 2 (4000-10,000L) Large-frame trailing sprayer with tank capacities of 4000, 5000, 6500, 8500 and 10,000L, and boom sizes from 24m to 36m for demanding broadacre applications.
• Prairie Special (2500-3000L) Small-frame trailing sprayer with 2500-3000L capacity, fully featured sprayer in a compact layout suited to pasture, horticultural and dryland cropping applications.
• Prairie Compact Compact trailing sprayer with low centre of gravity, 14-inch wheels, off-road tyres, 5-stud hubs and solid axle, ideal for utility vehicles.
• Compact 300L Compact 12-volt trailer sprayer ideal for use behind ATV motorbike or utility vehicle.
• Compact 2000L Trailing sprayer incorporating elements from larger Goldacres trailing range for maximum strength, longevity and performance.
• Spotmate Trailer (100L) Trailing sprayer ideal for spot or boom spraying around the garden behind a ride-on mower.
• Weedetect NIR Near-infrared (NIR) AI-powered weed detection technology providing accurate, fast green-on-brown weed identification for spot spraying applications, saving up to 90% of chemicals.
• Weedetect Bilberry AI-powered camera detection system for identifying weeds growing among crops. Australia's only true green-on-green spot spraying system.
• AgXeed Autonomous Sprayer Autonomous sprayer platform combining AgXeed's autonomy capabilities with Goldacres' spray equipment capacity for next-generation precision farming.
• Prairie Auto Autonomous weed detection platform specifically engineered to minimise chemical usage and amplify efficiency of spraying programs.
• Plumbing Standard Precision agriculture plumbing system for advanced spray control on G8 Crop Cruiser Series 3.
• Plumbing Plus Advanced plumbing system adding a second row of individually-controlled nozzles, allowing broadcast spray and spot spray simultaneously.
• Plumbing Dual Advanced dual plumbing system for maximum spraying efficiency, exclusive to G8 Crop Cruiser Series 3 with front tank option.
• AutoSteer Raven SC1 hands-free machine steering system providing GPS-guided precision operation for Goldacres sprayers.
• Hawkeye PWM Pulse Width Modulated (PWM) spray control technology for precise application rate control on Goldacres sprayers.
• 3TS Application rate controller enabling operators to maintain specific application rates across a wider speed range for consistent spray coverage.
• 3TS Pro Advanced application rate controller with enhanced features for precision, speed-independent spraying.
• LM Three-Point Linkage Sprayers Large-frame three-point linkage sprayers with capacities from 1300 to 1900L, representing the pinnacle of agricultural spraying technology for precision, performance and durability.
• Small Frame Three-Point Linkage Sprayer Compact three-point linkage sprayers with 600-1000L capacity and optional booms 4-12m wide, designed for tractors with 40-100hp.
• Traymount T3 Sprayer Heavy duty traymount sprayer designed for RTVs, with 300L tank and Honda engine for personal weed termination applications.
• Traymate Sprayer Heavy duty 12-volt sprayer with 100-400L capacity, designed for spot spraying or adapting to operate small boom with optional regulation kit.
• Hay & Silage Sprayer 12-volt applicator with 100-200L capacity designed for treating grain in auger and hay and silage applications.
• Spotmate Sprayer Versatile on-demand 12-volt sprayer with 50-200L capacity, ideal for spraying around home or garden.
• Pro-Reel Standalone Unit Hose reel with high-frequency radio remote control for automatic hose retraction. Transforms an existing tank and pump into a weed-killing system.
• Pro-Reel RTV300 High-pressure, high-flow hose reel sprayer with 300L tank designed for RTVs. Covers large areas without frequent vehicle movement.
• Pro-Reel Twin Traymount Sprayer Compact twin hose reel sprayer with 600-800L capacity. Full-size Pro-Reel performance in versatile traymount configuration.
• Pro-Reel Single Traymount Sprayer Single hose reel traymount sprayer with 400-600L capacity. Spray into delicate or inaccessible areas while vehicle remains on firm level ground.
• TriTech V Series Hydraulic Boom Hydraulic boom in 24-48m widths with three-way suspension for ultimate boom stability and control. Independent testing rated No. 1 for boom stability.
• Delta Hydraulic Boom Hydraulic boom in 12, 15, 18, 21 and 24m widths featuring three-way suspension for stability and performance in an economical package.
• Vertical Vine Boom Adjustable width and height boom for vine and tree crop spraying with 10 nozzles and variable stream cone jet spray pattern.
• Squirt 30L 12-volt rechargeable trolley sprayer with 30L capacity, 3.5L/min pump, and 70 psi pressure for garden and small area spraying.
• Squirt VX Compact 12-volt rechargeable trolley sprayer with 20L capacity, 1L/min pump and 55 psi pressure for small area spraying.
• Marolex Master 2000 Compression sprayer with 2L capacity and Viton chemical-resistant internal seals for garden chemical application.
• Marolex Industry Pump-up Sprayer Acid-proof stainless steel pump-up sprayer available in 5L and 9L sizes with Viton seals and durable high-pressure container for industrial use.
• Marolex RX Backpack Sprayer Rechargeable 12-volt backpack sprayer with 12L capacity, ergonomic and comfortable, ideal for gardens and greenhouses.
• Shurflo AgRunner Portable, flexible 12-volt transfer pump with 40L/min flow, ideal for transferring chemical into sprayer.
• Batchmate 800L mixing and agitation system for preparing chemicals before loading into sprayer, speeding up loading of liquids, powders or granular chemicals.
• Goldacres Branded Merchandise Online retail range of branded merchandise including beanies, trucker caps, bucket hats, jackets, hoodies, gloves, key rings and stubbie holders.

