DLN Integrated Systems

What DLN Integrated Systems does

DLN Integrated Systems is an independent systems integrator founded in 2002 and headquartered in Byron Center, Michigan. The company designs, engineers, and implements automated material handling and distribution systems for enterprise customers across approximately 10 office locations throughout the United States and Canada, with documented operations also extending into Mexico. Target verticals include food and beverage, retail and apparel, industrial, healthcare and pharmaceuticals, consumer packaged goods, and third-party logistics. Named enterprise customers include Marshall Retail Group, Boscov's, Dollar General, Dollar Tree, Meijer, and SpartanNash.

The company's offering rests on three pillars: (1) multi-vendor systems integration, where DLN evaluates competing bids across equipment manufacturers to assemble customer-specific stacks of conveyor, sortation, AS/RS, AGV/AMR, and packaging automation; (2) the proprietary PROSolutions software suite, comprising PRODirect (warehouse execution software), PRODecant (an automated robotic decanting cell), and PROMaintain (parts and maintenance management software); and (3) lifecycle services including 24/7 emergency support, preventive maintenance, spare parts, equipment training, and rebuilds. Revenues flow from project-based systems integration work, recurring lifecycle/managed services, and software, though none of these streams is separately disclosed.

DLN employs senior account executives and solutions engineers in an enterprise direct sales motion supplemented by biennial educational conferences and content marketing. The organization highlights a 99% employee retention rate, an average of 20 years of material handling industry experience among staff, and award recognition including the Michigan Top 50 Companies to Watch Award (2021) and Best & Brightest Companies to Work For (2026). Following founder David L. Neu's passing in August 2025, Phil Schaafsma continues as Owner/Founder and Bob Clarkson serves as President.

Name

DLN Integrated Systems

Legal name

DLN Integrated Systems, Inc.

Website

https://dlninc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DLN Integrated Systems is an independent systems integrator that designs and implements automated material handling and distribution solutions, supported by a proprietary PROSolutions software suite and lifecycle services for enterprise customers across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Systems Integration Projects: Design and implementation of automated material handling systems, from small-scale projects to fully automated turn-key distribution center systems. Revenue generated through project-based engineering, equipment sourcing, installation, and commissioning services.
2. Lifecycle Services: Ongoing maintenance, repair, troubleshooting, and support services including 24/7 emergency support, preventative maintenance programs, equipment training, parts sales and management, and equipment upgrades/rebuilds.
3. Software Solutions: Proprietary software products including PRODirect, PRODecant, and PROMaintain sold and implemented for clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

DLN Integrated Systems is an independent systems integrator that designs, engineers, and implements automated material handling and distribution solutions for enterprise clients. The company delivers supply chain consulting, distribution systems integration, proprietary software (PRODirect, PRODecant, PROMaintain), application-specific robotics, and lifecycle services including 24/7 support, preventive maintenance, spare parts, and repairs.

Product overview

DLN Integrated Systems is an independent systems integrator offering advanced distribution solutions. Their product portfolio centers on PROSolutions, a proprietary suite comprising PRODirect (warehouse execution software) and PRODecant (automated decanting robotics), complemented by PROMaintain (equipment maintenance software). These solutions work together to optimize material handling and supply chain operations from receiving to shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Consulting

Quantifiable outcome

• Orders processed in 1-2 days versus 5-7 days for Marshall Retail Group DC modernization
• +2 more outcomes

Named customers7 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Multiple Material Handling Equipment ManufacturerscoreTechnology or IntegrationDLN maintains partnerships with multiple manufacturers of each technology offered. This allows the company to transparently evaluate multiple bids for each system component, ensuring competitive pricing balanced with the features and benefits of each provider. The independent integrator model means DLN is not restricted to a single manufacturer.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• OPEX Corporation: Warehouse automation specialist offering goods-to-person (Perfect Pick), sortation (Sure Sort), and material handling solutions. Comparable to DLN's PRODecant robotics and broader automation portfolio in addressing distribution labor constraints.
• St. Onge Company: Supply chain consulting and material handling systems integration firm serving retail, manufacturing, and 3PL. Comparable to DLN in combining consulting with turnkey distribution system design and implementation.
• KPI Integrated Solutions: Independent distribution center and supply chain systems integrator serving retail, eCommerce, 3PL, and wholesale customers with conveyor, sortation, WCS, and lifecycle services — near-identical business model and customer profile to DLN.
• Bastian Solutions: Independent-style material handling systems integrator delivering conveyor, robotics, and software solutions for distribution centers. Closely comparable to DLN in offering mix, customer verticals (retail, grocery, 3PL), and integrator role; now under Toyota Industries ownership, illustrating the OEM-consolidation trend DLN faces.
• The Numina Group: Independent WCS/WMS integrator and warehouse automation specialist serving distribution customers with software-led integration services. Highly comparable to DLN's PRODirect and systems integration practice.
• Hy-Tek Holdings: Material handling integrator providing warehouse automation, robotics, and lifecycle services to enterprise customers. Overlaps with DLN on integrator role, multi-vendor equipment sourcing, and lifecycle support revenue streams.

Broad incumbents

• Swisslog: KUKA-owned provider of automated warehouse and distribution solutions, including AS/RS, conveyors, and software. Competes with DLN across grocery, retail, and 3PL verticals with a strong European and global presence.
• Dematic: Global leader in intralogistics and automated warehouse solutions, owned by KION Group. Competes with DLN on large turnkey DC projects but at significantly greater scale, with captive equipment manufacturing and global delivery capability.
• Vanderlande: Toyota Industries-owned material handling and warehouse automation integrator serving airports, parcel, and distribution center markets. Direct competitor to DLN for large enterprise DC projects with broader geographic reach.
• Honeywell Intelligrated: Honeywell-owned provider of automated material handling solutions, including conveyors, sortation, AS/RS, and robotics. Overlaps with DLN's full-stack distribution automation offerings but backed by Honeywell's balance sheet and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dlnintegratedsystems6438
• Xx.com/DLNIntegrated

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLN Integrated Systems