ETOH
EtOH SAS is a Paris-based SaaS platform that provides digital transformation tools, AI-powered coaching, market data, training, and content production services to wine, beer, and spirits professionals globally, serving wineries, merchants, distributors, importers, and retailers.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ETOH does
EtOH SAS is a French private company founded in 2017 and headquartered in Paris that operates as a digital transformation partner for the wine, beer, and spirits industry. The company positions itself as an integrated operating system for drinks professionals, combining training, tools, market intelligence, and execution services in a single platform. Its primary customer base spans nine personas — wineries, wine shops, merchants, restaurants, distributors, importers, e-commerce operators, wine schools, and drinks-tech startups — with publicly named enterprise users including Veuve Clicquot, SOFRALAB, Crémant de Bourgogne, Veepee, and IVES. The platform is delivered globally in four languages (French, English, Spanish, Portuguese), and the company has no disclosed external funding or parent organization.
The platform architecture is organized around three pillars — Learn (Academy courses and the Coach mobile app), Equip (Data and a curated Tools directory), and Execute (Pilot and Studio). Coach is an AI-powered mobile app that delivers 5-minute daily microlearning sessions in a gamified format. Pilot is an autonomous AI sales agent that handles scheduling, follow-ups, proposals, and prospect outreach. Studio produces professional photos, videos, and written content from single-day winery site visits. EtOH Data provides wine market intelligence on prices, trends, importers, and key buyers by country and region. The company has not disclosed proprietary AI models, patents, or research output, suggesting reliance on third-party foundation models and domain-specific content rather than core model development.
EtOH generates revenue through a mix of recurring subscription access to platform modules (Coach, Data, Tools, Pilot) and higher-value professional services (Academy courses, masterclasses, Studio content production, and consulting). Pricing is quote-based with no published tiers; the go-to-market motion is consultative, beginning with a 30-minute discovery call and supported by direct contact via the etoh.io website, WhatsApp (+33 6 60 23 56 65), and email ([email protected]). The Coach app functions as a product-led growth entry point for individual professionals, while Studio, Pilot, and Academy serve larger wineries and merchants with bespoke engagements.
ETOH firmographics
Firmographics- Name
- ETOH
- Legal name
- EtOH SAS
- Website
- https://etoh.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EtOH SAS is a Paris-based SaaS platform that provides digital transformation tools, AI-powered coaching, market data, training, and content production services to wine, beer, and spirits professionals globally, serving wineries, merchants, distributors, importers, and retailers.
- Ownership category
- akta.pro rank
ETOH industry classification
Industry- Product category
- Wine Industry Software Platform
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
- akta.pro secondary industry
- Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)
Keywords
Where ETOH is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ETOH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription Services: Ongoing subscription access to EtOH platform services including Coach app, Data, Tools, Pilot, and Studio capabilities.
- Professional Services: Academy courses, masterclasses, webinars, and 1-to-1 guidance for winemakers on marketing, sales, social media, and export topics.
- Content Production Services: Studio services including professional photography, videography, and written content creation for wineries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ETOH product offering
Product offeringCore offering
EtOH provides a SaaS-based operating system for the wine, beer and spirits industry that combines training (Academy, Coach), tools (Data, Tools) and execution services (Pilot, Studio) in a single platform. It sells subscriptions to an AI-powered mobile coaching app, a wine market data platform, a curated tools directory, and an AI sales assistant, plus on-site content production services and specialized export, wine tourism and merchant programs.
Product overview
EtOH is a comprehensive wine industry operating system offering a platform-plus-modules architecture built around three pillars: Learn (Academy and Coach), Equip (Data and Tools), and Execute (Pilot and Studio). The core EtOH App serves as the central hub combining AI Hub, AI Coach, Studio, and Pilot into four unified business levers. Academy provides structured courses and training; Coach delivers AI-powered daily microlearning; Data supplies market intelligence; Tools offers a curated SaaS directory; Pilot automates sales tasks autonomously; and Studio produces professional photos, videos, and content. Additional specialized programs cover Wine Tourism, Export Development, Next Generation Wine Merchants, and Productivity Automation.
Differentiator
Problem solved
Functional benefit
Products and services
- EtOH App
Companies that use ETOH
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles5 records
ETOH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
ETOH partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
ETOH competitors and assessment
Company assessmentDirect peers
- Wine Folly: Wine Folly is a wine education and content platform serving both consumers and trade professionals. It is comparable to ETOH's Academy and content/Coach capabilities in the wine education vertical, and shares the goal of digitally upskilling wine professionals.
- WineDirect: WineDirect provides ecommerce, compliance, and DTC platform solutions for wineries. Comparable to ETOH as a vertical technology provider targeting the same winery customer base, with overlap in tools aimed at helping producers sell more wine directly.
- Commerce7: Commerce7 is a vertical SaaS platform for wineries providing DTC ecommerce, CRM, POS, and club management. It is the most direct SaaS peer to ETOH for the winery customer segment, though ETOH extends further into marketing automation, content, and training.
- Vivino: Vivino combines a consumer wine-scanning app with B2B market intelligence for the wine trade. Comparable to ETOH in that both build wine-specific data assets and digital tools, though Vivino is consumer-led and global while ETOH is B2B-led and trade-focused.
- SevenFifty: SevenFifty operates a B2B platform and marketplace connecting wine producers, importers, distributors, and retailers. It overlaps with ETOH's market-data and trade-connection value proposition for the wholesale and on-premise side of the wine trade.
Emerging players
- CellarTracker: CellarTracker is the leading wine collection and tasting-note management platform for consumers and collectors. It overlaps with ETOH's Data product from the cellar-management angle, though it focuses on individual collectors rather than trade professionals.
Broad incumbents
- HubSpot: HubSpot is a broad CRM, marketing automation, and content platform used by SMBs across industries. It competes horizontally with several of ETOH's products (Pilot for sales automation, Coach-style marketing education) and represents the most likely horizontal encroachment threat.
- Salesforce: Salesforce is the dominant enterprise CRM and now an AI-agent platform. Its Sales Cloud, Marketing Cloud, and Einstein/Agentforce offerings compete directly with ETOH's Pilot and Academy capabilities at the higher end of ETOH's enterprise customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ETOH social profiles
Digital presenceETOH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETOH leadership team
Management profileNumber of profiles
ETOH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETOH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETOH
What does ETOH do?
EtOH provides a SaaS-based operating system for the wine, beer and spirits industry that combines training (Academy, Coach), tools (Data, Tools) and execution services (Pilot, Studio) in a single platform. It sells subscriptions to an AI-powered mobile coaching app, a wine market data platform, a curated tools directory, and an AI sales assistant, plus on-site content production services and specialized export, wine tourism and merchant programs.
Is ETOH a public or private company?
ETOH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ETOH founded?
ETOH was founded in 2017. It employs 11 to 50 people.
Where is ETOH based?
ETOH is headquartered in Paris, France, in the Europe region.
How does ETOH make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are professional Services and content Production Services.
Who are ETOH's main competitors?
Direct peers on record are Wine Folly, WineDirect, Commerce7, Vivino and SevenFifty. CellarTracker is listed as an emerging player. Broad incumbents are HubSpot and Salesforce.
Does ETOH have an API?
No public API is recorded for ETOH.
What industry is ETOH in?
ETOH's product category is Wine Industry Software Platform. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services, with a secondary code of BPAMAOAI, Data Integration, ETL/ELT & Reverse ETL. Its NAICS code is 541512 and its SIC code is 8742.