Newsworthy.ai
Newsworthy.ai is a self-serve press release platform that uses AI-assisted writing and blockchain verification to create, distribute, and analyze releases for SMB PR and marketing professionals, small businesses, and influencer-marketing participants.
- Company typePrivate
- Founded2021
- HeadquartersBoerne, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Newsworthy.ai does
Newsworthy.ai (legal entity AttentionWorthy Inc., headquartered in Boerne, Texas) is a self-serve press release distribution platform built by the team behind PRWeb. The platform enables users to create, distribute, and analyze press releases with AI-assisted writing tools, blockchain-based verification via EVM smart contracts, and multi-channel syndication to hundreds of websites including Google News plus category-specific RSS feeds. Distribution is extended through WordPress and Shopify plugins that allow partner sites to self-host blockchain-verified releases, and through a Trusted Redirect service that preserves verification while routing traffic back to the originating company's website.
The company generates revenue through a freemium subscription model for core press release services and a buyer-paid marketplace commission model in its Influencer Marketplace, which connects brands with nano and micro influencers who amplify news for a fee. Its primary customer segments are PR and marketing professionals, B2B businesses of various sizes, nano and micro influencers seeking monetization, and WordPress or Shopify website owners who publish syndicated content. Marketing channels include a content-led blog, organic social on LinkedIn, X, YouTube, and Telegram, plus a free expert PR review service. The company is small (1-10 employees), privately held with no disclosed institutional funding, and claims global operations from a single Texas headquarters.
The product portfolio has expanded beyond core distribution to include the Influencer Marketplace, WordPress and Shopify plugins, Trusted Redirect, a News Marketing Book, and an extensive PR glossary aimed at the AI search era. Named customers and case studies skew to SMB and small-brand customers across wellness, HR technology, legal services, and local events, with no large enterprise anchor contracts disclosed.
Newsworthy.ai firmographics
Firmographics- Name
- Newsworthy.ai
- Legal name
- AttentionWorthy Inc.
- Website
- https://newsworthy.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Newsworthy.ai is a self-serve press release platform that uses AI-assisted writing and blockchain verification to create, distribute, and analyze releases for SMB PR and marketing professionals, small businesses, and influencer-marketing participants.
- Ownership category
- akta.pro rank
Newsworthy.ai industry classification
Industry- Product category
- Press Release Distribution Software
- NAICS
- Software Publishers (513210), Public Relations Agencies (54182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industries
- AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where Newsworthy.ai is headquartered
LocationHeadquarters
- HQ city
- Boerne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newsworthy.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Press release distribution services: Core platform services for creating and distributing press releases with AI assistance and blockchain verification
- Influencer marketplace fees: Buyer premium model where companies pay fees to engage influencers for amplifying their news releases; influencers receive full payment without any fees deducted
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free registration available with core platform access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Newsworthy.ai product offering
Product offeringCore offering
Newsworthy.ai is an AI-powered news marketing platform that enables businesses to create, distribute, and analyze press releases. It is the first newswire to register press releases on the blockchain through EVM smart contracts for verifiable news integrity, and pairs this with AI-assisted writing tools, multi-channel distribution to hundreds of websites including Google News, and an influencer marketplace for amplified reach.
Product overview
Newsworthy.ai is a single unified AI-powered news marketing platform for creating, distributing, and analyzing press releases. The core platform integrates AI-assisted writing tools, blockchain verification via EVM smart contracts, multi-channel distribution to hundreds of sites including Google News, and RSS syndication feeds. The product portfolio includes WordPress and Shopify plugins for self-hosting verified press releases, an Influencer Marketplace connecting brands with nano/micro influencers, and the Trusted Redirect service for blockchain-verified self-hosted releases. Supporting services include expert PR reviews, the News Marketing Book educational resource, and an extensive PR Glossary updated for the AI era. The platform is built by the pioneering team behind PRWeb and positions itself as the Internet's only News Marketing platform deploying both AI and Web3 technology stacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Newsworthy.ai Platform Core AI-powered press release creation, distribution, and analytics platform for PR and marketing professionals. Enables users to create, post, distribute, and promote press releases with blockchain verification via EVM smart contracts and multi-channel syndication.