Quantifiable outcome

• Fuel savings up to 3,000 litres every 100 hours compared to competitors, with reports as low as 11 litres per hour in good conditions.
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AgXeedcoreTechnology or IntegrationAgXeed provides autonomous sprayer technology that Goldacres integrates into its product range. The partnership combines AgXeed's autonomy capabilities with Goldacres' spray equipment capacity, offering next-generation precision farming technology through the AgXeed autonomous sprayer product line.
• CumminscoreOthersCummins has been supplying engines to Goldacres since 1996 during development of the first self-propelled crop sprayer. The partnership reached a milestone of 1000th Cummins engine delivered in 2024. Goldacres Crop Cruisers feature Cummins engines with the first production sprayer in 1999 using a 5.9-liter 6BTA engine producing 177hp.
• BilberrycoreTechnology or IntegrationBilberry provides weed detection camera technology integrated into Goldacres sprayers. Bilberry Weedetect is Australia's only true green-on-green spot spraying system, using camera technology for weed detection in growing crops. Available as option on G6 Crop Cruiser Series 2 with 48m boom.
• RavencoreTechnology or IntegrationRaven is a leading brand of spray controllers used in Goldacres sprayers for over 20 years. Goldacres introduced Raven to Australia and has worked together to implement unique features. Controllers include SCS440, SCS450, SCS4400, and ISOBUS-compatible systems for guidance, spraying, and section control.
• Agwest MachinerycoreChannel Partner/ Reseller/ DistributorAgwest Machinery Geraldton is a Goldacres dealer in Western Australia. They supplied a G6 Crop Cruiser Series 2 with 48m boom and Bilberry Weedetect technology to mid-west WA farmer Kyle Carson.
• Growers ServicesminorChannel Partner/ Reseller/ DistributorGrowers Services now operates Goldacres Sprayer Centre branches at St Arnaud and Bordertown, maintaining continued access to Goldacres sprayers, parts, and support with local team and inventory.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• DJI Agras: Drone-based spraying platform from DJI. An emerging alternative for spot-spraying and small-acreage applications that could erode parts of Goldacres' Weedetect spot-spray value proposition over time.

Others

• Trimble Agriculture: Precision-agriculture technology provider and Goldacres integration partner (GPS guidance). Adjacent enabling competitor in precision-ag software and guidance that could move into spraying stack vertically.
• CNH Raven (formerly Raven Industries): Raven was a 20+ year Goldacres spray controller partner before acquisition by CNH Industrial. Now both a supplier (controllers) and competitive parent (CNH sprayers) — a structurally conflicted relationship for Goldacres.

Broad incumbents

• John Deere: Global ag OEM with the R4044/R4060 self-propelled sprayers and See & Spray precision technology. Overlaps directly with Goldacres' Crop Cruisers and precision-ag stack but operates at vastly larger scale.
• AGCO: Global ag OEM offering RoGator self-propelled sprayers and Fendt / Massey Ferguson equipment. Overlaps with Goldacres on self-propelled and trailing sprayers, with much larger R&D and dealer scale.
• Case IH (CNH Industrial): CNH Industrial's agricultural brand offering the Patriot self-propelled sprayer. Competes in the same broadacre segments and recently acquired Raven — a Goldacres technology partner — which is a competitive dynamic to monitor.
• Kuhn Group: French agricultural machinery manufacturer with mounted and trailed sprayer lines. Competes in tractor-mounted and trailed sprayers, overlapping with Goldacres' three-point linkage and Prairie ranges.

Direct peers

• Croplands: Australian-owned agricultural sprayer manufacturer (part of Nufarm-linked history). Competes head-to-head with Goldacres on trailing and self-propelled sprayers for Australian broadacre and horticulture customers.
• Hardi International: Danish-headquartered sprayer specialist with deep presence in Australia via Hardi Australia. Direct competitor in self-propelled and trailing sprayers across broadacre, and the most natural geographic overlap with Goldacres in the Australian market.
• Amazone: German sprayer manufacturer with strong global footprint and active expansion into Australia. Direct competitor on trailed and self-propelled sprayers with comparable precision-ag ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goldacres
• Xx.com/goldacresaust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldacres