Proptech

What Proptech does

Proptech.es is the first platform in Spain dedicated to the PropTech sector and to startups with a real estate component. Founded in 2016 and operated by Savills Aguirre Newman (the Spanish joint venture of UK-listed Savills plc and the Aguirre Newman group), the platform is a Spanish-language content and ecosystem hub serving two principal audiences: Spanish PropTech startups seeking visibility, and traditional real estate professionals seeking digital transformation intelligence. It classifies the Spanish PropTech market into seven categories — Marketplace, P2P, Big Data, IoT/Domotics, Property Management Software, Investment & Mortgages, and Virtual Reality — and tracks these categories in editorial content, expert opinion columns, industry reports, and event coverage.

The platform's core products are the Proptech.es editorial site and the Mapa Proptech, an interactive directory cataloging 275 Spanish PropTech startups with structured data on investments ($150M invested in the sector in 2018) and employment (5,500 professionals). It publishes reports in collaboration with Finnovating and Sociedad de Tasación (with urbanData Analytics), distributes content through social channels (LinkedIn, Instagram, Facebook, Twitter), and curates or co-hosts industry events including SIMAtech, Inmotecnia PropTech, European BIM Summit, PropTech Latam Summit, and MIPIM Proptech EU. The legal entity operating the site is Aguirre Newman, S.A. (CIF A-78909900), registered at Calle General Lacy 23, Madrid, with offices in Madrid, Barcelona, Valencia, and Málaga.

Proptech.es does not operate as an independent revenue-generating business. There is no disclosed pricing, no paywall, no API, and no commercial product; the platform is funded and operated by Savills Aguirre Newman (500 staff in Spain; 39,000+ globally across 70 countries) as a strategic marketing, thought-leadership, and ecosystem-development vehicle. Its economic value is best understood as brand equity, deal-flow intelligence, and community positioning for the parent consultancy rather than as direct commercial revenue.

Name

Proptech

Legal name

Aguirre Newman, S.A.

Website

https://proptech.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Proptech.es is a Spanish-language content and ecosystem platform, created by Savills Aguirre Newman in 2016, that maps 275 Spanish PropTech startups and publishes editorial coverage of AI, IoT, VR, and Big Data applications in real estate for industry professionals and technology entrepreneurs.

Ownership category

akta.pro rank

Product category

Real Estate Technology Media

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate / PropTech Growth Equity (FSANACAH)

Keywords

• Real estate technology
• Proptech information platform
• Startup ecosystem mapping
• Real estate media
• Digital transformation insights

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Platform operations and content: PropTech.es operates as an informational and visibility platform for the Spanish PropTech ecosystem, created and funded by Savills Aguirre Newman, a leading international real estate consultancy. The platform does not appear to generate direct revenue but serves as a strategic marketing and thought leadership vehicle for Savills Aguirre Newman.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Proptech.es is a Spanish-language content and editorial platform created by Savills Aguirre Newman that identifies, analyzes, and provides visibility to new technologies applied to the real estate sector. It publishes articles, expert opinions, industry reports, and event coverage, and maintains an interactive ecosystem map cataloging 275 Spanish PropTech startups across seven categories (Big Data, IoT, Marketplaces, P2P, Visual Technologies, Property Management Software, and Investment/Mortgages).

Product overview

Proptech.es is a content and editorial platform created by Savills Aguirre Newman in 2016. The platform consists of two main offerings: the core Proptech.es content platform providing PropTech news, expert opinions, event coverage, and industry reports; and the Mapa Proptech (PropTech Map) - a comprehensive directory of the Spanish PropTech ecosystem featuring 275 startups, investment data, and categorization across sectors like Big Data, IoT, visual technologies, and property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Proptech.es Platform A content and editorial platform published by Savills Aguirre Newman providing PropTech news, expert opinions, industry reports, and event coverage focused on technology adoption in Spanish real estate. Target audience includes real estate professionals, PropTech entrepreneurs, investors, and traditional property companies seeking digital transformation insights.
• Mapa Proptech (PropTech Map Spain) An interactive ecosystem map and directory cataloging 275 Spanish PropTech startups across seven categories (Big Data, IoT, Marketplaces, P2P, Visual Technologies, Property Management, and Investment/Mortgages), with associated investment data ($150M in 2018) and sector employment (5,500 professionals). Targets PropTech founders, investors, and real estate professionals seeking market intelligence on the Spanish PropTech landscape.