- Influencer Marketplace
Companies that use Newsworthy.ai
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Newsworthy.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature5 records
Newsworthy.ai partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- DB ConsultingminorDB Consulting partnered with Encino Labs using Newsworthy.ai for press release distribution as part of their local SEO and content strategy services for local service businesses
- NewsRampcorePodcast platform integration where Newsworthy content is featured, expanding reach into podcast audiences
- NewsCraftersminorSocial platform for following Newsworthy content and updates
- WordPresscoreOfficial WordPress plugin available on WordPress.org enabling any WordPress website to publish blockchain-verified press releases from Newsworthy.ai feeds
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Newsworthy.ai competitors and assessment
Company assessmentEmerging players
- IssueWire: IssueWire is a budget press release distribution wire targeting SMBs with distribution across media networks, comparable to Newsworthy.ai's SMB-friendly distribution offering.
- Send2Press: Send2Press is a press release distribution wire focused on SMB and regional PR distribution through AP and media networks, comparable to Newsworthy.ai's self-serve SMB distribution.
- Prowly: Prowly is a PR SaaS platform offering press release creation, media database access, and journalist outreach, comparable to Newsworthy.ai's PR workflow tooling with overlapping buyer personas.
- Prezly: Prezly is a PR management SaaS platform that helps teams create and distribute press releases, manage media contacts, and publish online newsrooms, comparable to Newsworthy.ai's PR creation and distribution workflow.
Broad incumbents
- PR Newswire (Cision): PR Newswire is the largest press release distribution service, owned by Cision, and competes directly with Newsworthy.ai in press release distribution, media outreach, and SEO amplification for enterprise and SMB PR buyers.
- Meltwater: Meltwater is a media intelligence and PR analytics platform that overlaps with Newsworthy.ai on PR distribution and monitoring/analytics capabilities for enterprise communications teams.
- GlobeNewswire: GlobeNewswire is a Notified-owned press release distribution service that targets enterprise IR and PR communications, overlapping with Newsworthy.ai's distribution and syndication capabilities.
- Business Wire: Business Wire is a Berkshire Hathaway-owned press release distribution wire that targets enterprise and investor relations communications, competing directly with Newsworthy.ai for paid press release distribution customers.
Direct peers
- eReleases: eReleases is a press release distribution service targeting SMBs with distribution to major media outlets, closely comparable to Newsworthy.ai's SMB-focused self-serve distribution model.
- PRWeb: PRWeb is the press release distribution service founded by Newsworthy.ai founder David McInnis and now owned by Cision; it is a direct historical peer in self-serve SMB press release distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Newsworthy.ai social profiles
Digital presenceNewsworthy.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newsworthy.ai leadership team
Management profileNumber of profiles
Profiles2 records
Newsworthy.ai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newsworthy.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newsworthy.ai
What does Newsworthy.ai do?
Newsworthy.ai is an AI-powered news marketing platform that enables businesses to create, distribute, and analyze press releases. It is the first newswire to register press releases on the blockchain through EVM smart contracts for verifiable news integrity, and pairs this with AI-assisted writing tools, multi-channel distribution to hundreds of websites including Google News, and an influencer marketplace for amplified reach.
Is Newsworthy.ai a public or private company?
Newsworthy.ai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newsworthy.ai founded?
Newsworthy.ai was founded in 2021. It employs 1 to 10 people.
Where is Newsworthy.ai based?
Newsworthy.ai is headquartered in Boerne, United States, in the North America region.
How does Newsworthy.ai make money?
Two revenue lines are on record. Press release distribution services are the primary driver. The others are influencer marketplace fees.
Who are Newsworthy.ai's main competitors?
Emerging players on record are IssueWire, Send2Press, Prowly and Prezly. Broad incumbents are PR Newswire (Cision), Meltwater, GlobeNewswire and Business Wire. Direct peers are eReleases and PRWeb.
Does Newsworthy.ai have an API?
No public API is recorded for Newsworthy.ai.
What industry is Newsworthy.ai in?
Newsworthy.ai's product category is Press Release Distribution Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of HDAAAKAB, AI Privacy Engineering & Data Governance (PII, consent, retention). Its NAICS code is 513210 and its SIC code is 7372.