Quantifiable outcome

• 275 Spanish PropTech startups mapped and listed on the platform's ecosystem map
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Smart Home Expo Mumbai 2026minorGTM or Marketing Partner · 1 January 2026PropTech Pulse (an AI-powered real estate platform by Aurum PropTech, related PropTech entity) joined Smart Home Expo Mumbai 2026 as a Media Partner. The expo is expected to host 400+ leading brands and exhibitors focused on smart home technology, home automation, and intelligent living solutions at Jio World Convention Centre.
• London PropTech Show 2026minorGTM or Marketing Partner · 1 January 2026PropTech Pulse (an AI-powered real estate platform by Aurum PropTech) became a media partner at London PropTech Show 2026, held at ExCeL London. The partnership aims to enhance global discussions on property technology and showcase innovations shaping real estate.
• Sociedad de TasacióncoreStrategic or Co-development Partner · 1 January 2018PropTech.es featured the quarterly market report by Sociedad de Tasación (a leading Spanish property valuation company) in collaboration with urbanData Analytics, providing data on real estate trends, price indices, housing affordability, and investment risk at the provincial level in Spain. The report included analysis of housing prices (averaging €1,532/m² in Q1 2018), buyer confidence index (57.7/100), and rental profitability across Spain.
• FinnovatingcoreStrategic or Co-development Partner · 1 January 2017PropTech.es collaborated with Finnovating to produce the 'Digitalización Real Estate y Tendencias PropTech' report, providing investment data and market analysis on the Spanish PropTech sector. Finnovating is a fintech/PropTech innovation platform that organizes the PropTech Unconference and awards (Premios PropTech 2017). The partnership provides analytical content and industry recognition for the Spanish PropTech ecosystem.
• urbanData Analytics (uDA)minorStrategic or Co-development PartnerurbanData Analytics is a PropTech company specializing in real estate data analytics and big data, referenced as a content contributor on the PropTech.es platform. uDA provides real-time market intelligence and investment risk indicators included in the quarterly sector reports published on the platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Savills: Global real estate services firm (parent of Savills Aguirre Newman, the owner of Proptech.es) operating in 70+ countries with 39,000+ employees and 600+ offices. Comparable because it operates the same advisory/research/content model for real estate professionals and overlaps with Proptech.es through its research publications and tech coverage.
• CBRE: Largest global commercial real estate services firm, which publishes extensive research and thought-leadership on PropTech and digital real estate. Overlaps with Proptech.es as a large incumbent producing content-driven market intelligence for real estate professionals.
• Knight Frank: Global real estate consultancy (UK heritage) that operates a research/content arm covering PropTech and real estate innovation, including partnership-style data products. Comparable as a competitor firm offering research-driven content alongside real estate services.
• JLL (Jones Lang LaSalle): Global real estate services and investment management firm that publishes JLL Research covering PropTech, smart buildings, and digital transformation; overlaps with Proptech.es via its content/research infrastructure serving real estate decision-makers.

Direct peers

• The Real Deal: US-based real estate news and media platform covering residential, commercial, and PropTech trends; comparable model of real estate industry media reaching professionals and investors.
• Propmodo: US-based PropTech-focused media and research outlet that publishes industry analysis, reports, and ecosystem coverage. Closest direct comparable to Proptech.es — both operate as PropTech-dedicated editorial/intelligence platforms serving real estate professionals, founders, and investors.
• Bisnow: Major commercial real estate media and events company with deep CRE news, PropTech coverage, and industry events — directly comparable business model of CRE/PropTech content plus event-driven community engagement.
• Commercial Observer: CRE-focused news outlet covering commercial real estate, capital markets, and PropTech innovation — directly comparable content-led model targeting real estate decision-makers.

Regional players

• Idealista: Spain's leading property portal (mentioned in the Proptech.es ecosystem coverage); operates as the dominant Spanish-language digital real estate platform. Comparable regionally because it serves the same Spanish market of real estate professionals and end consumers with technology-enabled services.

Others

• PERE (Private Equity Real Estate): PEI Media publication focused on private equity real estate, covering fund flows, deals, and PropTech investment trends; thematically related as a B2B intelligence provider serving real estate investors and operators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/proptech_es
• Facebookfacebook.com/proptechES
• LinkedInlinkedin.com/company/proptech-spain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proptech